- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.18 | 13.39 | -5.9 | 0.36 | 50.0 | 12.5 | 4.6 | -3.97 | 16.75 | 0 | 0 | 0 | 1.62 | 32.28 | 19.55 | 20.74 | -15.31 | 24.07 | 0.00 | 0 | 0 | 1783 | 0.0 | 0.0 |
| 23Q3 (19) | 19.56 | -8.9 | -4.96 | 0.24 | -17.24 | -50.0 | 4.79 | 12.18 | 14.59 | 0 | 0 | 0 | 1.23 | -9.16 | -47.39 | 24.49 | 23.13 | 20.57 | 0.00 | 0 | 0 | 1783 | 0.0 | -4.91 |
| 23Q2 (18) | 21.47 | -0.79 | -40.82 | 0.29 | 3.57 | -65.06 | 4.27 | 8.65 | -4.04 | 0 | 0 | 0 | 1.35 | 4.39 | -40.96 | 19.89 | 9.51 | 62.14 | 0.00 | 0 | 0 | 1783 | 0.0 | -4.91 |
| 23Q1 (17) | 21.64 | -8.19 | -54.2 | 0.28 | -12.5 | -68.89 | 3.93 | -0.25 | -14.19 | 0 | 0 | 0 | 1.29 | -4.7 | -32.07 | 18.16 | 8.64 | 87.36 | 0.00 | 0 | 0 | 1783 | 0.0 | -4.91 |
| 22Q4 (16) | 23.57 | 14.53 | -43.41 | 0.32 | -33.33 | -67.35 | 3.94 | -5.74 | 21.6 | 0 | 0 | 0 | 1.36 | -41.79 | -42.3 | 16.72 | -17.7 | 114.89 | 0.00 | 0 | 0 | 1783 | -4.91 | -4.91 |
| 22Q3 (15) | 20.58 | -43.27 | -15.52 | 0.48 | -42.17 | -29.41 | 4.18 | -6.07 | 42.18 | 0 | 0 | 0 | 2.33 | 1.95 | -16.45 | 20.31 | 65.59 | 68.29 | 0.00 | 0 | 0 | 1875 | 0.0 | -3.65 |
| 22Q2 (14) | 36.28 | -23.22 | 35.47 | 0.83 | -7.78 | 29.69 | 4.45 | -2.84 | -6.12 | 0 | 0 | 0 | 2.29 | 20.11 | -4.27 | 12.27 | 26.54 | -30.7 | 0.00 | 0 | 0 | 1875 | 0.0 | -3.65 |
| 22Q1 (13) | 47.25 | 13.45 | 46.19 | 0.9 | -8.16 | 8.43 | 4.58 | 41.36 | -9.31 | 0 | 0 | 0 | 1.90 | -19.05 | -25.83 | 9.69 | 24.6 | -37.96 | 0.00 | 0 | 0 | 1875 | 0.0 | -3.65 |
| 21Q4 (12) | 41.65 | 70.98 | -1.77 | 0.98 | 44.12 | -20.97 | 3.24 | 10.2 | -33.74 | 0 | 0 | 0 | 2.35 | -15.71 | -19.54 | 7.78 | -35.54 | -32.55 | 0.00 | 0 | 0 | 1875 | -3.65 | -3.65 |
| 21Q3 (11) | 24.36 | -9.04 | -16.35 | 0.68 | 6.25 | -58.02 | 2.94 | -37.97 | -31.15 | 0 | 0 | 0 | 2.79 | 16.81 | -49.82 | 12.07 | -31.81 | -17.69 | 0.00 | 0 | 0 | 1946 | 0.0 | -9.4 |
| 21Q2 (10) | 26.78 | -17.14 | 22.84 | 0.64 | -22.89 | 45.45 | 4.74 | -6.14 | 32.4 | 0 | 0 | 0 | 2.39 | -6.94 | 18.41 | 17.70 | 13.28 | 7.78 | 0.00 | 0 | 0 | 1946 | 0.0 | -9.4 |
| 21Q1 (9) | 32.32 | -23.77 | 22.8 | 0.83 | -33.06 | 12.16 | 5.05 | 3.27 | 37.23 | 0 | 0 | 0 | 2.57 | -12.19 | -8.66 | 15.62 | 35.48 | 11.75 | 0.00 | 0 | 0 | 1946 | 0.0 | -21.28 |
| 20Q4 (8) | 42.4 | 45.6 | 24.05 | 1.24 | -23.46 | 3.33 | 4.89 | 14.52 | 3.16 | 0 | 0 | 0 | 2.92 | -47.43 | -16.7 | 11.53 | -21.35 | -16.84 | 0.00 | 0 | 0 | 1946 | -9.4 | -21.28 |
| 20Q3 (7) | 29.12 | 33.58 | 8.82 | 1.62 | 268.18 | 90.59 | 4.27 | 19.27 | -8.76 | 0 | 0 | 0 | 5.56 | 175.63 | 75.14 | 14.66 | -10.71 | -16.16 | 0.00 | 0 | 0 | 2148 | 0.0 | -13.11 |
| 20Q2 (6) | 21.8 | -17.17 | -31.64 | 0.44 | -40.54 | -63.03 | 3.58 | -2.72 | -21.15 | 0 | 0 | 0 | 2.02 | -28.21 | -45.91 | 16.42 | 17.45 | 15.35 | 0.00 | 0 | 0 | 2148 | -13.11 | -13.11 |
| 20Q1 (5) | 26.32 | -23.0 | -9.77 | 0.74 | -38.33 | -39.84 | 3.68 | -22.36 | -14.22 | 0 | 0 | 0 | 2.81 | -19.92 | -33.32 | 13.98 | 0.82 | -4.93 | 0.00 | 0 | 0 | 2472 | 0.0 | 0.0 |
| 19Q4 (4) | 34.18 | 27.73 | 0.0 | 1.2 | 41.18 | 0.0 | 4.74 | 1.28 | 0.0 | 0 | 0 | 0.0 | 3.51 | 10.53 | 0.0 | 13.87 | -20.7 | 0.0 | 0.00 | 0 | 0.0 | 2472 | 0.0 | 0.0 |
| 19Q3 (3) | 26.76 | -16.09 | 0.0 | 0.85 | -28.57 | 0.0 | 4.68 | 3.08 | 0.0 | 0 | 0 | 0.0 | 3.18 | -14.88 | 0.0 | 17.49 | 22.85 | 0.0 | 0.00 | 0 | 0.0 | 2472 | 0.0 | 0.0 |
| 19Q2 (2) | 31.89 | 9.32 | 0.0 | 1.19 | -3.25 | 0.0 | 4.54 | 5.83 | 0.0 | 0 | 0 | 0.0 | 3.73 | -11.5 | 0.0 | 14.24 | -3.2 | 0.0 | 0.00 | 0 | 0.0 | 2472 | 0.0 | 0.0 |
| 19Q1 (1) | 29.17 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 4.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.22 | 0.0 | 0.0 | 14.71 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2472 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.85 | -33.55 | 1.17 | -53.94 | 17.59 | 2.57 | 0 | 0 | 1.38 | -30.68 | 20.73 | 54.35 | 0.00 | 0 | 1783 | 0.0 |
| 2022 (9) | 127.69 | 2.05 | 2.54 | -19.11 | 17.15 | 7.46 | 0 | 0 | 1.99 | -20.74 | 13.43 | 5.29 | 0.00 | 0 | 1783 | -4.91 |
| 2021 (8) | 125.12 | 4.59 | 3.14 | -22.28 | 15.96 | -2.8 | 0 | 0 | 2.51 | -25.69 | 12.76 | -7.07 | 0.00 | 0 | 1875 | -3.65 |
| 2020 (7) | 119.63 | -1.93 | 4.04 | -9.62 | 16.42 | -10.03 | 0 | 0 | 3.38 | -7.84 | 13.73 | -8.25 | 0.00 | 0 | 1946 | -9.4 |
| 2019 (6) | 121.99 | 2.9 | 4.47 | -4.69 | 18.25 | -0.54 | 0 | 0 | 3.66 | -7.38 | 14.96 | -3.35 | 0.00 | 0 | 2148 | -13.11 |
| 2018 (5) | 118.55 | 7.88 | 4.69 | 43.87 | 18.35 | -1.5 | 0 | 0 | 3.96 | 33.36 | 15.48 | -8.7 | 0.00 | 0 | 2472 | -9.72 |
| 2017 (4) | 109.89 | -8.88 | 3.26 | -30.19 | 18.63 | -4.71 | 0 | 0 | 2.97 | -23.39 | 16.95 | 4.58 | 0.00 | 0 | 2738 | 5.19 |
| 2016 (3) | 120.6 | -25.14 | 4.67 | -30.19 | 19.55 | -4.82 | 0 | 0 | 3.87 | -6.76 | 16.21 | 27.14 | 0.00 | 0 | 2603 | -2.29 |
| 2015 (2) | 161.09 | -17.07 | 6.69 | 5.02 | 20.54 | -2.47 | 0 | 0 | 4.15 | 26.64 | 12.75 | 17.6 | 0.00 | 0 | 2664 | -2.38 |
| 2014 (1) | 194.24 | 12.66 | 6.37 | -13.33 | 21.06 | 8.28 | 0 | 0 | 3.28 | 0 | 10.84 | 0 | 0.00 | 0 | 2729 | 0.52 |
