- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.85 | 10.31 | -7.93 | 0.32 | 0.0 | 6.67 | 0.46 | -2.13 | -8.0 | 0.42 | 2.44 | 7.69 | 4.67 | -9.34 | 15.85 | 6.72 | -11.27 | -0.08 | 6.13 | -7.13 | 16.97 | 1703 | 0.0 | 0.0 |
| 23Q3 (19) | 6.21 | 1.47 | -20.79 | 0.32 | 3.23 | -17.95 | 0.47 | 0.0 | 2.17 | 0.41 | -10.87 | 7.89 | 5.15 | 1.73 | 3.59 | 7.57 | -1.45 | 28.99 | 6.60 | -12.16 | 36.21 | 1703 | 0.0 | -12.22 |
| 23Q2 (18) | 6.12 | -3.62 | -23.5 | 0.31 | 0.0 | -18.42 | 0.47 | -2.08 | 0.0 | 0.46 | 9.52 | 39.39 | 5.07 | 3.76 | 6.64 | 7.68 | 1.6 | 30.72 | 7.52 | 13.64 | 82.21 | 1703 | 0.0 | -12.22 |
| 23Q1 (17) | 6.35 | -14.65 | -12.89 | 0.31 | 3.33 | -16.22 | 0.48 | -4.0 | 2.13 | 0.42 | 7.69 | 40.0 | 4.88 | 21.07 | -3.81 | 7.56 | 12.48 | 17.25 | 6.61 | 26.18 | 60.72 | 1703 | 0.0 | -12.22 |
| 22Q4 (16) | 7.44 | -5.1 | -6.65 | 0.3 | -23.08 | -18.92 | 0.5 | 8.7 | 4.17 | 0.39 | 2.63 | 11.43 | 4.03 | -18.94 | -13.14 | 6.72 | 14.54 | 11.59 | 5.24 | 8.15 | 19.37 | 1703 | -12.22 | -12.22 |
| 22Q3 (15) | 7.84 | -2.0 | -5.31 | 0.39 | 2.63 | 8.33 | 0.46 | -2.13 | -2.13 | 0.38 | 15.15 | 22.58 | 4.97 | 4.73 | 14.41 | 5.87 | -0.13 | 3.37 | 4.85 | 17.5 | 29.46 | 1940 | 0.0 | 19.61 |
| 22Q2 (14) | 8.0 | 9.74 | 4.44 | 0.38 | 2.7 | 5.56 | 0.47 | 0.0 | 4.44 | 0.33 | 10.0 | 13.79 | 4.75 | -6.41 | 1.07 | 5.88 | -8.87 | 0.01 | 4.12 | 0.24 | 8.96 | 1940 | 0.0 | 19.61 |
| 22Q1 (13) | 7.29 | -8.53 | 7.36 | 0.37 | 0.0 | -5.13 | 0.47 | -2.08 | -9.62 | 0.3 | -14.29 | 20.0 | 5.08 | 9.33 | -11.64 | 6.45 | 7.05 | -15.81 | 4.12 | -6.29 | 11.77 | 1940 | 0.0 | 19.61 |
| 21Q4 (12) | 7.97 | -3.74 | 35.78 | 0.37 | 2.78 | 23.33 | 0.48 | 2.13 | 2.13 | 0.35 | 12.9 | 29.63 | 4.64 | 6.78 | -9.16 | 6.02 | 6.1 | -24.78 | 4.39 | 17.29 | -4.53 | 1940 | 19.61 | 19.61 |
| 21Q3 (11) | 8.28 | 8.09 | 59.23 | 0.36 | 0.0 | 50.0 | 0.47 | 4.44 | 9.3 | 0.31 | 6.9 | 40.91 | 4.35 | -7.49 | -5.8 | 5.68 | -3.38 | -31.36 | 3.74 | -1.11 | -11.51 | 1622 | 0.0 | 0.56 |
| 21Q2 (10) | 7.66 | 12.81 | 39.53 | 0.36 | -7.69 | 44.0 | 0.45 | -13.46 | 15.38 | 0.29 | 16.0 | 38.1 | 4.70 | -18.18 | 3.21 | 5.87 | -23.29 | -17.3 | 3.79 | 2.83 | -1.03 | 1622 | 0.0 | 0.56 |
| 21Q1 (9) | 6.79 | 15.67 | 32.36 | 0.39 | 30.0 | 50.0 | 0.52 | 10.64 | 20.93 | 0.25 | -7.41 | 19.05 | 5.74 | 12.39 | 13.33 | 7.66 | -4.35 | -8.63 | 3.68 | -19.95 | -10.06 | 1622 | 0.0 | -8.93 |
| 20Q4 (8) | 5.87 | 12.88 | 7.51 | 0.3 | 25.0 | 11.11 | 0.47 | 9.3 | -11.32 | 0.27 | 22.73 | 12.5 | 5.11 | 10.73 | 3.35 | 8.01 | -3.17 | -17.51 | 4.60 | 8.72 | 4.64 | 1622 | 0.56 | -8.93 |
| 20Q3 (7) | 5.2 | -5.28 | -5.63 | 0.24 | -4.0 | -14.29 | 0.43 | 10.26 | -4.44 | 0.22 | 4.76 | -4.35 | 4.62 | 1.35 | -9.18 | 8.27 | 16.41 | 1.25 | 4.23 | 10.6 | 1.35 | 1613 | 0.0 | -9.43 |
| 20Q2 (6) | 5.49 | 7.02 | 6.4 | 0.25 | -3.85 | -16.67 | 0.39 | -9.3 | -7.14 | 0.21 | 0.0 | -4.55 | 4.55 | -10.15 | -21.68 | 7.10 | -15.25 | -12.72 | 3.83 | -6.56 | -10.28 | 1613 | -9.43 | -9.43 |
| 20Q1 (5) | 5.13 | -6.04 | -1.35 | 0.26 | -3.7 | -18.75 | 0.43 | -18.87 | -4.44 | 0.21 | -12.5 | -4.55 | 5.07 | 2.49 | -17.64 | 8.38 | -13.65 | -3.14 | 4.09 | -6.87 | -3.24 | 1781 | 0.0 | 0.0 |
| 19Q4 (4) | 5.46 | -0.91 | 0.0 | 0.27 | -3.57 | 0.0 | 0.53 | 17.78 | 0.0 | 0.24 | 4.35 | 0.0 | 4.95 | -2.69 | 0.0 | 9.71 | 18.86 | 0.0 | 4.40 | 5.3 | 0.0 | 1781 | 0.0 | 0.0 |
| 19Q3 (3) | 5.51 | 6.78 | 0.0 | 0.28 | -6.67 | 0.0 | 0.45 | 7.14 | 0.0 | 0.23 | 4.55 | 0.0 | 5.08 | -12.6 | 0.0 | 8.17 | 0.34 | 0.0 | 4.17 | -2.1 | 0.0 | 1781 | 0.0 | 0.0 |
| 19Q2 (2) | 5.16 | -0.77 | 0.0 | 0.3 | -6.25 | 0.0 | 0.42 | -6.67 | 0.0 | 0.22 | 0.0 | 0.0 | 5.81 | -5.52 | 0.0 | 8.14 | -5.94 | 0.0 | 4.26 | 0.78 | 0.0 | 1781 | 0.0 | 0.0 |
| 19Q1 (1) | 5.2 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 6.15 | 0.0 | 0.0 | 8.65 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 1781 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.52 | -16.52 | 1.26 | -12.5 | 1.87 | -1.58 | 1.71 | 23.02 | 4.94 | 4.81 | 7.33 | 17.9 | 6.70 | 47.37 | 1703 | 0.0 |
| 2022 (9) | 30.57 | -0.42 | 1.44 | -3.36 | 1.9 | -1.55 | 1.39 | 15.83 | 4.71 | -2.94 | 6.22 | -1.14 | 4.55 | 16.33 | 1703 | -12.22 |
| 2021 (8) | 30.7 | 41.54 | 1.49 | 40.57 | 1.93 | 11.56 | 1.2 | 31.87 | 4.85 | -0.69 | 6.29 | -21.18 | 3.91 | -6.83 | 1940 | 19.61 |
| 2020 (7) | 21.69 | 1.69 | 1.06 | -9.4 | 1.73 | -6.49 | 0.91 | -1.09 | 4.89 | -10.91 | 7.98 | -8.04 | 4.20 | -2.73 | 1622 | 0.56 |
| 2019 (6) | 21.33 | -10.45 | 1.17 | -14.6 | 1.85 | -1.07 | 0.92 | 0.0 | 5.49 | -4.63 | 8.67 | 10.48 | 4.31 | 11.67 | 1613 | -9.43 |
| 2018 (5) | 23.82 | 0.46 | 1.37 | 12.3 | 1.87 | 1.08 | 0.92 | -9.8 | 5.75 | 11.78 | 7.85 | 0.61 | 3.86 | -10.22 | 1781 | -11.92 |
| 2017 (4) | 23.71 | -0.75 | 1.22 | -5.43 | 1.85 | -5.61 | 1.02 | -9.73 | 5.15 | -4.71 | 7.80 | -4.9 | 4.30 | -9.05 | 2022 | 6.87 |
| 2016 (3) | 23.89 | -0.25 | 1.29 | -6.52 | 1.96 | -7.11 | 1.13 | -13.74 | 5.40 | -6.29 | 8.20 | -6.88 | 4.73 | -13.52 | 1892 | 0.96 |
| 2015 (2) | 23.95 | -13.94 | 1.38 | 0.73 | 2.11 | 0.0 | 1.31 | -10.88 | 5.76 | 17.05 | 8.81 | 16.2 | 5.47 | 3.55 | 1874 | -17.55 |
| 2014 (1) | 27.83 | 12.08 | 1.37 | 7.87 | 2.11 | 2.43 | 1.47 | 1.38 | 4.92 | 0 | 7.58 | 0 | 5.28 | 0 | 2273 | -0.09 |
