- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.45 | -2.17 | -87.18 | 0.17 | -59.52 | -76.71 | 0.4 | -32.2 | -49.37 | 0.07 | -63.16 | -63.16 | 37.78 | -58.62 | 81.64 | 88.89 | -30.7 | 294.94 | 15.56 | -62.34 | 187.37 | 524 | 0.0 | 0.0 |
| 23Q3 (19) | 0.46 | -58.93 | -91.24 | 0.42 | 20.0 | -50.59 | 0.59 | -55.97 | -18.06 | 0.19 | 90.0 | 0.0 | 91.30 | 192.17 | 463.94 | 128.26 | 7.2 | 835.24 | 41.30 | 362.61 | 1041.3 | 524 | 0.0 | -4.03 |
| 23Q2 (18) | 1.12 | -59.42 | -70.98 | 0.35 | -44.44 | -55.13 | 1.34 | -60.47 | 55.81 | 0.1 | -28.57 | -52.38 | 31.25 | 36.9 | 54.65 | 119.64 | -2.59 | 437.0 | 8.93 | 76.02 | 64.12 | 524 | 0.0 | -4.03 |
| 23Q1 (17) | 2.76 | -21.37 | -21.81 | 0.63 | -13.7 | -14.86 | 3.39 | 329.11 | 377.46 | 0.14 | -26.32 | -30.0 | 22.83 | 9.75 | 8.89 | 122.83 | 445.72 | 510.67 | 5.07 | -6.29 | -10.47 | 524 | 0.0 | -4.03 |
| 22Q4 (16) | 3.51 | -33.14 | 5.09 | 0.73 | -14.12 | -27.0 | 0.79 | 9.72 | 83.72 | 0.19 | 0.0 | -48.65 | 20.80 | 28.46 | -30.54 | 22.51 | 64.11 | 74.82 | 5.41 | 49.57 | -51.14 | 524 | -4.03 | -4.03 |
| 22Q3 (15) | 5.25 | 36.01 | 52.17 | 0.85 | 8.97 | -6.59 | 0.72 | -16.28 | -32.08 | 0.19 | -9.52 | -51.28 | 16.19 | -19.88 | -38.62 | 13.71 | -38.45 | -55.36 | 3.62 | -33.48 | -67.99 | 546 | 0.0 | -56.84 |
| 22Q2 (14) | 3.86 | 9.35 | 15.57 | 0.78 | 5.41 | -63.55 | 0.86 | 21.13 | -62.77 | 0.21 | 5.0 | -16.0 | 20.21 | -3.61 | -68.46 | 22.28 | 10.77 | -67.79 | 5.44 | -3.98 | -27.32 | 546 | 0.0 | -56.84 |
| 22Q1 (13) | 3.53 | 5.69 | -35.7 | 0.74 | -26.0 | -32.11 | 0.71 | 65.12 | -19.32 | 0.2 | -45.95 | -23.08 | 20.96 | -29.98 | 5.59 | 20.11 | 56.23 | 25.48 | 5.67 | -48.86 | 19.63 | 546 | 0.0 | -56.84 |
| 21Q4 (12) | 3.34 | -3.19 | -75.78 | 1.0 | 9.89 | -45.05 | 0.43 | -59.43 | -30.65 | 0.37 | -5.13 | 19.35 | 29.94 | 13.51 | 126.85 | 12.87 | -58.1 | 186.35 | 11.08 | -2.0 | 392.79 | 546 | -56.84 | -56.84 |
| 21Q3 (11) | 3.45 | 3.29 | -81.81 | 0.91 | -57.48 | -57.87 | 1.06 | -54.11 | 9.28 | 0.39 | 56.0 | 39.29 | 26.38 | -58.83 | 131.65 | 30.72 | -55.58 | 500.87 | 11.30 | 51.03 | 665.87 | 1265 | 0.0 | 5.33 |
| 21Q2 (10) | 3.34 | -39.16 | -69.36 | 2.14 | 96.33 | 64.62 | 2.31 | 162.5 | 362.0 | 0.25 | -3.85 | -26.47 | 64.07 | 222.71 | 437.22 | 69.16 | 331.47 | 1407.72 | 7.49 | 58.05 | 139.96 | 1265 | 0.0 | 5.33 |
| 21Q1 (9) | 5.49 | -60.19 | -59.0 | 1.09 | -40.11 | -22.7 | 0.88 | 41.94 | 62.96 | 0.26 | -16.13 | -16.13 | 19.85 | 50.43 | 88.55 | 16.03 | 256.52 | 297.46 | 4.74 | 110.67 | 104.56 | 1265 | 0.0 | -0.32 |
| 20Q4 (8) | 13.79 | -27.31 | 26.75 | 1.82 | -15.74 | 15.92 | 0.62 | -36.08 | -4.62 | 0.31 | 10.71 | -3.12 | 13.20 | 15.91 | -8.54 | 4.50 | -12.07 | -24.74 | 2.25 | 52.3 | -23.57 | 1265 | 5.33 | -0.32 |
| 20Q3 (7) | 18.97 | 74.04 | 57.17 | 2.16 | 66.15 | 35.0 | 0.97 | 94.0 | 44.78 | 0.28 | -17.65 | 3.7 | 11.39 | -4.53 | -14.1 | 5.11 | 11.47 | -7.88 | 1.48 | -52.68 | -34.02 | 1201 | 0.0 | -5.36 |
| 20Q2 (6) | 10.9 | -18.6 | 0.46 | 1.3 | -7.8 | -21.69 | 0.5 | -7.41 | 2.04 | 0.34 | 9.68 | 25.93 | 11.93 | 13.26 | -22.05 | 4.59 | 13.74 | 1.57 | 3.12 | 34.73 | 25.35 | 1201 | -5.36 | -5.36 |
| 20Q1 (5) | 13.39 | 23.07 | 15.33 | 1.41 | -10.19 | -27.32 | 0.54 | -16.92 | -28.0 | 0.31 | -3.12 | 34.78 | 10.53 | -27.03 | -36.98 | 4.03 | -32.5 | -37.57 | 2.32 | -21.28 | 16.87 | 1269 | 0.0 | 0.0 |
| 19Q4 (4) | 10.88 | -9.86 | 0.0 | 1.57 | -1.88 | 0.0 | 0.65 | -2.99 | 0.0 | 0.32 | 18.52 | 0.0 | 14.43 | 8.86 | 0.0 | 5.97 | 7.63 | 0.0 | 2.94 | 31.48 | 0.0 | 1269 | 0.0 | 0.0 |
| 19Q3 (3) | 12.07 | 11.24 | 0.0 | 1.6 | -3.61 | 0.0 | 0.67 | 36.73 | 0.0 | 0.27 | 0.0 | 0.0 | 13.26 | -13.36 | 0.0 | 5.55 | 22.91 | 0.0 | 2.24 | -10.11 | 0.0 | 1269 | 0.0 | 0.0 |
| 19Q2 (2) | 10.85 | -6.55 | 0.0 | 1.66 | -14.43 | 0.0 | 0.49 | -34.67 | 0.0 | 0.27 | 17.39 | 0.0 | 15.30 | -8.44 | 0.0 | 4.52 | -30.09 | 0.0 | 2.49 | 25.61 | 0.0 | 1269 | 0.0 | 0.0 |
| 19Q1 (1) | 11.61 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 16.71 | 0.0 | 0.0 | 6.46 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 1269 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.78 | -70.42 | 1.57 | -49.52 | 5.72 | 85.71 | 0.5 | -36.71 | 32.85 | 70.67 | 119.67 | 527.85 | 10.46 | 113.97 | 524 | 0.0 |
| 2022 (9) | 16.16 | 3.52 | 3.11 | -39.61 | 3.08 | -34.19 | 0.79 | -37.8 | 19.25 | -41.67 | 19.06 | -36.43 | 4.89 | -39.91 | 524 | -4.03 |
| 2021 (8) | 15.61 | -72.64 | 5.15 | -23.02 | 4.68 | 70.8 | 1.27 | 2.42 | 32.99 | 181.34 | 29.98 | 524.23 | 8.14 | 274.31 | 546 | -56.84 |
| 2020 (7) | 57.05 | 25.63 | 6.69 | -1.18 | 2.74 | 7.03 | 1.24 | 12.73 | 11.73 | -21.34 | 4.80 | -14.81 | 2.17 | -10.27 | 1265 | 5.33 |
| 2019 (6) | 45.41 | -9.33 | 6.77 | -8.88 | 2.56 | -26.44 | 1.1 | -9.84 | 14.91 | 0.49 | 5.64 | -18.87 | 2.42 | -0.56 | 1201 | -5.36 |
| 2018 (5) | 50.08 | -10.33 | 7.43 | -5.71 | 3.48 | 32.82 | 1.22 | 38.64 | 14.84 | 5.15 | 6.95 | 48.13 | 2.44 | 54.61 | 1269 | -33.21 |
| 2017 (4) | 55.85 | 4.76 | 7.88 | 7.36 | 2.62 | 18.02 | 0.88 | -7.37 | 14.11 | 2.47 | 4.69 | 12.65 | 1.58 | -11.58 | 1900 | 6.86 |
| 2016 (3) | 53.31 | -29.26 | 7.34 | -19.78 | 2.22 | -26.0 | 0.95 | 0 | 13.77 | 13.4 | 4.16 | 4.61 | 1.78 | 0 | 1778 | -3.58 |
| 2015 (2) | 75.36 | -1.68 | 9.15 | 7.52 | 3.0 | 18.58 | 0 | 0 | 12.14 | 9.36 | 3.98 | 20.61 | 0.00 | 0 | 1844 | 7.65 |
| 2014 (1) | 76.65 | -7.52 | 8.51 | 6.91 | 2.53 | 17.67 | 0 | 0 | 11.10 | 0 | 3.30 | 0 | 0.00 | 0 | 1713 | -0.35 |
