玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.67-2.24-1.0316.4549.27-11.1313.713.47-16.159.81-7.45-25.792.19-23.96-45.111.76-21.08-42.110.18-14.29-21.7417.996.96-7.2725.833.61-15.59119.2344.075.37-19.23-211.54-46.1519.44-12.7133.24
23Q3 (19)34.4412.220.011.02-20.61-36.0813.25-16.46-37.8210.60-36.45-37.832.88-33.94-40.372.23-32.83-37.710.215.00.016.82-12.94-32.0724.93-29.6-27.082.76-5.833.4517.2442.24-13.7922.2744.9938.58
23Q2 (18)30.690.030.013.88-14.065.6315.863.526.2316.6828.3135.724.3627.4919.783.3224.8120.290.200.0-9.0919.325.757.5135.4123.47-4.7187.88-17.290.4312.12293.94-3.0315.364.42-17.73
23Q1 (17)30.68-9.82-4.6616.15-12.7528.2815.32-6.3-23.5113.00-1.66-18.953.42-14.2913.252.66-12.512.710.20-13.0433.3318.27-5.82-25.8528.68-6.271.41106.25-6.175.0-6.2552.5-117.514.710.82-27.57
22Q4 (16)34.02-1.22-1.9618.517.3724.3116.35-23.28-25.4813.22-22.468.453.99-17.3919.823.04-15.0816.030.239.529.5219.40-21.65-27.9930.60-10.40.16113.1641.4563.88-13.16-165.79-139.4714.59-9.21-21.35
22Q3 (15)34.4412.2227.2717.2431.241.5421.3142.7374.5317.0538.7380.044.8332.6998.773.5829.7183.590.21-4.555.024.7637.7931.0734.15-8.129.0680.00-8.57-20.020.0060.0016.07-13.934.22
22Q2 (14)30.69-4.6314.2613.144.3729.214.93-25.4622.0812.29-23.3819.93.6420.5346.182.7616.9539.390.2246.6715.7917.97-27.07-3.9637.1631.442.5987.5044.128.0912.50-65.0-34.3718.67-8.0712.88
22Q1 (13)32.18-7.2614.8912.59-15.459.5720.03-8.7148.716.0431.5848.933.02-9.318.242.36-9.928.260.15-28.57-25.024.64-8.5429.0128.28-7.43-1.3660.71-12.07-27.1435.717.14114.2920.319.4921.33
21Q4 (12)34.7028.2314.1114.8922.2545.9821.9479.6990.9512.1928.7230.243.3337.0437.042.6234.3635.050.215.05.026.9442.6255.3630.5515.46-2.5869.05-30.95-23.2833.330233.3318.5520.3-10.6
21Q3 (11)27.060.74-15.0912.1819.76-9.5812.21-0.16-13.229.47-7.61-35.02.43-2.41-28.741.95-1.52-27.780.205.2611.1118.890.963.9126.461.5313.86100.0023.534.760.00-100.0-100.015.42-6.77-8.43
21Q2 (10)26.86-4.11-33.5810.17-11.4937.2512.23-9.2117.3710.25-4.838.122.49-10.75186.211.98-9.17175.00.19-5.0171.4318.71-2.04-1.7826.06-9.1-18.8780.95-2.8613.3319.0514.29-33.3316.54-1.19-47.12
21Q1 (9)28.01-7.89-16.1611.4912.65-10.0213.4717.233.710.7715.062.572.7914.8165.092.1812.3757.970.200.053.8519.1010.158.8928.67-8.5827.0883.33-7.41-16.6716.6766.67016.74-19.33-14.64
20Q4 (8)30.41-4.58-1.6210.20-24.28-37.811.49-18.34-16.079.36-35.76-32.862.43-28.74-34.681.94-28.15-30.960.2011.110.017.34-4.621.4631.3634.9410.5890.00-5.71-23.8510.00120.0155.020.7523.2226.52
20Q3 (7)31.87-21.19-14.7613.4781.78-14.9614.0735.03-9.414.5753.6920.413.41291.95-21.432.70275.0-14.560.18157.14-30.7718.18-4.57-3.423.24-27.65-44.7695.4533.64-8.084.55-84.09218.1816.84-46.16-41.77
20Q2 (6)40.4421.044.667.41-41.97-59.6810.42-19.78-45.59.48-9.71-34.850.87-48.52-91.820.72-47.83-90.140.07-46.15-86.019.058.61-15.4132.1242.38-45.4271.43-28.57-25.0628.570814.2931.2859.5195.13
20Q1 (5)33.418.09-14.4212.77-22.13-37.9212.99-5.11-38.4410.50-24.68-36.941.69-54.57-72.871.38-50.89-68.780.13-35.0-50.017.542.63-27.422.56-20.45-52.98100.00-15.382.70.00100.0-100.019.6119.578.7
19Q4 (4)30.91-17.330.016.403.540.013.69-11.850.013.9415.210.03.72-14.290.02.81-11.080.00.20-23.080.017.09-9.190.028.36-32.590.0118.1813.80.0-18.18-372.730.016.40-43.290.0
19Q3 (3)37.39-3.230.015.84-13.820.015.53-18.780.012.10-16.840.04.34-59.210.03.16-56.710.00.26-48.00.018.82-16.430.042.07-28.510.0103.858.950.0-3.85-223.080.028.9280.410.0
19Q2 (2)38.64-1.020.018.38-10.650.019.12-9.380.014.55-12.610.010.6470.790.07.3065.160.00.5092.310.022.52-6.790.058.8522.660.095.31-2.110.03.1218.750.016.03-11.140.0
19Q1 (1)39.040.00.020.570.00.021.100.00.016.650.00.06.230.00.04.420.00.00.260.00.024.160.00.047.980.00.097.370.00.02.630.00.018.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.37-1.6114.28-8.993.408.0614.53-18.8712.55-13.2112.67-17.679.95-16.180.79-3.6618.20-14.8725.83-15.5998.3311.711.67-86.850.46134.9317.985.27
2022 (9)32.9012.3315.6927.983.14-15.9117.9118.3714.4635.1415.3938.911.8738.510.823.821.382.2530.600.1688.039.0312.68-34.210.2085.3917.081.36
2021 (8)29.29-10.6712.267.263.74-5.7615.1321.2310.70-4.7211.0834.638.5732.660.7941.0720.9117.0830.55-2.5880.73-12.3119.27142.750.11-98.6316.85-18.28
2020 (7)32.79-10.0911.43-33.743.9731.1512.48-26.1511.23-18.518.23-47.456.46-46.390.56-34.8817.86-11.2331.3610.5892.06-9.557.9407.786901.1320.625.96
2019 (6)36.4717.6517.2535.513.0352.816.9027.5513.7819.5115.66-1.0712.050.750.86-17.3120.1231.0728.36-22.75101.795.75-1.7900.11-29.8919.464.85
2018 (5)31.0030.1412.7369.961.988.6913.2576.6711.5369.5615.8395.6711.9684.851.049.4715.3561.4136.7133.5996.25-3.753.7500.16-14.918.5616.95
2017 (4)23.82-9.917.49-28.531.829.727.50-34.216.80-25.688.09-35.236.47-34.510.95-12.049.51-28.3927.4820.63100.008.770.0000.19015.87-3.7
2016 (3)26.44-11.0410.48-12.961.6610.3111.40-16.189.15-16.8912.49-12.299.88-11.551.086.9313.28-13.0322.78-24.5291.943.438.06-27.420.00016.48-11.54
2015 (2)29.722.212.0423.111.51-14.4113.600.2211.014.2614.245.8711.174.31.010.015.27-6.4930.1823.9488.8923.0811.11-60.00.00018.635.19
2014 (1)29.0809.7801.761.5113.57010.56013.45010.7101.01-15.1316.3326.8824.35-9.9572.22-10.2727.7842.360.00017.715.23

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