- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.37 | -3.27 | -47.22 | 0.27 | -18.18 | -10.0 | 0.4 | -18.37 | -9.09 | 0.17 | -29.17 | 6.25 | 11.39 | -15.42 | 70.51 | 16.88 | -15.61 | 72.23 | 7.17 | -26.78 | 101.29 | 334 | 0.0 | 0.0 |
| 23Q3 (19) | 2.45 | -47.2 | -20.2 | 0.33 | 13.79 | 26.92 | 0.49 | 13.95 | 40.0 | 0.24 | -20.0 | 14.29 | 13.47 | 115.51 | 59.04 | 20.00 | 115.81 | 75.43 | 9.80 | 51.51 | 43.21 | 334 | 0.0 | 0.0 |
| 23Q2 (18) | 4.64 | -6.26 | 26.43 | 0.29 | 3.57 | 11.54 | 0.43 | 10.26 | 30.3 | 0.3 | 57.89 | 50.0 | 6.25 | 10.49 | -11.78 | 9.27 | 17.62 | 3.06 | 6.47 | 68.44 | 18.64 | 334 | 0.0 | 0.0 |
| 23Q1 (17) | 4.95 | 10.24 | 266.67 | 0.28 | -6.67 | 21.74 | 0.39 | -11.36 | 44.44 | 0.19 | 18.75 | -5.0 | 5.66 | -15.34 | -66.8 | 7.88 | -19.6 | -60.61 | 3.84 | 7.71 | -74.09 | 334 | 0.0 | 0.0 |
| 22Q4 (16) | 4.49 | 46.25 | 131.44 | 0.3 | 15.38 | 36.36 | 0.44 | 25.71 | 46.67 | 0.16 | -23.81 | 0.0 | 6.68 | -21.11 | -41.08 | 9.80 | -14.04 | -36.63 | 3.56 | -47.91 | -56.79 | 334 | 0.0 | 0.0 |
| 22Q3 (15) | 3.07 | -16.35 | 32.9 | 0.26 | 0.0 | 8.33 | 0.35 | 6.06 | 25.0 | 0.21 | 5.0 | 10.53 | 8.47 | 19.54 | -18.49 | 11.40 | 26.79 | -5.94 | 6.84 | 25.52 | -16.84 | 334 | 0.0 | 0.0 |
| 22Q2 (14) | 3.67 | 171.85 | 82.59 | 0.26 | 13.04 | 23.81 | 0.33 | 22.22 | 22.22 | 0.2 | 0.0 | -9.09 | 7.08 | -58.42 | -32.19 | 8.99 | -55.04 | -33.06 | 5.45 | -63.22 | -50.21 | 334 | 0.0 | 0.0 |
| 22Q1 (13) | 1.35 | -30.41 | -32.84 | 0.23 | 4.55 | 0.0 | 0.27 | -10.0 | -6.9 | 0.2 | 25.0 | -54.55 | 17.04 | 50.24 | 48.89 | 20.00 | 29.33 | 38.62 | 14.81 | 79.63 | -32.32 | 334 | 0.0 | 0.0 |
| 21Q4 (12) | 1.94 | -16.02 | 12.79 | 0.22 | -8.33 | 37.5 | 0.3 | 7.14 | 30.43 | 0.16 | -15.79 | -56.76 | 11.34 | 9.15 | 21.91 | 15.46 | 27.58 | 15.64 | 8.25 | 0.27 | -61.66 | 334 | 0.0 | 0.0 |
| 21Q3 (11) | 2.31 | 14.93 | 24.86 | 0.24 | 14.29 | 4.35 | 0.28 | 3.7 | -3.45 | 0.19 | -13.64 | -47.22 | 10.39 | -0.56 | -16.43 | 12.12 | -9.76 | -22.68 | 8.23 | -24.85 | -57.73 | 334 | 0.0 | 0.0 |
| 21Q2 (10) | 2.01 | 0.0 | -2.43 | 0.21 | -8.7 | -4.55 | 0.27 | -6.9 | -6.9 | 0.22 | -50.0 | -38.89 | 10.45 | -8.7 | -2.17 | 13.43 | -6.9 | -4.58 | 10.95 | -50.0 | -37.37 | 334 | 0.0 | 0.0 |
| 21Q1 (9) | 2.01 | 16.86 | -20.87 | 0.23 | 43.75 | 0.0 | 0.29 | 26.09 | -3.33 | 0.44 | 18.92 | 10.0 | 11.44 | 23.01 | 26.37 | 14.43 | 7.9 | 22.16 | 21.89 | 1.76 | 39.0 | 334 | 0.0 | 0.0 |
| 20Q4 (8) | 1.72 | -7.03 | -26.18 | 0.16 | -30.43 | -33.33 | 0.23 | -20.69 | -23.33 | 0.37 | 2.78 | -7.5 | 9.30 | -25.18 | -9.69 | 13.37 | -14.7 | 3.86 | 21.51 | 10.55 | 25.31 | 334 | 0.0 | 0.0 |
| 20Q3 (7) | 1.85 | -10.19 | -29.12 | 0.23 | 4.55 | -11.54 | 0.29 | 0.0 | -3.33 | 0.36 | 0.0 | 0.0 | 12.43 | 16.41 | 24.8 | 15.68 | 11.35 | 36.38 | 19.46 | 11.35 | 41.08 | 334 | 0.0 | 0.0 |
| 20Q2 (6) | 2.06 | -18.9 | -22.85 | 0.22 | -4.35 | -15.38 | 0.29 | -3.33 | 0.0 | 0.36 | -10.0 | -5.26 | 10.68 | 17.94 | 9.67 | 14.08 | 19.19 | 29.61 | 17.48 | 10.97 | 22.79 | 334 | 0.0 | -1.76 |
| 20Q1 (5) | 2.54 | 9.01 | 12.39 | 0.23 | -4.17 | -8.0 | 0.3 | 0.0 | 3.45 | 0.4 | 0.0 | -13.04 | 9.06 | -12.09 | -18.14 | 11.81 | -8.27 | -7.96 | 15.75 | -8.27 | -22.63 | 334 | 0.0 | -5.92 |
| 19Q4 (4) | 2.33 | -10.73 | 0.0 | 0.24 | -7.69 | 0.0 | 0.3 | 0.0 | 0.0 | 0.4 | 11.11 | 0.0 | 10.30 | 3.4 | 0.0 | 12.88 | 12.02 | 0.0 | 17.17 | 24.46 | 0.0 | 334 | 0.0 | 0.0 |
| 19Q3 (3) | 2.61 | -2.25 | 0.0 | 0.26 | 0.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.36 | -5.26 | 0.0 | 9.96 | 2.3 | 0.0 | 11.49 | 5.83 | 0.0 | 13.79 | -3.09 | 0.0 | 334 | -1.76 | 0.0 |
| 19Q2 (2) | 2.67 | 18.14 | 0.0 | 0.26 | 4.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.38 | -17.39 | 0.0 | 9.74 | -11.97 | 0.0 | 10.86 | -15.36 | 0.0 | 14.23 | -30.08 | 0.0 | 340 | -4.23 | 0.0 |
| 19Q1 (1) | 2.26 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 11.06 | 0.0 | 0.0 | 12.83 | 0.0 | 0.0 | 20.35 | 0.0 | 0.0 | 355 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.4 | 14.47 | 1.17 | 11.43 | 1.7 | 21.43 | 0.9 | 16.88 | 8.12 | -2.65 | 11.81 | 6.08 | 6.25 | 2.11 | 334 | 0.0 |
| 2022 (9) | 12.58 | 52.12 | 1.05 | 17.98 | 1.4 | 22.81 | 0.77 | -23.76 | 8.35 | -22.44 | 11.13 | -19.27 | 6.12 | -49.88 | 334 | 0.0 |
| 2021 (8) | 8.27 | 1.35 | 0.89 | 4.71 | 1.14 | 2.7 | 1.01 | -32.21 | 10.76 | 3.31 | 13.78 | 1.34 | 12.21 | -33.12 | 334 | 0.0 |
| 2020 (7) | 8.16 | -17.33 | 0.85 | -15.84 | 1.11 | -5.93 | 1.49 | -6.29 | 10.42 | 1.79 | 13.60 | 13.78 | 18.26 | 13.35 | 334 | 0.0 |
| 2019 (6) | 9.87 | -2.66 | 1.01 | 0.0 | 1.18 | 6.31 | 1.59 | -11.67 | 10.23 | 2.74 | 11.96 | 9.21 | 16.11 | -9.25 | 334 | -5.11 |
| 2018 (5) | 10.14 | 21.0 | 1.01 | -37.65 | 1.11 | 177.5 | 1.8 | -4.76 | 9.96 | -48.48 | 10.95 | 129.33 | 17.75 | -21.29 | 352 | 2.92 |
| 2017 (4) | 8.38 | -5.42 | 1.62 | -6.9 | 0.4 | -11.11 | 1.89 | 10.53 | 19.33 | -1.56 | 4.77 | -6.02 | 22.55 | 16.86 | 342 | 39.02 |
| 2016 (3) | 8.86 | 4.85 | 1.74 | 2.35 | 0.45 | 9.76 | 1.71 | 19.58 | 19.64 | -2.38 | 5.08 | 4.68 | 19.30 | 14.05 | 246 | 0.0 |
| 2015 (2) | 8.45 | 15.28 | 1.7 | 28.79 | 0.41 | 7.89 | 1.43 | 12.6 | 20.12 | 11.72 | 4.85 | -6.41 | 16.92 | -2.33 | 246 | 0.0 |
| 2014 (1) | 7.33 | 3.24 | 1.32 | 7.32 | 0.38 | -24.0 | 1.27 | 10.43 | 18.01 | 0 | 5.18 | 0 | 17.33 | 0 | 246 | 0.0 |
