玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.7815.9932.3123.05102.3767.8824.71123.2255.0222.94137.2382.54.97428.7219.761.82323.2625.520.07133.33-36.3631.0624.3950.27187.47-5.21-5.9493.29-9.198.416.71344.8-51.898.72-50.1167.05
23Q3 (19)27.407.0728.7611.39-23.869.6211.07-15.17-12.219.67-10.96-9.290.94-40.88-48.350.43-34.85-36.760.03-40.0-40.024.9710.888.8197.771.55-12.31102.74-10.3424.8-2.7481.22-115.517.4852.6685.37
23Q2 (18)25.593.1431.514.9646.954433.3313.05109.81652.9710.86104.14430.091.59178.95648.280.66120.000.0525.066.6722.5218.6550.64194.751.8-9.96114.59-29.99902.14-14.5977.09-112.9711.45-27.53-31.23
23Q1 (17)24.813.2912.9810.18-25.86148.96.22-60.98127.145.32-57.68125.430.57-86.27169.510.30-79.31225.00.04-63.64300.018.98-8.18154.42191.30-4.0214.24163.6990.280.21-63.69-556.86-794.7715.80202.68-51.07
22Q4 (16)24.0212.88-11.9213.7332.15-26.7715.9426.41-12.4712.5717.92-29.184.15128.02-1.891.45113.24-14.20.11120.022.2220.67-9.93-12.34199.31-11.6325.2786.064.54-16.4413.94-21.14566.365.22-44.64-5.43
22Q3 (15)21.289.3523.2910.393048.481011.412.61634.32161.6210.66424.01258.921.82727.59506.670.680257.890.0566.6725.022.9553.5127.22225.534.2733.9182.32676.26446.9317.68-84.29-85.719.43-43.36-9.33
22Q2 (14)19.46-11.3898.170.33101.59101.42-2.3689.790.4-3.2984.2786.83-0.2964.6376.030.00100.0100.00.03200.050.014.95100.41284.26216.3029.1729.96-14.29-115.73-115.1112.501127.271988.2816.65-48.44-27.83
22Q1 (13)21.96-19.4715.28-20.82-211.04-1317.54-22.92-225.86-16471.43-20.92-217.86-14842.86-0.82-119.39-4000.0-0.24-114.2-442.860.01-88.89-80.07.46-68.36-34.22167.455.2433.6290.83-11.8-92.279.17406.67100.8532.29484.96192.22
21Q4 (12)27.2758.022.7818.751744.7419.8818.21277.822.6317.75497.6429.04.231310.0-7.441.69789.47-15.920.09125.0-35.7123.5830.7123.78159.11-5.5318.52102.99534.03-2.18-2.99-102.4243.445.52-46.9227.19
21Q3 (11)17.2675.76-28.59-1.1495.09-110.24.82119.61-65.862.97111.89-73.240.30124.79-78.10.19145.24-68.330.04100.0-20.018.041570.37-23.36168.421.1912.13-23.73-125.08-129.92123.732196.72491.3110.40-54.9210.76
21Q2 (10)9.82-48.45-55.42-23.23-1458.48-511.88-24.58-17657.14-290.1-24.98-17742.86-305.77-1.21-5950.0-214.15-0.42-700.0-184.00.02-60.0-50.01.08-90.48-95.73166.4432.8112.7994.61-91.95117.775.39100.5-90.4723.07108.780
21Q1 (9)19.05-14.23-14.841.71-89.07108.690.14-99.06100.58-0.14-101.0299.34-0.02-100.4497.30.07-96.52126.920.05-64.29150.011.34-40.47107.31125.32-6.65-8.491175.001016.021343.98-1075.00-20241.02-5723.0811.05154.61-51.02
20Q4 (8)22.21-8.11-23.0715.6439.89-20.014.855.17-22.7413.7623.96-23.894.57233.5817.782.01235.014.20.14180.055.5619.05-19.07-20.36134.25-10.6212.35105.2832.743.49-5.28-125.26-204.044.34-53.78-13.03
20Q3 (7)24.179.71-17.7611.1898.23515.6114.129.2788.0511.10-8.57633.651.3729.251241.670.6020.000.0525.0150.023.54-6.9924.22150.201.7910.379.3282.57147.5920.92-63.0-92.159.390-32.83
20Q2 (6)22.03-1.52-16.815.64128.67-60.6412.93153.32-12.412.14156.84-10.671.06243.24-44.210.50292.31-45.650.04100.0-33.3325.31362.7118.83147.567.7618.043.45-46.61-55.2156.55195.821911.720.00-100.0-100.0
20Q1 (5)22.37-22.51-0.27-19.67-200.61-744.92-24.25-226.17-709.3-21.36-218.14-900.0-0.74-119.07-470.0-0.26-114.77-273.330.02-77.78-50.05.47-77.13-65.81136.9414.623.7481.37-20.025.6419.121199.83-16.7822.56352.1123.81
19Q4 (4)28.87-1.770.019.55826.770.019.221108.810.018.08969.230.03.883333.330.01.7600.00.09350.00.023.9226.230.0119.49-12.260.0101.74161.040.0-1.74-100.650.04.99-64.310.0
19Q3 (3)29.3910.990.0-2.69-118.770.01.59-89.230.0-2.08-115.310.0-0.12-106.320.00.00-100.00.00.02-66.670.018.95-11.030.0136.188.90.0-166.67-271.840.0266.679385.710.013.98158.410.0
19Q2 (2)26.4818.060.014.33369.840.014.76270.850.013.59408.990.01.90850.00.00.92513.330.00.0650.00.021.3033.130.0125.0512.990.096.9925.910.02.81-87.760.05.41-46.330.0
19Q1 (1)22.430.00.03.050.00.03.980.00.02.670.00.00.200.00.00.150.00.00.040.00.016.000.00.0110.670.00.077.030.00.022.970.00.010.080.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.1725.1416.6289.086.61-6.9115.9959.114.3485.278.0363.883.1845.210.19-17.3925.6130.13187.47-5.94103.9618.89-3.9200.065.9512.2226.63
2022 (9)22.513.218.7925.217.10-11.3510.0534.97.7414.54.9050.312.1933.540.2315.019.6811.69199.3125.2787.44-7.2712.56120.140.065.389.652.66
2021 (8)21.81-3.547.02-36.768.0126.017.45-38.236.76-37.73.26-46.381.64-45.150.20-20.017.62-12.29159.1118.5294.292.445.71-28.260.060.49.4029.83
2020 (7)22.61-16.9111.10-13.956.35-2.4212.06-10.7310.85-9.966.088.192.991.360.258.720.09-5.86134.2512.3592.05-3.597.9575.850.0624.197.244.32
2019 (6)27.214.6112.90-17.256.51122.7113.51-57.1712.05-59.395.62-67.832.95-65.210.23-17.8621.34-39.9119.4929.2395.4893.234.52-91.060.048.916.9449.89
2018 (5)26.0123.3915.5942.52.92-31.1331.54224.8229.67193.1817.47229.08.48220.00.2827.2735.51120.5692.46-29.6849.41-56.1550.5900.04-33.194.63-9.75
2017 (4)21.08-12.610.94-39.894.2563.349.71-45.5410.12-33.335.31-53.582.65-48.540.22-31.2516.10-25.77131.49-2.66112.6810.39-12.5900.0605.1354.05
2016 (3)24.12-31.7518.20-25.162.60-32.4517.83-27.9315.18-31.8711.4435.065.1530.710.3288.2421.69-29.16135.08-1.87102.073.82-2.0700.0003.33-41.88
2015 (2)35.34-19.0924.32-19.713.854.5924.74-22.2322.28-22.938.47-25.773.94-30.270.17-5.5630.62-18.93137.6612.7798.323.241.68-64.690.0005.7314.37
2014 (1)43.68030.2903.68-6.6831.81028.91011.4105.6500.185.8837.7746.0122.0714.6295.237.414.77-57.960.0005.019.87

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