- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q3 (20) | 9.92 | -3.22 | -16.92 | 0.56 | 1.82 | -5.08 | 0.64 | 12.28 | 4.92 | 0 | 0 | 0 | 5.65 | 5.21 | 14.24 | 6.45 | 16.02 | 26.28 | 0.00 | 0 | 0 | 1155 | 0.0 | -21.27 |
23Q2 (19) | 10.25 | 18.91 | -1.82 | 0.55 | 41.03 | 5.77 | 0.57 | 18.75 | 14.0 | 0 | 0 | 0 | 5.37 | 18.6 | 7.73 | 5.56 | -0.13 | 16.11 | 0.00 | 0 | 0 | 1155 | 0.0 | -21.27 |
23Q1 (18) | 8.62 | -16.96 | 7.08 | 0.39 | -11.36 | 8.33 | 0.48 | -18.64 | 9.09 | 0 | 0 | 0 | 4.52 | 6.73 | 1.17 | 5.57 | -2.03 | 1.88 | 0.00 | 0 | 0 | 1155 | 0.0 | -21.27 |
22Q4 (17) | 10.38 | -13.07 | 58.72 | 0.44 | -25.42 | 41.94 | 0.59 | -3.28 | 9.26 | 0 | 0 | 0 | 4.24 | -14.22 | -10.57 | 5.68 | 11.26 | -31.16 | 0.00 | 0 | 0 | 1155 | -21.27 | -21.27 |
22Q3 (16) | 11.94 | 14.37 | 375.7 | 0.59 | 13.46 | 180.95 | 0.61 | 22.0 | 45.24 | 0 | 0 | 0 | 4.94 | -0.79 | -40.94 | 5.11 | 6.67 | -69.47 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
22Q2 (15) | 10.44 | 29.69 | 25.63 | 0.52 | 44.44 | 13.04 | 0.5 | 13.64 | 6.38 | 0 | 0 | 0 | 4.98 | 11.38 | -10.02 | 4.79 | -12.38 | -15.32 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
22Q1 (14) | 8.05 | 23.09 | -4.17 | 0.36 | 16.13 | -21.74 | 0.44 | -18.52 | -13.73 | 0 | 0 | 0 | 4.47 | -5.65 | -18.34 | 5.47 | -33.8 | -9.97 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
21Q4 (13) | 6.54 | 160.56 | -13.26 | 0.31 | 47.62 | 0.0 | 0.54 | 28.57 | -15.62 | 0 | 0 | 0 | 4.74 | -43.34 | 15.29 | 8.26 | -50.66 | -2.72 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
21Q3 (12) | 2.51 | -69.8 | -69.39 | 0.21 | -54.35 | -50.0 | 0.42 | -10.64 | -26.32 | 0 | 0 | 0 | 8.37 | 51.14 | 63.35 | 16.73 | 195.85 | 140.72 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
21Q2 (11) | 8.31 | -1.07 | 151.06 | 0.46 | 0.0 | 64.29 | 0.47 | -7.84 | -7.84 | 0 | 0 | 0 | 5.54 | 1.08 | -34.56 | 5.66 | -6.85 | -63.29 | 0.00 | 0 | 0 | 1467 | 0.0 | 0.0 |
21Q1 (10) | 8.4 | 11.41 | 0 | 0.46 | 48.39 | 0 | 0.51 | -20.31 | 0 | 0 | 0 | 0 | 5.48 | 33.2 | -19.06 | 6.07 | -28.47 | -63.21 | 0.00 | 0 | -100.0 | 1467 | 0.0 | 0 |
20Q4 (9) | 7.54 | -8.05 | 24.42 | 0.31 | -26.19 | -24.39 | 0.64 | 12.28 | -36.0 | 0 | 0 | -100.0 | 4.11 | -19.73 | -39.23 | 8.49 | 22.11 | -48.56 | 0.00 | 0 | -100.0 | 1467 | 0.0 | 0.0 |
20Q3 (8) | 8.2 | 147.73 | -19.61 | 0.42 | 50.0 | -20.75 | 0.57 | 11.76 | -5.0 | 0 | 0 | 0 | 5.12 | -39.45 | -1.43 | 6.95 | -54.89 | 18.17 | 0.00 | 0 | 0 | 1467 | 0.0 | -6.86 |
20Q2 (7) | 3.31 | 0 | -58.83 | 0.28 | 0 | -47.17 | 0.51 | 0 | -38.55 | 0 | 0 | 0 | 8.46 | 25.03 | 28.32 | 15.41 | -6.63 | 49.25 | 0.00 | -100.0 | 0 | 1467 | 0 | -6.86 |
20Q1 (6) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | 0 | 6.77 | 0.0 | 27.42 | 16.50 | 0.0 | 111.9 | 6.60 | 0.0 | 0 | 0 | -100.0 | -100.0 |
19Q4 (5) | 6.06 | -40.59 | 3.95 | 0.41 | -22.64 | -6.82 | 1.0 | 66.67 | -52.15 | 0.4 | 0 | 0 | 6.77 | 30.21 | -10.35 | 16.50 | 180.53 | -53.97 | 6.60 | 0 | 0 | 1467 | -6.86 | -6.86 |
19Q3 (4) | 10.2 | 26.87 | 0.0 | 0.53 | 0.0 | 0.0 | 0.6 | -27.71 | 0.0 | 0 | 0 | 0.0 | 5.20 | -21.18 | 0.0 | 5.88 | -43.02 | 0.0 | 0.00 | 0 | 0.0 | 1575 | 0.0 | 0.0 |
19Q2 (3) | 8.04 | 42.3 | 0.0 | 0.53 | 76.67 | 0.0 | 0.83 | 88.64 | 0.0 | 0 | 0 | 0.0 | 6.59 | 24.15 | 0.0 | 10.32 | 32.56 | 0.0 | 0.00 | 0 | 0.0 | 1575 | 0.0 | 0.0 |
19Q1 (2) | 5.65 | -3.09 | 0.0 | 0.3 | -31.82 | 0.0 | 0.44 | -78.95 | 0.0 | 0 | 0 | 0.0 | 5.31 | -29.65 | 0.0 | 7.79 | -78.28 | 0.0 | 0.00 | 0 | 0.0 | 1575 | 0.0 | 0.0 |
18Q4 (1) | 5.83 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.55 | 0.0 | 0.0 | 35.85 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1575 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2022 (10) | 40.81 | 58.42 | 1.91 | 32.64 | 2.14 | 10.88 | 0 | 0 | 4.68 | -16.28 | 5.24 | -30.01 | 0.00 | 0 | 1155 | -21.27 |
2021 (9) | 25.76 | 7.42 | 1.44 | 6.67 | 1.93 | -12.67 | 0 | 0 | 5.59 | -0.7 | 7.49 | -18.7 | 0.00 | 0 | 1467 | 0.0 |
2020 (8) | 23.98 | -19.96 | 1.35 | -23.73 | 2.21 | -22.73 | 0 | 0 | 5.63 | -4.71 | 9.22 | -3.46 | 0.00 | 0 | 1467 | 0.0 |
2019 (7) | 29.96 | 6.47 | 1.77 | -4.84 | 2.86 | -32.07 | 0.4 | 0 | 5.91 | -10.62 | 9.55 | -36.19 | 1.34 | 0 | 1467 | -6.86 |
2018 (6) | 28.14 | 0.57 | 1.86 | -10.14 | 4.21 | 51.44 | 0 | 0 | 6.61 | -10.66 | 14.96 | 50.58 | 0.00 | 0 | 1575 | -0.19 |
2017 (5) | 27.98 | -34.93 | 2.07 | -8.0 | 2.78 | -11.18 | 0 | 0 | 7.40 | 41.39 | 9.94 | 36.5 | 0.00 | 0 | 1578 | -6.96 |
2016 (4) | 43.0 | 3.46 | 2.25 | -5.06 | 3.13 | -8.48 | 0 | 0 | 5.23 | -8.24 | 7.28 | -11.54 | 0.00 | 0 | 1696 | 7.48 |
2015 (3) | 41.56 | -26.18 | 2.37 | -35.25 | 3.42 | -10.24 | 0 | 0 | 5.70 | -12.28 | 8.23 | 21.6 | 0.00 | 0 | 1578 | -13.91 |
2014 (2) | 56.3 | 8.88 | 3.66 | -10.29 | 3.81 | 4.1 | 0 | 0 | 6.50 | -17.61 | 6.77 | -4.39 | 0.00 | 0 | 1833 | -6.38 |
2013 (1) | 51.71 | -13.15 | 4.08 | 0 | 3.66 | 0 | 0 | 0 | 7.89 | 0 | 7.08 | 0 | 0.00 | 0 | 1958 | -6.0 |