- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 184.09 | -2.65 | 7.13 | 7.76 | 2.65 | -11.01 | 5.84 | 6.38 | 19.18 | 0.32 | -8.57 | 18.52 | 4.22 | 5.44 | -16.94 | 3.17 | 9.28 | 11.25 | 0.17 | -6.08 | 10.63 | 4943 | 0.0 | 0.0 |
| 23Q3 (19) | 189.11 | 2.74 | -7.2 | 7.56 | 10.69 | -34.77 | 5.49 | 14.85 | -5.02 | 0.35 | 6.06 | 9.38 | 4.00 | 7.74 | -29.71 | 2.90 | 11.79 | 2.35 | 0.19 | 3.23 | 17.86 | 4943 | 0.0 | -5.94 |
| 23Q2 (18) | 184.07 | 4.77 | -19.85 | 6.83 | 4.27 | -47.7 | 4.78 | -5.53 | -10.82 | 0.33 | 10.0 | 10.0 | 3.71 | -0.47 | -34.75 | 2.60 | -9.83 | 11.27 | 0.18 | 4.99 | 37.25 | 4943 | 0.0 | -5.94 |
| 23Q1 (17) | 175.69 | 2.25 | -24.1 | 6.55 | -24.89 | -49.92 | 5.06 | 3.27 | 6.98 | 0.3 | 11.11 | 7.14 | 3.73 | -26.54 | -34.02 | 2.88 | 1.0 | 40.95 | 0.17 | 8.67 | 41.17 | 4943 | 0.0 | -5.94 |
| 22Q4 (16) | 171.83 | -15.68 | -27.98 | 8.72 | -24.76 | -34.53 | 4.9 | -15.22 | -11.55 | 0.27 | -15.62 | 8.0 | 5.07 | -10.77 | -9.1 | 2.85 | 0.54 | 22.82 | 0.16 | 0.06 | 49.97 | 4943 | -5.94 | -5.94 |
| 22Q3 (15) | 203.78 | -11.27 | -16.37 | 11.59 | -11.26 | -3.98 | 5.78 | 7.84 | 16.77 | 0.32 | 6.67 | 23.08 | 5.69 | 0.02 | 14.82 | 2.84 | 21.54 | 39.62 | 0.16 | 20.22 | 47.17 | 5255 | 0.0 | 13.16 |
| 22Q2 (14) | 229.67 | -0.78 | -0.7 | 13.06 | -0.15 | 49.26 | 5.36 | 13.32 | 34.34 | 0.3 | 7.14 | 20.0 | 5.69 | 0.63 | 50.32 | 2.33 | 14.21 | 35.29 | 0.13 | 7.99 | 20.85 | 5255 | 0.0 | 13.16 |
| 22Q1 (13) | 231.48 | -2.98 | 23.85 | 13.08 | -1.8 | 104.38 | 4.73 | -14.62 | 77.82 | 0.28 | 12.0 | 7.69 | 5.65 | 1.22 | 65.02 | 2.04 | -11.99 | 43.57 | 0.12 | 15.44 | -13.05 | 5255 | 0.0 | 13.16 |
| 21Q4 (12) | 238.6 | -2.08 | 46.49 | 13.32 | 10.36 | 200.0 | 5.54 | 11.92 | 117.25 | 0.25 | -3.85 | -3.85 | 5.58 | 12.7 | 104.79 | 2.32 | 14.3 | 48.31 | 0.10 | -1.8 | -34.36 | 5255 | 13.16 | 13.16 |
| 21Q3 (11) | 243.67 | 5.35 | 76.96 | 12.07 | 37.94 | 174.94 | 4.95 | 24.06 | 139.13 | 0.26 | 4.0 | 13.04 | 4.95 | 30.94 | 55.37 | 2.03 | 17.76 | 35.13 | 0.11 | -1.28 | -36.12 | 4644 | 0.0 | 8.53 |
| 21Q2 (10) | 231.3 | 23.76 | 81.97 | 8.75 | 36.72 | 66.03 | 3.99 | 50.0 | 91.83 | 0.25 | -3.85 | 19.05 | 3.78 | 10.47 | -8.76 | 1.73 | 21.21 | 5.42 | 0.11 | -22.3 | -34.58 | 4644 | 0.0 | 8.53 |
| 21Q1 (9) | 186.9 | 14.75 | 47.71 | 6.4 | 44.14 | 5.79 | 2.66 | 4.31 | 10.83 | 0.26 | 0.0 | 18.18 | 3.42 | 25.62 | -28.38 | 1.42 | -9.09 | -24.97 | 0.14 | -12.85 | -19.99 | 4644 | 0.0 | 9.97 |
| 20Q4 (8) | 162.88 | 18.29 | 16.27 | 4.44 | 1.14 | -1.99 | 2.55 | 23.19 | 13.84 | 0.26 | 13.04 | 13.04 | 2.73 | -14.5 | -15.7 | 1.57 | 4.14 | -2.09 | 0.16 | -4.43 | -2.77 | 4644 | 8.53 | 9.97 |
| 20Q3 (7) | 137.7 | 8.33 | -11.69 | 4.39 | -16.7 | -21.04 | 2.07 | -0.48 | 0.98 | 0.23 | 9.52 | -4.17 | 3.19 | -23.1 | -10.6 | 1.50 | -8.13 | 14.34 | 0.17 | 1.1 | 8.51 | 4279 | 0.0 | 1.33 |
| 20Q2 (6) | 127.11 | 0.46 | -14.72 | 5.27 | -12.89 | -15.68 | 2.08 | -13.33 | -12.24 | 0.21 | -4.55 | -8.7 | 4.15 | -13.29 | -1.13 | 1.64 | -13.73 | 2.91 | 0.17 | -4.98 | 7.06 | 4279 | 1.33 | 1.33 |
| 20Q1 (5) | 126.53 | -9.68 | -16.66 | 6.05 | 33.55 | -19.01 | 2.4 | 7.14 | -16.67 | 0.22 | -4.35 | 0.0 | 4.78 | 47.87 | -2.82 | 1.90 | 18.63 | -0.01 | 0.17 | 5.9 | 19.99 | 4223 | 0.0 | 0.0 |
| 19Q4 (4) | 140.09 | -10.15 | 0.0 | 4.53 | -18.53 | 0.0 | 2.24 | 9.27 | 0.0 | 0.23 | -4.17 | 0.0 | 3.23 | -9.32 | 0.0 | 1.60 | 21.62 | 0.0 | 0.16 | 6.66 | 0.0 | 4223 | 0.0 | 0.0 |
| 19Q3 (3) | 155.92 | 4.61 | 0.0 | 5.56 | -11.04 | 0.0 | 2.05 | -13.5 | 0.0 | 0.24 | 4.35 | 0.0 | 3.57 | -14.96 | 0.0 | 1.31 | -17.31 | 0.0 | 0.15 | -0.25 | 0.0 | 4223 | 0.0 | 0.0 |
| 19Q2 (2) | 149.05 | -1.82 | 0.0 | 6.25 | -16.33 | 0.0 | 2.37 | -17.71 | 0.0 | 0.23 | 4.55 | 0.0 | 4.19 | -14.78 | 0.0 | 1.59 | -16.18 | 0.0 | 0.15 | 6.49 | 0.0 | 4223 | 0.0 | 0.0 |
| 19Q1 (1) | 151.82 | 0.0 | 0.0 | 7.47 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 4.92 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 4223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 732.95 | -12.41 | 28.7 | -38.21 | 21.17 | 1.93 | 1.3 | 10.17 | 3.92 | -29.46 | 2.89 | 16.36 | 0.18 | 25.77 | 4943 | 0.0 |
| 2022 (9) | 836.76 | -7.08 | 46.45 | 14.61 | 20.77 | 21.18 | 1.18 | 16.83 | 5.55 | 23.33 | 2.48 | 30.4 | 0.14 | 25.73 | 4943 | -5.94 |
| 2021 (8) | 900.47 | 62.48 | 40.53 | 101.14 | 17.14 | 88.35 | 1.01 | 8.6 | 4.50 | 23.8 | 1.90 | 15.93 | 0.11 | -33.16 | 5255 | 13.16 |
| 2020 (7) | 554.22 | -7.15 | 20.15 | -15.34 | 9.1 | -4.71 | 0.93 | 1.09 | 3.64 | -8.82 | 1.64 | 2.62 | 0.17 | 8.87 | 4644 | 8.53 |
| 2019 (6) | 596.88 | -19.18 | 23.8 | -27.46 | 9.55 | -10.58 | 0.92 | -8.0 | 3.99 | -10.24 | 1.60 | 10.64 | 0.15 | 13.84 | 4279 | 1.33 |
| 2018 (5) | 738.56 | 3.79 | 32.81 | 13.33 | 10.68 | -2.55 | 1.0 | 3.09 | 4.44 | 9.19 | 1.45 | -6.11 | 0.14 | -0.67 | 4223 | 2.7 |
| 2017 (4) | 711.59 | 34.65 | 28.95 | 26.75 | 10.96 | 12.3 | 0.97 | -4.9 | 4.07 | -5.87 | 1.54 | -16.6 | 0.14 | -29.37 | 4112 | 3.73 |
| 2016 (3) | 528.47 | 6.15 | 22.84 | 22.34 | 9.76 | 9.54 | 1.02 | 20.0 | 4.32 | 15.25 | 1.85 | 3.19 | 0.19 | 13.05 | 3964 | 1.75 |
| 2015 (2) | 497.85 | -17.8 | 18.67 | -8.44 | 8.91 | 1.25 | 0.85 | 13.33 | 3.75 | 11.39 | 1.79 | 23.18 | 0.17 | 37.88 | 3896 | 7.68 |
| 2014 (1) | 605.67 | 10.4 | 20.39 | 20.29 | 8.8 | 6.67 | 0.75 | 78.57 | 3.37 | 0 | 1.45 | 0 | 0.12 | 0 | 3618 | 2.26 |
