玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.577.8230.565.30-67.78-66.130.42-98.34-97.062.41-88.14-79.040.82-88.86-80.480.63-88.16-75.580.25-3.8513.643.49-87.72-81.0940.9514.32-33.361312.501916.481099.35-1200.00-3537.29-12620.025.8198.84118.73
23Q3 (19)29.2855.0844.3116.45118.7579.5925.28212.8746.3820.32194.9245.567.36224.2323.495.32222.4255.10.2613.048.3328.41141.7934.3335.82-17.1-51.2365.09-30.0522.5634.91402.72-25.5512.98-4.56-8.46
23Q2 (18)18.8841.116.017.52254.727.438.08105.6-28.116.8941.19-22.842.2756.55-41.651.6557.14-26.340.2315.0-4.1711.7533.67-22.0343.2113.32-46.3593.0672.4349.676.94-84.91-81.6413.60-12.48-3.61
23Q1 (17)13.38-44.6718.22.12-86.45-41.763.93-72.48-60.344.88-57.57-39.751.45-65.48-55.111.05-59.3-42.930.20-9.09-9.098.79-52.38-37.5738.13-37.95-49.5453.97-50.6846.646.03587.94-27.1515.5431.6910.45
22Q4 (16)24.1819.1768.9715.6570.85247.7814.28-17.31162.511.50-17.62280.794.20-29.53183.782.58-24.78203.530.22-8.33-15.3818.46-12.72102.8661.45-16.34-30.01109.43106.0631.77-9.43-120.12-155.6611.80-16.78-8.81
22Q3 (15)20.2913.9257.419.1630.86188.0517.2753.65360.5313.9656.33517.75.9653.21496.03.4353.12435.940.240.0-7.6921.1540.35203.4473.45-8.8-18.7553.11-14.58-38.0446.8923.97200.8914.180.58.83
22Q2 (14)17.8157.3332.817.0092.3154.8711.2413.4229.498.9310.2513.763.8920.4320.062.2421.74-0.440.249.09-14.2915.077.0327.3980.546.5867.5562.1768.8918.8837.83-40.14-20.714.110.28-9.09
22Q1 (13)11.32-20.89-49.173.64-19.11-70.699.9182.17-29.018.10168.21-26.363.23118.24-22.911.84116.47-36.990.22-15.38-15.3814.0854.73-18.0975.57-13.9370.736.81-55.67-58.5463.19272.8464.1714.078.73-11.17
21Q4 (12)14.3111.02-19.154.5041.51-58.645.4445.07-60.583.0233.63-73.91.4848.0-67.90.8532.81-73.520.260.0-3.79.1030.56-46.5687.80-2.8893.9983.05-3.115.6216.958.76-19.1712.94-0.69-17.21
21Q3 (11)12.89-3.88-45.453.18-29.65-76.963.75-56.8-74.952.26-71.21-81.141.00-69.14-80.730.64-71.56-81.50.26-7.14-10.346.97-41.08-61.6490.4088.06102.1585.7163.89-6.8615.58-67.3395.5113.03-16.04-13.99
21Q2 (10)13.41-39.78-49.264.52-63.61-70.268.68-37.82-49.487.85-28.64-38.773.24-22.67-37.212.25-22.95-36.620.287.693.711.83-31.18-42.3248.078.58-16.4752.30-41.1-40.6947.70325.9315.2815.52-2.020
21Q1 (9)22.2725.8255.9512.4214.15192.2413.961.16204.1411.00-4.93179.194.19-9.11277.482.92-9.03256.10.26-3.736.8417.190.9484.2444.27-2.1921.4588.8012.94-4.511.20-46.5859.615.841.3425.42
20Q4 (8)17.70-25.1-27.410.88-21.16-31.2713.80-7.82-9.9211.57-3.42-11.144.61-11.18-13.023.21-7.23-5.870.27-6.93.8517.03-6.27-8.8845.261.21-15.5878.63-14.56-23.9320.97163.05724.3715.633.1717.08
20Q3 (7)23.63-10.59-6.5613.80-9.21-22.9914.97-12.86-22.5211.98-6.55-23.015.190.58-22.313.46-2.54-15.40.297.4111.5418.17-11.41-20.6644.72-22.29-28.5792.034.37-0.697.97-30.618.7215.15013.31
20Q2 (6)26.4385.0824.8515.20257.655.7817.18274.29-3.9112.82225.38-6.495.16364.86-15.963.55332.93-6.330.2742.110.020.51119.83-4.4357.5557.89-14.6888.18-5.179.5311.4963.68-42.020.00-100.0-100.0
20Q1 (5)14.28-41.43-15.854.25-73.15-55.364.59-70.04-61.333.94-69.74-56.421.11-79.06-72.730.82-75.95-67.840.19-26.92-32.149.33-50.08-41.2136.45-32.01-40.7992.98-10.0416.237.02308.97-64.9112.63-5.393.1
19Q4 (4)24.38-3.60.015.83-11.660.015.32-20.70.013.02-16.320.05.30-20.660.03.41-16.630.00.260.00.018.69-18.380.053.61-14.370.0103.3611.540.0-3.36-145.810.013.35-0.150.0
19Q3 (3)25.2919.460.017.9224.70.019.328.050.015.5613.490.06.688.790.04.097.920.00.26-3.70.022.906.710.062.61-7.180.092.6715.110.07.33-62.990.013.37-5.310.0
19Q2 (2)21.1724.750.014.3750.950.017.8850.630.013.7151.660.06.1450.860.03.7948.630.00.27-3.570.021.4635.220.067.459.570.080.500.630.019.81-0.940.014.1215.270.0
19Q1 (1)16.970.00.09.520.00.011.870.00.09.040.00.04.070.00.02.550.00.00.280.00.015.870.00.061.560.00.080.000.00.020.000.00.012.250.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.9329.78.19-7.253.37-6.619.81-25.918.91-16.4911.92-30.868.09-20.610.89-4.313.44-22.0440.95-33.3683.5225.1616.62-50.040.00017.1326.23
2022 (9)18.4519.038.8348.93.6116.0113.2471.7310.6783.6517.2467.8710.1960.470.93-12.2617.2456.1661.45-30.0166.73-13.2633.2744.240.00013.57-4.77
2021 (8)15.50-26.125.93-48.753.11-6.647.71-41.95.81-45.0310.27-33.836.35-39.641.068.1611.04-34.3287.8093.9976.94-11.6923.0680.60.13014.25-3.46
2020 (7)20.98-4.5111.57-19.823.33-0.4713.27-17.6810.57-17.7415.52-30.2510.52-26.020.98-10.0916.81-14.9345.26-15.5887.12-2.6512.7721.480.00014.7611.14
2019 (6)21.97127.914.43659.473.3523.3316.12497.0412.85481.4522.25413.8614.22409.681.09-8.419.76247.8953.61-17.7889.4927.110.51-64.480.00013.28-17.52
2018 (5)9.64-25.851.90-52.262.71-17.32.70-43.282.21-38.614.33-28.552.79-30.941.1910.195.68-31.4865.20-0.1870.41-15.5729.5981.780.00016.10-15.79
2017 (4)13.00-9.413.98-34.113.28-2.354.76-34.443.60-40.26.06-43.684.04-43.971.08-8.478.29-23.9465.3240.4783.390.3516.28-3.70.00019.12-0.42
2016 (3)14.359.546.0463.243.3623.227.2643.26.0249.7510.7636.387.2135.781.18-9.9210.9037.2846.50-17.5483.1014.2616.90-37.40.00019.20-14.09
2015 (2)13.10-14.823.70-23.712.731.555.07-20.534.02-20.087.89-25.925.31-25.841.31-6.437.94-14.6256.3930.3272.73-4.3927.0112.840.00022.3513.97
2014 (1)15.3804.8502.69-19.96.3805.03010.6507.1601.408.539.30-5.7843.27-27.7776.07-9.7623.9349.870.00019.614.14

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