- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.32 | 10.24 | -5.85 | 1.29 | 9.32 | -11.64 | 0.72 | -5.26 | 18.03 | 0.34 | 0.0 | 3.03 | 9.01 | -0.83 | -6.15 | 5.03 | -14.06 | 25.37 | 2.37 | -9.29 | 9.43 | 1149 | 0.0 | 0.0 |
| 23Q3 (19) | 12.99 | -9.41 | -33.52 | 1.18 | 0.85 | -12.59 | 0.76 | 40.74 | 24.59 | 0.34 | 3.03 | -10.53 | 9.08 | 11.34 | 31.48 | 5.85 | 55.37 | 87.41 | 2.62 | 13.74 | 34.59 | 1149 | 0.0 | -1.63 |
| 23Q2 (18) | 14.34 | 24.26 | -5.84 | 1.17 | 2.63 | -7.87 | 0.54 | -11.48 | 8.0 | 0.33 | 10.0 | -2.94 | 8.16 | -17.41 | -2.16 | 3.77 | -28.76 | 14.7 | 2.30 | -11.48 | 3.08 | 1149 | 0.0 | -1.63 |
| 23Q1 (17) | 11.54 | -24.13 | -16.8 | 1.14 | -21.92 | 0.88 | 0.61 | 0.0 | -6.15 | 0.3 | -9.09 | -18.92 | 9.88 | 2.91 | 21.25 | 5.29 | 31.8 | 12.79 | 2.60 | 19.82 | -2.55 | 1149 | 0.0 | -1.63 |
| 22Q4 (16) | 15.21 | -22.16 | -13.04 | 1.46 | 8.15 | 13.18 | 0.61 | 0.0 | -1.61 | 0.33 | -13.16 | -17.5 | 9.60 | 38.94 | 30.14 | 4.01 | 28.47 | 13.14 | 2.17 | 11.56 | -5.13 | 1149 | -1.63 | -1.63 |
| 22Q3 (15) | 19.54 | 28.3 | 14.14 | 1.35 | 6.3 | -4.26 | 0.61 | 22.0 | 1.67 | 0.38 | 11.76 | 0.0 | 6.91 | -17.15 | -16.11 | 3.12 | -4.91 | -10.92 | 1.94 | -12.89 | -12.38 | 1168 | 0.0 | -1.43 |
| 22Q2 (14) | 15.23 | 9.81 | -13.32 | 1.27 | 12.39 | 2.42 | 0.5 | -23.08 | -19.35 | 0.34 | -8.11 | -22.73 | 8.34 | 2.35 | 18.16 | 3.28 | -29.95 | -6.96 | 2.23 | -16.31 | -10.85 | 1168 | 0.0 | -1.43 |
| 22Q1 (13) | 13.87 | -20.7 | -7.96 | 1.13 | -12.4 | -3.42 | 0.65 | 4.84 | 20.37 | 0.37 | -7.5 | -7.5 | 8.15 | 10.46 | 4.94 | 4.69 | 32.2 | 30.78 | 2.67 | 16.64 | 0.5 | 1168 | 0.0 | -1.43 |
| 21Q4 (12) | 17.49 | 2.16 | 23.26 | 1.29 | -8.51 | -4.44 | 0.62 | 3.33 | 67.57 | 0.4 | 5.26 | -9.09 | 7.38 | -10.45 | -22.47 | 3.54 | 1.15 | 35.95 | 2.29 | 3.04 | -26.24 | 1168 | -1.43 | -1.43 |
| 21Q3 (11) | 17.12 | -2.56 | 26.16 | 1.41 | 13.71 | 8.46 | 0.6 | -3.23 | -25.93 | 0.38 | -13.64 | -9.52 | 8.24 | 16.7 | -14.03 | 3.50 | -0.68 | -41.29 | 2.22 | -11.37 | -28.28 | 1185 | 0.0 | -7.28 |
| 21Q2 (10) | 17.57 | 16.59 | 27.04 | 1.24 | 5.98 | 11.71 | 0.62 | 14.81 | -3.12 | 0.44 | 10.0 | 22.22 | 7.06 | -9.1 | -12.07 | 3.53 | -1.52 | -23.75 | 2.50 | -5.65 | -3.79 | 1185 | 0.0 | -7.28 |
| 21Q1 (9) | 15.07 | 6.2 | 44.07 | 1.17 | -13.33 | 6.36 | 0.54 | 45.95 | -19.4 | 0.4 | -9.09 | 29.03 | 7.76 | -18.39 | -26.17 | 3.58 | 37.42 | -44.06 | 2.65 | -14.4 | -10.44 | 1185 | 0.0 | -17.71 |
| 20Q4 (8) | 14.19 | 4.57 | -3.86 | 1.35 | 3.85 | -6.9 | 0.37 | -54.32 | -49.32 | 0.44 | 4.76 | 7.32 | 9.51 | -0.69 | -3.16 | 2.61 | -56.32 | -47.28 | 3.10 | 0.18 | 11.63 | 1185 | -7.28 | -17.71 |
| 20Q3 (7) | 13.57 | -1.88 | -12.85 | 1.3 | 17.12 | -19.75 | 0.81 | 26.56 | 19.12 | 0.42 | 16.67 | 5.0 | 9.58 | 19.36 | -7.93 | 5.97 | 28.99 | 36.67 | 3.10 | 18.9 | 20.48 | 1278 | 0.0 | -11.25 |
| 20Q2 (6) | 13.83 | 32.22 | -11.8 | 1.11 | 0.91 | -23.45 | 0.64 | -4.48 | 4.92 | 0.36 | 16.13 | -12.2 | 8.03 | -23.68 | -13.21 | 4.63 | -27.75 | 18.95 | 2.60 | -12.17 | -0.45 | 1278 | -11.25 | -11.25 |
| 20Q1 (5) | 10.46 | -29.13 | -31.36 | 1.1 | -24.14 | -24.14 | 0.67 | -8.22 | 3.08 | 0.31 | -24.39 | -16.22 | 10.52 | 7.05 | 10.53 | 6.41 | 29.51 | 50.18 | 2.96 | 6.69 | 22.07 | 1440 | 0.0 | 0.0 |
| 19Q4 (4) | 14.76 | -5.2 | 0.0 | 1.45 | -10.49 | 0.0 | 0.73 | 7.35 | 0.0 | 0.41 | 2.5 | 0.0 | 9.82 | -5.58 | 0.0 | 4.95 | 13.24 | 0.0 | 2.78 | 8.12 | 0.0 | 1440 | 0.0 | 0.0 |
| 19Q3 (3) | 15.57 | -0.7 | 0.0 | 1.62 | 11.72 | 0.0 | 0.68 | 11.48 | 0.0 | 0.4 | -2.44 | 0.0 | 10.40 | 12.51 | 0.0 | 4.37 | 12.26 | 0.0 | 2.57 | -1.75 | 0.0 | 1440 | 0.0 | 0.0 |
| 19Q2 (2) | 15.68 | 2.89 | 0.0 | 1.45 | 0.0 | 0.0 | 0.61 | -6.15 | 0.0 | 0.41 | 10.81 | 0.0 | 9.25 | -2.81 | 0.0 | 3.89 | -8.79 | 0.0 | 2.61 | 7.7 | 0.0 | 1440 | 0.0 | 0.0 |
| 19Q1 (1) | 15.24 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 9.51 | 0.0 | 0.0 | 4.27 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 1440 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 53.19 | -16.7 | 4.78 | -8.25 | 2.63 | 10.97 | 1.31 | -7.09 | 8.99 | 10.13 | 4.94 | 33.21 | 2.46 | 11.53 | 1149 | 0.0 |
| 2022 (9) | 63.85 | -5.06 | 5.21 | 1.76 | 2.37 | -0.84 | 1.41 | -12.42 | 8.16 | 7.18 | 3.71 | 4.44 | 2.21 | -7.76 | 1149 | -1.63 |
| 2021 (8) | 67.25 | 29.2 | 5.12 | 5.35 | 2.39 | -3.63 | 1.61 | 4.55 | 7.61 | -18.46 | 3.55 | -25.41 | 2.39 | -19.08 | 1168 | -1.43 |
| 2020 (7) | 52.05 | -15.02 | 4.86 | -18.59 | 2.48 | -7.12 | 1.54 | -3.75 | 9.34 | -4.2 | 4.76 | 9.3 | 2.96 | 13.26 | 1185 | -7.28 |
| 2019 (6) | 61.25 | -26.93 | 5.97 | -14.47 | 2.67 | -15.77 | 1.6 | -6.43 | 9.75 | 17.05 | 4.36 | 15.26 | 2.61 | 28.05 | 1278 | -11.25 |
| 2018 (5) | 83.82 | 10.61 | 6.98 | 2.5 | 3.17 | 4.62 | 1.71 | 8.23 | 8.33 | -7.34 | 3.78 | -5.41 | 2.04 | -2.15 | 1440 | 2.06 |
| 2017 (4) | 75.78 | 16.85 | 6.81 | 8.27 | 3.03 | 5.21 | 1.58 | 0.64 | 8.99 | -7.35 | 4.00 | -9.97 | 2.08 | -13.88 | 1411 | 6.49 |
| 2016 (3) | 64.85 | -9.43 | 6.29 | -8.31 | 2.88 | 0.7 | 1.57 | 3.29 | 9.70 | 1.23 | 4.44 | 11.18 | 2.42 | 14.04 | 1325 | -2.43 |
| 2015 (2) | 71.6 | -8.4 | 6.86 | -9.74 | 2.86 | 5.15 | 1.52 | 4.11 | 9.58 | -1.45 | 3.99 | 14.8 | 2.12 | 13.66 | 1358 | 3.19 |
| 2014 (1) | 78.17 | 32.87 | 7.6 | 29.69 | 2.72 | 16.24 | 1.46 | 28.07 | 9.72 | 0 | 3.48 | 0 | 1.87 | 0 | 1316 | 18.88 |
