玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.8236.6718.840.050.00.00.080.0-20.00006.10-26.83-15.859.76-26.83-32.680.0000873.573.57
23Q3 (19)0.6-18.920.00.050.00.00.08-11.11-20.00008.3323.330.013.339.63-20.00.0000840.05.0
23Q2 (18)0.7451.0232.140.050.025.00.0912.5-10.00006.76-33.78-5.4112.16-25.51-31.890.0000840.05.0
23Q1 (17)0.49-28.99-2.00.050.025.00.08-20.00.000010.2040.8227.5516.3312.652.040.0000840.05.0
22Q4 (16)0.6915.016.950.050.00.00.10.042.860007.25-13.04-14.4914.49-13.0422.150.0000845.05.0
22Q3 (15)0.67.140.00.0525.00.00.10.011.110008.3316.670.016.67-6.6711.110.0000800.01.27
22Q2 (14)0.5612.0-6.670.040.0-20.00.125.011.110007.14-10.71-14.2917.8611.6119.050.0000800.01.27
22Q1 (13)0.5-15.252.040.04-20.0-20.00.0814.2914.290008.00-5.6-21.616.0034.8612.00.0000800.01.27
21Q4 (12)0.59-1.67-30.590.050.00.00.07-22.2216.670008.471.6944.0711.86-20.968.080.0000801.271.27
21Q3 (11)0.60.0-7.690.050.00.00.090.00.00008.330.08.3315.000.08.330.0000790.00.0
21Q2 (10)0.622.453.450.050.00.00.0928.5712.50008.33-18.33-3.3315.005.08.750.0000790.00.0
21Q1 (9)0.49-42.35-46.150.050.00.00.0716.67-22.2200010.2073.4785.7114.29102.3844.440.0000790.00.0
20Q4 (8)0.8530.7734.920.050.00.00.06-33.33-25.00005.88-23.53-25.887.06-49.02-44.410.0000790.00.0
20Q3 (7)0.6512.076.560.050.00.00.0912.528.570007.69-10.77-6.1513.850.3820.660.0000790.05.33
20Q2 (6)0.58-36.26-58.870.050.0-16.670.08-11.11-20.00008.6256.9102.5913.7939.4694.480.0000790.05.33
20Q1 (5)0.9144.4410.980.050.0-16.670.0912.50.00005.49-30.77-24.919.89-22.12-9.890.0000790.05.33
19Q4 (4)0.633.280.00.050.00.00.0814.290.0000.07.94-3.170.012.7010.660.00.0000.0795.330.0
19Q3 (3)0.61-56.740.00.05-16.670.00.07-30.00.0000.08.2092.620.011.4861.80.00.0000.0750.00.0
19Q2 (2)1.4171.950.00.060.00.00.111.110.0000.04.26-41.840.07.09-35.380.00.0000.0750.00.0
19Q1 (1)0.820.00.00.060.00.00.090.00.000.00.07.320.00.010.980.00.00.000.00.0750.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.6512.290.211.110.33-10.81007.55-1.0512.45-20.570.000873.57
2022 (9)2.363.510.18-5.260.3715.62007.63-8.4715.6811.710.000845.0
2021 (8)2.28-23.750.19-5.00.320.0008.3324.5814.0431.140.000801.27
2020 (7)2.99-13.830.2-9.090.32-3.03006.695.510.7012.540.000790.0
2019 (6)3.4718.030.220.00.336.45006.34-15.279.51-9.810.000795.33
2018 (5)2.94-9.820.2210.00.31-3.12007.4821.9710.547.420.000750
2017 (4)3.2640.520.2-4.760.3239.13006.13-32.229.82-0.990.00000
2016 (3)2.322.650.2110.530.23-11.54009.057.679.91-13.830.00000
2015 (2)2.26-0.440.190.00.2613.04008.410.4411.5013.540.00000
2014 (1)2.2700.1900.230008.37010.1300.00000

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