- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 67.51 | 8.35 | 29.23 | 3.37 | 4.66 | 19.5 | 3.53 | 3.22 | 18.46 | 1.92 | 4.92 | 30.61 | 4.99 | -3.4 | -7.53 | 5.23 | -4.73 | -8.34 | 2.84 | -3.16 | 1.07 | 2309 | 0.0 | 0.0 |
| 23Q3 (19) | 62.31 | 5.74 | 8.21 | 3.22 | 12.59 | 3.21 | 3.42 | 26.2 | 1.48 | 1.83 | 14.37 | 3.39 | 5.17 | 6.48 | -4.63 | 5.49 | 19.35 | -6.22 | 2.94 | 8.17 | -4.46 | 2309 | 0.0 | -10.68 |
| 23Q2 (18) | 58.93 | 7.07 | 22.49 | 2.86 | 9.58 | 13.04 | 2.71 | -2.52 | 6.69 | 1.6 | -5.88 | 5.26 | 4.85 | 2.35 | -7.71 | 4.60 | -8.95 | -12.9 | 2.72 | -12.1 | -14.06 | 2309 | 0.0 | -10.68 |
| 23Q1 (17) | 55.04 | 5.36 | -14.05 | 2.61 | -7.45 | -6.79 | 2.78 | -6.71 | -7.33 | 1.7 | 15.65 | 10.39 | 4.74 | -12.16 | 8.46 | 5.05 | -11.46 | 7.82 | 3.09 | 9.76 | 28.44 | 2309 | 0.0 | -10.68 |
| 22Q4 (16) | 52.24 | -9.27 | -31.75 | 2.82 | -9.62 | -8.74 | 2.98 | -11.57 | -25.13 | 1.47 | -16.95 | -14.53 | 5.40 | -0.38 | 33.71 | 5.70 | -2.53 | 9.7 | 2.81 | -8.46 | 25.22 | 2309 | -10.68 | -10.68 |
| 22Q3 (15) | 57.58 | 19.68 | -21.79 | 3.12 | 23.32 | -4.88 | 3.37 | 32.68 | -5.6 | 1.77 | 16.45 | -5.35 | 5.42 | 3.04 | 21.62 | 5.85 | 10.86 | 20.69 | 3.07 | -2.7 | 21.02 | 2585 | 0.0 | 5.94 |
| 22Q2 (14) | 48.11 | -24.88 | -24.49 | 2.53 | -9.64 | -9.96 | 2.54 | -15.33 | -18.06 | 1.52 | -1.3 | 11.76 | 5.26 | 20.28 | 19.23 | 5.28 | 12.7 | 8.5 | 3.16 | 31.38 | 48.01 | 2585 | 0.0 | 5.94 |
| 22Q1 (13) | 64.04 | -16.33 | 14.28 | 2.8 | -9.39 | -1.75 | 3.0 | -24.62 | -6.25 | 1.54 | -10.47 | 12.41 | 4.37 | 8.3 | -14.03 | 4.68 | -9.91 | -17.96 | 2.40 | 7.01 | -1.63 | 2585 | 0.0 | 5.94 |
| 21Q4 (12) | 76.54 | 3.97 | 40.03 | 3.09 | -5.79 | 0.0 | 3.98 | 11.48 | 15.7 | 1.72 | -8.02 | 18.62 | 4.04 | -9.39 | -28.59 | 5.20 | 7.23 | -17.38 | 2.25 | -11.53 | -15.29 | 2585 | 5.94 | 5.94 |
| 21Q3 (11) | 73.62 | 15.55 | 27.44 | 3.28 | 16.73 | 7.89 | 3.57 | 15.16 | 1.42 | 1.87 | 37.5 | 27.21 | 4.46 | 1.01 | -15.33 | 4.85 | -0.34 | -20.41 | 2.54 | 18.99 | -0.18 | 2440 | 0.0 | -5.65 |
| 21Q2 (10) | 63.71 | 13.69 | 14.44 | 2.81 | -1.4 | 20.6 | 3.1 | -3.12 | 15.24 | 1.36 | -0.73 | 7.94 | 4.41 | -13.27 | 5.38 | 4.87 | -14.79 | 0.7 | 2.13 | -12.68 | -5.68 | 2440 | 0.0 | -5.65 |
| 21Q1 (9) | 56.04 | 2.52 | 63.48 | 2.85 | -7.77 | 13.55 | 3.2 | -6.98 | 18.96 | 1.37 | -5.52 | 6.2 | 5.09 | -10.04 | -30.54 | 5.71 | -9.27 | -27.23 | 2.44 | -7.84 | -35.04 | 2440 | 0.0 | -7.58 |
| 20Q4 (8) | 54.66 | -5.38 | 3.19 | 3.09 | 1.64 | -23.51 | 3.44 | -2.27 | -8.27 | 1.45 | -1.36 | 0.0 | 5.65 | 7.43 | -25.88 | 6.29 | 3.29 | -11.1 | 2.65 | 4.25 | -3.09 | 2440 | -5.65 | -7.58 |
| 20Q3 (7) | 57.77 | 3.77 | -2.68 | 3.04 | 30.47 | -37.7 | 3.52 | 30.86 | -15.18 | 1.47 | 16.67 | 2.08 | 5.26 | 25.73 | -35.99 | 6.09 | 26.1 | -12.85 | 2.54 | 12.43 | 4.89 | 2586 | 0.0 | -2.05 |
| 20Q2 (6) | 55.67 | 62.4 | 10.83 | 2.33 | -7.17 | -45.94 | 2.69 | 0.0 | -45.98 | 1.26 | -2.33 | -13.1 | 4.19 | -42.84 | -51.22 | 4.83 | -38.42 | -51.26 | 2.26 | -39.85 | -21.59 | 2586 | -2.05 | -2.05 |
| 20Q1 (5) | 34.28 | -35.28 | -39.26 | 2.51 | -37.87 | -49.7 | 2.69 | -28.27 | -46.31 | 1.29 | -11.03 | 0.78 | 7.32 | -4.0 | -17.18 | 7.85 | 10.84 | -11.6 | 3.76 | 37.47 | 65.93 | 2640 | 0.0 | 0.0 |
| 19Q4 (4) | 52.97 | -10.76 | 0.0 | 4.04 | -17.21 | 0.0 | 3.75 | -9.64 | 0.0 | 1.45 | 0.69 | 0.0 | 7.63 | -7.23 | 0.0 | 7.08 | 1.26 | 0.0 | 2.74 | 12.84 | 0.0 | 2640 | 0.0 | 0.0 |
| 19Q3 (3) | 59.36 | 18.18 | 0.0 | 4.88 | 13.23 | 0.0 | 4.15 | -16.67 | 0.0 | 1.44 | -0.69 | 0.0 | 8.22 | -4.19 | 0.0 | 6.99 | -29.48 | 0.0 | 2.43 | -15.96 | 0.0 | 2640 | 0.0 | 0.0 |
| 19Q2 (2) | 50.23 | -11.0 | 0.0 | 4.31 | -13.63 | 0.0 | 4.98 | -0.6 | 0.0 | 1.45 | 13.28 | 0.0 | 8.58 | -2.95 | 0.0 | 9.91 | 11.69 | 0.0 | 2.89 | 27.29 | 0.0 | 2640 | 0.0 | 0.0 |
| 19Q1 (1) | 56.44 | 0.0 | 0.0 | 4.99 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 8.84 | 0.0 | 0.0 | 8.88 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 2640 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 243.8 | 9.83 | 12.05 | 6.92 | 12.44 | 4.54 | 7.04 | 11.75 | 4.94 | -2.65 | 5.10 | -4.82 | 2.89 | 1.74 | 2309 | 0.0 |
| 2022 (9) | 221.97 | -17.76 | 11.27 | -6.24 | 11.9 | -14.08 | 6.3 | -0.47 | 5.08 | 14.01 | 5.36 | 4.48 | 2.84 | 21.03 | 2309 | -10.68 |
| 2021 (8) | 269.92 | 33.37 | 12.02 | 9.67 | 13.85 | 12.24 | 6.33 | 15.72 | 4.45 | -17.77 | 5.13 | -15.84 | 2.35 | -13.23 | 2585 | 5.94 |
| 2020 (7) | 202.39 | -7.59 | 10.96 | -39.85 | 12.34 | -30.98 | 5.47 | -2.5 | 5.42 | -34.91 | 6.10 | -25.32 | 2.70 | 5.51 | 2440 | -5.65 |
| 2019 (6) | 219.01 | 10.63 | 18.22 | 33.38 | 17.88 | -5.94 | 5.61 | 6.05 | 8.32 | 20.56 | 8.16 | -14.98 | 2.56 | -4.14 | 2586 | -2.05 |
| 2018 (5) | 197.96 | -5.18 | 13.66 | 2.55 | 19.01 | -15.06 | 5.29 | 1.73 | 6.90 | 8.15 | 9.60 | -10.42 | 2.67 | 7.29 | 2640 | -16.46 |
| 2017 (4) | 208.77 | 5.87 | 13.32 | 1.91 | 22.38 | -0.22 | 5.2 | 20.09 | 6.38 | -3.74 | 10.72 | -5.75 | 2.49 | 13.44 | 3160 | -25.49 |
| 2016 (3) | 197.2 | 1.69 | 13.07 | -1.13 | 22.43 | -5.95 | 4.33 | -10.72 | 6.63 | -2.77 | 11.37 | -7.51 | 2.20 | -12.2 | 4241 | -7.8 |
| 2015 (2) | 193.93 | 1.78 | 13.22 | -0.75 | 23.85 | 1.88 | 4.85 | -3.39 | 6.82 | -2.49 | 12.30 | 0.1 | 2.50 | -5.08 | 4600 | -1.22 |
| 2014 (1) | 190.54 | 5.93 | 13.32 | -5.8 | 23.41 | 14.75 | 5.02 | 2.66 | 6.99 | 0 | 12.29 | 0 | 2.63 | 0 | 4657 | -3.22 |
