- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.5 | 5.85 | 13.88 | 0.3 | 0.0 | 3.45 | 1.0 | 13.64 | 20.48 | 0.11 | 0.0 | 0.0 | 2.86 | -5.52 | -9.16 | 9.52 | 7.36 | 5.79 | 1.05 | -5.52 | -12.19 | 0 | 0 | 0 |
| 23Q3 (19) | 9.92 | 17.54 | 5.53 | 0.3 | 11.11 | 0.0 | 0.88 | 22.22 | 11.39 | 0.11 | 10.0 | 22.22 | 3.02 | -5.47 | -5.24 | 8.87 | 3.99 | 5.55 | 1.11 | -6.41 | 15.82 | 0 | 0 | 0 |
| 23Q2 (18) | 8.44 | 11.2 | 5.11 | 0.27 | -3.57 | 12.5 | 0.72 | -1.37 | -10.0 | 0.1 | -9.09 | -9.09 | 3.20 | -13.28 | 7.03 | 8.53 | -11.3 | -14.37 | 1.18 | -18.25 | -13.51 | 0 | 0 | 0 |
| 23Q1 (17) | 7.59 | -17.68 | -20.36 | 0.28 | -3.45 | -12.5 | 0.73 | -12.05 | -17.98 | 0.11 | 0.0 | 10.0 | 3.69 | 17.29 | 9.86 | 9.62 | 6.84 | 2.99 | 1.45 | 21.48 | 38.12 | 0 | 0 | 0 |
| 22Q4 (16) | 9.22 | -1.91 | -11.0 | 0.29 | -3.33 | -19.44 | 0.83 | 5.06 | -7.78 | 0.11 | 22.22 | -8.33 | 3.15 | -1.45 | -9.48 | 9.00 | 7.11 | 3.62 | 1.19 | 24.61 | 3.0 | 0 | 0 | 0 |
| 22Q3 (15) | 9.4 | 17.06 | -30.63 | 0.3 | 25.0 | -23.08 | 0.79 | -1.25 | -29.46 | 0.09 | -18.18 | -18.18 | 3.19 | 6.78 | 10.88 | 8.40 | -15.64 | 1.68 | 0.96 | -30.11 | 17.94 | 0 | 0 | 0 |
| 22Q2 (14) | 8.03 | -15.74 | -12.91 | 0.24 | -25.0 | -25.0 | 0.8 | -10.11 | 11.11 | 0.11 | 10.0 | -8.33 | 2.99 | -10.99 | -13.89 | 9.96 | 6.68 | 27.58 | 1.37 | 30.55 | 5.25 | 0 | 0 | 0 |
| 22Q1 (13) | 9.53 | -8.01 | -1.14 | 0.32 | -11.11 | -8.57 | 0.89 | -1.11 | 3.49 | 0.1 | -16.67 | -9.09 | 3.36 | -3.37 | -7.52 | 9.34 | 7.5 | 4.68 | 1.05 | -9.41 | -8.04 | 0 | 0 | 0 |
| 21Q4 (12) | 10.36 | -23.54 | -4.07 | 0.36 | -7.69 | 2.86 | 0.9 | -19.64 | -3.23 | 0.12 | 9.09 | 9.09 | 3.47 | 20.73 | 7.23 | 8.69 | 5.1 | 0.88 | 1.16 | 42.68 | 13.72 | 0 | 0 | 0 |
| 21Q3 (11) | 13.55 | 46.96 | 40.12 | 0.39 | 21.88 | 2.63 | 1.12 | 55.56 | 45.45 | 0.11 | -8.33 | 175.0 | 2.88 | -17.07 | -26.76 | 8.27 | 5.85 | 3.8 | 0.81 | -37.63 | 96.25 | 0 | 0 | 0 |
| 21Q2 (10) | 9.22 | -4.36 | 23.43 | 0.32 | -8.57 | 28.0 | 0.72 | -16.28 | 33.33 | 0.12 | 9.09 | -33.33 | 3.47 | -4.41 | 3.7 | 7.81 | -12.47 | 8.03 | 1.30 | 14.06 | -45.99 | 0 | 0 | 0 |
| 21Q1 (9) | 9.64 | -10.74 | 0 | 0.35 | 0.0 | 0 | 0.86 | -7.53 | 0 | 0.11 | 0.0 | 0 | 3.63 | 12.03 | 0 | 8.92 | 3.6 | 0 | 1.14 | 12.03 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 10.8 | 11.69 | 0 | 0.35 | -7.89 | 0 | 0.93 | 20.78 | 0 | 0.11 | 175.0 | 0 | 3.24 | -17.53 | 0 | 8.61 | 8.14 | 0 | 1.02 | 146.23 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 9.67 | 29.45 | 0 | 0.38 | 52.0 | 0 | 0.77 | 42.59 | 0 | 0.04 | -77.78 | 0 | 3.93 | 17.42 | 0 | 7.96 | 10.15 | 0 | 0.41 | -82.83 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 7.47 | 0 | 0 | 0.25 | 0 | 0 | 0.54 | 0 | 0 | 0.18 | 0 | 0 | 3.35 | 0 | 0 | 7.23 | 0 | 0 | 2.41 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.45 | 0.72 | 1.16 | 0.87 | 3.34 | 0.91 | 0.43 | 2.38 | 3.18 | 0.15 | 9.16 | 0.19 | 1.18 | 1.65 | 0 | 0 |
| 2022 (9) | 36.19 | -15.38 | 1.15 | -19.01 | 3.31 | -7.8 | 0.42 | -8.7 | 3.18 | -4.29 | 9.15 | 8.96 | 1.16 | 7.91 | 0 | 0 |
| 2021 (8) | 42.77 | 18.02 | 1.42 | 10.08 | 3.59 | 18.87 | 0.46 | 2.22 | 3.32 | -6.73 | 8.39 | 0.72 | 1.08 | -13.38 | 0 | 0 |
| 2020 (7) | 36.24 | -4.96 | 1.29 | -6.52 | 3.02 | 10.22 | 0.45 | -4.26 | 3.56 | -1.65 | 8.33 | 15.97 | 1.24 | 0.74 | 0 | 0 |
| 2019 (6) | 38.13 | 9.47 | 1.38 | 12.2 | 2.74 | 19.13 | 0.47 | -7.84 | 3.62 | 2.49 | 7.19 | 8.82 | 1.23 | -15.82 | 0 | 0 |
| 2018 (5) | 34.83 | 0 | 1.23 | 0 | 2.3 | 0 | 0.51 | 0 | 3.53 | 0 | 6.60 | 0 | 1.46 | 0 | 0 | 0 |
