- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.86 | 16.25 | 16.98 | 0.26 | -21.21 | -31.58 | 0.18 | 0.0 | 28.57 | 0 | 0 | -100.0 | 13.98 | -32.23 | -41.51 | 9.68 | -13.98 | 9.91 | 0.00 | 0 | -100.0 | 195 | 0.0 | -6.25 |
| 23Q3 (19) | 1.6 | -14.89 | 1.91 | 0.33 | 6.45 | -15.38 | 0.18 | 5.88 | 5.88 | 0 | 0 | -100.0 | 20.62 | 25.08 | -16.97 | 11.25 | 24.41 | 3.9 | 0.00 | 0 | -100.0 | 195 | 2.09 | -12.16 |
| 23Q2 (18) | 1.88 | 22.88 | 1.08 | 0.31 | -3.12 | -22.5 | 0.17 | 0.0 | -19.05 | 0 | -100.0 | -100.0 | 16.49 | -21.16 | -23.32 | 9.04 | -18.62 | -19.91 | 0.00 | -100.0 | -100.0 | 191 | -2.55 | -11.57 |
| 23Q1 (17) | 1.53 | -3.77 | -21.54 | 0.32 | -15.79 | -17.95 | 0.17 | 21.43 | -10.53 | 0.01 | 0.0 | 0.0 | 20.92 | -12.49 | 4.58 | 11.11 | 26.19 | 14.04 | 0.65 | 3.92 | 27.45 | 196 | -5.77 | -11.31 |
| 22Q4 (16) | 1.59 | 1.27 | -30.26 | 0.38 | -2.56 | -19.15 | 0.14 | -17.65 | -17.65 | 0.01 | 0.0 | 0.0 | 23.90 | -3.79 | 15.94 | 8.81 | -18.68 | 18.09 | 0.63 | -1.26 | 43.4 | 208 | -6.31 | -5.02 |
| 22Q3 (15) | 1.57 | -15.59 | -14.21 | 0.39 | -2.5 | 11.43 | 0.17 | -19.05 | -22.73 | 0.01 | 0.0 | 0.0 | 24.84 | 15.51 | 29.88 | 10.83 | -4.09 | -9.93 | 0.64 | 18.47 | 16.56 | 222 | 2.78 | 0.0 |
| 22Q2 (14) | 1.86 | -4.62 | -14.29 | 0.4 | 2.56 | 11.11 | 0.21 | 10.53 | 23.53 | 0.01 | 0.0 | 0 | 21.51 | 7.53 | 29.63 | 11.29 | 15.87 | 44.12 | 0.54 | 4.84 | 0 | 216 | -2.26 | -1.82 |
| 22Q1 (13) | 1.95 | -14.47 | -22.0 | 0.39 | -17.02 | 21.88 | 0.19 | 11.76 | 0.0 | 0.01 | 0.0 | 0.0 | 20.00 | -2.98 | 56.25 | 9.74 | 30.68 | 28.21 | 0.51 | 16.92 | 28.21 | 221 | 0.91 | 0.91 |
| 21Q4 (12) | 2.28 | 24.59 | -18.28 | 0.47 | 34.29 | 20.51 | 0.17 | -22.73 | -22.73 | 0.01 | 0.0 | 0.0 | 20.61 | 7.78 | 47.47 | 7.46 | -37.98 | -5.44 | 0.44 | -19.74 | 22.37 | 219 | -1.35 | 0.46 |
| 21Q3 (11) | 1.83 | -15.67 | -31.97 | 0.35 | -2.78 | -5.41 | 0.22 | 29.41 | 29.41 | 0.01 | 0 | 0 | 19.13 | 15.29 | 39.05 | 12.02 | 53.46 | 90.23 | 0.55 | 0 | 0 | 222 | 0.91 | 2.3 |
| 21Q2 (10) | 2.17 | -13.2 | -45.75 | 0.36 | 12.5 | 16.13 | 0.17 | -10.53 | -41.38 | 0 | -100.0 | 0 | 16.59 | 29.61 | 114.06 | 7.83 | 3.08 | 8.06 | 0.00 | -100.0 | 0 | 220 | 0.46 | 0.46 |
| 21Q1 (9) | 2.5 | -10.39 | 16.28 | 0.32 | -17.95 | -5.88 | 0.19 | -13.64 | -45.71 | 0.01 | 0.0 | 0 | 12.80 | -8.43 | -19.06 | 7.60 | -3.62 | -53.31 | 0.40 | 11.6 | 0 | 219 | 0.46 | 0.0 |
| 20Q4 (8) | 2.79 | 3.72 | -13.62 | 0.39 | 5.41 | -11.36 | 0.22 | 29.41 | -18.52 | 0.01 | 0 | 0.0 | 13.98 | 1.63 | 2.61 | 7.89 | 24.77 | -5.67 | 0.36 | 0 | 15.77 | 218 | 0.46 | -0.46 |
| 20Q3 (7) | 2.69 | -32.75 | -21.35 | 0.37 | 19.35 | 5.71 | 0.17 | -41.38 | -22.73 | 0 | 0 | -100.0 | 13.75 | 77.48 | 34.4 | 6.32 | -12.83 | -1.76 | 0.00 | 0 | -100.0 | 217 | -0.91 | 2.36 |
| 20Q2 (6) | 4.0 | 86.05 | 17.3 | 0.31 | -8.82 | -6.06 | 0.29 | -17.14 | 38.1 | 0 | 0 | -100.0 | 7.75 | -50.99 | -19.92 | 7.25 | -55.46 | 17.73 | 0.00 | 0 | -100.0 | 219 | 0.0 | 3.3 |
| 20Q1 (5) | 2.15 | -33.44 | -39.61 | 0.34 | -22.73 | 0.0 | 0.35 | 29.63 | 52.17 | 0 | -100.0 | -100.0 | 15.81 | 16.09 | 65.58 | 16.28 | 94.75 | 151.97 | 0.00 | -100.0 | -100.0 | 219 | 0.0 | 4.78 |
| 19Q4 (4) | 3.23 | -5.56 | 0.0 | 0.44 | 25.71 | 0.0 | 0.27 | 22.73 | 0.0 | 0.01 | 0.0 | 0.0 | 13.62 | 33.11 | 0.0 | 8.36 | 29.95 | 0.0 | 0.31 | 5.88 | 0.0 | 219 | 3.3 | 0.0 |
| 19Q3 (3) | 3.42 | 0.29 | 0.0 | 0.35 | 6.06 | 0.0 | 0.22 | 4.76 | 0.0 | 0.01 | 0.0 | 0.0 | 10.23 | 5.75 | 0.0 | 6.43 | 4.46 | 0.0 | 0.29 | -0.29 | 0.0 | 212 | 0.0 | 0.0 |
| 19Q2 (2) | 3.41 | -4.21 | 0.0 | 0.33 | -2.94 | 0.0 | 0.21 | -8.7 | 0.0 | 0.01 | 0.0 | 0.0 | 9.68 | 1.33 | 0.0 | 6.16 | -4.68 | 0.0 | 0.29 | 4.4 | 0.0 | 212 | 1.44 | 0.0 |
| 19Q1 (1) | 3.56 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 9.55 | 0.0 | 0.0 | 6.46 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 209 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.87 | -1.43 | 1.21 | -22.44 | 0.7 | -1.41 | 0.01 | -66.67 | 17.61 | -21.31 | 10.19 | 0.03 | 0.15 | -66.18 | 195 | -6.25 |
| 2022 (9) | 6.97 | -20.71 | 1.56 | 4.0 | 0.71 | -5.33 | 0.03 | 0.0 | 22.38 | 31.16 | 10.19 | 19.39 | 0.43 | 26.11 | 208 | -5.02 |
| 2021 (8) | 8.79 | -24.42 | 1.5 | 6.38 | 0.75 | -26.47 | 0.03 | 50.0 | 17.06 | 40.75 | 8.53 | -2.71 | 0.34 | 98.46 | 219 | 0.46 |
| 2020 (7) | 11.63 | -14.61 | 1.41 | -4.08 | 1.02 | 8.51 | 0.02 | 0.0 | 12.12 | 12.33 | 8.77 | 27.08 | 0.17 | 17.11 | 218 | -0.46 |
| 2019 (6) | 13.62 | -13.41 | 1.47 | 9.7 | 0.94 | 3.3 | 0.02 | -33.33 | 10.79 | 26.7 | 6.90 | 19.3 | 0.15 | -23.01 | 219 | 5.29 |
| 2018 (5) | 15.73 | -0.25 | 1.34 | 9.84 | 0.91 | 31.88 | 0.03 | 50.0 | 8.52 | 10.12 | 5.79 | 32.22 | 0.19 | 50.38 | 208 | 8.33 |
| 2017 (4) | 15.77 | 28.0 | 1.22 | 1.67 | 0.69 | 15.0 | 0.02 | 0.0 | 7.74 | -20.57 | 4.38 | -10.16 | 0.13 | -21.88 | 192 | -0.52 |
| 2016 (3) | 12.32 | -8.4 | 1.2 | -14.89 | 0.6 | -1.64 | 0.02 | 0.0 | 9.74 | -7.09 | 4.87 | 7.38 | 0.16 | 9.17 | 193 | 0.52 |
| 2015 (2) | 13.45 | 5.41 | 1.41 | 20.51 | 0.61 | -4.69 | 0.02 | 0.0 | 10.48 | 14.33 | 4.54 | -9.58 | 0.15 | -5.13 | 192 | -12.33 |
| 2014 (1) | 12.76 | -3.84 | 1.17 | 12.5 | 0.64 | 1.59 | 0.02 | 0.0 | 9.17 | 0 | 5.02 | 0 | 0.16 | 0 | 219 | -7.98 |
