- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.33 | -70.18 | -35.44 | 0.11 | -26.67 | -21.43 | 0.6 | -4.76 | -1.64 | 0.02 | 100.0 | 100.0 | 8.27 | 145.91 | 21.7 | 45.11 | 219.37 | 52.35 | 1.50 | 570.68 | 209.77 | 766 | 0.0 | 0.0 |
| 23Q3 (19) | 4.46 | 43.87 | 10.12 | 0.15 | 7.14 | 7.14 | 0.63 | 23.53 | 14.55 | 0.01 | 0.0 | 0.0 | 3.36 | -25.53 | -2.71 | 14.13 | -14.14 | 4.02 | 0.22 | -30.49 | -9.19 | 766 | 0.0 | -3.04 |
| 23Q2 (18) | 3.1 | 87.88 | -45.71 | 0.14 | 40.0 | -39.13 | 0.51 | 4.08 | -5.56 | 0.01 | 0.0 | 0.0 | 4.52 | -25.48 | 12.12 | 16.45 | -44.6 | 73.96 | 0.32 | -46.77 | 84.19 | 766 | 0.0 | -3.04 |
| 23Q1 (17) | 1.65 | -19.9 | -20.67 | 0.1 | -28.57 | -9.09 | 0.49 | -19.67 | 0.0 | 0.01 | 0.0 | 0.0 | 6.06 | -10.82 | 14.6 | 29.70 | 0.29 | 26.06 | 0.61 | 24.85 | 26.06 | 766 | 0.0 | -3.04 |
| 22Q4 (16) | 2.06 | -49.14 | 5.1 | 0.14 | 0.0 | 16.67 | 0.61 | 10.91 | 24.49 | 0.01 | 0.0 | 0.0 | 6.80 | 96.6 | 11.0 | 29.61 | 118.05 | 18.45 | 0.49 | 96.6 | -4.85 | 766 | -3.04 | -3.04 |
| 22Q3 (15) | 4.05 | -29.07 | -36.62 | 0.14 | -39.13 | -30.0 | 0.55 | 1.85 | 61.76 | 0.01 | 0.0 | 0.0 | 3.46 | -14.18 | 10.44 | 13.58 | 43.6 | 155.23 | 0.25 | 40.99 | 57.78 | 790 | 0.0 | -11.04 |
| 22Q2 (14) | 5.71 | 174.52 | 96.22 | 0.23 | 109.09 | 130.0 | 0.54 | 10.2 | 25.58 | 0.01 | 0.0 | 0.0 | 4.03 | -23.83 | 17.22 | 9.46 | -59.86 | -36.0 | 0.18 | -63.57 | -49.04 | 790 | 0.0 | -11.04 |
| 22Q1 (13) | 2.08 | 6.12 | -3.7 | 0.11 | -8.33 | 22.22 | 0.49 | 0.0 | 2.08 | 0.01 | 0.0 | -50.0 | 5.29 | -13.62 | 26.92 | 23.56 | -5.77 | 6.01 | 0.48 | -5.77 | -48.08 | 790 | 0.0 | -11.04 |
| 21Q4 (12) | 1.96 | -69.33 | -3.45 | 0.12 | -40.0 | -40.0 | 0.49 | 44.12 | 22.5 | 0.01 | 0.0 | 0 | 6.12 | 95.61 | -37.86 | 25.00 | 369.85 | 26.87 | 0.51 | 226.02 | 0 | 790 | -11.04 | -11.04 |
| 21Q3 (11) | 6.39 | 119.59 | 2.73 | 0.2 | 100.0 | 11.11 | 0.34 | -20.93 | -8.11 | 0.01 | 0.0 | 0.0 | 3.13 | -8.92 | 8.16 | 5.32 | -63.99 | -10.55 | 0.16 | -54.46 | -2.66 | 888 | 0.0 | -9.57 |
| 21Q2 (10) | 2.91 | 34.72 | 7.38 | 0.1 | 11.11 | 11.11 | 0.43 | -10.42 | -4.44 | 0.01 | -50.0 | -50.0 | 3.44 | -17.53 | 3.47 | 14.78 | -33.51 | -11.01 | 0.34 | -62.89 | -53.44 | 888 | 0.0 | -9.57 |
| 21Q1 (9) | 2.16 | 6.4 | 44.97 | 0.09 | -55.0 | 12.5 | 0.48 | 20.0 | 9.09 | 0.02 | 0 | 100.0 | 4.17 | -57.71 | -22.4 | 22.22 | 12.78 | -24.75 | 0.93 | 0 | 37.96 | 888 | 0.0 | -20.29 |
| 20Q4 (8) | 2.03 | -67.36 | -28.27 | 0.2 | 11.11 | -4.76 | 0.4 | 8.11 | -23.08 | 0 | -100.0 | -100.0 | 9.85 | 240.45 | 32.77 | 19.70 | 231.25 | 7.24 | 0.00 | -100.0 | -100.0 | 888 | -9.57 | -20.29 |
| 20Q3 (7) | 6.22 | 129.52 | 21.25 | 0.18 | 100.0 | 0.0 | 0.37 | -17.78 | -7.5 | 0.01 | -50.0 | 0.0 | 2.89 | -12.86 | -17.52 | 5.95 | -64.18 | -23.71 | 0.16 | -78.22 | -17.52 | 982 | 0.0 | -11.85 |
| 20Q2 (6) | 2.71 | 81.88 | -65.87 | 0.09 | 12.5 | -60.87 | 0.45 | 2.27 | -4.26 | 0.02 | 100.0 | 100.0 | 3.32 | -38.15 | 14.65 | 16.61 | -43.77 | 180.52 | 0.74 | 9.96 | 485.98 | 982 | -11.85 | -11.85 |
| 20Q1 (5) | 1.49 | -47.35 | -78.84 | 0.08 | -61.9 | -42.86 | 0.44 | -15.38 | -8.33 | 0.01 | -66.67 | 0.0 | 5.37 | -27.64 | 169.99 | 29.53 | 60.71 | 333.11 | 0.67 | -36.69 | 372.48 | 1114 | 0.0 | 0.0 |
| 19Q4 (4) | 2.83 | -44.83 | 0.0 | 0.21 | 16.67 | 0.0 | 0.52 | 30.0 | 0.0 | 0.03 | 200.0 | 0.0 | 7.42 | 111.48 | 0.0 | 18.37 | 135.65 | 0.0 | 1.06 | 443.82 | 0.0 | 1114 | 0.0 | 0.0 |
| 19Q3 (3) | 5.13 | -35.39 | 0.0 | 0.18 | -21.74 | 0.0 | 0.4 | -14.89 | 0.0 | 0.01 | 0.0 | 0.0 | 3.51 | 21.13 | 0.0 | 7.80 | 31.72 | 0.0 | 0.19 | 54.78 | 0.0 | 1114 | 0.0 | 0.0 |
| 19Q2 (2) | 7.94 | 12.78 | 0.0 | 0.23 | 64.29 | 0.0 | 0.47 | -2.08 | 0.0 | 0.01 | 0.0 | 0.0 | 2.90 | 45.66 | 0.0 | 5.92 | -13.18 | 0.0 | 0.13 | -11.34 | 0.0 | 1114 | 0.0 | 0.0 |
| 19Q1 (1) | 7.04 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 6.82 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1114 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.53 | -24.3 | 0.5 | -20.63 | 2.23 | 1.36 | 0.04 | -20.0 | 4.75 | 4.84 | 21.18 | 33.9 | 0.38 | 5.68 | 766 | 0.0 |
| 2022 (9) | 13.91 | 3.65 | 0.63 | 21.15 | 2.2 | 25.71 | 0.05 | -16.67 | 4.53 | 16.89 | 15.82 | 21.29 | 0.36 | -19.6 | 766 | -3.04 |
| 2021 (8) | 13.42 | 7.79 | 0.52 | -7.14 | 1.75 | 5.42 | 0.06 | 20.0 | 3.87 | -13.85 | 13.04 | -2.2 | 0.45 | 11.33 | 790 | -11.04 |
| 2020 (7) | 12.45 | -45.75 | 0.56 | -25.33 | 1.66 | -11.7 | 0.05 | 0.0 | 4.50 | 37.64 | 13.33 | 62.77 | 0.40 | 84.34 | 888 | -9.57 |
| 2019 (6) | 22.95 | -12.64 | 0.75 | 33.93 | 1.88 | -14.16 | 0.05 | 0.0 | 3.27 | 53.3 | 8.19 | -1.74 | 0.22 | 14.47 | 982 | -11.85 |
| 2018 (5) | 26.27 | 21.45 | 0.56 | 3.7 | 2.19 | 0.0 | 0.05 | -16.67 | 2.13 | -14.61 | 8.34 | -17.66 | 0.19 | -31.39 | 1114 | -19.57 |
| 2017 (4) | 21.63 | 5.72 | 0.54 | 12.5 | 2.19 | 0.0 | 0.06 | -33.33 | 2.50 | 6.41 | 10.12 | -5.41 | 0.28 | -36.94 | 1385 | 48.45 |
| 2016 (3) | 20.46 | 74.28 | 0.48 | -23.81 | 2.19 | 42.21 | 0.09 | -10.0 | 2.35 | -56.28 | 10.70 | -18.4 | 0.44 | -48.36 | 933 | 20.85 |
| 2015 (2) | 11.74 | -7.78 | 0.63 | 0.0 | 1.54 | -5.52 | 0.1 | 11.11 | 5.37 | 8.43 | 13.12 | 2.45 | 0.85 | 20.48 | 772 | -18.48 |
| 2014 (1) | 12.73 | -5.42 | 0.63 | -19.23 | 1.63 | 12.41 | 0.09 | -18.18 | 4.95 | 0 | 12.80 | 0 | 0.71 | 0 | 947 | -52.84 |
