- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.17 | 28.7 | 7.47 | 0.7 | 27.27 | 16.67 | 0.71 | 24.56 | 39.22 | 0.4 | 14.29 | 25.0 | 16.79 | -1.11 | 8.55 | 17.03 | -3.22 | 29.53 | 9.59 | -11.2 | 16.31 | 0 | 0 | 0 |
| 23Q3 (19) | 3.24 | -0.31 | 9.09 | 0.55 | -1.79 | 0.0 | 0.57 | 1.79 | 9.62 | 0.35 | 0.0 | 6.06 | 16.98 | -1.48 | -8.33 | 17.59 | 2.1 | 0.48 | 10.80 | 0.31 | -2.78 | 0 | 0 | 0 |
| 23Q2 (18) | 3.25 | 0.31 | 9.8 | 0.56 | 1.82 | 12.0 | 0.56 | 1.82 | 14.29 | 0.35 | 9.38 | 16.67 | 17.23 | 1.5 | 2.01 | 17.23 | 1.5 | 4.09 | 10.77 | 9.04 | 6.26 | 0 | 0 | 0 |
| 23Q1 (17) | 3.24 | -16.49 | 14.89 | 0.55 | -8.33 | 14.58 | 0.55 | 7.84 | 17.02 | 0.32 | 0.0 | 6.67 | 16.98 | 9.77 | -0.27 | 16.98 | 29.15 | 1.85 | 9.88 | 19.75 | -7.16 | 0 | 0 | 0 |
| 22Q4 (16) | 3.88 | 30.64 | 16.17 | 0.6 | 9.09 | 30.43 | 0.51 | -1.92 | 8.51 | 0.32 | -3.03 | 6.67 | 15.46 | -16.49 | 12.28 | 13.14 | -24.93 | -6.59 | 8.25 | -25.77 | -8.18 | 0 | 0 | 0 |
| 22Q3 (15) | 2.97 | 0.34 | 8.79 | 0.55 | 10.0 | 22.22 | 0.52 | 6.12 | 30.0 | 0.33 | 10.0 | 10.0 | 18.52 | 9.63 | 12.35 | 17.51 | 5.77 | 19.49 | 11.11 | 9.63 | 1.11 | 0 | 0 | 0 |
| 22Q2 (14) | 2.96 | 4.96 | 14.73 | 0.5 | 4.17 | 19.05 | 0.49 | 4.26 | 16.67 | 0.3 | 0.0 | 0.0 | 16.89 | -0.76 | 3.76 | 16.55 | -0.68 | 1.69 | 10.14 | -4.73 | -12.84 | 0 | 0 | 0 |
| 22Q1 (13) | 2.82 | -15.57 | 19.49 | 0.48 | 4.35 | 11.63 | 0.47 | 0.0 | 27.03 | 0.3 | 0.0 | 3.45 | 17.02 | 23.59 | -6.58 | 16.67 | 18.44 | 6.31 | 10.64 | 18.44 | -13.43 | 0 | 0 | 0 |
| 21Q4 (12) | 3.34 | 22.34 | 20.14 | 0.46 | 2.22 | 0.0 | 0.47 | 17.5 | 30.56 | 0.3 | 0.0 | 25.0 | 13.77 | -16.45 | -16.77 | 14.07 | -3.96 | 8.67 | 8.98 | -18.26 | 4.04 | 0 | 0 | 0 |
| 21Q3 (11) | 2.73 | 5.81 | 25.81 | 0.45 | 7.14 | -11.76 | 0.4 | -4.76 | 37.93 | 0.3 | 0.0 | 25.0 | 16.48 | 1.26 | -29.86 | 14.65 | -9.99 | 9.64 | 10.99 | -5.49 | -0.64 | 0 | 0 | 0 |
| 21Q2 (10) | 2.58 | 9.32 | 30.3 | 0.42 | -2.33 | -2.33 | 0.42 | 13.51 | 27.27 | 0.3 | 3.45 | 36.36 | 16.28 | -10.65 | -25.04 | 16.28 | 3.83 | -2.33 | 11.63 | -5.37 | 4.65 | 0 | 0 | 0 |
| 21Q1 (9) | 2.36 | -15.11 | 0 | 0.43 | -6.52 | 0 | 0.37 | 2.78 | 0 | 0.29 | 20.83 | 0 | 18.22 | 10.11 | 0 | 15.68 | 21.07 | 0 | 12.29 | 42.34 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 2.78 | 28.11 | 0 | 0.46 | -9.8 | 0 | 0.36 | 24.14 | 0 | 0.24 | 0.0 | 0 | 16.55 | -29.6 | 0 | 12.95 | -3.1 | 0 | 8.63 | -21.94 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 2.17 | 9.6 | 0 | 0.51 | 18.6 | 0 | 0.29 | -12.12 | 0 | 0.24 | 9.09 | 0 | 23.50 | 8.22 | 0 | 13.36 | -19.82 | 0 | 11.06 | -0.46 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.98 | 0 | 0 | 0.43 | 0 | 0 | 0.33 | 0 | 0 | 0.22 | 0 | 0 | 21.72 | 0 | 0 | 16.67 | 0 | 0 | 11.11 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.89 | 9.98 | 2.36 | 10.8 | 2.39 | 19.5 | 1.42 | 13.6 | 16.99 | 0.75 | 17.21 | 8.66 | 10.22 | 3.3 | 0 | 0 |
| 2022 (9) | 12.63 | 14.71 | 2.13 | 21.02 | 2.0 | 19.76 | 1.25 | 5.04 | 16.86 | 5.5 | 15.84 | 4.4 | 9.90 | -8.43 | 0 | 0 |
| 2021 (8) | 11.01 | 25.83 | 1.76 | -1.68 | 1.67 | 34.68 | 1.19 | 32.22 | 15.99 | -21.86 | 15.17 | 7.03 | 10.81 | 5.08 | 0 | 0 |
| 2020 (7) | 8.75 | 30.79 | 1.79 | 8.48 | 1.24 | 30.53 | 0.9 | 25.0 | 20.46 | -17.06 | 14.17 | -0.2 | 10.29 | -4.43 | 0 | 0 |
| 2019 (6) | 6.69 | 25.99 | 1.65 | 1.23 | 0.95 | 4.4 | 0.72 | 44.0 | 24.66 | -19.65 | 14.20 | -17.14 | 10.76 | 14.3 | 0 | 0 |
| 2018 (5) | 5.31 | 23.78 | 1.63 | 3.16 | 0.91 | 12.35 | 0.5 | 21.95 | 30.70 | -16.65 | 17.14 | -9.23 | 9.42 | -1.47 | 0 | 0 |
| 2017 (4) | 4.29 | 0 | 1.58 | 0 | 0.81 | 0 | 0.41 | 0 | 36.83 | 0 | 18.88 | 0 | 9.56 | 0 | 0 | 0 |
