玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.972.38-2.0215.7713.13-9.016.69-51.47-7.3813.08-57.98-8.082.12-58.67-10.921.34-55.78-10.670.1011.110.057.06-24.020.369.70-2.753.5494.26132.39-2.255.74-90.3560.6611.19-4.114.48
23Q3 (19)33.18-7.736.8313.94-15.625.7734.3993.75-9.431.13122.83-10.65.13118.3-14.643.03117.99-14.650.090.0-10.075.1027.76-1.7771.67-8.32.9940.56-56.3716.2859.44745.34-9.1811.670.610.3
23Q2 (18)35.966.088.8416.5212.3810.817.7513.213.6413.9712.8413.212.3517.515.761.3913.0110.320.090.0-10.058.782.587.478.16-5.933.292.97-0.89-2.37.0313.545.3111.60-0.4310.16
23Q1 (17)33.90-2.2210.8914.70-15.185.015.68-12.993.9112.38-13.03.862.00-15.971.011.23-18.0-2.380.09-10.0-10.057.300.728.8383.0923.4340.6993.81-2.721.086.1973.45-13.9611.658.789.29
22Q4 (16)34.6711.6226.2117.3331.4932.0918.02-52.5326.8114.23-59.1327.282.38-60.46.251.50-57.757.140.100.0-16.6756.89-25.5920.5667.32-3.265.896.43176.434.853.57-94.54-51.0710.711.2321.98
22Q3 (15)31.06-5.9920.7213.18-11.625.7637.96143.0225.4534.82182.1724.896.01196.0610.283.55181.754.720.100.0-16.6776.4539.6919.8169.59-8.123.3634.88-63.340.8165.451252.60.0810.580.4720.09
22Q2 (14)33.048.0819.9714.916.525.7215.623.5122.1312.343.5221.462.032.533.571.260.00.00.100.0-16.6754.733.9517.4275.7428.2430.3295.162.542.544.84-32.8-32.810.53-1.2222.44
22Q1 (13)30.5711.2914.9714.006.7129.9915.096.1927.5611.926.6226.941.98-11.614.761.26-10.05.00.10-16.67-16.6752.6511.5715.2859.06-7.18-1.3992.800.91.477.20-1.36-23.4210.6621.4118.71
21Q4 (12)27.476.76-7.7913.1225.190.3814.21-53.043.811.18-59.94.02.24-58.9-7.051.40-58.7-4.760.120.0-7.6947.19-26.051.5763.63-5.5-1.8591.97165.8-4.07.30-88.8473.978.78-0.348.13
21Q3 (11)25.73-6.57-17.9810.48-11.64-7.3430.26136.593.0727.88174.413.495.45178.06-10.83.39169.05-3.140.120.0-7.6963.8136.90.0667.3315.85-7.0534.60-62.71-10.6465.40808.36.148.812.443.53
21Q2 (10)27.543.57-17.6711.8610.12-4.3512.798.11-1.9910.168.2-0.681.963.7-14.041.265.0-6.670.120.0-7.6946.612.06-2.7358.12-2.96-28.1792.801.47-2.787.20-23.4235.778.60-4.230
21Q1 (9)26.59-10.74-16.7810.77-17.6-17.6611.83-13.59-10.179.39-12.65-9.711.89-21.58-12.091.20-18.37-9.770.12-7.690.045.67-1.7-8.9359.89-7.62-10.391.45-4.54-7.839.40124.071112.828.9810.590
20Q4 (8)29.79-5.04-5.9113.0715.561.413.69-53.372.3910.75-60.13.172.41-60.562.551.47-58.02.080.130.00.046.46-27.14-1.0664.83-10.51-3.695.80147.42-0.774.20-93.1921.688.12-4.585.73
20Q3 (7)31.37-6.223.2211.31-8.79-1.1429.36124.983.9326.94163.344.546.11167.984.83.50159.263.550.130.00.063.7733.081.7172.44-10.471.3338.72-59.44-4.4561.621061.93.68.51011.1
20Q2 (6)33.454.692.5812.40-5.2-15.0113.05-0.91-11.7110.23-1.63-11.352.286.05-12.641.351.5-12.90.138.330.047.92-4.45-2.6680.9121.182.6495.45-3.8-3.355.30584.09329.550.000-100.0
20Q1 (5)31.950.92-2.7713.081.47-19.0113.17-1.5-17.4310.40-0.19-16.732.15-8.51-19.481.33-7.64-17.90.12-7.690.050.156.79-3.1966.77-0.71-5.5599.222.77-1.940.78-77.52165.50.00-100.0-100.0
19Q4 (4)31.664.180.012.8912.670.013.37-52.670.010.42-59.570.02.35-59.690.01.44-57.40.00.130.00.046.96-25.10.067.25-5.930.096.55138.260.03.45-94.20.07.680.260.0
19Q3 (3)30.39-6.810.011.44-21.590.028.2591.140.025.77123.310.05.83123.370.03.38118.060.00.130.00.062.7027.360.071.49-9.310.040.52-58.970.059.484717.650.07.66-0.390.0
19Q2 (2)32.61-0.760.014.59-9.660.014.78-7.340.011.54-7.610.02.61-2.250.01.55-4.320.00.138.330.049.23-4.960.078.8311.520.098.77-2.390.01.23204.320.07.69-3.510.0
19Q1 (1)32.860.00.016.150.00.015.950.00.012.490.00.02.670.00.01.620.00.00.120.00.051.800.00.070.690.00.0101.180.00.0-1.180.00.07.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.266.0715.242.7639.705.0621.13-2.2717.64-3.511.13-9.226.97-8.890.37-9.7662.023.1369.703.5472.185.0727.82-11.533.121.0511.538.57
2022 (9)32.3020.3914.8328.437.7913.9621.6225.7718.2825.3812.265.067.655.520.41-16.3360.1418.5767.325.868.702.231.45-4.073.093.2510.6220.82
2021 (8)26.83-15.1511.55-7.333.16-3.3117.19-0.7514.58-0.0711.67-5.127.25-4.350.49-3.9250.72-2.5663.63-1.8567.22-6.5632.7816.832.99-0.468.792.45
2020 (7)31.62-0.8212.46-9.4534.300.717.32-4.214.59-3.1212.30-8.417.58-6.880.51-3.7752.05-1.1864.83-3.671.94-5.4528.0617.353.010.658.5810.71
2019 (6)31.884.8313.7623.1934.06-4.018.0816.4915.0613.1513.4315.888.1420.770.538.1652.671.867.25-6.676.095.7223.91-14.692.995.657.75-10.09
2018 (5)30.410.3311.17-1.0635.481.1315.52-10.2913.31-12.6611.59-14.026.74-9.410.492.0851.74-2.1272.00-17.171.9710.3428.03-19.392.83-2.668.62-17.59
2017 (4)30.31-8.2311.294.8335.08-1.4117.3017.8515.2419.4413.4824.247.4420.390.482.1352.863.8386.853.7365.22-10.9634.7831.02.90010.46-7.1
2016 (3)33.03-17.0510.77-34.7335.58-4.6614.68-29.5612.76-30.3110.85-20.226.18-21.770.4714.6350.91-13.883.732.5773.25-7.4926.5527.550.00011.26-11.82
2015 (2)39.82-9.0216.50-2.637.32-5.1920.84-14.3118.31-12.5613.6011.757.901.670.4113.8959.06-8.3381.636.5579.1913.6620.81-31.380.00012.77-21.9
2014 (1)43.77016.94039.360.4924.32020.94012.1707.7700.369.0964.43-23.3476.6163.2869.6774.6730.33-49.550.00016.35-12.14

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