玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.85-4.37-4.671.52-64.57-73.882.46-67.97-63.452.04-58.2-56.030.36-64.0-61.290.27-61.97-60.290.13-13.33-7.145.96-46.16-44.2536.38-5.41-6.2457.144.76-31.4342.86-5.71285.7137.200.16-3.63
23Q3 (19)56.31-5.55-4.174.29-69.4-53.227.68-48.77-29.934.88-59.16-42.451.00-62.26-38.270.71-62.23-39.320.15-6.257.1411.07-39.31-28.3538.46-11.51.6954.55-41.46-35.9745.45566.67206.8237.14-0.88-4.87
23Q2 (18)59.625.3715.1414.0236.51292.7214.9915.31269.2111.9518.08268.832.6533.84341.671.8832.39327.270.1614.2914.2918.246.98110.1443.468.547.9593.1821.853.546.82-66.88-31.8237.47-7.71-2.6
23Q1 (17)56.580.164.8410.2776.46128.2213.0093.1686.7810.12118.183.01.98112.9106.251.42108.8297.220.140.07.6917.0559.4945.2340.043.213.2776.47-8.2422.3520.5985.29-45.140.605.18-2.64
22Q4 (16)56.49-3.863.075.82-36.53245.866.73-38.59401.794.64-45.28381.210.93-42.59432.140.68-41.88440.00.140.016.6710.69-30.81290.1538.802.599.0283.33-2.17-53.711.11-25.0113.8938.60-1.13-9.01
22Q3 (15)58.7613.489.819.17156.86238.3810.96169.95133.198.48161.73140.911.62170.0165.571.17165.91154.350.140.07.6915.4578.067.0337.82-6.066.4585.19-5.3556.1714.8148.15-67.4139.041.487.64
22Q2 (14)51.78-4.06-6.43.57-20.67-50.04.06-41.67-52.013.24-41.41-52.420.60-37.5-53.120.44-38.89-54.170.147.690.08.68-26.06-29.0840.2613.8916.5690.0044.05.010.00-73.33-30.038.47-7.75-2.41
22Q1 (13)53.97-1.53-1.334.50212.78-36.356.96412.119.265.53435.1510.160.96442.867.870.72460.07.460.138.330.011.74328.4712.5635.35-0.674.6562.50-65.28-41.4137.50146.88381.2541.70-1.712.46
21Q4 (12)54.812.438.36-3.99-247.23-119.23-2.23-147.45-3085.71-1.65-146.88-534.62-0.28-145.9-600.0-0.20-143.48-566.670.12-7.69-7.692.74-70.38-33.6635.590.173.01180.00230.00-80.00-276.0042.4216.9613.27
21Q3 (11)53.51-3.278.342.71-62.04310.084.70-44.441520.693.52-48.31514.120.61-52.34535.710.46-52.08560.00.13-7.148.339.25-24.4394.3335.532.872.7554.55-36.36118.1845.45218.18-84.8536.27-7.99-3.28
21Q2 (10)55.321.1310.277.140.99252.568.4632.81645.816.8135.66787.881.2843.821014.290.9643.281060.00.147.6927.2712.2417.35219.5834.542.250.5285.71-19.64-71.4314.29207.14107.1439.426.310
21Q1 (9)54.708.150.767.07488.4620.246.379200.040.935.022030.7780.580.892325.0117.070.672333.33116.130.130.018.1810.43152.5413.033.78-2.233.81106.670-12.73-13.33060.037.08-0.990
20Q4 (8)50.582.41-4.87-1.82-41.0930.27-0.07-124.1485.42-0.2669.41-186.67-0.0471.43-180.0-0.0370.0-175.00.138.3318.184.13-13.24-9.2334.55-0.09-0.490.00100.0-100.00.00-100.0100.037.45-0.130
20Q3 (7)49.39-1.55-4.26-1.2972.4434.850.29118.71462.5-0.8514.14-400.0-0.140.0-600.0-0.100.0-900.00.129.099.094.7624.28-19.0534.580.645.91-300.00-200.00300.00250.0037.5001.13
20Q2 (6)50.17-7.59-9.13-4.68-179.59-306.17-1.55-134.29-142.01-0.99-135.61-140.08-0.14-134.15-136.84-0.10-132.26-134.480.110.00.03.83-58.5-56.5834.365.59-9.67300.00145.45380.0-200.00-500.0-633.330.000-100.0
20Q1 (5)54.292.11-5.55.88325.29-11.714.521041.67-56.452.78826.67-66.590.41720.0-64.660.31675.0-64.770.110.010.09.23102.86-42.7832.54-6.28-2.57122.22-75.5693.52-33.3391.67-190.480.000-100.0
19Q4 (4)53.173.060.0-2.61-31.820.0-0.48-500.00.00.30276.470.00.05350.00.00.04500.00.00.110.00.04.55-22.620.034.726.340.0500.0000.0-400.0000.00.00-100.00.0
19Q3 (3)51.59-6.560.0-1.98-187.220.0-0.08-102.170.0-0.17-106.880.0-0.02-105.260.0-0.01-103.450.00.110.00.05.88-33.330.032.65-14.170.00.00-100.00.00.00-100.00.037.081.390.0
19Q2 (2)55.21-3.90.02.27-65.920.03.69-64.450.02.47-70.310.00.38-67.240.00.29-67.050.00.1110.00.08.82-45.320.038.0413.890.062.50-1.040.037.501.790.036.57-4.370.0
19Q1 (1)57.450.00.06.660.00.010.380.00.08.320.00.01.160.00.00.880.00.00.100.00.016.130.00.033.400.00.063.160.00.036.840.00.038.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)56.622.377.5129.482.84-18.169.5032.137.2231.995.3431.533.9030.870.540.013.0412.1236.38-6.2479.44-2.4420.562.81.40-26.1938.03-3.48
2022 (9)55.311.35.8071.093.473.077.1960.855.4754.524.0661.752.9859.360.543.8511.6333.8338.809.0281.437.720.00-18.01.90-15.1239.401.62
2021 (8)54.606.893.3903.37-20.114.47458.753.542260.02.512410.01.871977.780.5213.048.6955.7335.593.0175.61024.39-85.372.24-2.7538.770.54
2020 (7)51.08-6.02-0.4704.21-20.260.80-75.90.15-94.420.10-93.630.09-92.50.464.555.58-36.334.55-0.49-66.670166.67140.742.31138.8238.564.41
2019 (6)54.35-5.461.06-76.135.2850.873.32-44.112.69-44.421.57-42.911.20-42.030.442.338.76-8.7534.725.0230.77-58.3769.23165.380.9732.436.935.18
2018 (5)57.499.484.4403.50-12.835.943612.54.841916.672.752191.672.072200.00.4313.169.60115.7333.060.0373.91026.09-93.480.73035.11-0.11
2017 (4)52.516.15-0.4104.02-2.580.1600.2400.1200.0900.385.564.45101.3633.05-7.99-300.000400.0000.00035.15-0.68
2016 (3)49.47-11.31-3.5704.12-11.55-2.280-2.370-1.160-0.8500.3612.52.21-73.0535.92-3.13160.000-60.0000.00035.395.05
2015 (2)55.78-2.62-0.2604.66-3.023.23-33.542.02-53.240.89-52.410.65-52.550.320.08.20-17.5137.084.75-10.000110.00-10.810.00033.69-1.4
2014 (1)57.280-1.0004.81-4.674.8604.3201.8701.3700.32-8.579.9425.3535.40-3.96-20.000123.3379.390.00034.17-3.77

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