玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.62-30.47-62.617.45-43.73-71.666.52-62.22-74.744.17-71.98-81.851.16-69.95-80.030.71-65.37-76.640.147.697.6910.68-50.85-65.096.610.72-0.35114.1348.5712.32-14.13-160.95-632.437.53-14.33-28.01
23Q3 (19)18.15-12.06-12.2813.24-9.5-4.2717.2618.8714.2314.8829.7318.943.8621.3832.192.0522.0228.930.13-7.148.3321.7315.346.9495.92-6.04-4.3876.82-23.58-15.8723.182325.45166.598.796.93-16.76
23Q2 (18)20.6411.99-7.414.6310.0-9.814.521.61-0.6811.47-1.46-1.633.1820.021.841.6816.6714.290.1427.2716.6718.84-4.22-4.17102.09-3.587.79100.528.15-8.79-1.04-114.7790.438.22-13.38-20.89
23Q1 (17)18.43-45.3914.8313.30-49.4136.8314.29-44.6379.0711.64-49.3586.842.65-54.39119.011.44-52.6387.010.11-15.380.019.67-35.5343.26105.889.2129.4592.95-8.52-24.347.05465.49132.919.49-9.271.93
22Q4 (16)33.7563.1267.5826.2990.09104.4325.8170.8184.3622.9883.69112.975.8198.97186.213.0491.19141.270.138.3318.1830.5150.1555.0396.95-3.3532.63101.6111.2810.76-1.93-122.19-123.3410.46-0.95-6.36
22Q3 (15)20.69-7.1870.5713.83-14.73135.615.113.35172.7412.517.29196.452.9211.88279.221.598.16205.770.120.020.020.323.3675.93100.315.9137.5491.30-17.15-14.298.70179.89233.3310.561.643.94
22Q2 (14)22.2938.8857.316.2266.8764.1714.6283.2145.9111.6687.1650.652.61115.746.631.4790.9137.380.129.09-7.6919.6643.1932.1294.7115.822.38110.20-10.311.28-10.8849.21-1221.0910.3911.65.16
22Q1 (13)16.05-20.3120.319.72-24.4232.077.98-43.017.186.23-42.2619.811.21-40.390.830.77-38.891.320.110.0-15.3813.73-30.2316.7581.7911.892.05122.8633.9313.28-21.43-359.29-153.579.31-16.65-0.75
21Q4 (12)20.1466.0362.0312.86119.08125.6114.00152.71107.110.79155.6993.722.03163.6443.971.26142.3140.00.1110.0-26.6719.6870.3965.9473.100.231.0191.74-13.888.178.26226.72-45.5911.179.9416.96
21Q3 (11)12.13-14.4-22.795.87-40.59-45.65.54-44.71-47.244.22-45.48-51.550.77-56.74-64.680.52-51.4-61.480.10-23.08-33.3311.55-22.38-24.8572.93-5.761.42106.527.573.9-6.52-771.74-158.710.162.8310.55
21Q2 (10)14.176.22-24.439.8834.24-25.3210.0247.14-20.857.7448.85-35.611.7848.33-41.641.0740.79-42.780.130.0-13.3314.8826.53-16.9277.39-3.4412.7199.03-8.69-4.990.97111.49122.989.885.330
21Q1 (9)13.347.32-19.47.3629.12-26.186.810.74-27.865.20-6.64-38.611.20-14.89-44.440.76-15.56-44.120.13-13.33-13.3311.76-0.84-23.0980.1510.7510.2108.4527.872.54-8.45-155.63-46.489.38-1.780
20Q4 (8)12.43-20.8818.165.70-47.176.156.76-35.6252.255.57-36.0527.461.41-35.3229.360.90-33.3321.620.150.00.011.86-22.8413.4972.370.643.9684.81-17.28-29.8115.19702.53172.919.553.92-3.92
20Q3 (7)15.71-16.2162.4610.79-18.44210.9510.50-17.06224.078.71-27.54447.82.18-28.52522.861.35-27.81350.00.150.025.015.37-14.1849.6671.914.73-1.99102.52-1.64-3.89-2.5240.3462.189.190-8.37
20Q2 (6)18.7513.29141.013.2332.7716.6712.6634.11904.7612.0241.91665.613.0541.2797.061.8737.5523.330.150.025.017.9117.1479.2868.66-5.6-8.56104.23-1.46-23.57-4.2326.7684.510.000-100.0
20Q1 (5)16.5557.32417.199.9785.66415.519.44112.61324.768.4793.82337.252.1698.17404.231.3683.78568.970.150.036.3615.2946.32171.172.734.48-6.95105.77-12.4742.38-5.7772.31-122.440.00-100.0-100.0
19Q4 (4)10.528.790.05.3754.760.04.4437.040.04.37174.840.01.09211.430.00.74146.670.00.1525.00.010.451.750.069.61-5.120.0120.8313.280.0-20.83-212.50.09.94-0.90.0
19Q3 (3)9.6724.290.03.47114.20.03.24157.140.01.591.270.00.352.940.00.300.00.00.120.00.010.272.80.073.37-2.290.0106.67-21.780.0-6.6775.560.010.03-3.560.0
19Q2 (2)7.78143.120.01.62151.270.01.26130.00.01.57143.980.00.34147.890.00.30203.450.00.129.090.09.9977.130.075.09-3.930.0136.3683.570.0-27.27-206.060.010.40-3.080.0
19Q1 (1)3.200.00.0-3.160.00.0-4.200.00.0-3.570.00.0-0.710.00.0-0.290.00.00.110.00.05.640.00.078.160.00.074.290.00.025.710.00.010.730.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.33-27.4312.02-29.913.10-15.3512.95-21.8910.35-26.1210.57-13.155.84-16.090.5210.6417.49-19.4896.61-0.3592.73-10.277.1200.0008.45-17.4
2022 (9)23.8860.717.1590.983.66-9.1616.5883.014.01101.2912.17115.786.9694.410.470.021.7251.3696.9532.63103.343.95-3.3400.00010.231.29
2021 (8)14.86-6.078.98-9.114.03-5.839.06-7.656.96-19.635.64-35.473.58-34.190.47-20.3414.35-4.8473.101.0199.41-1.250.8800.00010.106.43
2020 (7)15.8297.59.88372.734.28-33.139.81581.258.66604.078.74716.825.44413.210.5915.6915.0863.5672.373.96100.68-30.3-0.6800.0009.49-7.41
2019 (6)8.01472.142.0906.40-10.741.4401.2301.0701.0600.5110.879.22245.3269.61-4.05144.4478.92-44.4400.00010.25-10.4
2018 (5)1.40-62.57-4.6607.18-8.41-5.750-6.050-4.640-2.4100.460.02.67-51.7272.5514.4180.73-3.9319.2720.70.00011.442.23
2017 (4)3.74-75.99-2.9207.8313.65-3.470-3.000-2.220-1.0200.46-14.815.53-68.0263.413.1984.03-20.915.9700.00011.195.37
2016 (3)15.58-13.6810.03-19.316.890.99.44-23.067.41-19.636.72-36.844.49-32.380.54-12.917.29-15.5361.45-1.06106.234.87-6.2300.00010.629.15
2015 (2)18.0524.0512.4332.946.836.0412.2731.659.2227.5210.6419.286.6425.280.623.3320.4713.6662.11-23.53101.301.08-1.3000.0009.7315.7
2014 (1)14.5509.3506.44-8.279.3207.2308.9205.3000.607.1418.0130.781.22-14.43100.21-21.61-0.2100.0008.41-5.61

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