玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.98-12.2257.411.87-22.11223.263.78-87.52115.722.94-87.9115.150.38-88.52120.880.33-86.25130.560.100.066.6714.37-64.78267.2932.072.72-44.76333.33579.49761.11-233.33-575.64-501.8518.895.59-29.14
23Q3 (19)26.1818.68-14.6415.246.57-33.1630.28-4.06-42.524.303.45-42.063.3135.1-52.372.4035.59-45.70.1042.860.040.80-8.38-33.731.22-38.45-44.8349.065.4713.8149.06-12.11-13.7817.89-20.17.38
23Q2 (18)22.06-16.22-23.3214.3040.2-17.5831.56247.19-6.7923.49237.02-12.812.45337.5-37.51.77302.27-30.040.0740.0-22.2244.5367.34-0.3450.7243.97-19.8946.51-57.72-9.855.81658.1415.2322.39-22.2821.42
23Q1 (17)26.3380.345.5710.20205.92-30.759.09137.81-70.976.97135.93-72.00.56130.77-84.660.44140.74-80.950.05-16.67-44.4426.61409.78-36.5535.23-39.32-32.83110.00184.17136.3-10.00-117.22-118.7128.818.0646.47
22Q4 (16)14.60-52.4-32.06-9.63-142.24-206.17-24.04-145.65-441.48-19.40-146.26-440.95-1.82-126.19-297.83-1.08-124.43-277.050.06-40.0-40.0-8.59-113.96-150.7758.062.6-18.7738.71-10.19-69.8958.062.05303.2326.6660.0261.48
22Q3 (15)30.676.628.0622.8031.4183.4352.6655.52289.541.9455.68287.266.9577.3329.014.4274.7294.640.1011.110.061.5437.74152.8356.59-10.61-5.643.10-16.41-51.2756.9017.46639.6616.66-9.65-10.57
22Q2 (14)28.7715.3629.8317.3517.7975.2533.868.14500.3526.948.24513.673.927.4553.332.539.52438.30.090.0-10.044.686.53163.663.3120.7151.7951.5610.76-69.6748.44-9.37160.5518.44-6.250.77
22Q1 (13)24.9416.0514.4614.7362.466.8231.31344.74201.9324.89337.43200.63.65296.74305.562.31278.69225.350.09-10.012.541.94147.8765.3852.45-26.6267.9546.55-63.79-45.6953.45287.07274.1419.6719.14-18.52
21Q4 (12)21.49-10.27-4.289.07-27.03-16.17.04-47.93-16.595.69-47.46-16.930.92-43.21-20.00.61-45.54-32.970.100.0-23.0816.92-30.48-8.4471.4819.23123.51128.5745.340.62-28.57-471.43-2.8616.51-11.383.51
21Q3 (11)23.958.081.1412.4325.56-10.1913.52139.72-3.7710.83146.7-5.251.62170.0-16.921.12138.3-26.80.100.0-23.0824.3443.6-0.7759.9543.73117.6888.46-47.96-8.497.69109.62018.631.816.73
21Q2 (10)22.161.7-1.299.9012.12153.25.64-45.61-49.824.39-46.98-54.510.60-33.33-26.830.47-33.8-30.880.1025.042.8616.95-33.16-45.6641.7133.5636.22170.0098.33410.0-80.00-660.0-220.018.30-24.190
21Q1 (9)21.79-2.94-6.768.83-18.32-18.2410.3722.87-36.348.2820.88-36.450.90-21.74-48.280.71-21.98-49.650.08-38.46-27.2725.3637.23-12.4931.23-2.3555.9985.71-32.9230.8314.29151.43-58.5724.1451.3519.5
20Q4 (8)22.45-5.19-9.1110.81-21.898.978.44-39.9322.676.85-40.0726.851.15-41.0364.290.91-40.5259.650.130.030.018.48-24.66-5.9131.9816.12-8.26127.7832.18-9.8-27.78033.3315.95-0.060
20Q3 (7)23.685.48-20.5613.84253.96-26.3814.0525.0-31.6311.4318.45-30.431.95137.8-26.971.53125.0-25.00.1385.718.3324.53-21.35-20.6727.54-10.06-4.0896.67190.06.580.00-100.0-100.015.960-7.75
20Q2 (6)22.45-3.94-21.943.91-63.8-78.5311.24-31.0-47.169.65-25.94-43.240.82-52.87-69.170.68-51.77-66.830.07-36.36-41.6731.197.63-2.5930.6252.95-13.8933.33-49.12-61.2666.6793.33377.780.00-100.0-100.0
20Q1 (5)23.37-5.38-7.8510.808.87-34.7816.29136.77-15.5113.03141.3-15.611.74148.57-30.951.41147.37-31.880.1110.0-15.3828.9847.56-1.0920.02-42.57-23.0665.52-53.75-25.3834.48182.76135.6320.20016.23
19Q4 (4)24.70-17.140.09.92-47.230.06.88-66.520.05.40-67.130.00.70-73.780.00.57-72.060.00.10-16.670.019.64-36.480.034.8621.420.0141.6756.20.0-41.67-547.920.00.00-100.00.0
19Q3 (3)29.813.650.018.803.240.020.55-3.390.016.43-3.350.02.670.380.02.04-0.490.00.120.00.030.92-3.440.028.71-19.260.090.705.410.09.30-33.330.017.30-5.310.0
19Q2 (2)28.7613.410.018.219.960.021.2710.320.017.0010.10.02.665.560.02.05-0.970.00.12-7.690.032.029.280.035.5636.660.086.05-2.00.013.95-4.650.018.275.120.0
19Q1 (1)25.360.00.016.560.00.019.280.00.015.440.00.02.520.00.02.070.00.00.130.00.029.300.00.026.020.00.087.800.00.014.630.00.017.380.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.34-5.8413.12-3.2411.4314.8119.09-33.4614.80-35.036.53-48.464.68-41.060.30-11.7631.40-20.6332.07-44.7668.7545.2231.25-40.650.12-16.821.258.03
2022 (9)25.8515.513.5633.869.96-8.8228.69215.9722.78214.2112.67211.37.94179.580.34-8.1139.5692.3258.06-18.7747.34-57.3252.6600.1449.319.673.42
2021 (8)22.38-2.9110.13-4.8810.92-8.079.08-27.367.25-28.784.07-27.452.84-34.110.37-9.7620.57-16.8971.48123.51110.9430.17-10.9400.09-21.6519.020.05
2020 (7)23.05-15.4110.65-34.111.8812.0212.50-28.5710.18-27.135.61-34.154.31-36.430.41-14.5824.75-12.8831.98-8.2685.23-7.4514.7786.670.124.9619.014.22
2019 (6)27.2517.1516.1629.910.6116.6717.501.9213.971.678.52-9.276.781.040.480.028.417.2134.8671.3992.0927.217.91-71.340.1178.2318.241.33
2018 (5)23.26-20.5612.44-30.079.096.9817.17-0.6913.740.599.39-15.946.71-7.060.48-5.8826.500.5720.34-70.6172.39-29.6227.6100.06018.006.76
2017 (4)29.28-8.8417.79-21.498.5015.8817.29-29.7413.66-31.711.17-38.637.22-41.490.51-16.3926.35-18.7769.2040.76102.8611.43-2.8600.00016.8612.03
2016 (3)32.12-0.422.66-1.827.33-5.6424.61-6.3520.00-11.8218.20-13.4612.34-10.060.613.3932.44-6.3249.16-3.2192.315.18.14-33.10.00015.0516.22
2015 (2)32.2513.2823.0820.777.7711.4326.2818.0622.6825.5121.033.913.7221.630.590.034.6313.5450.79-17.8487.831.9212.17-15.230.00012.95-0.54
2014 (1)28.47019.1106.97-16.7922.26018.07020.24011.2800.5915.6930.506.6161.82-52.3486.171.9814.36-11.780.00013.020.15

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