- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.27 | -53.9 | 9.49 | 0.47 | -47.78 | 4.44 | 1.23 | 30.85 | 296.77 | 0.12 | -14.29 | -14.29 | 6.46 | 13.28 | -4.61 | 16.92 | 183.84 | 262.39 | 1.65 | 85.93 | -21.71 | 975 | 0.0 | 0.0 |
| 23Q3 (19) | 15.77 | 4.92 | 2.4 | 0.9 | -4.26 | 1.12 | 0.94 | 1.08 | -6.0 | 0.14 | 7.69 | 27.27 | 5.71 | -8.75 | -1.25 | 5.96 | -3.67 | -8.21 | 0.89 | 2.64 | 24.29 | 975 | 0.0 | 7.97 |
| 23Q2 (18) | 15.03 | 82.18 | 49.11 | 0.94 | 67.86 | 36.23 | 0.93 | -1.06 | 27.4 | 0.13 | 0.0 | -40.91 | 6.25 | -7.86 | -8.63 | 6.19 | -45.69 | -14.56 | 0.86 | -45.11 | -60.37 | 975 | 0.0 | 7.97 |
| 23Q1 (17) | 8.25 | 24.25 | -7.2 | 0.56 | 24.44 | -3.45 | 0.94 | 203.23 | 13.25 | 0.13 | -7.14 | -7.14 | 6.79 | 0.16 | 4.04 | 11.39 | 144.05 | 22.04 | 1.58 | -25.26 | 0.06 | 975 | 0.0 | 7.97 |
| 22Q4 (16) | 6.64 | -56.88 | -4.87 | 0.45 | -49.44 | -21.05 | 0.31 | -69.0 | -55.71 | 0.14 | 27.27 | 566.67 | 6.78 | 17.27 | -17.01 | 4.67 | -28.1 | -53.45 | 2.11 | 195.18 | 590.56 | 975 | 7.97 | 7.97 |
| 22Q3 (15) | 15.4 | 52.78 | -2.1 | 0.89 | 28.99 | 4.71 | 1.0 | 36.99 | -5.66 | 0.11 | -50.0 | 22.22 | 5.78 | -15.57 | 6.95 | 6.49 | -10.34 | -3.64 | 0.71 | -67.27 | 24.84 | 903 | 0.0 | 4.88 |
| 22Q2 (14) | 10.08 | 13.39 | -23.46 | 0.69 | 18.97 | -2.82 | 0.73 | -12.05 | -10.98 | 0.22 | 57.14 | 100.0 | 6.85 | 4.92 | 26.97 | 7.24 | -22.43 | 16.31 | 2.18 | 38.59 | 161.31 | 903 | 0.0 | 4.88 |
| 22Q1 (13) | 8.89 | 27.36 | -10.56 | 0.58 | 1.75 | 16.0 | 0.83 | 18.57 | -5.68 | 0.14 | 566.67 | -71.43 | 6.52 | -20.11 | 29.7 | 9.34 | -6.9 | 5.46 | 1.57 | 466.4 | -68.05 | 903 | 0.0 | 4.88 |
| 21Q4 (12) | 6.98 | -55.63 | -9.47 | 0.57 | -32.94 | 1.79 | 0.7 | -33.96 | -1.41 | -0.03 | -133.33 | -107.14 | 8.17 | 51.12 | 12.43 | 10.03 | 48.82 | 8.9 | -0.43 | -175.12 | -107.89 | 903 | 4.88 | 4.88 |
| 21Q3 (11) | 15.73 | 19.44 | 9.77 | 0.85 | 19.72 | 30.77 | 1.06 | 29.27 | 16.48 | 0.09 | -18.18 | -75.68 | 5.40 | 0.23 | 19.13 | 6.74 | 8.23 | 6.12 | 0.57 | -31.5 | -77.84 | 861 | 0.0 | 12.11 |
| 21Q2 (10) | 13.17 | 32.49 | 44.88 | 0.71 | 42.0 | 57.78 | 0.82 | -6.82 | 1.23 | 0.11 | -77.55 | -47.62 | 5.39 | 7.17 | 8.9 | 6.23 | -29.67 | -30.13 | 0.84 | -83.06 | -63.85 | 861 | 0.0 | 12.11 |
| 21Q1 (9) | 9.94 | 28.92 | 171.58 | 0.5 | -10.71 | 51.52 | 0.88 | 23.94 | 79.59 | 0.49 | 16.67 | 345.45 | 5.03 | -30.75 | -44.21 | 8.85 | -3.86 | -33.87 | 4.93 | -9.51 | 64.02 | 861 | 0.0 | 26.25 |
| 20Q4 (8) | 7.71 | -46.2 | 12.88 | 0.56 | -13.85 | 12.0 | 0.71 | -21.98 | 2.9 | 0.42 | 13.51 | 110.0 | 7.26 | 60.13 | -0.78 | 9.21 | 45.01 | -8.85 | 5.45 | 110.98 | 86.03 | 861 | 12.11 | 26.25 |
| 20Q3 (7) | 14.33 | 57.65 | 29.33 | 0.65 | 44.44 | 20.37 | 0.91 | 12.35 | 4.6 | 0.37 | 76.19 | 27.59 | 4.54 | -8.37 | -6.93 | 6.35 | -28.74 | -19.12 | 2.58 | 11.76 | -1.35 | 768 | 0.0 | 12.61 |
| 20Q2 (6) | 9.09 | 148.36 | -12.85 | 0.45 | 36.36 | -19.64 | 0.81 | 65.31 | 12.5 | 0.21 | 90.91 | -34.38 | 4.95 | -45.09 | -7.8 | 8.91 | -33.44 | 29.08 | 2.31 | -23.13 | -24.7 | 768 | 12.61 | 12.61 |
| 20Q1 (5) | 3.66 | -46.41 | -46.72 | 0.33 | -34.0 | -21.43 | 0.49 | -28.99 | -16.95 | 0.11 | -45.0 | -65.62 | 9.02 | 23.16 | 47.48 | 13.39 | 32.52 | 55.89 | 3.01 | 2.64 | -35.48 | 682 | 0.0 | 0.0 |
| 19Q4 (4) | 6.83 | -38.36 | 0.0 | 0.5 | -7.41 | 0.0 | 0.69 | -20.69 | 0.0 | 0.2 | -31.03 | 0.0 | 7.32 | 50.21 | 0.0 | 10.10 | 28.66 | 0.0 | 2.93 | 11.88 | 0.0 | 682 | 0.0 | 0.0 |
| 19Q3 (3) | 11.08 | 6.23 | 0.0 | 0.54 | -3.57 | 0.0 | 0.87 | 20.83 | 0.0 | 0.29 | -9.38 | 0.0 | 4.87 | -9.23 | 0.0 | 7.85 | 13.74 | 0.0 | 2.62 | -14.69 | 0.0 | 682 | 0.0 | 0.0 |
| 19Q2 (2) | 10.43 | 51.82 | 0.0 | 0.56 | 33.33 | 0.0 | 0.72 | 22.03 | 0.0 | 0.32 | 0.0 | 0.0 | 5.37 | -12.18 | 0.0 | 6.90 | -19.62 | 0.0 | 3.07 | -34.13 | 0.0 | 682 | 0.0 | 0.0 |
| 19Q1 (1) | 6.87 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 6.11 | 0.0 | 0.0 | 8.59 | 0.0 | 0.0 | 4.66 | 0.0 | 0.0 | 682 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 46.32 | 12.95 | 2.87 | 10.38 | 4.03 | 39.93 | 0.52 | -14.75 | 6.20 | -2.27 | 8.70 | 23.89 | 1.12 | -24.53 | 975 | 0.0 |
| 2022 (9) | 41.01 | -10.5 | 2.6 | -1.14 | 2.88 | -17.0 | 0.61 | -6.15 | 6.34 | 10.45 | 7.02 | -7.27 | 1.49 | 4.85 | 975 | 7.97 |
| 2021 (8) | 45.82 | 31.67 | 2.63 | 32.16 | 3.47 | 18.84 | 0.65 | -40.91 | 5.74 | 0.38 | 7.57 | -9.75 | 1.42 | -55.12 | 903 | 4.88 |
| 2020 (7) | 34.8 | -1.16 | 1.99 | -1.49 | 2.92 | 1.74 | 1.1 | -3.51 | 5.72 | -0.32 | 8.39 | 2.94 | 3.16 | -2.37 | 861 | 12.11 |
| 2019 (6) | 35.21 | 9.31 | 2.02 | 9.78 | 2.87 | 6.69 | 1.14 | 31.03 | 5.74 | 0.43 | 8.15 | -2.4 | 3.24 | 19.87 | 768 | 12.61 |
| 2018 (5) | 32.21 | 10.42 | 1.84 | 2.79 | 2.69 | 33.17 | 0.87 | 112.2 | 5.71 | -6.91 | 8.35 | 20.6 | 2.70 | 92.17 | 682 | 9.82 |
| 2017 (4) | 29.17 | 8.88 | 1.79 | -2.19 | 2.02 | 6.32 | 0.41 | 36.67 | 6.14 | -10.17 | 6.92 | -2.36 | 1.41 | 25.52 | 621 | 9.91 |
| 2016 (3) | 26.79 | 11.39 | 1.83 | 22.0 | 1.9 | 15.15 | 0.3 | 0.0 | 6.83 | 9.52 | 7.09 | 3.37 | 1.12 | -10.23 | 565 | 13.45 |
| 2015 (2) | 24.05 | 17.09 | 1.5 | 38.89 | 1.65 | 25.0 | 0.3 | 66.67 | 6.24 | 18.62 | 6.86 | 6.76 | 1.25 | 42.34 | 498 | 37.19 |
| 2014 (1) | 20.54 | 18.73 | 1.08 | 36.71 | 1.32 | 18.92 | 0.18 | 38.46 | 5.26 | 0 | 6.43 | 0 | 0.88 | 0 | 363 | 26.04 |
