玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.53-5.5323.4912.6125.6-21.8214.82-32.54-1.8513.19-31.7310.193.84-23.66-14.291.83-23.11-5.670.138.33-13.3317.66-29.890.34134.4120.53-0.7584.8785.59-20.5115.13-72.12323.4823.17-1.3261.8
23Q3 (19)46.0819.1933.4110.0427.74-4.0221.9784.9313.0119.3277.5721.25.03107.85-34.592.38112.5-22.730.1233.33-36.8425.1959.6318.15111.52-14.04-26.0545.73-30.2-15.3654.2762.8117.1923.48-4.2416.35
23Q2 (18)38.663.48-1.257.86-39.31-50.6611.88-21.69-40.6610.88-25.27-33.742.42-42.52-64.251.12-38.46-60.70.09-25.0-47.0615.78-11.3-28.66129.74-8.63-20.1165.52-22.95-17.6433.33133.3362.9624.5221.9348.43
23Q1 (17)37.365.9912.2612.95-19.714.5215.170.46-8.7214.5621.646.824.21-6.03-19.961.82-6.19-20.870.12-20.0-29.4117.791.08-4.1142.004.8611.5485.03-20.3613.7514.29310.99-43.4120.1140.4332.04
22Q4 (16)35.252.065.1616.1354.2124.0815.10-22.3310.2211.97-24.913.464.48-41.74-23.811.94-37.01-18.830.15-21.05-25.017.60-17.4514.96135.42-10.2-3.7106.7797.6312.27-6.77-114.62-238.1214.32-29.04-10.11
22Q3 (15)34.54-11.783.8210.46-34.34-9.9119.44-2.917.3215.94-2.9219.947.6913.5929.243.088.0728.330.1911.765.5621.32-3.6215.81150.80-7.14-7.7654.03-32.08-22.6746.31126.453.6620.1822.1516.31
22Q2 (14)39.1517.6412.615.9328.5717.2220.0220.4625.8316.4220.4724.396.7728.710.02.8523.913.640.170.0-19.0522.1219.2526.83162.3927.5513.3179.556.4-6.6920.45-18.9738.6416.528.479.11
22Q1 (13)33.28-0.72-2.3212.39-4.69-7.5416.6221.3110.2113.6317.813.115.26-10.54-12.332.30-3.77-4.170.17-15.0-15.018.5521.168.8127.31-9.47-18.9574.76-21.39-15.5425.24414.95129.3815.23-4.397.4
21Q4 (12)33.520.750.8413.0011.97-6.3413.70-17.32-10.4611.57-12.94-0.525.88-1.18-3.132.39-0.42-2.450.2011.11-4.7615.31-16.84-11.71140.63-13.98-7.2795.1036.124.764.90-83.73-46.8515.93-8.187.64
21Q3 (11)33.27-4.31-5.6211.61-14.57-11.5816.574.151.7813.290.684.655.95-12.114.392.40-12.736.670.18-14.295.8818.415.56-2.64163.4814.079.0369.86-18.05-13.1730.14104.2654.2317.3514.629.38
21Q2 (10)34.772.05-6.4613.591.425.1915.915.515.9613.209.5433.066.7712.8382.972.7514.5879.740.215.040.017.442.292.17143.32-8.75-14.5585.25-3.7-8.9314.7534.07163.4715.146.77-6.02
21Q1 (9)34.072.5-32.5113.40-3.4618.7915.08-1.4413.5512.053.61-1.076.00-1.1568.072.40-2.0451.90.20-4.7666.6717.05-1.67-3.4157.073.5714.6788.52-2.494.9811.0019.32-25.1714.18-4.19-28.49
20Q4 (8)33.24-5.725.3413.885.7173.515.30-6.02248.5211.63-8.43141.296.076.49211.282.458.89166.30.2123.5323.5317.34-8.3120.89151.661.156.8990.7812.82-50.399.22-52.8111.1214.8010.370
20Q3 (7)35.25-5.1739.2213.131.631889.3916.2818.6637.8512.7028.0237.155.7054.0565.222.2547.0653.060.1713.3313.3318.9110.7824.24149.94-10.612.0880.46-14.041428.7419.54248.93-79.3713.41-16.76-13.09
20Q2 (6)37.17-26.3728.7912.9214.5456.813.723.3133.859.92-18.5621.723.703.64-2.891.53-3.16-10.00.1525.0-21.0517.07-3.2931.81167.7322.466.8693.6011.0115.685.60-61.92-71.7816.11-18.7619.51
20Q1 (5)50.4890.3552.8811.2841.08.3613.28202.5118.3612.18152.746.923.5783.088.841.5871.743.270.12-29.41-29.4117.65124.8423.51136.97-3.469.7984.31-53.92-9.214.71117.72105.8819.83032.55
19Q4 (4)26.524.740.08.001112.120.04.39-62.830.04.82-47.950.01.95-43.480.00.92-37.410.00.1713.330.07.85-48.420.0141.88-3.40.0182.983376.60.0-82.98-187.590.00.00-100.00.0
19Q3 (3)25.32-12.270.00.66-91.990.011.8115.220.09.2613.620.03.45-9.450.01.47-13.530.00.15-21.050.015.2217.530.0146.88-6.420.05.26-93.50.094.74377.330.015.4314.470.0
19Q2 (2)28.86-12.60.08.24-20.850.010.25-8.650.08.15-1.690.03.8116.160.01.7011.110.00.1911.760.012.95-9.380.0156.9625.810.080.92-12.860.019.85177.860.013.48-9.890.0
19Q1 (1)33.020.00.010.410.00.011.220.00.08.290.00.03.280.00.01.530.00.00.170.00.014.290.00.0124.760.00.092.860.00.07.140.00.014.960.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.5416.8511.11-18.312.0146.0116.11-10.014.620.2715.38-35.866.88-33.850.45-34.7819.19-3.91134.41-0.7569.01-9.1630.9928.940.59-7.5522.7035.6
2022 (9)35.554.7713.605.181.381.1617.9017.0714.5816.4523.98-4.0810.400.390.69-14.8119.9717.19135.42-3.775.96-10.1824.0455.80.641.3316.747.17
2021 (8)33.93-10.412.93-0.391.36-41.3815.293.112.527.6525.0040.2910.3639.430.8130.6517.04-3.95140.63-7.2784.57-3.4815.4324.660.63-17.0315.62-0.32
2020 (7)37.8732.5112.9883.332.338.6114.8357.4311.6352.6217.8241.327.4330.350.62-10.1417.7441.13151.666.8987.6216.6512.38-50.260.76-10.3115.676.53
2019 (6)28.58-9.387.08-40.62.14100.029.42-31.597.62-27.3612.61-46.235.70-43.170.69-25.012.57-19.22141.881.7675.12-13.1524.8884.260.84-5.4614.715.75
2018 (5)31.54-4.8311.925.211.07-13.6413.7734.0810.4922.8323.4521.5710.0326.80.924.5515.5627.86139.42-6.3186.50-21.5913.5000.89-18.8813.91-5.95
2017 (4)33.1410.7611.33107.891.24-35.8110.2797.58.5465.8319.2999.077.9192.460.8823.9412.1751.56148.81-9.44110.315.11-10.3101.10014.79-4.95
2016 (3)29.9235.265.4501.93-49.675.2005.1509.6904.1100.7122.418.030164.33-2.21104.95201.26-4.9500.00015.56-26.98
2015 (2)22.12-33.83-6.6603.8431.62-19.110-21.700-28.760-12.0800.58-10.77-14.240168.0561.2534.84-53.7165.16163.450.00021.313.55
2014 (1)33.4305.6902.91-15.097.5706.1107.8204.2500.650.011.34-21.74104.2213.0575.2751.4124.73-50.820.00020.58-3.65

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