- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.32 | -1.19 | -11.11 | 0.24 | 26.32 | 4.35 | 0.63 | 200.0 | 85.29 | 0 | 0 | 0 | 2.88 | 27.83 | 17.39 | 7.57 | 203.61 | 108.46 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 23Q3 (19) | 8.42 | 15.98 | -17.45 | 0.19 | -5.0 | -32.14 | 0.21 | 5.0 | 16.67 | 0 | 0 | 0 | 2.26 | -18.09 | -17.8 | 2.49 | -9.47 | 41.33 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 23Q2 (18) | 7.26 | 0.83 | -38.32 | 0.2 | 0.0 | -51.22 | 0.2 | -20.0 | -4.76 | 0 | 0 | 0 | 2.75 | -0.83 | -20.92 | 2.75 | -20.66 | 54.4 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 23Q1 (17) | 7.2 | -23.08 | -40.15 | 0.2 | -13.04 | -54.55 | 0.25 | -26.47 | -53.7 | 0 | 0 | 0 | 2.78 | 13.04 | -24.05 | 3.47 | -4.41 | -22.65 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 22Q4 (16) | 9.36 | -8.24 | -11.7 | 0.23 | -17.86 | -23.33 | 0.34 | 88.89 | 17.24 | 0 | 0 | 0 | 2.46 | -10.49 | -13.18 | 3.63 | 105.84 | 32.77 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 22Q3 (15) | 10.2 | -13.34 | -1.16 | 0.28 | -31.71 | 0.0 | 0.18 | -14.29 | -5.26 | 0 | 0 | 0 | 2.75 | -21.2 | 1.18 | 1.76 | -1.09 | -4.15 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 22Q2 (14) | 11.77 | -2.16 | 6.71 | 0.41 | -6.82 | 36.67 | 0.21 | -61.11 | -19.23 | 0 | 0 | 0 | 3.48 | -4.76 | 28.07 | 1.78 | -60.25 | -24.31 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 22Q1 (13) | 12.03 | 13.49 | 26.5 | 0.44 | 46.67 | 7.32 | 0.54 | 86.21 | 145.45 | 0 | 0 | 0 | 3.66 | 29.23 | -15.16 | 4.49 | 64.07 | 94.04 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q4 (12) | 10.6 | 2.71 | 22.97 | 0.3 | 7.14 | -37.5 | 0.29 | 52.63 | 625.0 | 0 | 0 | 0 | 2.83 | 4.31 | -49.17 | 2.74 | 48.6 | 489.58 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q3 (11) | 10.32 | -6.44 | 82.65 | 0.28 | -6.67 | 27.27 | 0.19 | -26.92 | -34.48 | 0 | 0 | 0 | 2.71 | -0.25 | -30.32 | 1.84 | -21.9 | -64.13 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q2 (10) | 11.03 | 15.98 | 145.66 | 0.3 | -26.83 | 76.47 | 0.26 | 18.18 | -49.02 | 0 | 0 | 0 | 2.72 | -36.91 | -28.16 | 2.36 | 1.9 | -79.25 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 21Q1 (9) | 9.51 | 10.32 | 14.44 | 0.41 | -14.58 | 70.83 | 0.22 | 450.0 | -15.38 | 0 | 0 | 0 | 4.31 | -22.58 | 49.28 | 2.31 | 398.53 | -26.06 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 20Q4 (8) | 8.62 | 52.57 | 266.81 | 0.48 | 118.18 | 1700.0 | 0.04 | -86.21 | -90.0 | 0 | 0 | 0 | 5.57 | 43.01 | 536.19 | 0.46 | -90.96 | -97.27 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 20Q3 (7) | 5.65 | 25.84 | -52.32 | 0.22 | 29.41 | -37.14 | 0.29 | -43.14 | 11.54 | 0 | 0 | 0 | 3.89 | 2.84 | 31.83 | 5.13 | -54.81 | 133.93 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 20Q2 (6) | 4.49 | -45.97 | -65.11 | 0.17 | -29.17 | -57.5 | 0.51 | 96.15 | 200.0 | 0 | 0 | 0 | 3.79 | 31.1 | 21.82 | 11.36 | 263.04 | 759.91 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 20Q1 (5) | 8.31 | 253.62 | -39.08 | 0.24 | 900.0 | -40.0 | 0.26 | -35.0 | -35.0 | 0 | 0 | 0 | 2.89 | 326.23 | -1.52 | 3.13 | -81.62 | 6.69 | 0.00 | 0 | 0 | 486 | 0.0 | 0.0 |
| 19Q4 (4) | 2.35 | -80.17 | 0.0 | -0.03 | -108.57 | 0.0 | 0.4 | 53.85 | 0.0 | 0 | 0 | 0.0 | -1.28 | -143.22 | 0.0 | 17.02 | 675.78 | 0.0 | 0.00 | 0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q3 (3) | 11.85 | -7.93 | 0.0 | 0.35 | -12.5 | 0.0 | 0.26 | 52.94 | 0.0 | 0 | 0 | 0.0 | 2.95 | -4.97 | 0.0 | 2.19 | 66.11 | 0.0 | 0.00 | 0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q2 (2) | 12.87 | -5.65 | 0.0 | 0.4 | 0.0 | 0.0 | 0.17 | -57.5 | 0.0 | 0 | 0 | 0.0 | 3.11 | 5.98 | 0.0 | 1.32 | -54.96 | 0.0 | 0.00 | 0 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q1 (1) | 13.64 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 486 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 31.21 | -28.0 | 0.83 | -38.97 | 1.29 | 0.78 | 0 | 0 | 2.66 | -15.23 | 4.13 | 39.98 | 0.00 | 0 | 486 | 0.0 |
| 2022 (9) | 43.35 | 4.56 | 1.36 | 4.62 | 1.28 | 33.33 | 0 | 0 | 3.14 | 0.05 | 2.95 | 27.52 | 0.00 | 0 | 486 | 0.0 |
| 2021 (8) | 41.46 | 53.16 | 1.3 | 16.07 | 0.96 | -12.73 | 0 | 0 | 3.14 | -24.21 | 2.32 | -43.02 | 0.00 | 0 | 486 | 0.0 |
| 2020 (7) | 27.07 | -33.51 | 1.12 | 0.0 | 1.1 | -11.29 | 0 | 0 | 4.14 | 50.39 | 4.06 | 33.41 | 0.00 | 0 | 486 | 0.0 |
| 2019 (6) | 40.71 | -27.91 | 1.12 | -24.83 | 1.24 | -24.85 | 0 | 0 | 2.75 | 4.27 | 3.05 | 4.24 | 0.00 | 0 | 486 | 0.0 |
| 2018 (5) | 56.47 | 11.69 | 1.49 | 12.03 | 1.65 | -12.7 | 0 | 0 | 2.64 | 0.31 | 2.92 | -21.84 | 0.00 | 0 | 486 | 0.0 |
| 2017 (4) | 50.56 | 10.34 | 1.33 | 12.71 | 1.89 | 18.87 | 0 | 0 | 2.63 | 2.15 | 3.74 | 7.72 | 0.00 | 0 | 486 | 0.0 |
| 2016 (3) | 45.82 | 3.08 | 1.18 | -22.88 | 1.59 | 6.71 | 0 | 0 | 2.58 | -25.18 | 3.47 | 3.52 | 0.00 | 0 | 486 | 0.0 |
| 2015 (2) | 44.45 | 0.61 | 1.53 | 59.38 | 1.49 | 77.38 | 0 | 0 | 3.44 | 58.41 | 3.35 | 76.3 | 0.00 | 0 | 486 | 0.0 |
| 2014 (1) | 44.18 | 0.02 | 0.96 | 10.34 | 0.84 | 0.0 | 0 | 0 | 2.17 | 0 | 1.90 | 0 | 0.00 | 0 | 486 | 0.0 |
