- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.32 | 13.17 | 32.57 | 0.11 | 22.22 | -15.38 | 0.46 | -13.21 | 6.98 | 0.06 | 20.0 | 20.0 | 4.74 | 8.0 | -36.17 | 19.83 | -23.31 | -19.31 | 2.59 | 6.03 | -9.48 | 576 | 0.0 | 0.0 |
| 23Q3 (19) | 2.05 | 8.47 | 15.17 | 0.09 | -18.18 | -30.77 | 0.53 | 47.22 | 20.45 | 0.05 | -16.67 | 0.0 | 4.39 | -24.57 | -39.89 | 25.85 | 35.73 | 4.59 | 2.44 | -23.17 | -13.17 | 576 | 0.0 | -1.71 |
| 23Q2 (18) | 1.89 | 28.57 | 26.0 | 0.11 | 37.5 | 37.5 | 0.36 | -5.26 | -14.29 | 0.06 | 20.0 | 20.0 | 5.82 | 6.94 | 9.13 | 19.05 | -26.32 | -31.97 | 3.17 | -6.67 | -4.76 | 576 | 0.0 | -1.71 |
| 23Q1 (17) | 1.47 | -16.0 | 4.26 | 0.08 | -38.46 | -11.11 | 0.38 | -11.63 | 0.0 | 0.05 | 0.0 | 0.0 | 5.44 | -26.74 | -14.74 | 25.85 | 5.2 | -4.08 | 3.40 | 19.05 | -4.08 | 576 | 0.0 | -1.71 |
| 22Q4 (16) | 1.75 | -1.69 | -27.98 | 0.13 | 0.0 | -43.48 | 0.43 | -2.27 | -10.42 | 0.05 | 0.0 | -37.5 | 7.43 | 1.71 | -21.52 | 24.57 | -0.6 | 24.39 | 2.86 | 1.71 | -13.21 | 576 | -1.71 | -1.71 |
| 22Q3 (15) | 1.78 | 18.67 | -33.83 | 0.13 | 62.5 | -7.14 | 0.44 | 4.76 | -34.33 | 0.05 | 0.0 | -44.44 | 7.30 | 36.94 | 40.33 | 24.72 | -11.72 | -0.75 | 2.81 | -15.73 | -16.04 | 586 | 0.0 | -28.45 |
| 22Q2 (14) | 1.5 | 6.38 | -54.55 | 0.08 | -11.11 | -27.27 | 0.42 | 10.53 | -27.59 | 0.05 | 0.0 | -58.33 | 5.33 | -16.44 | 60.0 | 28.00 | 3.89 | 59.31 | 3.33 | -6.0 | -8.33 | 586 | 0.0 | -28.45 |
| 22Q1 (13) | 1.41 | -41.98 | -46.79 | 0.09 | -60.87 | -50.0 | 0.38 | -20.83 | -28.3 | 0.05 | -37.5 | -44.44 | 6.38 | -32.56 | -6.03 | 26.95 | 36.44 | 34.75 | 3.55 | 7.71 | 4.41 | 586 | 0.0 | -28.45 |
| 21Q4 (12) | 2.43 | -9.67 | -32.87 | 0.23 | 64.29 | 64.29 | 0.48 | -28.36 | -92.0 | 0.08 | -11.11 | -33.33 | 9.47 | 81.86 | 144.74 | 19.75 | -20.69 | -88.08 | 3.29 | -1.6 | -0.69 | 586 | -28.45 | -28.45 |
| 21Q3 (11) | 2.69 | -18.48 | 5.08 | 0.14 | 27.27 | 7.69 | 0.67 | 15.52 | 24.07 | 0.09 | -25.0 | -10.0 | 5.20 | 56.13 | 2.49 | 24.91 | 41.71 | 18.08 | 3.35 | -7.99 | -14.35 | 819 | 0.0 | 5.41 |
| 21Q2 (10) | 3.3 | 24.53 | 60.19 | 0.11 | -38.89 | -8.33 | 0.58 | 9.43 | 11.54 | 0.12 | 33.33 | 9.09 | 3.33 | -50.93 | -42.78 | 17.58 | -12.12 | -30.37 | 3.64 | 7.07 | -31.9 | 819 | 0.0 | 5.41 |
| 21Q1 (9) | 2.65 | -26.8 | 44.02 | 0.18 | 28.57 | 80.0 | 0.53 | -91.17 | -18.46 | 0.09 | -25.0 | 50.0 | 6.79 | 75.63 | 24.98 | 20.00 | -87.93 | -43.38 | 3.40 | 2.45 | 4.15 | 819 | 0.0 | 5.41 |
| 20Q4 (8) | 3.62 | 41.41 | 7.1 | 0.14 | 7.69 | -6.67 | 6.0 | 1011.11 | 769.57 | 0.12 | 20.0 | 0.0 | 3.87 | -23.84 | -12.85 | 165.75 | 685.76 | 711.91 | 3.31 | -15.14 | -6.63 | 819 | 5.41 | 5.41 |
| 20Q3 (7) | 2.56 | 24.27 | -9.54 | 0.13 | 8.33 | -7.14 | 0.54 | 3.85 | -14.29 | 0.1 | -9.09 | 11.11 | 5.08 | -12.83 | 2.65 | 21.09 | -16.44 | -5.25 | 3.91 | -26.85 | 22.83 | 777 | 0.0 | -15.82 |
| 20Q2 (6) | 2.06 | 11.96 | -21.37 | 0.12 | 20.0 | 0.0 | 0.52 | -20.0 | -30.67 | 0.11 | 83.33 | -21.43 | 5.83 | 7.18 | 27.18 | 25.24 | -28.54 | -11.82 | 5.34 | 63.75 | -0.07 | 777 | 0.0 | -15.82 |
| 20Q1 (5) | 1.84 | -45.56 | -50.93 | 0.1 | -33.33 | -37.5 | 0.65 | -5.8 | -12.16 | 0.06 | -50.0 | -64.71 | 5.43 | 22.46 | 27.38 | 35.33 | 73.05 | 79.02 | 3.26 | -8.15 | -28.07 | 777 | 0.0 | -15.82 |
| 19Q4 (4) | 3.38 | 19.43 | 0.0 | 0.15 | 7.14 | 0.0 | 0.69 | 9.52 | 0.0 | 0.12 | 33.33 | 0.0 | 4.44 | -10.29 | 0.0 | 20.41 | -8.3 | 0.0 | 3.55 | 11.64 | 0.0 | 777 | -15.82 | 0.0 |
| 19Q3 (3) | 2.83 | 8.02 | 0.0 | 0.14 | 16.67 | 0.0 | 0.63 | -16.0 | 0.0 | 0.09 | -35.71 | 0.0 | 4.95 | 8.01 | 0.0 | 22.26 | -22.23 | 0.0 | 3.18 | -40.48 | 0.0 | 923 | 0.0 | 0.0 |
| 19Q2 (2) | 2.62 | -30.13 | 0.0 | 0.12 | -25.0 | 0.0 | 0.75 | 1.35 | 0.0 | 0.14 | -17.65 | 0.0 | 4.58 | 7.35 | 0.0 | 28.63 | 45.06 | 0.0 | 5.34 | 17.87 | 0.0 | 923 | 0.0 | 0.0 |
| 19Q1 (1) | 3.75 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 4.27 | 0.0 | 0.0 | 19.73 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 923 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.72 | 19.88 | 0.38 | -9.52 | 1.73 | 4.22 | 0.22 | 4.76 | 4.92 | -24.53 | 22.41 | -13.06 | 2.85 | -12.61 | 576 | 0.0 |
| 2022 (9) | 6.44 | -41.82 | 0.42 | -36.36 | 1.66 | -26.22 | 0.21 | -44.74 | 6.52 | 9.39 | 25.78 | 26.82 | 3.26 | -5.01 | 576 | -1.71 |
| 2021 (8) | 11.07 | 9.82 | 0.66 | 32.0 | 2.25 | -70.85 | 0.38 | -2.56 | 5.96 | 20.2 | 20.33 | -73.46 | 3.43 | -11.28 | 586 | -28.45 |
| 2020 (7) | 10.08 | -19.87 | 0.5 | -10.71 | 7.72 | 175.71 | 0.39 | -25.0 | 4.96 | 11.43 | 76.59 | 244.1 | 3.87 | -6.4 | 819 | 5.41 |
| 2019 (6) | 12.58 | -14.13 | 0.56 | -18.84 | 2.8 | -70.18 | 0.52 | 33.33 | 4.45 | -5.49 | 22.26 | -65.27 | 4.13 | 55.27 | 777 | -15.82 |
| 2018 (5) | 14.65 | -68.07 | 0.69 | -20.69 | 9.39 | 182.83 | 0.39 | -32.76 | 4.71 | 148.38 | 64.10 | 785.75 | 2.66 | 110.58 | 923 | -16.85 |
| 2017 (4) | 45.88 | -20.61 | 0.87 | -1.14 | 3.32 | -8.03 | 0.58 | -23.68 | 1.90 | 24.53 | 7.24 | 15.84 | 1.26 | -3.87 | 1110 | -2.63 |
| 2016 (3) | 57.79 | 15.95 | 0.88 | 17.33 | 3.61 | 1.98 | 0.76 | 8.57 | 1.52 | 1.19 | 6.25 | -12.05 | 1.32 | -6.36 | 1140 | 7.45 |
| 2015 (2) | 49.84 | -7.4 | 0.75 | -9.64 | 3.54 | 14.56 | 0.7 | 32.08 | 1.50 | -2.42 | 7.10 | 23.71 | 1.40 | 42.62 | 1061 | -7.42 |
| 2014 (1) | 53.82 | -25.05 | 0.83 | 3.75 | 3.09 | -4.04 | 0.53 | 1.92 | 1.54 | 0 | 5.74 | 0 | 0.98 | 0 | 1146 | 13.02 |
