玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.53-48.37-19.57.67255.89121.45-2.02-118.9543.73-2.40-122.5163.36-1.10-129.1-39.24-0.65-125.29-35.420.2920.83262.52.34-87.01-76.653.20-7.646.85-333.33-700.0-123.81400.00182.35130.7710.39-16.21-83.71
23Q3 (19)35.89-27.27-39.5-4.92-153.380.4610.66-45.61-91.7610.66-37.29-91.53.7815.6-77.712.5711.26-75.910.2484.62200.018.02-35.92-87.4857.6029.065.44-41.67-190.28-125.0141.67163.119.5312.40-46.16-40.18
23Q2 (18)49.35-19.19-15.559.23682.2174.719.603600.092.1617.003135.7166.673.274771.4368.562.31087.80.1344.4418.1828.12136.335.5244.63-2.17-32.4246.15015.3853.850-32.6923.03-40.49-16.92
23Q1 (17)61.07165.2936.231.18103.3108.88-0.5684.4-101.48-0.5691.45-101.48-0.0791.14-101.090.00100.0-100.00.0912.5-10.011.9019.0-75.6645.62-8.38-30.440.00-100.0100.00.00100.0-100.038.70-39.3215.56
22Q4 (16)23.02-61.19-39.74-35.76-42.0216.25-3.59-102.7756.48-6.55-105.22-4.97-0.79-104.6631.3-0.48-104.522.580.080.0-27.2710.00-93.05369.4849.79-8.86-33.241400.007660.0180.0-1300.00-1196.88-225.063.78207.67-11.83
22Q3 (15)59.321.51117.93-25.18-849.4-2697.78129.431168.92211.28125.451129.9201.7116.96774.2345.3310.67767.4858.780.08-27.27-50.0143.90593.49200.8654.63-17.28-17.8-18.52-146.3-437.04118.5248.1518.5220.73-25.2297.43
22Q2 (14)58.4430.3637.643.36125.28-77.410.20-73.12-71.2910.20-73.12-71.291.94-69.78-85.931.23-67.89-82.80.1110.0-45.020.75-57.56-50.266.040.7-21.9940.00213.330.080.00-40.8741.1827.72-17.2312.91
22Q1 (13)44.8317.36-9.73-13.2968.88-69.0837.94559.88186.7737.94708.01186.776.42658.2642.983.83717.7471.750.10-9.09-37.548.892195.31133.9265.58-12.07-37.83-35.29-107.0636.47135.29133.82-13.0333.49-53.7-3.57
21Q4 (12)38.2040.34262.21-42.70-4644.44-133.08-8.25-119.8411.95-6.24-115.0133.9-1.15-109.8565.57-0.62-109.2361.250.11-31.25-38.892.13-95.55074.5812.22-31.43500.0014600.0130.77-400.00-500.0-300.072.34588.9572.4
21Q3 (11)27.22-35.89-57.87-0.90-106.0594.4941.5817.034469.2341.5817.034469.2311.67-15.373664.526.72-6.013100.00.16-20.0-11.1147.8314.78433.8266.46-21.5-28.97-3.45-108.6299.69100.0076.47-91.6710.50-57.23-81.56
21Q2 (10)42.46-14.5-26.7814.87289.19156.0735.53168.56196.3435.53168.56196.3413.79207.13231.467.15220.63222.220.2025.025.041.6799.38244.6484.66-19.74-4.2840.00172.0-45.056.67-63.57107.7824.55-29.310
21Q1 (9)49.66310.87-22.83-7.8657.158.5413.23241.2117.3113.23240.15117.314.49234.43123.362.23239.37118.570.16-11.110.020.900130.36105.48-3.0253.78-55.56-125.64-312.96155.56255.56104.4434.73-17.23-35.66
20Q4 (8)-23.55-136.45-142.14-18.32-12.2548.26-9.37-1129.67-7.83-9.44-1137.36-7.39-3.34-1177.42-77.66-1.60-861.9-33.330.180.028.570.00-100.0100.0108.7616.23108.15216.67119.7-45.83-100.00-108.3366.6741.96-26.32-12.38
20Q3 (7)64.6111.425.55-16.3238.4648.170.91102.47103.460.91102.47103.460.31102.96105.960.21103.59105.920.1812.528.578.96131.1149.2893.575.7988.46-1100.00-1612.5-1005.881200.004300.05700.056.950-5.19
20Q2 (6)57.99-9.88-8.55-26.52-39.87-16.93-36.8851.7334.45-36.8851.7334.45-10.4945.42-4.69-5.8551.2921.050.160.023.08-28.8158.1641.2888.4528.95127.1472.73178.7981.8227.27-64.16-54.550.00-100.0-100.0
20Q1 (5)64.3515.143.76-18.9646.4644.85-76.41-779.29-1529.21-76.41-769.28-1529.21-19.22-922.34-2607.04-12.01-900.83-2124.070.1614.2933.33-68.85-3834.29-3410.168.5931.27121.4726.09-93.48-96.7476.09125.36110.8753.9812.72-24.65
19Q4 (4)55.89-8.690.0-35.41-12.450.0-8.6967.00.0-8.7966.620.0-1.8863.850.0-1.2066.20.00.140.00.0-1.7590.370.052.255.240.0400.00229.410.0-300.00-1300.00.047.89-20.280.0
19Q3 (3)61.21-3.470.0-31.49-38.840.0-26.3353.20.0-26.3353.20.0-5.2048.10.0-3.5552.090.00.147.690.0-18.1862.940.049.6527.50.0121.43203.570.0-21.43-135.710.060.0719.30.0
19Q2 (2)63.412.240.0-22.6834.030.0-56.26-1099.570.0-56.26-1099.570.0-10.02-1311.270.0-7.41-1272.220.00.138.330.0-49.06-2458.650.038.9425.730.040.00-95.00.060.00108.570.050.35-29.720.0
19Q1 (1)62.020.00.0-34.380.00.0-4.690.00.0-4.690.00.0-0.710.00.0-0.540.00.00.120.00.02.080.00.030.970.00.0800.000.00.0-700.000.00.071.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.05-25.883.1406.36-43.096.25-84.995.62-85.976.39-73.94.44-71.280.7597.3713.01-75.7453.206.8550.00050.00-63.940.2315.4616.86-52.68
2022 (9)47.2919.51-16.18011.1765.1141.6575.5240.0766.3324.48-14.4115.460.850.38-39.6853.6371.8949.79-33.24-38.670138.6713.450.20-9.1335.6311.45
2021 (8)39.570.71-5.1306.77-3.7623.73024.09028.60015.3300.63-1.5631.20074.58-31.43-22.220122.22293.240.22-10.7131.97-38.23
2020 (7)39.29-35.07-19.8407.036.98-29.000-29.020-32.490-18.2800.6418.52-21.090108.76108.1568.92-45.731.0800.251.051.76-9.11
2019 (6)60.51-14.15-30.9906.57111.27-24.250-24.270-17.750-12.9100.548.0-16.43052.25132.64126.921053.85-26.9200.25-52.156.9514.63
2018 (5)70.483.86-4.9503.11104.56-44.390-49.120-29.730-24.6500.50-9.09-40.89022.4616.811.00-87.989.00879.00.52049.68-4.24
2017 (4)67.862.14-7.4301.5268.31-8.200-7.140-4.680-3.9500.55-24.66-6.08019.2311.6190.91203.039.09-87.010.00051.8822.5
2016 (3)66.44-1.34-1.7500.9027.11-5.930-5.600-4.820-4.1200.73-17.98-4.82017.230.4130.00-58.7570.00156.670.00042.353.47
2015 (2)67.34-8.671.95-53.680.7121.562.61-60.990.38-88.050.40-90.950.34-90.370.89-19.823.79-48.8517.16-24.0472.7312.427.27-28.670.00040.93-12.47
2014 (1)73.7304.2100.58225.156.6903.1804.4203.5301.11-18.387.41-70.3622.59-18.8964.71-28.5138.24302.940.00046.7624.2

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