- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.63 | 117.24 | -49.6 | 0.05 | 25.0 | 25.0 | 0.1 | 0.0 | 0.0 | 0.08 | 60.0 | 33.33 | 7.94 | -42.46 | 148.02 | 15.87 | -53.97 | 98.41 | 12.70 | -26.35 | 164.55 | 51 | 0.0 | 0.0 |
| 23Q3 (19) | 0.29 | -78.99 | -35.56 | 0.04 | 0.0 | 100.0 | 0.1 | -28.57 | 11.11 | 0.05 | -37.5 | -28.57 | 13.79 | 375.86 | 210.34 | 34.48 | 239.9 | 72.41 | 17.24 | 197.41 | 10.84 | 51 | 0.0 | 0.0 |
| 23Q2 (18) | 1.38 | 33.98 | 557.14 | 0.04 | 33.33 | 33.33 | 0.14 | 27.27 | 27.27 | 0.08 | 33.33 | -20.0 | 2.90 | -0.48 | -79.71 | 10.14 | -5.01 | -80.63 | 5.80 | -0.48 | -87.83 | 51 | 0.0 | 0.0 |
| 23Q1 (17) | 1.03 | -17.6 | 505.88 | 0.03 | -25.0 | 50.0 | 0.11 | 10.0 | 22.22 | 0.06 | 0.0 | -33.33 | 2.91 | -8.98 | -75.24 | 10.68 | 33.5 | -79.83 | 5.83 | 21.36 | -89.0 | 51 | 0.0 | 0.0 |
| 22Q4 (16) | 1.25 | 177.78 | 681.25 | 0.04 | 100.0 | 33.33 | 0.1 | 11.11 | 11.11 | 0.06 | -14.29 | -40.0 | 3.20 | -28.0 | -82.93 | 8.00 | -60.0 | -85.78 | 4.80 | -69.14 | -92.32 | 51 | 0.0 | 0.0 |
| 22Q3 (15) | 0.45 | 114.29 | 45.16 | 0.02 | -33.33 | -50.0 | 0.09 | -18.18 | -10.0 | 0.07 | -30.0 | 0.0 | 4.44 | -68.89 | -65.56 | 20.00 | -61.82 | -38.0 | 15.56 | -67.33 | -31.11 | 51 | 0.0 | 0.0 |
| 22Q2 (14) | 0.21 | 23.53 | 200.0 | 0.03 | 50.0 | -40.0 | 0.11 | 22.22 | 22.22 | 0.1 | 11.11 | 25.0 | 14.29 | 21.43 | -80.0 | 52.38 | -1.06 | -59.26 | 47.62 | -10.05 | -58.33 | 51 | 0.0 | -3.77 |
| 22Q1 (13) | 0.17 | 6.25 | 41.67 | 0.02 | -33.33 | -66.67 | 0.09 | 0.0 | 0.0 | 0.09 | -10.0 | -18.18 | 11.76 | -37.25 | -76.47 | 52.94 | -5.88 | -29.41 | 52.94 | -15.29 | -42.25 | 51 | 0.0 | -16.39 |
| 21Q4 (12) | 0.16 | -48.39 | -11.11 | 0.03 | -25.0 | 0.0 | 0.09 | -10.0 | -18.18 | 0.1 | 42.86 | 42.86 | 18.75 | 45.31 | 12.5 | 56.25 | 74.38 | -7.95 | 62.50 | 176.79 | 60.71 | 51 | 0.0 | -27.14 |
| 21Q3 (11) | 0.31 | 342.86 | 29.17 | 0.04 | -20.0 | -33.33 | 0.1 | 11.11 | -9.09 | 0.07 | -12.5 | -12.5 | 12.90 | -81.94 | -48.39 | 32.26 | -74.91 | -29.62 | 22.58 | -80.24 | -32.26 | 51 | -3.77 | -16.39 |
| 21Q2 (10) | 0.07 | -41.67 | -86.54 | 0.05 | -16.67 | 0.0 | 0.09 | 0.0 | -18.18 | 0.08 | -27.27 | 33.33 | 71.43 | 42.86 | 642.86 | 128.57 | 71.43 | 507.79 | 114.29 | 24.68 | 890.48 | 53 | -13.11 | -17.19 |
| 21Q1 (9) | 0.12 | -33.33 | -76.92 | 0.06 | 100.0 | 50.0 | 0.09 | -18.18 | -18.18 | 0.11 | 57.14 | 10.0 | 50.00 | 200.0 | 550.0 | 75.00 | 22.73 | 254.55 | 91.67 | 135.71 | 376.67 | 61 | -12.86 | -1.61 |
| 20Q4 (8) | 0.18 | -25.0 | -76.32 | 0.03 | -50.0 | -57.14 | 0.11 | 0.0 | -8.33 | 0.07 | -12.5 | 16.67 | 16.67 | -33.33 | 80.95 | 61.11 | 33.33 | 287.04 | 38.89 | 16.67 | 392.59 | 70 | 14.75 | 7.69 |
| 20Q3 (7) | 0.24 | -53.85 | -72.41 | 0.06 | 20.0 | 100.0 | 0.11 | 0.0 | -15.38 | 0.08 | 33.33 | 14.29 | 25.00 | 160.0 | 625.0 | 45.83 | 116.67 | 206.73 | 33.33 | 188.89 | 314.29 | 61 | -4.69 | -3.17 |
| 20Q2 (6) | 0.52 | 0.0 | -32.47 | 0.05 | 25.0 | -16.67 | 0.11 | 0.0 | -26.67 | 0.06 | -40.0 | 0.0 | 9.62 | 25.0 | 23.4 | 21.15 | 0.0 | 8.59 | 11.54 | -40.0 | 48.08 | 64 | 3.23 | -3.03 |
| 20Q1 (5) | 0.52 | -31.58 | -40.91 | 0.04 | -42.86 | -20.0 | 0.11 | -8.33 | -21.43 | 0.1 | 66.67 | 100.0 | 7.69 | -16.48 | 35.38 | 21.15 | 33.97 | 32.97 | 19.23 | 143.59 | 238.46 | 62 | -4.62 | -8.82 |
| 19Q4 (4) | 0.76 | -12.64 | 0.0 | 0.07 | 133.33 | 0.0 | 0.12 | -7.69 | 0.0 | 0.06 | -14.29 | 0.0 | 9.21 | 167.11 | 0.0 | 15.79 | 5.67 | 0.0 | 7.89 | -1.88 | 0.0 | 65 | 3.17 | 0.0 |
| 19Q3 (3) | 0.87 | 12.99 | 0.0 | 0.03 | -50.0 | 0.0 | 0.13 | -13.33 | 0.0 | 0.07 | 16.67 | 0.0 | 3.45 | -55.75 | 0.0 | 14.94 | -23.3 | 0.0 | 8.05 | 3.26 | 0.0 | 63 | -4.55 | 0.0 |
| 19Q2 (2) | 0.77 | -12.5 | 0.0 | 0.06 | 20.0 | 0.0 | 0.15 | 7.14 | 0.0 | 0.06 | 20.0 | 0.0 | 7.79 | 37.14 | 0.0 | 19.48 | 22.45 | 0.0 | 7.79 | 37.14 | 0.0 | 66 | -2.94 | 0.0 |
| 19Q1 (1) | 0.88 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 5.68 | 0.0 | 0.0 | 15.91 | 0.0 | 0.0 | 5.68 | 0.0 | 0.0 | 68 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.33 | 60.87 | 0.16 | 45.45 | 0.44 | 12.82 | 0.26 | -16.13 | 4.80 | -9.58 | 13.21 | -29.87 | 7.81 | -47.86 | 51 | 0.0 |
| 2022 (9) | 2.07 | 213.64 | 0.11 | -38.89 | 0.39 | 2.63 | 0.31 | -16.22 | 5.31 | -80.52 | 18.84 | -67.28 | 14.98 | -73.29 | 51 | 0.0 |
| 2021 (8) | 0.66 | -54.48 | 0.18 | 0.0 | 0.38 | -13.64 | 0.37 | 19.35 | 27.27 | 119.7 | 57.58 | 89.74 | 56.06 | 162.22 | 51 | -27.14 |
| 2020 (7) | 1.45 | -55.79 | 0.18 | -14.29 | 0.44 | -15.38 | 0.31 | 29.17 | 12.41 | 93.89 | 30.34 | 91.41 | 21.38 | 192.18 | 70 | 7.69 |
| 2019 (6) | 3.28 | 315.19 | 0.21 | 75.0 | 0.52 | -3.7 | 0.24 | 14.29 | 6.40 | -57.85 | 15.85 | -76.81 | 7.32 | -72.47 | 65 | -1.52 |
| 2018 (5) | 0.79 | 338.89 | 0.12 | -40.0 | 0.54 | -3.57 | 0.21 | -8.7 | 15.19 | -86.33 | 68.35 | -78.03 | 26.58 | -79.2 | 66 | 13.79 |
| 2017 (4) | 0.18 | -89.66 | 0.2 | -37.5 | 0.56 | 16.67 | 0.23 | 27.78 | 111.11 | 504.17 | 311.11 | 1027.78 | 127.78 | 1135.19 | 58 | -15.94 |
| 2016 (3) | 1.74 | 141.67 | 0.32 | 33.33 | 0.48 | 0.0 | 0.18 | -60.87 | 18.39 | -44.83 | 27.59 | -58.62 | 10.34 | -83.81 | 69 | -1.43 |
| 2015 (2) | 0.72 | -24.21 | 0.24 | -20.0 | 0.48 | -44.19 | 0.46 | 27.78 | 33.33 | 5.56 | 66.67 | -26.36 | 63.89 | 68.6 | 70 | -9.09 |
| 2014 (1) | 0.95 | -5.0 | 0.3 | 42.86 | 0.86 | 72.0 | 0.36 | 16.13 | 31.58 | 0 | 90.53 | 0 | 37.89 | 0 | 77 | 18.46 |
