玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)12.1222.834.970.19111.115.560.3147.6234.780.06200.0500.01.5771.92-21.792.5620.21-0.140.50144.31344.552650.00.0
23Q3 (19)9.87-3.8-5.190.09-10.0-62.50.21-12.5-16.00.020.0-66.670.91-6.44-60.452.13-9.04-11.40.203.95-64.842650.00.0
23Q2 (18)10.2615.5411.520.1-28.570.00.24-4.0-7.690.02-33.33-75.00.97-38.18-10.332.34-16.91-17.230.19-42.3-77.582650.00.0
23Q1 (17)8.88-1.113.50.14-22.2240.00.258.7-7.410.03200.050.01.58-21.3535.272.829.92-10.540.34203.3844.932650.00.0
22Q4 (16)8.98-13.74-11.870.18-25.05.880.23-8.04.550.01-83.33-75.02.00-13.0620.152.566.6518.630.11-80.68-71.632650.00.0
22Q3 (15)10.4113.1535.90.24140.084.620.25-3.8538.890.06-25.0200.02.31112.135.852.40-15.022.20.58-33.72120.752650.0-5.69
22Q2 (14)9.27.2315.720.10.0-33.330.26-3.718.180.08300.0300.01.09-6.74-42.392.83-10.192.120.87273.04245.652650.0-5.69
22Q1 (13)8.58-15.836.620.1-41.18-37.50.2722.733.850.02-50.00.01.17-30.14-54.253.1545.76-23.990.23-40.62-26.812650.0-5.69
21Q4 (12)10.1933.0340.750.1730.7730.770.2222.2257.140.04100.033.331.67-1.7-7.092.16-8.1211.650.3950.34-5.27265-5.69-5.69
21Q3 (11)7.66-3.6518.390.13-13.3318.180.18-18.18-28.00.020.00.01.70-10.05-0.182.35-15.08-39.190.263.79-15.542810.0-1.4
21Q2 (10)7.9526.5914.720.15-6.2566.670.22-15.38-15.380.020.0-50.01.89-25.9445.282.77-33.16-26.240.25-21.01-56.422810.0-1.4
21Q1 (9)6.28-13.261.450.1623.0814.290.2685.71-27.780.02-33.330.02.5541.8912.654.14114.1-28.810.32-23.14-1.432810.00.36
20Q4 (8)7.2411.9-25.970.1318.18-18.750.14-44.0-65.00.0350.050.01.805.619.751.93-49.96-52.720.4134.05102.62281-1.40.36
20Q3 (7)6.47-6.64-19.830.1122.22-21.430.25-3.85-26.470.02-50.0100.01.7030.91-2.03.862.99-8.290.31-46.45149.462850.01.79
20Q2 (6)6.9311.95-7.720.09-35.71-18.180.26-27.78-36.590.04100.0100.01.30-42.58-11.333.75-35.49-31.280.5878.64116.742851.791.79
20Q1 (5)6.19-36.710.490.14-12.555.560.36-10.02.860.020.00.02.2638.2554.85.8242.22.360.3258.0-0.482800.00.0
19Q4 (4)9.7821.190.00.1614.290.00.417.650.00.02100.00.01.64-5.70.04.09-2.920.00.2065.030.02800.00.0
19Q3 (3)8.077.460.00.1427.270.00.34-17.070.00.01-50.00.01.7318.440.04.21-22.830.00.12-53.470.02800.00.0
19Q2 (2)7.5121.920.00.1122.220.00.4117.140.00.020.00.01.460.250.05.46-3.910.00.27-17.980.02800.00.0
19Q1 (1)6.160.00.00.090.00.00.350.00.00.020.00.01.460.00.05.680.00.00.320.00.02800.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)41.1310.650.52-16.131.020.990.12-33.331.26-24.22.48-8.730.29-39.752650.0
2022 (9)37.1715.830.623.331.0113.480.1880.01.67-10.792.72-2.030.4855.42650.0
2021 (8)32.0919.60.627.660.89-11.880.1-9.091.876.732.77-26.330.31-23.99265-5.69
2020 (7)26.83-14.910.47-6.01.01-32.670.1157.141.7510.473.76-20.870.4184.67281-1.4
2019 (6)31.532.940.54.171.515.380.0716.671.591.194.7612.090.2213.342851.79
2018 (5)30.636.840.489.091.313.040.060.01.572.114.245.810.20-6.4280-10.54
2017 (4)28.67-2.350.44-16.981.151.770.0620.01.53-14.984.014.220.2122.89313-1.26
2016 (3)29.36-15.830.53-29.331.13-11.720.050.01.81-16.053.854.880.1718.8317-9.69
2015 (2)34.88-9.050.75-15.731.28-0.780.05-54.552.15-7.353.679.10.14-50.02351-35.71
2014 (1)38.3512.30.8925.351.2920.560.11-35.292.3203.3600.2905460.0

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