- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 43.07 | -10.25 | -13.08 | 6.64 | 18.78 | 29.69 | 6.78 | -17.32 | 16.7 | 0.41 | 0.0 | -21.15 | 15.42 | 32.35 | 49.2 | 15.74 | -7.87 | 34.25 | 0.95 | 11.42 | -9.29 | 5211 | 0.0 | 0.0 |
| 23Q3 (19) | 47.99 | 2.41 | -0.58 | 5.59 | 6.07 | 15.5 | 8.2 | 25.0 | 31.41 | 0.41 | -22.64 | -25.45 | 11.65 | 3.57 | 16.17 | 17.09 | 22.06 | 32.18 | 0.85 | -24.46 | -25.02 | 5211 | 0.0 | -13.03 |
| 23Q2 (18) | 46.86 | 3.6 | -10.02 | 5.27 | 1.74 | 3.13 | 6.56 | -3.1 | -58.4 | 0.53 | 23.26 | -7.02 | 11.25 | -1.8 | 14.62 | 14.00 | -6.47 | -53.77 | 1.13 | 18.97 | 3.34 | 5211 | 0.0 | -13.03 |
| 23Q1 (17) | 45.23 | -8.72 | -13.39 | 5.18 | 1.17 | -2.08 | 6.77 | 16.52 | 11.35 | 0.43 | -17.31 | -25.86 | 11.45 | 10.83 | 13.05 | 14.97 | 27.65 | 28.56 | 0.95 | -9.41 | -14.4 | 5211 | 0.0 | -13.03 |
| 22Q4 (16) | 49.55 | 2.65 | 4.6 | 5.12 | 5.79 | 2.2 | 5.81 | -6.89 | 1.4 | 0.52 | -5.45 | -14.75 | 10.33 | 3.05 | -2.3 | 11.73 | -9.3 | -3.06 | 1.05 | -7.9 | -18.5 | 5211 | -13.03 | -13.03 |
| 22Q3 (15) | 48.27 | -7.32 | -1.21 | 4.84 | -5.28 | 0.41 | 6.24 | -60.43 | -0.48 | 0.55 | -3.51 | -12.7 | 10.03 | 2.19 | 1.64 | 12.93 | -57.31 | 0.74 | 1.14 | 4.11 | -11.63 | 5992 | 0.0 | -3.21 |
| 22Q2 (14) | 52.08 | -0.27 | 7.03 | 5.11 | -3.4 | 3.86 | 15.77 | 159.38 | 152.72 | 0.57 | -1.72 | -8.06 | 9.81 | -3.14 | -2.96 | 30.28 | 160.07 | 136.13 | 1.09 | -1.46 | -14.1 | 5992 | 0.0 | -3.21 |
| 22Q1 (13) | 52.22 | 10.24 | 4.4 | 5.29 | 5.59 | 16.01 | 6.08 | 6.11 | -3.03 | 0.58 | -4.92 | -4.92 | 10.13 | -4.22 | 11.12 | 11.64 | -3.75 | -7.12 | 1.11 | -13.75 | -8.92 | 5992 | 0.0 | -3.21 |
| 21Q4 (12) | 47.37 | -3.05 | -1.13 | 5.01 | 3.94 | 10.84 | 5.73 | -8.61 | -7.43 | 0.61 | -3.17 | -19.74 | 10.58 | 7.21 | 12.1 | 12.10 | -5.74 | -6.38 | 1.29 | -0.13 | -18.82 | 5992 | -3.21 | -3.21 |
| 21Q3 (11) | 48.86 | 0.41 | 1.77 | 4.82 | -2.03 | -19.93 | 6.27 | 0.48 | 54.05 | 0.63 | 1.61 | -1.56 | 9.86 | -2.43 | -21.33 | 12.83 | 0.07 | 51.37 | 1.29 | 1.2 | -3.27 | 6191 | 0.0 | 6.59 |
| 21Q2 (10) | 48.66 | -2.72 | 42.82 | 4.92 | 7.89 | 93.7 | 6.24 | -0.48 | 12.23 | 0.62 | 1.64 | -13.89 | 10.11 | 10.91 | 35.62 | 12.82 | 2.3 | -21.42 | 1.27 | 4.48 | -39.71 | 6191 | 0.0 | 6.59 |
| 21Q1 (9) | 50.02 | 4.4 | 32.47 | 4.56 | 0.88 | 68.89 | 6.27 | 1.29 | -10.17 | 0.61 | -19.74 | -12.86 | 9.12 | -3.37 | 27.49 | 12.53 | -2.98 | -32.19 | 1.22 | -23.12 | -34.22 | 6191 | 0.0 | 9.94 |
| 20Q4 (8) | 47.91 | -0.21 | 18.65 | 4.52 | -24.92 | 32.94 | 6.19 | 52.09 | -21.65 | 0.76 | 18.75 | -14.61 | 9.43 | -24.76 | 12.05 | 12.92 | 52.41 | -33.96 | 1.59 | 19.0 | -28.03 | 6191 | 6.59 | 9.94 |
| 20Q3 (7) | 48.01 | 40.92 | 9.41 | 6.02 | 137.01 | 71.02 | 4.07 | -26.8 | -38.7 | 0.64 | -11.11 | -9.86 | 12.54 | 68.19 | 56.31 | 8.48 | -48.05 | -43.98 | 1.33 | -36.92 | -17.61 | 5808 | 0.0 | 3.14 |
| 20Q2 (6) | 34.07 | -9.77 | -20.73 | 2.54 | -5.93 | -28.85 | 5.56 | -20.34 | -14.06 | 0.72 | 2.86 | 18.03 | 7.46 | 4.26 | -10.24 | 16.32 | -11.72 | 8.41 | 2.11 | 14.0 | 48.9 | 5808 | 3.14 | 3.14 |
| 20Q1 (5) | 37.76 | -6.49 | -12.19 | 2.7 | -20.59 | -21.05 | 6.98 | -11.65 | 9.75 | 0.7 | -21.35 | 20.69 | 7.15 | -15.08 | -10.1 | 18.49 | -5.52 | 24.98 | 1.85 | -15.89 | 37.44 | 5631 | 0.0 | 0.0 |
| 19Q4 (4) | 40.38 | -7.98 | 0.0 | 3.4 | -3.41 | 0.0 | 7.9 | 18.98 | 0.0 | 0.89 | 25.35 | 0.0 | 8.42 | 4.96 | 0.0 | 19.56 | 29.29 | 0.0 | 2.20 | 36.22 | 0.0 | 5631 | 0.0 | 0.0 |
| 19Q3 (3) | 43.88 | 2.09 | 0.0 | 3.52 | -1.4 | 0.0 | 6.64 | 2.63 | 0.0 | 0.71 | 16.39 | 0.0 | 8.02 | -3.42 | 0.0 | 15.13 | 0.52 | 0.0 | 1.62 | 14.01 | 0.0 | 5631 | 0.0 | 0.0 |
| 19Q2 (2) | 42.98 | -0.05 | 0.0 | 3.57 | 4.39 | 0.0 | 6.47 | 1.73 | 0.0 | 0.61 | 5.17 | 0.0 | 8.31 | 4.43 | 0.0 | 15.05 | 1.78 | 0.0 | 1.42 | 5.22 | 0.0 | 5631 | 0.0 | 0.0 |
| 19Q1 (1) | 43.0 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 6.36 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 7.95 | 0.0 | 0.0 | 14.79 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 5631 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 183.14 | -9.39 | 22.69 | 11.44 | 28.31 | -16.51 | 1.78 | -19.46 | 12.39 | 22.99 | 15.46 | -7.87 | 0.97 | -11.11 | 5211 | 0.0 |
| 2022 (9) | 202.11 | 3.69 | 20.36 | 5.44 | 33.91 | 38.41 | 2.21 | -10.16 | 10.07 | 1.68 | 16.78 | 33.48 | 1.09 | -13.36 | 5211 | -13.03 |
| 2021 (8) | 194.91 | 16.19 | 19.31 | 22.37 | 24.5 | 7.46 | 2.46 | -12.46 | 9.91 | 5.32 | 12.57 | -7.52 | 1.26 | -24.65 | 5992 | -3.21 |
| 2020 (7) | 167.75 | -1.46 | 15.78 | 13.44 | 22.8 | -16.7 | 2.81 | 0.72 | 9.41 | 15.12 | 13.59 | -15.47 | 1.68 | 2.21 | 6191 | 6.59 |
| 2019 (6) | 170.23 | -4.79 | 13.91 | -2.45 | 27.37 | 5.35 | 2.79 | 18.72 | 8.17 | 2.45 | 16.08 | 10.65 | 1.64 | 24.69 | 5808 | 3.14 |
| 2018 (5) | 178.79 | -0.17 | 14.26 | 1.93 | 25.98 | 4.84 | 2.35 | 5.86 | 7.98 | 2.11 | 14.53 | 5.02 | 1.31 | 6.04 | 5631 | -0.19 |
| 2017 (4) | 179.1 | -7.22 | 13.99 | -25.27 | 24.78 | -16.37 | 2.22 | -7.88 | 7.81 | -19.45 | 13.84 | -9.86 | 1.24 | -0.71 | 5642 | 2.23 |
| 2016 (3) | 193.04 | -3.24 | 18.72 | 3.6 | 29.63 | 1.58 | 2.41 | -2.43 | 9.70 | 7.06 | 15.35 | 4.98 | 1.25 | 0.84 | 5519 | -5.87 |
| 2015 (2) | 199.5 | -0.19 | 18.07 | 5.92 | 29.17 | -0.41 | 2.47 | -6.79 | 9.06 | 6.12 | 14.62 | -0.22 | 1.24 | -6.61 | 5863 | -1.66 |
| 2014 (1) | 199.88 | 6.24 | 17.06 | -5.17 | 29.29 | 3.75 | 2.65 | -1.85 | 8.54 | 0 | 14.65 | 0 | 1.33 | 0 | 5962 | -8.63 |
