- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.63 | 0.39 | 8.38 | 0 | 0 | 0 | 0.15 | 15.38 | 15.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.97 | 14.93 | 6.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 7.6 | 0.93 | 9.83 | 0 | 0 | 0 | 0.13 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.71 | -0.92 | -8.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 7.53 | 6.51 | 15.49 | 0 | 0 | 0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.73 | 1.72 | -13.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 7.07 | 0.43 | 18.62 | 0 | 0 | 0 | 0.12 | -7.69 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.70 | -8.08 | -15.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 7.04 | 1.73 | 20.96 | 0 | 0 | 0 | 0.13 | 0.0 | -43.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.85 | -1.7 | -53.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 6.92 | 6.13 | 22.05 | 0 | 0 | 0 | 0.13 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.88 | -5.78 | -18.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 6.52 | 9.4 | 20.07 | 0 | 0 | 0 | 0.13 | 8.33 | 225.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.99 | -0.97 | 170.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 5.96 | 2.41 | 13.52 | 0 | 0 | 0 | 0.12 | -47.83 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.01 | -49.05 | -11.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 5.82 | 2.65 | 6.99 | 0 | 0 | 0 | 0.23 | 76.92 | -4.17 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.95 | 72.36 | -10.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 5.67 | 4.42 | 9.88 | 0 | 0 | 0 | 0.13 | 225.0 | 18.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.29 | 211.24 | 7.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 5.43 | 3.43 | -46.66 | 0 | 0 | 0 | 0.04 | -66.67 | -80.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.74 | -67.77 | -62.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 5.25 | -3.49 | 0 | 0 | 0 | 0 | 0.12 | -50.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.29 | -48.19 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 5.44 | 5.43 | 0 | 0 | 0 | 0 | 0.24 | 118.18 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.41 | 106.95 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 5.16 | -49.31 | 0 | 0 | 0 | 0 | 0.11 | -45.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.13 | 8.51 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 10.18 | 0 | 0 | 0 | 0 | 0 | 0.2 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.96 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.83 | 12.82 | 0 | 0 | 0.54 | 5.88 | 0 | 0 | 0.00 | 0 | 1.81 | -6.15 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 26.44 | 19.26 | 0 | 0 | 0.51 | -1.92 | 0 | 0 | 0.00 | 0 | 1.93 | -17.76 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 22.17 | 6.69 | 0 | 0 | 0.52 | -5.45 | 0 | 0 | 0.00 | 0 | 2.35 | -11.38 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 20.78 | 10.77 | 0 | 0 | 0.55 | 30.95 | 0 | 0 | 0.00 | 0 | 2.65 | 18.22 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 18.76 | 5.81 | 0 | 0 | 0.42 | -4.55 | 0 | 0 | 0.00 | 0 | 2.24 | -9.79 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 17.73 | 11.3 | 0 | 0 | 0.44 | 0 | 0 | 0 | 0.00 | 0 | 2.48 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 15.93 | 14.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 13.94 | 35.6 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2015 (2) | 10.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
