玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.36-21.02-43.791.30-63.89-87.69-7.72-182.39-234.49-5.56-177.87-219.31-0.96-176.19-202.13-0.18-127.69-135.290.070.0-12.57.15-70.72-58.77152.52-0.79-1.87-16.81-144.12-109.15116.8190.78239.6314.70-15.18-5.04
23Q3 (19)15.65-25.58-41.283.60-66.82-71.569.37-27.42-53.87.14-40.89-56.061.26-47.72-66.40.65-40.91-59.120.07-12.5-22.2224.42-3.52-18.52153.74-0.81.2838.10-54.6-39.1461.22280.5862.617.3323.9616.39
23Q2 (18)21.038.74-14.1610.8527.544.6712.91111.2912.9512.08149.0723.772.41161.9611.061.10111.5411.110.080.0-11.1125.3134.719.16154.982.870.483.91-39.6527.916.09141.2-53.2213.98-9.691.9
23Q1 (17)19.34-12.056.628.51-19.41358.666.116.45179.04.854.08170.950.92-2.13187.50.521.96126.090.080.00.018.798.3639.19150.65-3.088.3139.05-24.29193.59-39.0553.32-115.7115.480.0-1.71
22Q4 (16)21.99-17.49-7.7210.56-16.594011.115.74-71.7382.354.66-71.32390.530.94-74.93422.220.51-67.92218.750.08-11.110.017.34-42.1452.37155.432.399.96183.65193.421018.27-83.65-322.17-169.7115.483.9610.97
22Q3 (15)26.658.78-11.5512.6668.85.2420.2877.4361.5916.2566.556.553.7572.8179.431.5960.6154.370.090.00.029.9741.135.43151.80-1.6614.8462.59-4.6-34.4437.659.49824.5914.898.536.89
22Q2 (14)24.5035.065.297.50327.96-19.4411.43421.9295.729.76445.2586.262.17578.12117.00.99330.4376.790.0912.50.021.2457.3335.89154.3610.9635.7565.61144.16-58.7834.39-86.17158.1113.72-12.89-3.85
22Q1 (13)18.14-23.88-21.13-3.29-1118.52-158.332.1984.03-47.231.7988.42-48.120.3277.78-55.560.2343.75-43.90.080.0-11.1113.5018.63-9.27139.11-1.5826.07-148.57-642.86-208.51248.57107.14802.4815.7512.96.13
21Q4 (12)23.83-20.912.63-0.27-102.24-103.051.19-90.52-85.180.95-90.85-86.790.18-91.39-90.820.16-84.47-80.720.08-11.11-20.011.38-48.58-38.12141.356.94-24.18-20.00-120.95-118.16120.002846.671282.8613.950.144.81
21Q3 (11)30.1329.4844.8612.0329.2271.6112.55114.9216.1210.3898.09219.382.09109.0207.351.0383.93171.050.090.028.5722.1341.5927.18132.1816.24-29.0795.48-40.02-45.444.07106.88105.2913.93-2.38-16.69
21Q2 (10)23.271.1739.429.3165.07856.915.8440.72244.915.2451.88267.411.0038.89363.160.5636.591500.00.090.0125.015.635.04-24.93113.713.05-36.17159.1816.26393.47-59.18-67.26-183.414.27-3.840
21Q1 (9)23.00-0.95-12.945.64-36.2-51.084.15-48.32-64.623.45-52.02-66.180.72-63.27-66.670.41-50.6-55.910.09-10.012.514.88-19.09-41.83110.34-40.81-31.47136.9224.3138.6-35.38-248.79-2046.1514.8411.5-15.54
20Q4 (8)23.2211.63-15.328.8426.11-27.668.03102.2725.087.19121.2322.491.96188.2450.770.83118.4236.070.1042.8611.1118.395.69-5.26186.420.0417.27110.14-37.06-42.13-10.1486.8188.7713.31-20.390
20Q3 (7)20.8024.63-26.997.01669.92-50.073.97198.51-70.853.25203.83-72.830.68278.95-76.060.381050.0-68.60.0775.0-22.2217.40-16.43-31.87186.344.616.45175.00442.569.3-76.92-208.39-2185.7116.7207.66
20Q2 (6)16.69-36.83-38.07-1.23-110.67-109.18-4.03-134.36-126.85-3.13-130.69-124.57-0.38-117.59-113.29-0.04-104.3-103.150.04-50.0-55.5620.82-18.61-20.69178.1410.6310.8232.26-67.35-63.9170.973803.23568.280.00-100.0-100.0
20Q1 (5)26.42-3.65-9.5811.53-5.65-23.9911.7382.71-20.110.2073.76-21.782.1666.15-22.020.9352.46-30.080.08-11.11-11.1125.5831.79-1.16161.021.326.6198.79-48.09-4.31.82102.01156.3617.5703.35
19Q4 (4)27.42-3.760.012.22-12.960.06.42-52.860.05.87-50.920.01.30-54.230.00.61-49.590.00.090.00.019.41-24.00.0158.96-0.660.0190.3284.130.0-90.32-2583.870.00.00-100.00.0
19Q3 (3)28.495.710.014.044.780.013.62-9.260.011.96-6.120.02.84-0.70.01.21-4.720.00.090.00.025.54-2.70.0160.02-0.450.0103.3715.650.0-3.37-131.690.015.53-0.580.0
19Q2 (2)26.95-7.770.013.40-11.670.015.012.250.012.74-2.30.02.863.250.01.27-4.510.00.090.00.026.251.430.0160.7426.390.089.38-13.410.010.62429.20.015.62-8.120.0
19Q1 (1)29.220.00.015.170.00.014.680.00.013.040.00.02.770.00.01.330.00.00.090.00.025.880.00.0127.180.00.0103.230.00.0-3.230.00.017.000.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.29-25.156.30-14.1710.7723.175.49-47.564.92-42.593.64-48.732.10-36.560.29-12.1219.17-8.71152.52-1.87114.6063.29-14.6000.042.6815.342.88
2022 (9)23.10-8.157.348.748.751.7210.4773.348.5768.377.1057.783.3158.370.33-2.9421.0030.6155.439.9670.18-37.2729.9500.035.214.914.78
2021 (8)25.1511.736.75-11.38.60-28.076.04-2.895.09-7.124.502.742.09-0.480.3417.2416.08-21.33141.35-24.18111.88-8.69-11.8800.03-13.0414.23-15.7
2020 (7)22.51-19.667.61-44.4911.9617.556.22-50.165.48-49.914.38-54.752.10-52.60.29-19.4420.44-15.92186.4217.27122.5311.46-22.5300.04-53.2616.882.68
2019 (6)28.02-11.0513.71-26.6110.1751.5712.48-37.1310.94-36.919.68-47.364.43-48.850.36-25.024.31-11.86158.9625.46109.9316.84-9.9300.08-9.2116.447.17
2018 (5)31.50-6.7518.68-11.936.7113.2919.85-3.2217.34-3.2918.39-17.398.66-12.260.48-9.4327.581.25126.7010.3294.08-9.025.9200.09015.349.1
2017 (4)33.78-8.6521.21-11.625.9210.4620.51-15.2517.93-7.7222.26-20.049.87-15.860.53-8.6227.24-10.92114.85-28.79103.414.31-3.4100.00014.06-3.37
2016 (3)36.981.4824.00-1.035.362.2124.20-3.719.43-5.3627.84-8.3311.73-15.250.58-10.7730.58-2.39161.2922.8299.142.690.86-75.180.00014.553.71
2015 (2)36.4419.3224.2534.955.25-18.025.1323.0120.5322.230.3731.3613.8428.270.656.5631.3311.34131.326.6996.549.863.46-71.220.00014.03-7.45
2014 (1)30.54017.9706.406.8420.43016.80023.12010.7900.615.1728.1424.73123.08-5.4687.88-2.4512.0121.030.00015.161.88

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