- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.61 | -5.54 | 18.4 | 0.34 | -12.82 | -24.44 | 1.13 | 29.89 | 26.97 | 0.38 | -2.56 | -11.63 | 2.70 | -7.7 | -36.19 | 8.96 | 37.51 | 7.23 | 3.01 | 3.15 | -25.36 | 1724 | 0.0 | 0.0 |
| 23Q3 (19) | 13.35 | 13.81 | 5.2 | 0.39 | 0.0 | -4.88 | 0.87 | 3.57 | 0.0 | 0.39 | -2.5 | -13.33 | 2.92 | -12.13 | -9.58 | 6.52 | -9.0 | -4.94 | 2.92 | -14.33 | -17.62 | 1724 | 0.0 | 9.39 |
| 23Q2 (18) | 11.73 | 4.27 | 21.93 | 0.39 | 21.88 | -11.36 | 0.84 | 1.2 | 3.7 | 0.4 | 8.11 | 14.29 | 3.32 | 16.89 | -27.31 | 7.16 | -2.94 | -14.95 | 3.41 | 3.68 | -6.27 | 1724 | 0.0 | 9.39 |
| 23Q1 (17) | 11.25 | 5.63 | 4.36 | 0.32 | -28.89 | -25.58 | 0.83 | -6.74 | 6.41 | 0.37 | -13.95 | -5.13 | 2.84 | -32.68 | -28.69 | 7.38 | -11.72 | 1.96 | 3.29 | -18.54 | -9.09 | 1724 | 0.0 | 9.39 |
| 22Q4 (16) | 10.65 | -16.08 | 18.86 | 0.45 | 9.76 | 15.38 | 0.89 | 2.3 | 14.1 | 0.43 | -4.44 | 16.22 | 4.23 | 30.78 | -2.93 | 8.36 | 21.89 | -4.0 | 4.04 | 13.86 | -2.23 | 1724 | 9.39 | 9.39 |
| 22Q3 (15) | 12.69 | 31.91 | 39.3 | 0.41 | -6.82 | -10.87 | 0.87 | 7.41 | 3.57 | 0.45 | 28.57 | 9.76 | 3.23 | -29.36 | -36.01 | 6.86 | -18.58 | -25.65 | 3.55 | -2.53 | -21.21 | 1576 | 0.0 | -12.1 |
| 22Q2 (14) | 9.62 | -10.76 | 8.95 | 0.44 | 2.33 | 2.33 | 0.81 | 3.85 | -3.57 | 0.35 | -10.26 | -16.67 | 4.57 | 14.66 | -6.08 | 8.42 | 16.37 | -11.49 | 3.64 | 0.57 | -23.51 | 1576 | 0.0 | -12.1 |
| 22Q1 (13) | 10.78 | 20.31 | 9.11 | 0.43 | 10.26 | -17.31 | 0.78 | 0.0 | -1.27 | 0.39 | 5.41 | 5.41 | 3.99 | -8.36 | -24.21 | 7.24 | -16.88 | -9.51 | 3.62 | -12.39 | -3.39 | 1576 | 0.0 | -12.1 |
| 21Q4 (12) | 8.96 | -1.65 | -20.0 | 0.39 | -15.22 | -26.42 | 0.78 | -7.14 | 30.0 | 0.37 | -9.76 | 5.71 | 4.35 | -13.8 | -8.02 | 8.71 | -5.59 | 62.5 | 4.13 | -8.25 | 32.14 | 1576 | -12.1 | -12.1 |
| 21Q3 (11) | 9.11 | 3.17 | 6.67 | 0.46 | 6.98 | 24.32 | 0.84 | 0.0 | -28.21 | 0.41 | -2.38 | 41.38 | 5.05 | 3.69 | 16.55 | 9.22 | -3.07 | -32.7 | 4.50 | -5.38 | 32.53 | 1793 | 0.0 | -8.89 |
| 21Q2 (10) | 8.83 | -10.63 | 73.14 | 0.43 | -17.31 | 38.71 | 0.84 | 6.33 | 12.0 | 0.42 | 13.51 | 50.0 | 4.87 | -7.47 | -19.88 | 9.51 | 18.97 | -35.31 | 4.76 | 27.01 | -13.36 | 1793 | 0.0 | -8.89 |
| 21Q1 (9) | 9.88 | -11.79 | 5.11 | 0.52 | -1.89 | 18.18 | 0.79 | 31.67 | 9.72 | 0.37 | 5.71 | 32.14 | 5.26 | 11.22 | 12.44 | 8.00 | 49.26 | 4.39 | 3.74 | 19.84 | 25.72 | 1793 | 0.0 | -8.89 |
| 20Q4 (8) | 11.2 | 31.15 | -0.62 | 0.53 | 43.24 | 10.42 | 0.6 | -48.72 | -30.23 | 0.35 | 20.69 | -16.67 | 4.73 | 9.22 | 11.11 | 5.36 | -60.9 | -29.8 | 3.12 | -7.97 | -16.15 | 1793 | -8.89 | -8.66 |
| 20Q3 (7) | 8.54 | 67.45 | -29.77 | 0.37 | 19.35 | -19.57 | 1.17 | 56.0 | 48.1 | 0.29 | 3.57 | -17.14 | 4.33 | -28.72 | 14.53 | 13.70 | -6.84 | 110.88 | 3.40 | -38.15 | 17.98 | 1968 | 0.0 | 0.25 |
| 20Q2 (6) | 5.1 | -45.74 | -55.46 | 0.31 | -29.55 | -38.0 | 0.75 | 4.17 | 11.94 | 0.28 | 0.0 | -12.5 | 6.08 | 29.86 | 39.2 | 14.71 | 91.99 | 151.32 | 5.49 | 84.31 | 96.45 | 1968 | 0.0 | 0.25 |
| 20Q1 (5) | 9.4 | -16.59 | -13.6 | 0.44 | -8.33 | -12.0 | 0.72 | -16.28 | -4.0 | 0.28 | -33.33 | -12.5 | 4.68 | 9.9 | 1.86 | 7.66 | 0.38 | 11.11 | 2.98 | -20.07 | 1.28 | 1968 | 0.25 | 0.25 |
| 19Q4 (4) | 11.27 | -7.32 | 0.0 | 0.48 | 4.35 | 0.0 | 0.86 | 8.86 | 0.0 | 0.42 | 20.0 | 0.0 | 4.26 | 12.59 | 0.0 | 7.63 | 17.46 | 0.0 | 3.73 | 29.48 | 0.0 | 1963 | 0.0 | 0.0 |
| 19Q3 (3) | 12.16 | 6.2 | 0.0 | 0.46 | -8.0 | 0.0 | 0.79 | 17.91 | 0.0 | 0.35 | 9.38 | 0.0 | 3.78 | -13.37 | 0.0 | 6.50 | 11.03 | 0.0 | 2.88 | 2.99 | 0.0 | 1963 | 0.0 | 0.0 |
| 19Q2 (2) | 11.45 | 5.24 | 0.0 | 0.5 | 0.0 | 0.0 | 0.67 | -10.67 | 0.0 | 0.32 | 0.0 | 0.0 | 4.37 | -4.98 | 0.0 | 5.85 | -15.11 | 0.0 | 2.79 | -4.98 | 0.0 | 1963 | 0.0 | 0.0 |
| 19Q1 (1) | 10.88 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 4.60 | 0.0 | 0.0 | 6.89 | 0.0 | 0.0 | 2.94 | 0.0 | 0.0 | 1963 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.94 | 11.89 | 1.44 | -16.76 | 3.67 | 9.88 | 1.54 | -4.94 | 2.94 | -25.61 | 7.50 | -1.79 | 3.15 | -15.04 | 1724 | 0.0 |
| 2022 (9) | 43.74 | 18.89 | 1.73 | -3.35 | 3.34 | 2.45 | 1.62 | 2.53 | 3.96 | -18.71 | 7.64 | -13.83 | 3.70 | -13.76 | 1724 | 9.39 |
| 2021 (8) | 36.79 | 7.48 | 1.79 | 8.48 | 3.26 | 0.62 | 1.58 | 31.67 | 4.87 | 0.94 | 8.86 | -6.38 | 4.29 | 22.5 | 1576 | -12.1 |
| 2020 (7) | 34.23 | -25.2 | 1.65 | -14.51 | 3.24 | 5.54 | 1.2 | -14.89 | 4.82 | 14.29 | 9.47 | 41.09 | 3.51 | 13.77 | 1793 | -8.89 |
| 2019 (6) | 45.76 | 8.33 | 1.93 | 10.29 | 3.07 | 6.97 | 1.41 | -18.5 | 4.22 | 1.8 | 6.71 | -1.26 | 3.08 | -24.77 | 1968 | 0.25 |
| 2018 (5) | 42.24 | -2.36 | 1.75 | -12.5 | 2.87 | 9.96 | 1.73 | 13.07 | 4.14 | -10.39 | 6.79 | 12.62 | 4.10 | 15.8 | 1963 | 4.64 |
| 2017 (4) | 43.26 | -3.03 | 2.0 | 5.26 | 2.61 | 10.59 | 1.53 | 30.77 | 4.62 | 8.55 | 6.03 | 14.04 | 3.54 | 34.85 | 1876 | -9.89 |
| 2016 (3) | 44.61 | 13.08 | 1.9 | 0.0 | 2.36 | 0.0 | 1.17 | 0.86 | 4.26 | -11.57 | 5.29 | -11.57 | 2.62 | -10.8 | 2082 | 0.92 |
| 2015 (2) | 39.45 | 12.49 | 1.9 | 7.34 | 2.36 | -4.45 | 1.16 | 27.47 | 4.82 | -4.57 | 5.98 | -15.06 | 2.94 | 13.32 | 2063 | 9.33 |
| 2014 (1) | 35.07 | 16.13 | 1.77 | 8.59 | 2.47 | 11.76 | 0.91 | 68.52 | 5.05 | 0 | 7.04 | 0 | 2.59 | 0 | 1887 | 4.25 |
