- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2878.96 | 0.49 | -11.72 | 21.51 | 4.22 | 2.92 | 25.93 | 4.85 | -5.33 | 66.55 | 9.21 | 4.38 | 0.75 | 3.71 | 16.58 | 0.90 | 4.35 | 7.23 | 2.31 | 8.68 | 18.23 | 67979 | 0.0 | 0.0 |
| 23Q3 (19) | 2865.05 | 16.93 | -25.01 | 20.64 | 33.77 | -36.0 | 24.73 | -9.48 | 5.86 | 60.94 | 14.55 | 8.88 | 0.72 | 14.4 | -14.65 | 0.86 | -22.58 | 41.18 | 2.13 | -2.03 | 45.2 | 67979 | 0.0 | -25.55 |
| 23Q2 (18) | 2450.29 | -7.95 | -9.41 | 15.43 | -37.02 | -7.88 | 27.32 | 33.99 | 23.06 | 53.2 | 1.84 | 10.51 | 0.63 | -31.58 | 1.68 | 1.11 | 45.55 | 35.84 | 2.17 | 10.63 | 21.98 | 67979 | 0.0 | -25.55 |
| 23Q1 (17) | 2661.81 | -18.38 | -11.8 | 24.5 | 17.22 | 7.69 | 20.39 | -25.56 | 11.42 | 52.24 | -18.07 | 14.84 | 0.92 | 43.62 | 22.1 | 0.77 | -8.8 | 26.32 | 1.96 | 0.38 | 30.2 | 67979 | 0.0 | -25.55 |
| 22Q4 (16) | 3261.05 | -14.65 | -3.7 | 20.9 | -35.19 | 7.95 | 27.39 | 17.25 | 18.26 | 63.76 | 13.92 | 11.94 | 0.64 | -24.07 | 12.1 | 0.84 | 37.38 | 22.81 | 1.96 | 33.47 | 16.24 | 67979 | -25.55 | -25.55 |
| 22Q3 (15) | 3820.75 | 41.26 | 46.06 | 32.25 | 92.54 | 59.34 | 23.36 | 5.23 | 31.02 | 55.97 | 16.27 | 24.41 | 0.84 | 36.3 | 9.09 | 0.61 | -25.51 | -10.3 | 1.46 | -17.7 | -14.83 | 91313 | 0.0 | 0.46 |
| 22Q2 (14) | 2704.67 | -10.38 | 3.91 | 16.75 | -26.37 | -21.66 | 22.2 | 21.31 | 26.71 | 48.14 | 5.83 | 11.62 | 0.62 | -17.85 | -24.61 | 0.82 | 35.36 | 21.94 | 1.78 | 18.08 | 7.41 | 91313 | 0.0 | 0.46 |
| 22Q1 (13) | 3017.81 | -10.88 | 12.21 | 22.75 | 17.51 | -10.08 | 18.3 | -20.98 | 7.14 | 45.49 | -20.14 | 9.96 | 0.75 | 31.86 | -19.86 | 0.61 | -11.34 | -4.51 | 1.51 | -10.38 | -2.0 | 91313 | 0.0 | 0.46 |
| 21Q4 (12) | 3386.34 | 29.45 | 11.75 | 19.36 | -4.35 | -1.83 | 23.16 | 29.89 | 20.69 | 56.96 | 26.61 | 20.83 | 0.57 | -26.11 | -12.15 | 0.68 | 0.34 | 8.0 | 1.68 | -2.2 | 8.13 | 91313 | 0.46 | 0.46 |
| 21Q3 (11) | 2615.89 | 0.5 | -20.09 | 20.24 | -5.33 | -13.06 | 17.83 | 1.77 | -1.65 | 44.99 | 4.31 | -4.98 | 0.77 | -5.81 | 8.8 | 0.68 | 1.26 | 23.07 | 1.72 | 3.79 | 18.9 | 90895 | 0.0 | 16.64 |
| 21Q2 (10) | 2602.78 | -3.23 | -3.67 | 21.38 | -15.49 | 19.37 | 17.52 | 2.58 | 6.76 | 43.13 | 4.25 | 11.94 | 0.82 | -12.68 | 23.92 | 0.67 | 6.0 | 10.83 | 1.66 | 7.73 | 16.2 | 90895 | 0.0 | 16.64 |
| 21Q1 (9) | 2689.54 | -11.25 | 41.33 | 25.3 | 28.3 | 51.23 | 17.08 | -11.0 | 4.66 | 41.37 | -12.24 | 19.91 | 0.94 | 44.55 | 7.0 | 0.64 | 0.28 | -25.95 | 1.54 | -1.12 | -15.16 | 90895 | 0.0 | -19.15 |
| 20Q4 (8) | 3030.3 | -7.43 | 1.89 | 19.72 | -15.29 | -0.6 | 19.19 | 5.85 | 6.26 | 47.14 | -0.44 | 13.51 | 0.65 | -8.49 | -2.45 | 0.63 | 14.34 | 4.28 | 1.56 | 7.55 | 11.4 | 90895 | 16.64 | -19.15 |
| 20Q3 (7) | 3273.48 | 21.16 | 23.46 | 23.28 | 29.98 | 20.0 | 18.13 | 10.48 | 8.95 | 47.35 | 22.89 | 30.87 | 0.71 | 7.28 | -2.8 | 0.55 | -8.81 | -11.75 | 1.45 | 1.43 | 6.0 | 77930 | 0.0 | -30.68 |
| 20Q2 (6) | 2701.82 | 41.98 | 9.95 | 17.91 | 7.05 | -15.64 | 16.41 | 0.55 | -3.3 | 38.53 | 11.68 | -7.18 | 0.66 | -24.6 | -23.27 | 0.61 | -29.18 | -12.05 | 1.43 | -21.34 | -15.58 | 77930 | -30.68 | -30.68 |
| 20Q1 (5) | 1902.98 | -36.01 | -14.02 | 16.73 | -15.68 | 2.26 | 16.32 | -9.63 | -26.95 | 34.5 | -16.93 | 8.76 | 0.88 | 31.78 | 18.94 | 0.86 | 41.22 | -15.03 | 1.81 | 29.83 | 26.5 | 112421 | 0.0 | 0.0 |
| 19Q4 (4) | 2973.98 | 12.17 | 0.0 | 19.84 | 2.27 | 0.0 | 18.06 | 8.53 | 0.0 | 41.53 | 14.79 | 0.0 | 0.67 | -8.82 | 0.0 | 0.61 | -3.24 | 0.0 | 1.40 | 2.34 | 0.0 | 112421 | 0.0 | 0.0 |
| 19Q3 (3) | 2651.42 | 7.89 | 0.0 | 19.4 | -8.62 | 0.0 | 16.64 | -1.94 | 0.0 | 36.18 | -12.84 | 0.0 | 0.73 | -15.31 | 0.0 | 0.63 | -9.12 | 0.0 | 1.36 | -19.22 | 0.0 | 112421 | 0.0 | 0.0 |
| 19Q2 (2) | 2457.41 | 11.03 | 0.0 | 21.23 | 29.77 | 0.0 | 16.97 | -24.04 | 0.0 | 41.51 | 30.86 | 0.0 | 0.86 | 16.88 | 0.0 | 0.69 | -31.58 | 0.0 | 1.69 | 17.86 | 0.0 | 112421 | 0.0 | 0.0 |
| 19Q1 (1) | 2213.3 | 0.0 | 0.0 | 16.36 | 0.0 | 0.0 | 22.34 | 0.0 | 0.0 | 31.72 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 112421 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10856.1 | -15.22 | 82.08 | -11.41 | 98.37 | 7.81 | 232.94 | 9.18 | 0.76 | 4.49 | 0.91 | 27.16 | 2.15 | 28.77 | 67979 | 0.0 |
| 2022 (9) | 12804.3 | 13.37 | 92.65 | 7.38 | 91.24 | 20.69 | 213.36 | 14.43 | 0.72 | -5.28 | 0.71 | 6.46 | 1.67 | 0.93 | 67979 | -25.55 |
| 2021 (8) | 11294.5 | 3.54 | 86.28 | 11.14 | 75.6 | 7.94 | 186.46 | 11.3 | 0.76 | 7.35 | 0.67 | 4.25 | 1.65 | 7.5 | 91313 | 0.46 |
| 2020 (7) | 10908.6 | 5.95 | 77.63 | 1.04 | 70.04 | -5.36 | 167.53 | 11.0 | 0.71 | -4.63 | 0.64 | -10.68 | 1.54 | 4.77 | 90895 | 16.64 |
| 2019 (6) | 10296.1 | 0.16 | 76.83 | 15.67 | 74.01 | -19.17 | 150.93 | 9.54 | 0.75 | 15.49 | 0.72 | -19.29 | 1.47 | 9.37 | 77930 | -30.68 |
| 2018 (5) | 10279.9 | 0.67 | 66.42 | -4.02 | 91.56 | 9.04 | 137.78 | 8.22 | 0.65 | -4.65 | 0.89 | 8.32 | 1.34 | 7.51 | 112421 | 2.55 |
| 2017 (4) | 10211.8 | 14.23 | 69.2 | -9.7 | 83.97 | -2.6 | 127.31 | 13.62 | 0.68 | -20.94 | 0.82 | -14.73 | 1.25 | -0.53 | 109624 | 18.26 |
| 2016 (3) | 8939.82 | -11.25 | 76.63 | -7.15 | 86.21 | -3.86 | 112.05 | 2.55 | 0.86 | 4.62 | 0.96 | 8.32 | 1.25 | 15.55 | 92698 | 2.81 |
| 2015 (2) | 10072.6 | 8.74 | 82.53 | -8.17 | 89.67 | 5.91 | 109.26 | 5.53 | 0.82 | -15.55 | 0.89 | -2.6 | 1.08 | -2.95 | 90167 | -25.09 |
| 2014 (1) | 9263.21 | 5.22 | 89.87 | 44.32 | 84.67 | 12.8 | 103.53 | -1.51 | 0.97 | 0 | 0.91 | 0 | 1.12 | 0 | 120370 | 57.66 |
