玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.0710.31-21.7311.70564.29-23.5810.91198.09-23.879.71178.22-24.441.33269.44-39.820.96209.68-40.00.0928.57-25.022.6418.1-2.6254.374.2626.62106.00241.33-0.39-8.00-104.57-24.813.72-59.35-42.98
23Q3 (19)29.980.98-31.03-2.52-143.83-113.313.66-59.69-88.063.49-37.9-86.540.36-59.09-90.910.31-53.73-88.850.07-36.36-36.3619.17-0.16-52.2352.157.2421.87-75.00-220.0-221.88175.00366.67355.033.7562.6547.64
23Q2 (18)29.69-34.83-35.685.75-78.61-77.099.08-68.9-73.175.62-76.0-78.00.88-83.79-82.260.67-82.46-79.940.11-31.25-15.3819.20-46.78-53.4948.633.033.0362.50-32.04-15.5237.50366.6744.1220.7545.2118.57
23Q1 (17)45.567.83-8.1526.8875.57-3.0729.20103.77-7.2723.4282.26-2.945.43145.724.833.82138.7532.180.1633.3333.3336.0855.18-8.9347.209.92-12.591.96-13.584.488.04225.36-32.914.29-40.61-26.79
22Q4 (16)42.25-2.81-14.8215.31-19.170.8614.33-53.25-27.1812.85-50.42-28.532.21-44.19-31.151.60-42.45-25.580.129.090.023.25-42.06-13.7942.940.35-16.39106.4172.9238.2-6.41-116.67-127.8724.065.2512.59
22Q3 (15)43.47-5.83-5.6218.94-24.54-6.5630.65-9.4324.3925.921.4954.13.96-20.1630.262.78-16.7729.30.11-15.38-15.3840.13-2.7928.542.79-9.34-16.9961.54-16.82-24.5938.4647.81118.5322.8630.63-4.99
22Q2 (14)46.16-6.94-8.1425.10-9.48-16.033.847.468.7425.545.840.994.9614.026.443.3415.57-6.180.138.33-7.1441.284.1910.3747.20-12.534.5573.98-15.96-22.5426.02117.27576.5317.50-10.355.17
22Q1 (13)49.600.0-2.0527.7382.676.6931.4960.0112.9524.1334.23.474.3535.5113.282.8934.42-4.930.120.0-7.6939.6246.911.4553.945.02103.8588.0214.32-5.5711.98-47.9376.6519.52-8.66-1.06
21Q4 (12)49.607.695.1315.18-25.11-30.8719.68-20.13-13.1917.986.91.993.215.59-20.152.150.0-33.230.12-7.69-33.3326.97-13.64-5.651.36-0.3797.9277.00-5.64-20.523.0030.68630.2521.37-11.18-7.29
21Q3 (11)46.06-8.345.6220.27-32.1685.4524.64-20.8273.2816.82-33.4939.013.04-34.76111.112.15-39.6188.60.13-7.1444.4431.23-16.521.9451.5546.95113.0281.60-14.575.2917.60357.6-21.7824.0644.59-18.58
21Q2 (10)50.25-0.776.9629.8814.9733.9331.1211.62-72.8425.298.45-73.34.6621.35-72.233.5617.11-68.850.147.6916.6737.405.2-69.7135.0832.5819.5295.512.46392.933.85-43.27-95.2316.64-15.660
21Q1 (9)50.647.3335.9825.9918.35190.3927.8822.98152.9923.3232.27157.963.84-4.48180.293.04-5.59249.430.13-27.7844.4435.5524.4355.9226.461.97-61.3993.22-3.7513.26.78115.25-61.5819.73-14.40
20Q4 (8)47.188.19-3.121.96100.9136.6522.6759.4246.1617.6345.731.574.02179.17117.33.22182.46177.590.18100.0125.028.5711.561.125.957.23-63.2796.8524.97-5.353.15-86.0167.7223.05-22.0-22.7
20Q3 (7)43.61-7.17-8.3810.93-51.01-0.1814.22-87.592.612.10-87.222.981.44-91.4210.771.14-90.0337.350.09-25.050.025.61-79.26-14.4924.20-17.55-64.9677.50299.97-3.1322.50-72.0912.529.550-13.75
20Q2 (6)46.9826.1548.7222.31149.27519.72114.58939.751721.6294.71947.682139.0116.781124.822367.6511.431213.792331.910.1233.3320.0123.47441.54618.2729.35-57.17-59.1919.38-76.47-67.7180.62356.8779.160.000-100.0
20Q1 (5)37.24-23.52-1.438.95-44.31-25.8511.02-28.95-25.349.04-32.54-24.481.37-25.95-33.170.87-25.0-34.090.0912.5-18.1822.80-19.32-9.8568.53-3.09.082.35-19.522.4417.65479.410.00.00-100.0-100.0
19Q4 (4)48.692.290.016.0746.760.015.5111.90.013.4014.040.01.8542.310.01.1639.760.00.0833.330.028.26-5.640.070.652.290.0102.3327.910.0-4.65-123.260.029.82-12.960.0
19Q3 (3)47.6050.680.010.95204.170.013.86120.350.011.75177.780.01.3091.180.00.8376.60.00.06-40.00.029.9574.230.069.07-3.950.080.0033.330.020.00-55.560.034.2642.570.0
19Q2 (2)31.59-16.380.03.60-70.170.06.29-57.380.04.23-64.660.00.68-66.830.00.47-64.390.00.10-9.090.017.19-32.030.071.9114.380.060.00-25.370.045.00155.00.024.0324.510.0
19Q1 (1)37.780.00.012.070.00.014.760.00.011.970.00.02.050.00.01.320.00.00.110.00.025.290.00.062.870.00.080.390.00.017.650.00.019.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.30-20.113.46-38.519.0614.8615.98-42.012.70-42.338.10-47.135.76-45.660.43-8.5126.17-27.2954.3726.6284.386.0315.92-22.680.12-33.8218.96-9.15
2022 (9)45.43-7.4221.89-3.47.8917.4227.557.1222.026.2215.323.0310.60-1.210.47-7.8435.9910.0342.94-16.3979.59-9.5120.5873.740.18283.9620.871.8
2021 (8)49.0710.2922.6630.086.72-20.2125.72-38.9520.73-39.8614.87-36.9110.73-34.050.518.5132.71-35.7551.3697.9287.95112.5211.85-79.790.0543.6720.50-14.41
2020 (7)44.499.817.4266.388.42-23.8942.13238.9434.47240.2823.57302.2216.27331.560.4734.2950.91107.3725.95-63.2741.38-50.7558.62266.980.039.2823.95-7.64
2019 (6)40.5217.5210.47244.4111.06-15.2412.43-47.2610.13-55.925.86-52.43.77-48.290.3512.924.55-35.1970.6513.2684.03550.5415.97-81.660.03-53.1725.93-2.63
2018 (5)34.48-1.233.04-54.5613.0514.6223.57151.2822.98212.6512.31157.537.29142.190.31-18.4237.8875.5362.38-30.1612.92-81.7887.08209.010.06-28.6326.6316.64
2017 (4)34.910.956.69-18.3211.3920.829.3820.727.3546.414.7844.413.0128.090.38-11.6321.5820.989.3265.7570.91-32.7128.1800.09022.835.69
2016 (3)34.58-1.128.19-4.329.428.437.77-73.135.02-81.083.31-81.322.35-77.340.4313.1617.85-53.653.89-0.24105.38254.06-5.3800.00021.603.7
2015 (2)34.9711.558.56246.568.69-13.3628.92623.026.531579.1117.721868.8910.371120.00.3826.6738.47146.1354.02-45.1529.76-50.8370.5478.690.00020.83-7.71
2014 (1)31.3502.47010.0326.064.0001.5800.9000.8500.30-11.7615.63-22.0198.4926.7960.53-30.339.47200.00.00022.5711.4

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