- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.86 | -16.33 | -7.78 | 0.72 | -4.0 | -6.49 | 1.06 | 16.48 | 34.18 | 0.22 | 0.0 | -12.0 | 3.82 | 14.73 | 1.39 | 5.62 | 39.21 | 45.49 | 1.17 | 19.51 | -4.58 | 2344 | 0.0 | 0.0 |
| 23Q3 (19) | 22.54 | 30.44 | -5.25 | 0.75 | 22.95 | -16.67 | 0.91 | 28.17 | -24.17 | 0.22 | -8.33 | -42.11 | 3.33 | -5.74 | -12.05 | 4.04 | -1.74 | -19.96 | 0.98 | -29.72 | -38.89 | 2344 | 0.0 | -8.97 |
| 23Q2 (18) | 17.28 | 11.34 | -5.52 | 0.61 | -6.15 | -16.44 | 0.71 | -16.47 | -14.46 | 0.24 | -14.29 | -4.0 | 3.53 | -15.71 | -11.55 | 4.11 | -24.98 | -9.46 | 1.39 | -23.02 | 1.61 | 2344 | 0.0 | -8.97 |
| 23Q1 (17) | 15.52 | -24.11 | -3.0 | 0.65 | -15.58 | -13.33 | 0.85 | 7.59 | 8.97 | 0.28 | 12.0 | 0.0 | 4.19 | 11.23 | -10.65 | 5.48 | 41.77 | 12.34 | 1.80 | 47.58 | 3.09 | 2344 | 0.0 | -8.97 |
| 22Q4 (16) | 20.45 | -14.04 | 11.69 | 0.77 | -14.44 | -9.41 | 0.79 | -34.17 | -21.0 | 0.25 | -34.21 | 19.05 | 3.77 | -0.47 | -18.89 | 3.86 | -23.41 | -29.27 | 1.22 | -23.47 | 6.59 | 2344 | -8.97 | -8.97 |
| 22Q3 (15) | 23.79 | 30.07 | 29.15 | 0.9 | 23.29 | 18.42 | 1.2 | 44.58 | 33.33 | 0.38 | 52.0 | 72.73 | 3.78 | -5.22 | -8.31 | 5.04 | 11.15 | 3.24 | 1.60 | 16.86 | 33.74 | 2575 | 0.0 | 2.96 |
| 22Q2 (14) | 18.29 | 14.31 | 1.78 | 0.73 | -2.67 | 8.96 | 0.83 | 6.41 | 22.06 | 0.25 | -10.71 | -26.47 | 3.99 | -14.85 | 7.05 | 4.54 | -6.91 | 19.92 | 1.37 | -21.89 | -27.76 | 2575 | 0.0 | 2.96 |
| 22Q1 (13) | 16.0 | -12.62 | 5.54 | 0.75 | -11.76 | 11.94 | 0.78 | -22.0 | -2.5 | 0.28 | 33.33 | 21.74 | 4.69 | 0.97 | 6.06 | 4.88 | -10.74 | -7.62 | 1.75 | 52.58 | 15.35 | 2575 | 0.0 | 2.96 |
| 21Q4 (12) | 18.31 | -0.6 | 4.51 | 0.85 | 11.84 | 8.97 | 1.0 | 11.11 | 9.89 | 0.21 | -4.55 | -22.22 | 4.64 | 12.51 | 4.27 | 5.46 | 11.78 | 5.15 | 1.15 | -3.97 | -25.58 | 2575 | 2.96 | 2.96 |
| 21Q3 (11) | 18.42 | 2.5 | -1.02 | 0.76 | 13.43 | 18.75 | 0.9 | 32.35 | 23.29 | 0.22 | -35.29 | -8.33 | 4.13 | 10.66 | 19.97 | 4.89 | 29.12 | 24.56 | 1.19 | -36.87 | -7.39 | 2501 | 0.0 | -6.92 |
| 21Q2 (10) | 17.97 | 18.54 | 30.03 | 0.67 | 0.0 | 31.37 | 0.68 | -15.0 | 1.49 | 0.34 | 47.83 | 70.0 | 3.73 | -15.64 | 1.03 | 3.78 | -28.29 | -21.95 | 1.89 | 24.71 | 30.74 | 2501 | 0.0 | -6.92 |
| 21Q1 (9) | 15.16 | -13.47 | 10.66 | 0.67 | -14.1 | 15.52 | 0.8 | -12.09 | 33.33 | 0.23 | -14.81 | 4.55 | 4.42 | -0.73 | 4.39 | 5.28 | 1.6 | 20.49 | 1.52 | -1.55 | -5.52 | 2501 | 0.0 | -5.55 |
| 20Q4 (8) | 17.52 | -5.86 | -8.84 | 0.78 | 21.88 | 9.86 | 0.91 | 24.66 | -6.19 | 0.27 | 12.5 | 12.5 | 4.45 | 29.46 | 20.52 | 5.19 | 32.41 | 2.92 | 1.54 | 19.5 | 23.42 | 2501 | -6.92 | -5.55 |
| 20Q3 (7) | 18.61 | 34.66 | -8.82 | 0.64 | 25.49 | -4.48 | 0.73 | 8.96 | -5.19 | 0.24 | 20.0 | 26.32 | 3.44 | -6.81 | 4.76 | 3.92 | -19.09 | 3.97 | 1.29 | -10.89 | 38.53 | 2687 | 0.0 | 1.47 |
| 20Q2 (6) | 13.82 | 0.88 | -26.53 | 0.51 | -12.07 | -16.39 | 0.67 | 11.67 | -6.94 | 0.2 | -9.09 | 0.0 | 3.69 | -12.83 | 13.79 | 4.85 | 10.7 | 26.66 | 1.45 | -9.88 | 36.11 | 2687 | 1.47 | 1.47 |
| 20Q1 (5) | 13.7 | -28.72 | -20.63 | 0.58 | -18.31 | -6.45 | 0.6 | -38.14 | -4.76 | 0.22 | -8.33 | -26.67 | 4.23 | 14.6 | 17.86 | 4.38 | -13.22 | 19.99 | 1.61 | 28.6 | -7.61 | 2648 | 0.0 | 0.0 |
| 19Q4 (4) | 19.22 | -5.83 | 0.0 | 0.71 | 5.97 | 0.0 | 0.97 | 25.97 | 0.0 | 0.24 | 26.32 | 0.0 | 3.69 | 12.53 | 0.0 | 5.05 | 33.77 | 0.0 | 1.25 | 34.14 | 0.0 | 2648 | 0.0 | 0.0 |
| 19Q3 (3) | 20.41 | 8.51 | 0.0 | 0.67 | 9.84 | 0.0 | 0.77 | 6.94 | 0.0 | 0.19 | -5.0 | 0.0 | 3.28 | 1.23 | 0.0 | 3.77 | -1.44 | 0.0 | 0.93 | -12.45 | 0.0 | 2648 | 0.0 | 0.0 |
| 19Q2 (2) | 18.81 | 8.98 | 0.0 | 0.61 | -1.61 | 0.0 | 0.72 | 14.29 | 0.0 | 0.2 | -33.33 | 0.0 | 3.24 | -9.72 | 0.0 | 3.83 | 4.87 | 0.0 | 1.06 | -38.83 | 0.0 | 2648 | 0.0 | 0.0 |
| 19Q1 (1) | 17.26 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.59 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 2648 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 74.2 | -5.51 | 2.72 | -13.65 | 3.52 | -2.49 | 0.97 | -16.38 | 3.67 | -8.61 | 4.74 | 3.2 | 1.31 | -11.5 | 2344 | 0.0 |
| 2022 (9) | 78.53 | 12.39 | 3.15 | 6.78 | 3.61 | 6.8 | 1.16 | 16.0 | 4.01 | -5.0 | 4.60 | -4.97 | 1.48 | 3.21 | 2344 | -8.97 |
| 2021 (8) | 69.87 | 9.77 | 2.95 | 17.53 | 3.38 | 16.15 | 1.0 | 7.53 | 4.22 | 7.07 | 4.84 | 5.81 | 1.43 | -2.05 | 2575 | 2.96 |
| 2020 (7) | 63.65 | -15.91 | 2.51 | -4.2 | 2.91 | -5.52 | 0.93 | -1.06 | 3.94 | 13.92 | 4.57 | 12.35 | 1.46 | 17.65 | 2501 | -6.92 |
| 2019 (6) | 75.69 | -13.91 | 2.62 | -5.07 | 3.08 | -0.96 | 0.94 | -4.08 | 3.46 | 10.27 | 4.07 | 15.04 | 1.24 | 11.42 | 2687 | 1.47 |
| 2018 (5) | 87.92 | -14.52 | 2.76 | -10.1 | 3.11 | 10.68 | 0.98 | -22.22 | 3.14 | 5.18 | 3.54 | 29.48 | 1.11 | -9.01 | 2648 | -11.44 |
| 2017 (4) | 102.86 | -14.32 | 3.07 | -0.65 | 2.81 | -3.44 | 1.26 | 3.28 | 2.98 | 15.96 | 2.73 | 12.7 | 1.22 | 20.54 | 2990 | 2.26 |
| 2016 (3) | 120.05 | 8.0 | 3.09 | 11.96 | 2.91 | 9.81 | 1.22 | 31.18 | 2.57 | 3.67 | 2.42 | 1.68 | 1.02 | 21.47 | 2924 | 15.39 |
| 2015 (2) | 111.16 | 4.53 | 2.76 | -6.12 | 2.65 | -7.67 | 0.93 | 19.23 | 2.48 | -10.19 | 2.38 | -11.67 | 0.84 | 14.06 | 2534 | -14.31 |
| 2014 (1) | 106.34 | -21.08 | 2.94 | 5.76 | 2.87 | 13.89 | 0.78 | 8.33 | 2.76 | 0 | 2.70 | 0 | 0.73 | 0 | 2957 | -13.97 |
