- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.05 | -28.57 | 25.0 | 0.02 | 0.0 | 0.0 | 0.17 | 88.89 | 13.33 | 0.32 | 23.08 | -15.79 | 40.00 | 40.0 | -20.0 | 340.00 | 164.44 | -9.33 | 640.00 | 72.31 | -32.63 | 82 | -6.82 | -6.82 |
| 23Q3 (19) | 0.07 | -30.0 | 133.33 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | -25.0 | 0.26 | 30.0 | 30.0 | 28.57 | 42.86 | -57.14 | 128.57 | 42.86 | -67.86 | 371.43 | 85.71 | -44.29 | 88 | 0.0 | 1.15 |
| 23Q2 (18) | 0.1 | 150.0 | 66.67 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.2 | -23.08 | -44.44 | 20.00 | -60.0 | -40.0 | 90.00 | -60.0 | -40.0 | 200.00 | -69.23 | -66.67 | 88 | 0.0 | 1.15 |
| 23Q1 (17) | 0.04 | 0.0 | -63.64 | 0.02 | 0.0 | 0.0 | 0.09 | -40.0 | 0.0 | 0.26 | -31.58 | 4.0 | 50.00 | 0.0 | 175.0 | 225.00 | -40.0 | 175.0 | 650.00 | -31.58 | 186.0 | 88 | 0.0 | 1.15 |
| 22Q4 (16) | 0.04 | 33.33 | -71.43 | 0.02 | 0.0 | 100.0 | 0.15 | 25.0 | -11.76 | 0.38 | 90.0 | 11.76 | 50.00 | -25.0 | 600.0 | 375.00 | -6.25 | 208.82 | 950.00 | 42.5 | 291.18 | 88 | 1.15 | 1.15 |
| 22Q3 (15) | 0.03 | -50.0 | -78.57 | 0.02 | 0.0 | 0.0 | 0.12 | 33.33 | 33.33 | 0.2 | -44.44 | -41.18 | 66.67 | 100.0 | 366.67 | 400.00 | 166.67 | 522.22 | 666.67 | 11.11 | 174.51 | 87 | 0.0 | -2.25 |
| 22Q2 (14) | 0.06 | -45.45 | 50.0 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 12.5 | 0.36 | 44.0 | 5.88 | 33.33 | 83.33 | -33.33 | 150.00 | 83.33 | -25.0 | 600.00 | 164.0 | -29.41 | 87 | 0.0 | -2.25 |
| 22Q1 (13) | 0.11 | -21.43 | 57.14 | 0.02 | 100.0 | 0.0 | 0.09 | -47.06 | 12.5 | 0.25 | -26.47 | 4.17 | 18.18 | 154.55 | -36.36 | 81.82 | -32.62 | -28.41 | 227.27 | -6.42 | -33.71 | 87 | 0.0 | -2.25 |
| 21Q4 (12) | 0.14 | 0.0 | 133.33 | 0.01 | -50.0 | -50.0 | 0.17 | 88.89 | 70.0 | 0.34 | 0.0 | 112.5 | 7.14 | -50.0 | -78.57 | 121.43 | 88.89 | -27.14 | 242.86 | 0.0 | -8.93 | 87 | -2.25 | -2.25 |
| 21Q3 (11) | 0.14 | 250.0 | 250.0 | 0.02 | 0.0 | 0.0 | 0.09 | 12.5 | -10.0 | 0.34 | 0.0 | 126.67 | 14.29 | -71.43 | -71.43 | 64.29 | -67.86 | -74.29 | 242.86 | -71.43 | -35.24 | 89 | 0.0 | -11.88 |
| 21Q2 (10) | 0.04 | -42.86 | -33.33 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.34 | 41.67 | 88.89 | 50.00 | 75.0 | 50.0 | 200.00 | 75.0 | 50.0 | 850.00 | 147.92 | 183.33 | 89 | 0.0 | -11.88 |
| 21Q1 (9) | 0.07 | 16.67 | 40.0 | 0.02 | 0.0 | 0.0 | 0.08 | -20.0 | 33.33 | 0.24 | 50.0 | 71.43 | 28.57 | -14.29 | -28.57 | 114.29 | -31.43 | -4.76 | 342.86 | 28.57 | 22.45 | 89 | 0.0 | -11.88 |
| 20Q4 (8) | 0.06 | 50.0 | 50.0 | 0.02 | 0.0 | 0.0 | 0.1 | 0.0 | -9.09 | 0.16 | 6.67 | -42.86 | 33.33 | -33.33 | -33.33 | 166.67 | -33.33 | -39.39 | 266.67 | -28.89 | -61.9 | 89 | -11.88 | -11.88 |
| 20Q3 (7) | 0.04 | -33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 0.1 | 25.0 | -33.33 | 0.15 | -16.67 | -25.0 | 50.00 | 50.0 | 0.0 | 250.00 | 87.5 | -33.33 | 375.00 | 25.0 | -25.0 | 101 | 0.0 | 4.12 |
| 20Q2 (6) | 0.06 | 20.0 | 50.0 | 0.02 | 0.0 | 0.0 | 0.08 | 33.33 | -11.11 | 0.18 | 28.57 | -21.74 | 33.33 | -16.67 | -33.33 | 133.33 | 11.11 | -40.74 | 300.00 | 7.14 | -47.83 | 101 | 0.0 | 4.12 |
| 20Q1 (5) | 0.05 | 25.0 | 25.0 | 0.02 | 0.0 | 0.0 | 0.06 | -45.45 | -64.71 | 0.14 | -50.0 | -41.67 | 40.00 | -20.0 | -20.0 | 120.00 | -56.36 | -71.76 | 280.00 | -60.0 | -53.33 | 101 | 0.0 | 4.12 |
| 19Q4 (4) | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.11 | -26.67 | 0.0 | 0.28 | 40.0 | 0.0 | 50.00 | 0.0 | 0.0 | 275.00 | -26.67 | 0.0 | 700.00 | 40.0 | 0.0 | 101 | 4.12 | 0.0 |
| 19Q3 (3) | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.15 | 66.67 | 0.0 | 0.2 | -13.04 | 0.0 | 50.00 | 0.0 | 0.0 | 375.00 | 66.67 | 0.0 | 500.00 | -13.04 | 0.0 | 97 | 0.0 | 0.0 |
| 19Q2 (2) | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.09 | -47.06 | 0.0 | 0.23 | -4.17 | 0.0 | 50.00 | 0.0 | 0.0 | 225.00 | -47.06 | 0.0 | 575.00 | -4.17 | 0.0 | 97 | 0.0 | 0.0 |
| 19Q1 (1) | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 50.00 | 0.0 | 0.0 | 425.00 | 0.0 | 0.0 | 600.00 | 0.0 | 0.0 | 97 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.26 | 8.33 | 0.08 | 14.29 | 0.44 | -2.22 | 1.04 | -12.61 | 30.77 | 5.49 | 169.23 | -9.74 | 400.00 | -19.33 | 82 | -6.82 |
| 2022 (9) | 0.24 | -38.46 | 0.07 | 16.67 | 0.45 | 7.14 | 1.19 | -6.3 | 29.17 | 89.58 | 187.50 | 74.11 | 495.83 | 52.26 | 88 | 1.15 |
| 2021 (8) | 0.39 | 85.71 | 0.06 | 0.0 | 0.42 | 27.27 | 1.27 | 104.84 | 15.38 | -46.15 | 107.69 | -31.47 | 325.64 | 10.3 | 87 | -2.25 |
| 2020 (7) | 0.21 | 23.53 | 0.06 | -25.0 | 0.33 | -35.29 | 0.62 | -34.74 | 28.57 | -39.29 | 157.14 | -47.62 | 295.24 | -47.17 | 89 | -11.88 |
| 2019 (6) | 0.17 | 0.0 | 0.08 | -11.11 | 0.51 | -66.45 | 0.95 | 20.25 | 47.06 | -11.11 | 300.00 | -66.45 | 558.82 | 20.25 | 101 | 4.12 |
| 2018 (5) | 0.17 | 0.0 | 0.09 | -40.0 | 1.52 | 12.59 | 0.79 | -25.47 | 52.94 | -40.0 | 894.12 | 12.59 | 464.71 | -25.47 | 97 | 2.11 |
| 2017 (4) | 0.17 | 41.67 | 0.15 | 50.0 | 1.35 | 117.74 | 1.06 | 60.61 | 88.24 | 5.88 | 794.12 | 53.7 | 623.53 | 13.37 | 95 | 50.79 |
| 2016 (3) | 0.12 | 20.0 | 0.1 | 25.0 | 0.62 | 31.91 | 0.66 | 24.53 | 83.33 | 4.17 | 516.67 | 9.93 | 550.00 | 3.77 | 63 | 46.51 |
| 2015 (2) | 0.1 | 11.11 | 0.08 | 14.29 | 0.47 | 161.11 | 0.53 | -10.17 | 80.00 | 2.86 | 470.00 | 135.0 | 530.00 | -19.15 | 43 | 207.14 |
| 2014 (1) | 0.09 | 28.57 | 0.07 | 0 | 0.18 | 260.0 | 0.59 | 110.71 | 77.78 | 0 | 200.00 | 0 | 655.56 | 0 | 14 | 0.0 |
