- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.78 | 0.85 | -5.17 | 0.9 | 4.65 | 15.38 | 1.21 | 6.14 | -36.65 | 1.0 | 16.28 | 21.95 | 5.06 | 3.77 | 21.68 | 6.81 | 5.24 | -33.19 | 5.62 | 15.3 | 28.6 | 4080 | 0.0 | 0.0 |
| 23Q3 (19) | 17.63 | -2.92 | -6.67 | 0.86 | 0.0 | 11.69 | 1.14 | 0.0 | -13.64 | 0.86 | -2.27 | 8.86 | 4.88 | 3.01 | 19.67 | 6.47 | 3.01 | -7.46 | 4.88 | 0.67 | 16.64 | 4080 | 0.0 | 0.82 |
| 23Q2 (18) | 18.16 | 5.64 | -4.42 | 0.86 | 13.16 | 13.16 | 1.14 | 17.53 | -20.83 | 0.88 | 1.15 | 3.53 | 4.74 | 7.11 | 18.39 | 6.28 | 11.25 | -17.17 | 4.85 | -4.25 | 8.32 | 4080 | 0.0 | 0.82 |
| 23Q1 (17) | 17.19 | -8.32 | -4.5 | 0.76 | -2.56 | 13.43 | 0.97 | -49.21 | -29.2 | 0.87 | 6.1 | 8.75 | 4.42 | 6.28 | 18.78 | 5.64 | -44.61 | -25.86 | 5.06 | 15.73 | 13.87 | 4080 | 0.0 | 0.82 |
| 22Q4 (16) | 18.75 | -0.74 | 0.54 | 0.78 | 1.3 | 1.3 | 1.91 | 44.7 | 13.69 | 0.82 | 3.8 | 1.23 | 4.16 | 2.06 | 0.76 | 10.19 | 45.78 | 13.08 | 4.37 | 4.57 | 0.69 | 4080 | 0.82 | 0.82 |
| 22Q3 (15) | 18.89 | -0.58 | -1.41 | 0.77 | 1.32 | 6.94 | 1.32 | -8.33 | 8.2 | 0.79 | -7.06 | -1.25 | 4.08 | 1.91 | 8.47 | 6.99 | -7.8 | 9.74 | 4.18 | -6.52 | 0.16 | 4047 | 0.0 | -2.6 |
| 22Q2 (14) | 19.0 | 5.56 | -3.06 | 0.76 | 13.43 | 10.14 | 1.44 | 5.11 | 20.0 | 0.85 | 6.25 | 23.19 | 4.00 | 7.46 | 13.62 | 7.58 | -0.42 | 23.79 | 4.47 | 0.66 | 27.08 | 4047 | 0.0 | -2.6 |
| 22Q1 (13) | 18.0 | -3.49 | 2.33 | 0.67 | -12.99 | 6.35 | 1.37 | -18.45 | 8.73 | 0.8 | -1.23 | 17.65 | 3.72 | -9.84 | 3.93 | 7.61 | -15.51 | 6.25 | 4.44 | 2.33 | 14.97 | 4047 | 0.0 | -2.6 |
| 21Q4 (12) | 18.65 | -2.66 | 9.32 | 0.77 | 6.94 | 13.24 | 1.68 | 37.7 | 22.63 | 0.81 | 1.25 | 22.73 | 4.13 | 9.87 | 3.58 | 9.01 | 41.47 | 12.17 | 4.34 | 4.02 | 12.26 | 4047 | -2.6 | -2.6 |
| 21Q3 (11) | 19.16 | -2.24 | 18.27 | 0.72 | 4.35 | 30.91 | 1.22 | 1.67 | 38.64 | 0.8 | 15.94 | 25.0 | 3.76 | 6.74 | 10.69 | 6.37 | 4.0 | 17.22 | 4.18 | 18.6 | 5.69 | 4155 | 0.0 | 17.87 |
| 21Q2 (10) | 19.6 | 11.43 | 30.75 | 0.69 | 9.52 | 35.29 | 1.2 | -4.76 | 14.29 | 0.69 | 1.47 | 32.69 | 3.52 | -1.71 | 3.47 | 6.12 | -14.53 | -12.59 | 3.52 | -8.94 | 1.48 | 4155 | 0.0 | 17.87 |
| 21Q1 (9) | 17.59 | 3.11 | 60.49 | 0.63 | -7.35 | 28.57 | 1.26 | -8.03 | 36.96 | 0.68 | 3.03 | 58.14 | 3.58 | -10.14 | -19.89 | 7.16 | -10.8 | -14.66 | 3.87 | -0.07 | -1.47 | 4155 | 0.0 | 23.59 |
| 20Q4 (8) | 17.06 | 5.31 | 12.09 | 0.68 | 23.64 | 36.0 | 1.37 | 55.68 | 0.0 | 0.66 | 3.12 | 29.41 | 3.99 | 17.4 | 21.33 | 8.03 | 47.83 | -10.79 | 3.87 | -2.07 | 15.45 | 4155 | 17.87 | 23.59 |
| 20Q3 (7) | 16.2 | 8.07 | 10.73 | 0.55 | 7.84 | -17.91 | 0.88 | -16.19 | -14.56 | 0.64 | 23.08 | 25.49 | 3.40 | -0.21 | -25.87 | 5.43 | -22.45 | -22.84 | 3.95 | 13.88 | 13.33 | 3525 | 0.0 | 4.85 |
| 20Q2 (6) | 14.99 | 36.77 | 5.19 | 0.51 | 4.08 | -16.39 | 1.05 | 14.13 | -1.87 | 0.52 | 20.93 | 0.0 | 3.40 | -23.9 | -20.52 | 7.00 | -16.55 | -6.71 | 3.47 | -11.58 | -4.94 | 3525 | 4.85 | 4.85 |
| 20Q1 (5) | 10.96 | -27.99 | -21.94 | 0.49 | -2.0 | -12.5 | 0.92 | -32.85 | -15.6 | 0.43 | -15.69 | -4.44 | 4.47 | 36.09 | 12.09 | 8.39 | -6.75 | 8.12 | 3.92 | 17.09 | 22.41 | 3362 | 0.0 | 0.0 |
| 19Q4 (4) | 15.22 | 4.03 | 0.0 | 0.5 | -25.37 | 0.0 | 1.37 | 33.01 | 0.0 | 0.51 | 0.0 | 0.0 | 3.29 | -28.27 | 0.0 | 9.00 | 27.85 | 0.0 | 3.35 | -3.88 | 0.0 | 3362 | 0.0 | 0.0 |
| 19Q3 (3) | 14.63 | 2.67 | 0.0 | 0.67 | 9.84 | 0.0 | 1.03 | -3.74 | 0.0 | 0.51 | -1.92 | 0.0 | 4.58 | 6.98 | 0.0 | 7.04 | -6.24 | 0.0 | 3.49 | -4.47 | 0.0 | 3362 | 0.0 | 0.0 |
| 19Q2 (2) | 14.25 | 1.5 | 0.0 | 0.61 | 8.93 | 0.0 | 1.07 | -1.83 | 0.0 | 0.52 | 15.56 | 0.0 | 4.28 | 7.32 | 0.0 | 7.51 | -3.28 | 0.0 | 3.65 | 13.85 | 0.0 | 3362 | 0.0 | 0.0 |
| 19Q1 (1) | 14.04 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 7.76 | 0.0 | 0.0 | 3.21 | 0.0 | 0.0 | 3362 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.77 | -5.17 | 3.38 | 13.42 | 4.45 | -26.32 | 3.61 | 10.74 | 4.78 | 19.61 | 6.29 | -22.31 | 5.10 | 16.78 | 4080 | 0.0 |
| 2022 (9) | 74.63 | -0.49 | 2.98 | 5.67 | 6.04 | 12.69 | 3.26 | 9.4 | 3.99 | 6.2 | 8.09 | 13.25 | 4.37 | 9.94 | 4080 | 0.82 |
| 2021 (8) | 75.0 | 26.69 | 2.82 | 26.46 | 5.36 | 27.32 | 2.98 | 32.44 | 3.76 | -0.18 | 7.15 | 0.49 | 3.97 | 4.54 | 4047 | -2.6 |
| 2020 (7) | 59.2 | 1.82 | 2.23 | -4.7 | 4.21 | -7.47 | 2.25 | 13.07 | 3.77 | -6.41 | 7.11 | -9.13 | 3.80 | 11.04 | 4155 | 17.87 |
| 2019 (6) | 58.14 | -3.42 | 2.34 | -6.4 | 4.55 | -3.81 | 1.99 | 51.91 | 4.02 | -3.08 | 7.83 | -0.4 | 3.42 | 57.29 | 3525 | 4.85 |
| 2018 (5) | 60.2 | 3.31 | 2.5 | 3.73 | 4.73 | 3.96 | 1.31 | 11.97 | 4.15 | 0.41 | 7.86 | 0.62 | 2.18 | 8.38 | 3362 | -5.98 |
| 2017 (4) | 58.27 | 7.75 | 2.41 | 5.24 | 4.55 | 22.97 | 1.17 | 37.65 | 4.14 | -2.33 | 7.81 | 14.13 | 2.01 | 27.75 | 3576 | 1.45 |
| 2016 (3) | 54.08 | 5.71 | 2.29 | 15.66 | 3.7 | 15.99 | 0.85 | 4.94 | 4.23 | 9.41 | 6.84 | 9.72 | 1.57 | -0.73 | 3525 | 44.0 |
| 2015 (2) | 51.16 | 12.29 | 1.98 | 21.47 | 3.19 | 19.03 | 0.81 | -7.95 | 3.87 | 8.18 | 6.24 | 6.0 | 1.58 | -18.03 | 2448 | 8.9 |
| 2014 (1) | 45.56 | 6.7 | 1.63 | 21.64 | 2.68 | 9.39 | 0.88 | 62.96 | 3.58 | 0 | 5.88 | 0 | 1.93 | 0 | 2248 | 6.74 |
