- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 618.67 | 15.3 | 3.98 | 64.49 | 9.79 | 4.4 | 20.03 | 32.65 | 2.77 | 10.37 | 8.81 | 4.85 | 10.42 | -4.78 | 0.41 | 3.24 | 15.05 | -1.16 | 1.68 | -5.62 | 0.84 | 19999 | 0.0 | 0.0 |
| 23Q3 (19) | 536.58 | 0.36 | 0.28 | 58.74 | 4.82 | 4.8 | 15.1 | -7.42 | -1.95 | 9.53 | 3.25 | -3.05 | 10.95 | 4.44 | 4.51 | 2.81 | -7.75 | -2.22 | 1.78 | 2.88 | -3.32 | 19999 | 0.0 | -1.22 |
| 23Q2 (18) | 534.64 | -1.38 | 1.96 | 56.04 | -1.2 | 0.21 | 16.31 | -1.57 | 5.7 | 9.23 | -5.62 | -3.25 | 10.48 | 0.18 | -1.71 | 3.05 | -0.19 | 3.67 | 1.73 | -4.31 | -5.11 | 19999 | 0.0 | -1.22 |
| 23Q1 (17) | 542.11 | -8.89 | 5.68 | 56.72 | -8.18 | 4.17 | 16.57 | -14.98 | 7.04 | 9.78 | -1.11 | 15.33 | 10.46 | 0.78 | -1.43 | 3.06 | -6.69 | 1.28 | 1.80 | 8.54 | 9.13 | 19999 | 0.0 | -1.22 |
| 22Q4 (16) | 595.01 | 11.2 | -0.65 | 61.77 | 10.21 | 5.03 | 19.49 | 26.56 | 31.07 | 9.89 | 0.61 | 0.51 | 10.38 | -0.89 | 5.72 | 3.28 | 13.81 | 31.93 | 1.66 | -9.52 | 1.17 | 19999 | -1.22 | -1.22 |
| 22Q3 (15) | 535.08 | 2.04 | 5.15 | 56.05 | 0.23 | 9.17 | 15.4 | -0.19 | 25.92 | 9.83 | 3.04 | 5.02 | 10.48 | -1.78 | 3.82 | 2.88 | -2.19 | 19.75 | 1.84 | 0.98 | -0.12 | 20247 | 0.0 | -3.26 |
| 22Q2 (14) | 524.36 | 2.22 | 5.72 | 55.92 | 2.7 | 10.86 | 15.43 | -0.32 | 20.55 | 9.54 | 12.5 | 6.83 | 10.66 | 0.46 | 4.87 | 2.94 | -2.49 | 14.03 | 1.82 | 10.05 | 1.05 | 20247 | 0.0 | -3.26 |
| 22Q1 (13) | 512.95 | -14.35 | 2.38 | 54.45 | -7.41 | 11.46 | 15.48 | 4.1 | 18.8 | 8.48 | -13.82 | -3.09 | 10.62 | 8.1 | 8.87 | 3.02 | 21.55 | 16.04 | 1.65 | 0.62 | -5.34 | 20247 | 0.0 | -3.26 |
| 21Q4 (12) | 598.9 | 17.69 | 0.69 | 58.81 | 14.55 | 6.54 | 14.87 | 21.59 | -0.47 | 9.84 | 5.13 | 1.23 | 9.82 | -2.67 | 5.81 | 2.48 | 3.31 | -1.15 | 1.64 | -10.68 | 0.54 | 20247 | -3.26 | -3.26 |
| 21Q3 (11) | 508.86 | 2.59 | -2.46 | 51.34 | 1.78 | -0.17 | 12.23 | -4.45 | 6.26 | 9.36 | 4.82 | -4.59 | 10.09 | -0.79 | 2.35 | 2.40 | -6.87 | 8.94 | 1.84 | 2.17 | -2.18 | 20930 | 0.0 | -3.62 |
| 21Q2 (10) | 496.01 | -1.0 | 3.75 | 50.44 | 3.25 | -2.59 | 12.8 | -1.77 | 11.5 | 8.93 | 2.06 | -7.08 | 10.17 | 4.3 | -6.11 | 2.58 | -0.77 | 7.47 | 1.80 | 3.09 | -10.44 | 20930 | 0.0 | -3.62 |
| 21Q1 (9) | 501.01 | -15.77 | 4.05 | 48.85 | -11.5 | -3.71 | 13.03 | -12.78 | 7.33 | 8.75 | -9.98 | -6.52 | 9.75 | 5.06 | -7.46 | 2.60 | 3.54 | 3.15 | 1.75 | 6.87 | -10.16 | 20930 | 0.0 | -3.62 |
| 20Q4 (8) | 594.8 | 14.01 | 7.69 | 55.2 | 7.33 | -4.0 | 14.94 | 29.8 | 12.93 | 9.72 | -0.92 | -0.61 | 9.28 | -5.86 | -10.85 | 2.51 | 13.85 | 4.86 | 1.63 | -13.09 | -7.71 | 20930 | -3.62 | -5.44 |
| 20Q3 (7) | 521.71 | 9.13 | 2.6 | 51.43 | -0.68 | -7.82 | 11.51 | 0.26 | 2.4 | 9.81 | 2.08 | -9.83 | 9.86 | -8.98 | -10.15 | 2.21 | -8.12 | -0.19 | 1.88 | -6.46 | -12.12 | 21716 | 0.0 | -1.89 |
| 20Q2 (6) | 478.08 | -0.71 | -4.59 | 51.78 | 2.07 | -5.56 | 11.48 | -5.44 | 0.61 | 9.61 | 2.67 | 0.73 | 10.83 | 2.8 | -1.02 | 2.40 | -4.76 | 5.45 | 2.01 | 3.41 | 5.58 | 21716 | 0.0 | -1.89 |
| 20Q1 (5) | 481.5 | -12.82 | -6.2 | 50.73 | -11.77 | -6.19 | 12.14 | -8.24 | 3.67 | 9.36 | -4.29 | 1.63 | 10.54 | 1.2 | 0.0 | 2.52 | 5.26 | 10.52 | 1.94 | 9.78 | 8.34 | 21716 | -1.89 | -1.89 |
| 19Q4 (4) | 552.33 | 8.62 | 0.0 | 57.5 | 3.07 | 0.0 | 13.23 | 17.7 | 0.0 | 9.78 | -10.11 | 0.0 | 10.41 | -5.12 | 0.0 | 2.40 | 8.36 | 0.0 | 1.77 | -17.25 | 0.0 | 22134 | 0.0 | 0.0 |
| 19Q3 (3) | 508.48 | 1.48 | 0.0 | 55.79 | 1.75 | 0.0 | 11.24 | -1.49 | 0.0 | 10.88 | 14.05 | 0.0 | 10.97 | 0.27 | 0.0 | 2.21 | -2.92 | 0.0 | 2.14 | 12.39 | 0.0 | 22134 | 0.0 | 0.0 |
| 19Q2 (2) | 501.08 | -2.38 | 0.0 | 54.83 | 1.39 | 0.0 | 11.41 | -2.56 | 0.0 | 9.54 | 3.58 | 0.0 | 10.94 | 3.86 | 0.0 | 2.28 | -0.18 | 0.0 | 1.90 | 6.11 | 0.0 | 22134 | 0.0 | 0.0 |
| 19Q1 (1) | 513.31 | 0.0 | 0.0 | 54.08 | 0.0 | 0.0 | 11.71 | 0.0 | 0.0 | 9.21 | 0.0 | 0.0 | 10.54 | 0.0 | 0.0 | 2.28 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 22134 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2231.99 | 2.98 | 235.99 | 3.42 | 68.01 | 3.36 | 38.91 | 3.1 | 10.57 | 0.42 | 3.05 | 0.37 | 1.74 | 0.12 | 19999 | 0.0 |
| 2022 (9) | 2167.39 | 2.97 | 228.19 | 8.95 | 65.8 | 24.32 | 37.74 | 2.33 | 10.53 | 5.81 | 3.04 | 20.72 | 1.74 | -0.62 | 19999 | -1.22 |
| 2021 (8) | 2104.78 | 1.38 | 209.44 | 0.15 | 52.93 | 5.73 | 36.88 | -4.21 | 9.95 | -1.22 | 2.51 | 4.29 | 1.75 | -5.51 | 20247 | -3.26 |
| 2020 (7) | 2076.09 | 0.04 | 209.13 | -5.88 | 50.06 | 5.21 | 38.5 | -2.31 | 10.07 | -5.92 | 2.41 | 5.17 | 1.85 | -2.35 | 20930 | -3.62 |
| 2019 (6) | 2075.2 | -3.7 | 222.2 | -4.1 | 47.58 | 3.68 | 39.41 | 5.8 | 10.71 | -0.42 | 2.29 | 7.66 | 1.90 | 9.86 | 21716 | -1.89 |
| 2018 (5) | 2154.83 | -5.29 | 231.7 | -8.62 | 45.89 | -0.8 | 37.25 | -4.14 | 10.75 | -3.52 | 2.13 | 4.74 | 1.73 | 1.21 | 22134 | -1.49 |
| 2017 (4) | 2275.14 | -1.08 | 253.57 | -0.62 | 46.26 | 1.96 | 38.86 | 2.67 | 11.15 | 0.46 | 2.03 | 3.07 | 1.71 | 3.79 | 22469 | -31.36 |
| 2016 (3) | 2299.91 | -0.78 | 255.16 | 1.77 | 45.37 | 0.51 | 37.85 | 4.64 | 11.09 | 2.57 | 1.97 | 1.3 | 1.65 | 5.47 | 32734 | 0.0 |
| 2015 (2) | 2317.95 | 2.29 | 250.71 | -4.11 | 45.14 | 2.27 | 36.17 | 3.22 | 10.82 | -6.25 | 1.95 | -0.02 | 1.56 | 0.92 | 32734 | 0.42 |
| 2014 (1) | 2266.09 | -0.6 | 261.45 | 3.91 | 44.14 | 5.35 | 35.04 | -4.13 | 11.54 | 0 | 1.95 | 0 | 1.55 | 0 | 32596 | 13.29 |
