- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 148.53 | -23.9 | -29.84 | 17.08 | -17.69 | -14.77 | 10.72 | 116.57 | 66.98 | 3.85 | 12.9 | 0.0 | 11.50 | 8.16 | 21.47 | 7.22 | 184.57 | 137.98 | 2.59 | 48.36 | 42.52 | 13666 | 0.0 | 0.0 |
| 23Q3 (19) | 195.17 | -13.12 | -24.55 | 20.75 | -2.49 | 2.37 | 4.95 | -22.41 | -37.1 | 3.41 | -9.79 | -9.31 | 10.63 | 12.23 | 35.68 | 2.54 | -10.7 | -16.63 | 1.75 | 3.83 | 20.21 | 13666 | 0.0 | 5.6 |
| 23Q2 (18) | 224.64 | 11.66 | -1.24 | 21.28 | 23.86 | 3.6 | 6.38 | 41.78 | -18.93 | 3.78 | 7.69 | -27.31 | 9.47 | 10.93 | 4.9 | 2.84 | 26.98 | -17.92 | 1.68 | -3.55 | -26.4 | 13666 | 0.0 | 5.6 |
| 23Q1 (17) | 201.19 | -4.96 | -9.62 | 17.18 | -14.27 | -7.58 | 4.5 | -29.91 | -29.8 | 3.51 | -8.83 | 39.84 | 8.54 | -9.8 | 2.25 | 2.24 | -26.25 | -22.33 | 1.74 | -4.07 | 54.72 | 13666 | 0.0 | 5.6 |
| 22Q4 (16) | 211.69 | -18.17 | 6.36 | 20.04 | -1.13 | -4.66 | 6.42 | -18.42 | 56.2 | 3.85 | 2.39 | 19.57 | 9.47 | 20.82 | -10.36 | 3.03 | -0.31 | 46.87 | 1.82 | 25.13 | 12.42 | 13666 | 5.6 | 5.6 |
| 22Q3 (15) | 258.69 | 13.73 | 29.7 | 20.27 | -1.31 | 18.61 | 7.87 | 0.0 | -6.97 | 3.76 | -27.69 | 55.37 | 7.84 | -13.23 | -8.55 | 3.04 | -12.08 | -28.27 | 1.45 | -36.42 | 19.8 | 12941 | 0.0 | 7.58 |
| 22Q2 (14) | 227.45 | 2.18 | 6.42 | 20.54 | 10.49 | 5.71 | 7.87 | 22.78 | 18.17 | 5.2 | 107.17 | 105.53 | 9.03 | 8.13 | -0.67 | 3.46 | 20.16 | 11.03 | 2.29 | 102.75 | 93.13 | 12941 | 0.0 | 7.58 |
| 22Q1 (13) | 222.6 | 11.84 | 7.97 | 18.59 | -11.56 | 7.39 | 6.41 | 55.96 | 7.37 | 2.51 | -22.05 | 11.56 | 8.35 | -20.92 | -0.53 | 2.88 | 39.45 | -0.55 | 1.13 | -30.3 | 3.32 | 12941 | 0.0 | 7.58 |
| 21Q4 (12) | 199.04 | -0.21 | 13.62 | 21.02 | 23.0 | 13.81 | 4.11 | -51.42 | -14.73 | 3.22 | 33.06 | -11.54 | 10.56 | 23.26 | 0.16 | 2.06 | -51.32 | -24.95 | 1.62 | 33.34 | -22.14 | 12941 | 7.58 | 7.58 |
| 21Q3 (11) | 199.46 | -6.67 | 2.46 | 17.09 | -12.04 | 0.71 | 8.46 | 27.03 | 52.98 | 2.42 | -4.35 | 12.04 | 8.57 | -5.75 | -1.71 | 4.24 | 36.11 | 49.32 | 1.21 | 2.49 | 9.35 | 12029 | 0.0 | 1.85 |
| 21Q2 (10) | 213.72 | 3.66 | 8.48 | 19.43 | 12.25 | 19.28 | 6.66 | 11.56 | 35.64 | 2.53 | 12.44 | 31.09 | 9.09 | 8.28 | 9.96 | 3.12 | 7.62 | 25.04 | 1.18 | 8.47 | 20.84 | 12029 | 0.0 | 1.85 |
| 21Q1 (9) | 206.17 | 17.69 | 54.75 | 17.31 | -6.28 | 28.6 | 5.97 | 23.86 | 97.68 | 2.25 | -38.19 | 35.54 | 8.40 | -20.37 | -16.89 | 2.90 | 5.24 | 27.75 | 1.09 | -47.48 | -12.41 | 12029 | 0.0 | 2.9 |
| 20Q4 (8) | 175.18 | -10.02 | 11.19 | 18.47 | 8.84 | 6.39 | 4.82 | -12.84 | 69.72 | 3.64 | 68.52 | 40.0 | 10.54 | 20.95 | -4.31 | 2.75 | -3.14 | 52.64 | 2.08 | 87.28 | 25.91 | 12029 | 1.85 | 2.9 |
| 20Q3 (7) | 194.68 | -1.19 | 14.65 | 16.97 | 4.17 | -2.47 | 5.53 | 12.63 | 28.31 | 2.16 | 11.92 | 1.89 | 8.72 | 5.43 | -14.93 | 2.84 | 13.98 | 11.92 | 1.11 | 13.26 | -11.13 | 11810 | 0.0 | 1.03 |
| 20Q2 (6) | 197.02 | 47.88 | 22.98 | 16.29 | 21.03 | 4.29 | 4.91 | 62.58 | 44.41 | 1.93 | 16.27 | -2.03 | 8.27 | -18.16 | -15.2 | 2.49 | 9.94 | 17.42 | 0.98 | -21.38 | -20.34 | 11810 | 1.03 | 1.03 |
| 20Q1 (5) | 133.23 | -15.44 | -9.33 | 13.46 | -22.47 | -8.44 | 3.02 | 6.34 | -17.03 | 1.66 | -36.15 | -19.42 | 10.10 | -8.31 | 0.99 | 2.27 | 25.75 | -8.5 | 1.25 | -24.5 | -11.13 | 11690 | 0.0 | 0.0 |
| 19Q4 (4) | 157.55 | -7.22 | 0.0 | 17.36 | -0.23 | 0.0 | 2.84 | -34.11 | 0.0 | 2.6 | 22.64 | 0.0 | 11.02 | 7.53 | 0.0 | 1.80 | -28.98 | 0.0 | 1.65 | 32.19 | 0.0 | 11690 | 0.0 | 0.0 |
| 19Q3 (3) | 169.81 | 6.0 | 0.0 | 17.4 | 11.4 | 0.0 | 4.31 | 26.76 | 0.0 | 2.12 | 7.61 | 0.0 | 10.25 | 5.09 | 0.0 | 2.54 | 19.59 | 0.0 | 1.25 | 1.52 | 0.0 | 11690 | 0.0 | 0.0 |
| 19Q2 (2) | 160.2 | 9.02 | 0.0 | 15.62 | 6.26 | 0.0 | 3.4 | -6.59 | 0.0 | 1.97 | -4.37 | 0.0 | 9.75 | -2.54 | 0.0 | 2.12 | -14.32 | 0.0 | 1.23 | -12.28 | 0.0 | 11690 | 0.0 | 0.0 |
| 19Q1 (1) | 146.94 | 0.0 | 0.0 | 14.7 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 10.00 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 11690 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 769.54 | -16.39 | 76.29 | -3.97 | 26.55 | -7.04 | 14.55 | -5.03 | 9.91 | 14.87 | 3.45 | 11.19 | 1.89 | 13.6 | 13666 | 0.0 |
| 2022 (9) | 920.44 | 12.47 | 79.44 | 6.15 | 28.56 | 13.38 | 15.32 | 47.17 | 8.63 | -5.62 | 3.10 | 0.81 | 1.66 | 30.85 | 13666 | 5.6 |
| 2021 (8) | 818.4 | 16.9 | 74.84 | 14.8 | 25.19 | 37.8 | 10.41 | 10.74 | 9.14 | -1.79 | 3.08 | 17.88 | 1.27 | -5.26 | 12941 | 7.58 |
| 2020 (7) | 700.11 | 10.34 | 65.19 | 0.17 | 18.28 | 28.82 | 9.4 | 7.55 | 9.31 | -9.22 | 2.61 | 16.75 | 1.34 | -2.53 | 12029 | 1.85 |
| 2019 (6) | 634.5 | 5.33 | 65.08 | 6.6 | 14.19 | -6.89 | 8.74 | 5.68 | 10.26 | 1.21 | 2.24 | -11.6 | 1.38 | 0.33 | 11810 | 1.03 |
| 2018 (5) | 602.39 | 9.1 | 61.05 | 4.65 | 15.24 | 4.17 | 8.27 | 4.55 | 10.13 | -4.09 | 2.53 | -4.52 | 1.37 | -4.17 | 11690 | -6.21 |
| 2017 (4) | 552.12 | -3.51 | 58.34 | -0.77 | 14.63 | 2.02 | 7.91 | -0.63 | 10.57 | 2.85 | 2.65 | 5.73 | 1.43 | 2.99 | 12464 | 1.15 |
| 2016 (3) | 572.21 | -5.29 | 58.79 | -2.54 | 14.34 | -15.8 | 7.96 | -0.13 | 10.27 | 2.91 | 2.51 | -11.09 | 1.39 | 5.45 | 12322 | 0.0 |
| 2015 (2) | 604.18 | 0.62 | 60.32 | 0.42 | 17.03 | -5.6 | 7.97 | 4.32 | 9.98 | -0.2 | 2.82 | -6.18 | 1.32 | 3.68 | 12322 | -5.72 |
| 2014 (1) | 600.45 | 10.39 | 60.07 | 15.28 | 18.04 | 11.43 | 7.64 | 8.52 | 10.00 | 0 | 3.00 | 0 | 1.27 | 0 | 13069 | 19.12 |
