- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.0 | -0.26 | -2.01 | 0.85 | 0.0 | -11.46 | 3.39 | -7.88 | 0.59 | 0.23 | 53.33 | 4.55 | 4.47 | 0.26 | -9.64 | 17.84 | -7.64 | 2.66 | 1.21 | 53.74 | 6.69 | 7169 | 0.0 | 0.0 |
| 23Q3 (19) | 19.05 | -5.55 | -0.83 | 0.85 | 4.94 | 0.0 | 3.68 | 2.22 | 4.55 | 0.15 | 0.0 | 36.36 | 4.46 | 11.11 | 0.84 | 19.32 | 8.23 | 5.42 | 0.79 | 5.88 | 37.51 | 7169 | 0.0 | 0.0 |
| 23Q2 (18) | 20.17 | 6.66 | 5.77 | 0.81 | -4.71 | -17.35 | 3.6 | 2.27 | 12.85 | 0.15 | 15.38 | 0.0 | 4.02 | -10.66 | -21.85 | 17.85 | -4.12 | 6.7 | 0.74 | 8.18 | -5.45 | 7169 | 0.0 | 0.0 |
| 23Q1 (17) | 18.91 | -2.48 | 0.32 | 0.85 | -11.46 | 66.67 | 3.52 | 4.45 | -4.09 | 0.13 | -40.91 | 333.33 | 4.49 | -9.21 | 66.14 | 18.61 | 7.1 | -4.39 | 0.69 | -39.41 | 331.96 | 7169 | 0.0 | 0.0 |
| 22Q4 (16) | 19.39 | 0.94 | -0.77 | 0.96 | 12.94 | -42.17 | 3.37 | -4.26 | 41.0 | 0.22 | 100.0 | -45.0 | 4.95 | 11.89 | -41.72 | 17.38 | -5.15 | 42.09 | 1.13 | 98.14 | -44.57 | 7169 | 0.0 | 0.0 |
| 22Q3 (15) | 19.21 | 0.73 | 1.05 | 0.85 | -13.27 | 70.0 | 3.52 | 10.34 | -3.03 | 0.11 | -26.67 | 450.0 | 4.42 | -13.9 | 68.23 | 18.32 | 9.54 | -4.04 | 0.57 | -27.2 | 444.27 | 7169 | 0.0 | 0.0 |
| 22Q2 (14) | 19.07 | 1.17 | 7.2 | 0.98 | 92.16 | 100.0 | 3.19 | -13.08 | -8.07 | 0.15 | 400.0 | 650.0 | 5.14 | 89.94 | 86.58 | 16.73 | -14.08 | -14.24 | 0.79 | 394.23 | 599.66 | 7169 | 0.0 | 0.0 |
| 22Q1 (13) | 18.85 | -3.53 | -2.38 | 0.51 | -69.28 | 0.0 | 3.67 | 53.56 | 2.8 | 0.03 | -92.5 | 0.0 | 2.71 | -68.15 | 2.44 | 19.47 | 59.18 | 5.31 | 0.16 | -92.23 | 2.44 | 7169 | 0.0 | 0.0 |
| 21Q4 (12) | 19.54 | 2.79 | 8.44 | 1.66 | 232.0 | 213.21 | 2.39 | -34.16 | -30.92 | 0.4 | 1900.0 | 3900.0 | 8.50 | 222.99 | 188.84 | 12.23 | -35.95 | -36.3 | 2.05 | 1845.75 | 3588.84 | 7169 | 0.0 | 0.0 |
| 21Q3 (11) | 19.01 | 6.86 | 3.43 | 0.5 | 2.04 | -20.63 | 3.63 | 4.61 | 11.35 | 0.02 | 0.0 | 0.0 | 2.63 | -4.51 | -23.27 | 19.10 | -2.1 | 7.66 | 0.11 | -6.42 | -3.31 | 7169 | 0.0 | 0.0 |
| 21Q2 (10) | 17.79 | -7.87 | -0.84 | 0.49 | -3.92 | 6.52 | 3.47 | -2.8 | 0.87 | 0.02 | -33.33 | 0.0 | 2.75 | 4.29 | 7.42 | 19.51 | 5.5 | 1.72 | 0.11 | -27.64 | 0.84 | 7169 | 0.0 | 0.0 |
| 21Q1 (9) | 19.31 | 7.16 | 9.65 | 0.51 | -3.77 | -7.27 | 3.57 | 3.18 | 5.62 | 0.03 | 200.0 | -40.0 | 2.64 | -10.2 | -15.44 | 18.49 | -3.71 | -3.68 | 0.16 | 179.96 | -45.28 | 7169 | 0.0 | 0.0 |
| 20Q4 (8) | 18.02 | -1.96 | 0.33 | 0.53 | -15.87 | -1.85 | 3.46 | 6.13 | 3.28 | 0.01 | -50.0 | 200.0 | 2.94 | -14.19 | -2.18 | 19.20 | 8.26 | 2.94 | 0.06 | -49.0 | 199.67 | 7169 | 0.0 | 0.0 |
| 20Q3 (7) | 18.38 | 2.45 | 4.14 | 0.63 | 36.96 | 10.53 | 3.26 | -5.23 | 1.88 | 0.02 | 0.0 | 100.0 | 3.43 | 33.68 | 6.14 | 17.74 | -7.5 | -2.17 | 0.11 | -2.39 | 92.06 | 7169 | 0.0 | 0.0 |
| 20Q2 (6) | 17.94 | 1.87 | 1.7 | 0.46 | -16.36 | -4.17 | 3.44 | 1.78 | 1.78 | 0.02 | -60.0 | -66.67 | 2.56 | -17.9 | -5.77 | 19.18 | -0.1 | 0.07 | 0.11 | -60.74 | -67.22 | 7169 | 0.0 | 0.0 |
| 20Q1 (5) | 17.61 | -1.95 | 0.4 | 0.55 | 1.85 | 0.0 | 3.38 | 0.9 | 0.6 | 0.05 | 600.0 | 0.0 | 3.12 | 3.88 | -0.4 | 19.19 | 2.9 | 0.2 | 0.28 | 609.94 | -0.4 | 7169 | 0.0 | 0.0 |
| 19Q4 (4) | 17.96 | 1.76 | 0.0 | 0.54 | -5.26 | 0.0 | 3.35 | 4.69 | 0.0 | -0.01 | -200.0 | 0.0 | 3.01 | -6.9 | 0.0 | 18.65 | 2.88 | 0.0 | -0.06 | -198.27 | 0.0 | 7169 | 0.0 | 0.0 |
| 19Q3 (3) | 17.65 | 0.06 | 0.0 | 0.57 | 18.75 | 0.0 | 3.2 | -5.33 | 0.0 | 0.01 | -83.33 | 0.0 | 3.23 | 18.68 | 0.0 | 18.13 | -5.38 | 0.0 | 0.06 | -83.34 | 0.0 | 7169 | 0.0 | 0.0 |
| 19Q2 (2) | 17.64 | 0.57 | 0.0 | 0.48 | -12.73 | 0.0 | 3.38 | 0.6 | 0.0 | 0.06 | 20.0 | 0.0 | 2.72 | -13.22 | 0.0 | 19.16 | 0.02 | 0.0 | 0.34 | 19.32 | 0.0 | 7169 | 0.0 | 0.0 |
| 19Q1 (1) | 17.54 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 3.14 | 0.0 | 0.0 | 19.16 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 7169 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 77.13 | 0.78 | 3.35 | 1.52 | 14.2 | 3.35 | 0.67 | 31.37 | 4.34 | 0.73 | 18.41 | 2.54 | 0.87 | 30.35 | 7169 | 0.0 |
| 2022 (9) | 76.53 | 1.14 | 3.3 | 4.43 | 13.74 | 5.21 | 0.51 | 8.51 | 4.31 | 3.26 | 17.95 | 4.02 | 0.67 | 7.29 | 7169 | 0.0 |
| 2021 (8) | 75.67 | 5.17 | 3.16 | 45.62 | 13.06 | -3.55 | 0.47 | 327.27 | 4.18 | 38.46 | 17.26 | -8.29 | 0.62 | 306.27 | 7169 | 0.0 |
| 2020 (7) | 71.95 | 1.64 | 2.17 | 1.4 | 13.54 | 1.88 | 0.11 | -8.33 | 3.02 | -0.23 | 18.82 | 0.24 | 0.15 | -9.81 | 7169 | 0.0 |
| 2019 (6) | 70.79 | 0.5 | 2.14 | 1.42 | 13.29 | 0.83 | 0.12 | -47.83 | 3.02 | 0.92 | 18.77 | 0.34 | 0.17 | -48.08 | 7169 | 0.0 |
| 2018 (5) | 70.44 | -0.82 | 2.11 | 2.43 | 13.18 | -1.35 | 0.23 | -45.24 | 3.00 | 3.27 | 18.71 | -0.54 | 0.33 | -44.79 | 7169 | 0.0 |
| 2017 (4) | 71.02 | -1.58 | 2.06 | -4.63 | 13.36 | -1.76 | 0.42 | 75.0 | 2.90 | -3.1 | 18.81 | -0.19 | 0.59 | 77.81 | 7169 | -6.53 |
| 2016 (3) | 72.16 | 2.41 | 2.16 | -0.46 | 13.6 | 1.87 | 0.24 | 50.0 | 2.99 | -2.81 | 18.85 | -0.53 | 0.33 | 46.47 | 7670 | 5.01 |
| 2015 (2) | 70.46 | 2.55 | 2.17 | 7.96 | 13.35 | -2.7 | 0.16 | 23.08 | 3.08 | 5.28 | 18.95 | -5.11 | 0.23 | 20.02 | 7304 | -2.09 |
| 2014 (1) | 68.71 | -8.58 | 2.01 | 4.15 | 13.72 | 4.02 | 0.13 | 0 | 2.93 | 0 | 19.97 | 0 | 0.19 | 0 | 7460 | -3.63 |
