玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)50.421.693.2823.372.86-1.8525.936.3113.4319.6510.3316.484.33-0.46-2.043.432.081.480.17-10.53-15.030.186.5317.1625.08-9.95-25.1890.91-2.44-12.969.0933.33304.5521.36-14.225.48
23Q3 (19)49.581.0811.9722.72-11.2816.7524.39-18.126.717.81-22.1919.134.35-29.0414.473.36-24.4917.480.190.00.028.33-15.9124.0927.85-17.68-2.4293.188.71-9.416.82-52.27024.9032.0315.55
23Q2 (18)49.056.4510.525.6160.4612.3229.7835.4326.8922.8928.0926.816.1346.320.434.4546.3825.350.1911.76-5.033.6930.1824.5933.83-21.64-10.8385.7117.46-12.3814.29-47.14557.1418.86-27.497.83
23Q1 (17)46.08-5.616.5715.96-32.971.421.99-3.815.7717.875.9311.834.19-5.2-0.713.04-10.062.360.17-15.0-10.5325.880.475.1643.1728.79-14.9472.97-30.13-2.727.03708.118.1126.0128.448.87
22Q4 (16)48.8210.254.7423.8122.357.322.8618.75-3.9516.8712.84-2.094.4216.32-6.553.3818.18-4.520.205.26-4.7625.7612.83-4.4533.5217.45-5.28104.441.5411.41-4.440-171.1120.25-6.034.49
22Q3 (15)44.28-0.25-11.6719.46-14.65-20.1519.25-17.98-23.7314.95-17.17-21.363.80-25.34-23.232.86-19.44-25.910.19-5.0-5.022.83-15.57-22.0628.54-24.78-11.86102.865.147.140.00-100.0-100.021.5523.21-2.66
22Q2 (14)44.392.66-7.1722.8044.8514.6323.4712.8923.7918.0512.9523.885.0920.6243.793.5519.5324.130.205.260.027.049.8716.7537.94-25.2451.8897.8330.43-7.322.17-91.3139.1317.49-26.79-33.12
22Q1 (13)43.24-7.23-17.7215.74-29.07-18.6620.79-12.654.3715.98-7.255.414.22-10.7816.252.97-16.12.060.19-9.520.024.61-8.721.2350.7543.4116.8875.00-20.0-22.8625.00300.0800.023.8923.27-13.85
21Q4 (12)46.61-7.02-8.9122.19-8.95-1.5123.80-5.712.1917.23-9.362.194.73-4.447.263.54-8.291.140.215.00.026.96-7.95-1.535.399.330.4593.75-2.34-4.076.2556.25175.019.38-12.47-15.74
21Q3 (11)50.134.83-3.4824.3722.5211.7425.2433.1214.3619.0130.4716.844.9539.8313.793.8634.9717.330.200.00.029.2926.479.9932.3829.6228.6596.00-9.05-1.64.00172.0022.14-15.33-8.7
21Q2 (10)47.82-9.0-11.5619.892.79-16.7118.96-4.82-16.2214.57-3.89-13.013.54-2.48-18.242.86-1.72-13.60.205.260.023.16-4.73-14.7624.986.75-38.64105.568.570.76-5.56-300.0-16.6726.15-5.70
21Q1 (9)52.552.7-1.319.35-14.1112.8919.92-14.4713.8915.16-10.0820.223.63-17.6937.52.91-16.8636.620.19-9.5211.7624.31-11.187.6623.40-13.754.7497.22-0.52-2.782.7822.22-25.027.7320.57-3.21
20Q4 (8)51.17-1.48-1.0122.533.3-0.8423.295.5314.016.863.6319.244.411.3823.533.506.3825.450.215.05.027.372.7810.6827.137.790.7497.730.17-11.812.270121.0223.00-5.15-8.33
20Q3 (7)51.94-3.94-0.3621.81-8.676.0322.07-2.4715.9116.27-2.8721.334.350.468.753.29-0.612.290.200.0-9.0926.63-1.9915.9325.17-38.17-14.6597.56-6.87-9.250.00100.0100.024.2504.17
20Q2 (6)54.071.565.7323.8839.3213.3922.6329.396.5916.7532.836.554.3364.026.133.3155.49.240.2017.655.2627.1720.336.9740.7182.23-8.58104.764.764.76-4.76-228.5700.00-100.0-100.0
20Q1 (5)53.243.0-0.817.14-24.56-4.7217.49-14.39-14.3912.61-10.82-14.852.64-26.05-27.472.13-23.66-26.040.17-15.0-10.5322.58-8.69-9.1722.34-17.04-15.73100.00-9.7615.153.70134.26-71.8528.6514.192.8
19Q4 (4)51.69-0.840.022.7210.450.020.437.30.014.145.440.03.57-10.750.02.79-4.780.00.20-9.090.024.737.660.026.93-8.680.0110.813.080.0-10.81-44.140.025.097.770.0
19Q3 (3)52.131.940.020.57-2.330.019.04-10.320.013.41-14.690.04.00-1.960.02.93-3.30.00.2215.790.022.97-9.570.029.49-33.770.0107.507.50.0-7.5000.023.28-7.950.0
19Q2 (2)51.14-4.710.021.0617.070.021.233.920.015.726.140.04.0812.090.03.035.210.00.190.00.025.402.170.044.5367.970.0100.0015.150.00.00-100.00.025.29-9.260.0
19Q1 (1)53.670.00.017.990.00.020.430.00.014.810.00.03.640.00.02.880.00.00.190.00.024.860.00.026.510.00.086.840.00.013.160.00.027.870.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.807.9222.017.313.8213.1125.6118.3519.6118.9217.837.5413.8712.130.70-6.6729.6017.9325.08-25.1885.64-10.0313.81154.760.31214.6922.729.44
2022 (9)45.22-8.0920.51-4.653.38-6.6621.64-1.916.49-0.316.58-2.4712.37-4.70.75-3.8525.10-2.9833.52-5.2895.18-1.955.42131.780.100.020.76-12.44
2021 (8)49.20-6.4121.51-0.053.62-16.6922.062.4116.545.0217.0011.9212.988.260.782.6325.87-0.8435.3930.4597.08-2.922.3400.10-7.8823.71-5.88
2020 (7)52.570.8121.524.574.357.4321.546.3715.758.715.190.5311.990.670.76-7.3226.096.8827.130.74100.00-1.90.0000.11-50.7925.19-0.51
2019 (6)52.153.2520.589.294.0555.420.251.7114.495.1515.115.2211.914.840.820.024.417.7226.93-3.72101.947.56-1.9400.210.8625.328.81
2018 (5)50.51-1.1418.83-3.732.602.2519.911.1713.78-6.9514.36-4.9611.36-7.110.820.022.661.2127.979.5694.77-4.585.23668.630.21023.270.26
2017 (4)51.09-6.0319.563.062.55-16.3319.68-1.3514.812.9215.1118.1412.2315.050.8212.3322.39-3.2425.5312.2299.324.090.68-85.150.00023.21-2.27
2016 (3)54.37-0.3118.98-2.013.047.5619.95-1.5814.39-6.5612.79-1.6910.63-3.280.732.8223.14-1.2422.7516.6195.420.074.58-1.530.00023.75-1.45
2015 (2)54.544.4819.37-2.122.836.0520.27-5.1515.40-2.5313.01-4.4110.99-5.260.71-2.7423.43-3.719.515.3595.352.924.65-36.740.00024.103.83
2014 (1)52.20019.7902.678.7121.37015.80013.61011.6000.730.024.33-1.5418.5212.1192.65-0.687.359.480.00023.21-3.93

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