玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.3673.47-0.1319.91569.58144.5914.311200.91171.0211.51411.56499.484.34843.48750.981.89455.88455.880.1566.6725.017.17172.5497.36158.1519.4634.25138.81141.64-9.24-38.81-108.9626.721.98-25.82-14.47
23Q3 (19)22.69-34.97-40.71-4.24-204.18-139.71.10-91.63-94.372.25-81.54-85.30.46-81.53-90.110.34-72.36-83.730.090.0-30.776.30-65.12-72.26132.3911.2112.98-333.33-1211.11-711.11433.33519.05853.3329.63-18.93-3.58
23Q2 (18)34.89-5.47-16.594.07-61.13-82.2713.1575.8-49.8312.19115.37-43.462.4994.53-71.411.2378.26-67.20.09-10.0-47.0618.0649.13-36.63119.05-11.64-20.0830.00-78.89-65.7170.00266.25460.036.5524.8344.35
23Q1 (17)36.91-6.34-9.5810.4728.62-51.717.4841.67-71.465.66194.79-71.881.28150.98-83.020.69102.94-78.960.10-16.67-37.512.1139.2-57.78134.7314.378.33142.11-7.0972.2-42.1120.47-340.9429.2813.9323.44
22Q4 (16)39.412.9822.518.14-23.7825.235.28-72.99-46.341.92-87.46-73.950.51-89.03-83.440.34-83.73-73.440.12-7.69-25.08.70-61.69-29.15117.800.53-19.35152.94180.39132.47-52.94-216.47-254.7525.70-16.3715.92
22Q3 (15)38.27-8.5119.310.68-53.46-6.4819.55-25.4130.4215.31-28.9933.954.65-46.61-8.462.09-44.277.730.13-23.53-18.7522.71-20.3229.11117.18-21.34-30.7854.55-37.66-27.745.45263.6485.0630.7321.3741.87
22Q2 (14)41.832.479.4722.955.8621.2426.210.024.8721.567.127.428.7115.52-2.133.7514.335.340.176.25-19.0528.50-0.6323.06148.9719.78-15.4887.506.03-2.4412.50-28.4734.7225.326.7522.73
22Q1 (13)40.8226.8927.8821.68233.541047.0926.21166.36742.7720.13173.13674.237.54144.81977.143.28156.25741.030.160.033.3328.68133.55296.68124.37-14.85-8.8182.5225.4432.0417.48-48.92-53.423.726.99-12.5
21Q4 (12)32.170.28234.066.50-43.08122.099.84-34.36166.947.37-35.52142.973.08-39.37169.531.28-34.02161.240.160.023.0812.28-30.19212.35146.06-13.7239.8565.79-12.79-67.5634.2139.29134.2122.172.35-7.82
21Q3 (11)32.08-16.04-18.6411.42-39.67-27.9514.99-28.595.4911.43-32.455.745.08-42.9258.751.94-45.5117.580.16-23.816.6717.59-24.050.4169.28-3.9561.2275.44-15.89-31.5824.56164.72339.4721.664.99-24.58
21Q2 (10)38.2119.71-13.6118.93901.5976.7520.99574.9242.8916.92550.7754.18.901171.43285.283.56812.82182.540.2175.090.9123.16220.3317.74176.2529.2362.8989.6943.5121.089.28-75.26-64.2120.63-23.90
21Q1 (9)31.92231.4614.991.89106.42153.393.11121.16372.812.60115.16250.290.70115.8312.120.39118.66490.00.12-7.699.097.23166.15109.57136.3930.5955.3862.50-69.18-79.1737.50137.5118.7527.1112.72-27.12
20Q4 (8)9.63-75.58-75.74-29.42-285.62-378.86-14.70-203.45-379.47-17.15-258.65-493.35-4.43-238.44-653.75-2.09-226.67-501.920.13-13.3330.0-10.93-162.39-213.38104.44-0.5341.86202.7883.917.35-100.00-875.00.024.05-16.26-29.43
20Q3 (7)39.43-10.85-4.4815.8547.99-17.5814.21-3.27-29.5810.81-1.55-33.023.2038.53-24.711.6530.95-30.080.1536.367.1417.52-10.93-25.13105.00-2.9631.63110.2648.8515.16-10.26-139.56-341.0328.720-8.62
20Q2 (6)44.2359.3323.5510.71402.54-31.8314.691388.6-21.2810.98734.68-25.662.31800.0-33.241.261360.0-37.310.110.0-15.3819.67470.14-12.3108.2023.2618.5474.07-75.31-12.8525.93112.9672.840.00-100.0-100.0
20Q1 (5)27.76-30.08-4.31-3.54-133.55-155.4-1.14-121.67-115.08-1.73-139.68-128.6-0.33-141.25-135.48-0.10-119.23-116.390.1110.022.223.45-64.21-72.687.7819.2332.08300.0058.82266.67-200.00-100.0-1200.037.209.15-7.94
19Q4 (4)39.70-3.830.010.55-45.140.05.26-73.930.04.36-72.990.00.80-81.180.00.52-77.970.00.10-28.570.09.64-58.80.073.62-7.710.0188.8997.280.0-100.00-2450.00.034.088.430.0
19Q3 (3)41.2815.310.019.2322.410.020.188.150.016.149.280.04.2522.830.02.3617.410.00.147.690.023.404.320.079.77-12.610.095.7412.640.04.26-71.630.031.43-6.180.0
19Q2 (2)35.8023.410.015.71145.850.018.66146.830.014.77144.130.03.46272.040.02.01229.510.00.1344.440.022.4378.160.091.2837.350.085.003.890.015.00-17.50.033.50-17.10.0
19Q1 (1)29.010.00.06.390.00.07.560.00.06.050.00.00.930.00.00.610.00.00.090.00.012.590.00.066.460.00.081.820.00.018.180.00.040.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.63-13.910.00-39.762.5329.149.96-50.578.52-45.08.09-61.123.85-58.780.40-31.0314.06-38.5158.1534.25100.8522.570.0000.1594.9727.876.29
2022 (9)40.2218.3616.6052.851.96-0.0720.1549.2615.4946.2720.8130.069.3426.220.58-13.4322.8641.72117.80-19.3582.272.217.73-9.10.08-36.9726.2217.11
2021 (8)33.9814.2610.8601.96-38.7113.50102.710.59163.4316.00324.47.40217.60.6734.016.1348.94146.0639.8580.50019.50-84.720.12-21.1322.39-27.91
2020 (7)29.74-19.75-1.8003.190.846.66-52.774.02-64.333.77-59.552.33-58.540.504.1710.83-40.07104.4441.86-27.590127.5913551.720.15-51.1331.06-9.42
2019 (6)37.068.6813.9135.443.17124.5614.106.511.2718.769.32-8.635.62-5.230.48-20.018.0717.3473.62-1.2698.1326.020.93-95.780.310.6334.2917.27
2018 (5)34.100.2910.277.091.41-34.413.2448.769.4943.1410.2028.35.9319.80.60-16.6715.4034.3874.56-12.4477.87-27.9322.1300.31029.2411.48
2017 (4)34.00-2.419.59-12.982.1535.998.90-47.626.63-46.837.95-44.794.95-49.590.72-7.6911.46-39.2485.1575.86108.0565.67-8.0500.00026.23-11.44
2016 (3)34.84-0.1711.02-22.281.5853.4816.994.9412.472.5514.40-2.049.82-4.840.78-8.2418.869.0248.424.465.22-25.835.40177.920.00029.625.0
2015 (2)34.9017.0414.1810.261.03-28.0816.1910.7412.166.8514.7017.3210.3210.610.853.6617.306.5946.3817.8787.900.1112.744.460.00028.216.61
2014 (1)29.82012.8601.43014.62011.38012.5309.3300.82016.23039.3535.8887.80012.2000.00026.460

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