- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 608.76 | 4.43 | -3.25 | 66.89 | 1.81 | 0.18 | 40.01 | -13.72 | -23.25 | 11.51 | -6.73 | -16.17 | 10.99 | -2.5 | 3.54 | 6.57 | -17.37 | -20.67 | 1.89 | -10.68 | -13.35 | 268690 | -0.47 | -14.53 |
| 23Q3 (19) | 582.96 | -7.61 | -15.48 | 65.7 | -7.78 | -7.98 | 46.37 | -4.0 | -12.11 | 12.34 | -1.36 | -8.32 | 11.27 | -0.18 | 8.87 | 7.95 | 3.91 | 3.99 | 2.12 | 6.76 | 8.47 | 269968 | -3.89 | -14.9 |
| 23Q2 (18) | 630.95 | -1.98 | -7.67 | 71.24 | -3.11 | -2.82 | 48.3 | 1.02 | 4.73 | 12.51 | -1.88 | -12.58 | 11.29 | -1.16 | 5.25 | 7.66 | 3.06 | 13.43 | 1.98 | 0.1 | -5.31 | 280888 | -6.12 | -13.84 |
| 23Q1 (17) | 643.67 | 2.3 | -4.31 | 73.53 | 10.12 | -9.66 | 47.81 | -8.29 | 15.51 | 12.75 | -7.14 | -4.35 | 11.42 | 7.65 | -5.59 | 7.43 | -10.35 | 20.71 | 1.98 | -9.23 | -0.05 | 299198 | -4.82 | -9.53 |
| 22Q4 (16) | 629.2 | -8.78 | 7.63 | 66.77 | -6.48 | -21.92 | 52.13 | -1.19 | 15.15 | 13.73 | 2.01 | 5.05 | 10.61 | 2.52 | -27.45 | 8.29 | 8.32 | 6.99 | 2.18 | 11.82 | -2.39 | 314352 | -0.91 | -1.99 |
| 22Q3 (15) | 689.76 | 0.93 | 51.16 | 71.4 | -2.61 | -4.35 | 52.76 | 14.4 | 35.63 | 13.46 | -5.94 | 18.69 | 10.35 | -3.51 | -36.73 | 7.65 | 13.34 | -10.27 | 1.95 | -6.81 | -21.48 | 317239 | -2.69 | 1.06 |
| 22Q2 (14) | 683.38 | 1.6 | 5.3 | 73.31 | -9.93 | -11.3 | 46.12 | 11.43 | 3.38 | 14.31 | 7.35 | 9.15 | 10.73 | -11.34 | -15.77 | 6.75 | 9.68 | -1.82 | 2.09 | 5.66 | 3.66 | 326011 | -1.42 | 6.1 |
| 22Q1 (13) | 672.63 | 15.06 | -5.12 | 81.39 | -4.82 | -10.41 | 41.39 | -8.57 | -6.15 | 13.33 | 1.99 | -0.6 | 12.10 | -17.27 | -5.58 | 6.15 | -20.54 | -1.08 | 1.98 | -11.36 | 4.77 | 330707 | 3.11 | 7.97 |
| 21Q4 (12) | 584.61 | 28.12 | -14.01 | 85.51 | 14.55 | -13.74 | 45.27 | 16.38 | 46.36 | 13.07 | 15.26 | -7.44 | 14.63 | -10.59 | 0.31 | 7.74 | -9.16 | 70.2 | 2.24 | -10.04 | 7.64 | 320740 | 2.17 | 6.18 |
| 21Q3 (11) | 456.31 | -29.69 | -22.81 | 74.65 | -9.68 | -0.44 | 38.9 | -12.8 | -18.33 | 11.34 | -13.5 | -13.24 | 16.36 | 28.46 | 28.98 | 8.52 | 24.02 | 5.8 | 2.49 | 23.02 | 12.4 | 313913 | 2.16 | 3.99 |
| 21Q2 (10) | 648.98 | -8.46 | 2.35 | 82.65 | -9.03 | 12.27 | 44.61 | 1.16 | -25.56 | 13.11 | -2.24 | -5.89 | 12.74 | -0.62 | 9.69 | 6.87 | 10.5 | -27.27 | 2.02 | 6.8 | -8.04 | 307281 | 0.33 | -11.95 |
| 21Q1 (9) | 708.95 | 4.28 | 19.26 | 90.85 | -8.35 | 28.65 | 44.1 | 42.58 | -21.39 | 13.41 | -5.03 | -7.84 | 12.81 | -12.12 | 7.87 | 6.22 | 36.72 | -34.08 | 1.89 | -8.93 | -22.72 | 306284 | 1.4 | -12.24 |
| 20Q4 (8) | 679.83 | 15.01 | -13.98 | 99.13 | 32.21 | 2.82 | 30.93 | -35.06 | -40.83 | 14.12 | 8.03 | -16.1 | 14.58 | 14.96 | 19.53 | 4.55 | -43.53 | -31.21 | 2.08 | -6.06 | -2.47 | 302067 | 0.07 | -14.09 |
| 20Q3 (7) | 591.13 | -6.78 | -22.85 | 74.98 | 1.85 | -15.38 | 47.63 | -20.52 | -11.94 | 13.07 | -6.17 | -19.47 | 12.68 | 9.25 | 9.68 | 8.06 | -14.75 | 14.14 | 2.21 | 0.65 | 4.39 | 301869 | -13.5 | -14.21 |
| 20Q2 (6) | 634.1 | 6.66 | -21.6 | 73.62 | 4.25 | -23.63 | 59.93 | 6.83 | 5.64 | 13.93 | -4.26 | -10.53 | 11.61 | -2.27 | -2.59 | 9.45 | 0.15 | 34.74 | 2.20 | -10.24 | 14.11 | 349001 | 0.0 | 0.71 |
| 20Q1 (5) | 594.48 | -24.78 | -22.42 | 70.62 | -26.75 | -27.15 | 56.1 | 7.33 | 12.74 | 14.55 | -13.55 | -7.91 | 11.88 | -2.62 | -6.1 | 9.44 | 42.68 | 45.31 | 2.45 | 14.93 | 18.7 | 349001 | -0.74 | -0.08 |
| 19Q4 (4) | 790.3 | 3.14 | 0.0 | 96.41 | 8.8 | 0.0 | 52.27 | -3.36 | 0.0 | 16.83 | 3.7 | 0.0 | 12.20 | 5.49 | 0.0 | 6.61 | -6.31 | 0.0 | 2.13 | 0.54 | 0.0 | 351591 | -0.08 | 0.0 |
| 19Q3 (3) | 766.24 | -5.26 | 0.0 | 88.61 | -8.08 | 0.0 | 54.09 | -4.65 | 0.0 | 16.23 | 4.24 | 0.0 | 11.56 | -2.98 | 0.0 | 7.06 | 0.64 | 0.0 | 2.12 | 10.03 | 0.0 | 351887 | 1.54 | 0.0 |
| 19Q2 (2) | 808.79 | 5.55 | 0.0 | 96.4 | -0.56 | 0.0 | 56.73 | 14.01 | 0.0 | 15.57 | -1.46 | 0.0 | 11.92 | -5.79 | 0.0 | 7.01 | 8.01 | 0.0 | 1.93 | -6.64 | 0.0 | 346542 | -0.79 | 0.0 |
| 19Q1 (1) | 766.24 | 0.0 | 0.0 | 96.94 | 0.0 | 0.0 | 49.76 | 0.0 | 0.0 | 15.8 | 0.0 | 0.0 | 12.65 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 349295 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2466.34 | -7.8 | 277.36 | -5.3 | 182.49 | -5.15 | 49.1 | -10.45 | 11.25 | 2.72 | 7.40 | 2.87 | 1.99 | -2.88 | 268690 | -14.53 |
| 2022 (9) | 2674.97 | 11.51 | 292.87 | -12.23 | 192.4 | 11.3 | 54.83 | 7.66 | 10.95 | -21.29 | 7.19 | -0.19 | 2.05 | -3.46 | 314352 | -1.99 |
| 2021 (8) | 2398.84 | -4.03 | 333.67 | 4.81 | 172.87 | -11.17 | 50.93 | -8.51 | 13.91 | 9.21 | 7.21 | -7.44 | 2.12 | -4.67 | 320740 | 6.18 |
| 2020 (7) | 2499.54 | -20.18 | 318.35 | -15.86 | 194.6 | -8.57 | 55.67 | -13.61 | 12.74 | 5.41 | 7.79 | 14.54 | 2.23 | 8.24 | 302067 | -14.09 |
| 2019 (6) | 3131.57 | 6.76 | 378.36 | 7.96 | 212.85 | 4.42 | 64.44 | 3.42 | 12.08 | 1.12 | 6.80 | -2.2 | 2.06 | -3.13 | 351591 | -0.19 |
| 2018 (5) | 2933.16 | 5.27 | 350.46 | 16.62 | 203.85 | 4.45 | 62.31 | -3.11 | 11.95 | 10.78 | 6.95 | -0.78 | 2.12 | -7.96 | 352256 | -3.49 |
| 2017 (4) | 2786.32 | 1.36 | 300.52 | 15.41 | 195.17 | 0.77 | 64.31 | -10.58 | 10.79 | 13.86 | 7.00 | -0.58 | 2.31 | -11.78 | 364988 | 1.67 |
| 2016 (3) | 2748.95 | 2.16 | 260.39 | 5.06 | 193.67 | -9.32 | 71.92 | 19.69 | 9.47 | 2.84 | 7.05 | -11.24 | 2.62 | 17.16 | 358977 | -13.56 |
| 2015 (2) | 2690.81 | 10.29 | 247.85 | 19.72 | 213.58 | 5.8 | 60.09 | -6.94 | 9.21 | 8.55 | 7.94 | -4.08 | 2.23 | -15.62 | 415296 | 0.9 |
| 2014 (1) | 2439.76 | 7.64 | 207.03 | 10.95 | 201.88 | 30.07 | 64.57 | 3.35 | 8.49 | 0 | 8.27 | 0 | 2.65 | 0 | 411593 | -1.18 |
