- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 103.25 | 24.41 | 12.58 | 15.22 | 24.14 | 1.2 | 1.58 | -3.66 | -13.19 | 1.43 | -21.43 | 19.17 | 14.74 | -0.22 | -10.11 | 1.53 | -22.56 | -22.89 | 1.38 | -36.85 | 5.85 | 4509 | 0.94 | 3.66 |
| 23Q3 (19) | 82.99 | -0.38 | -2.9 | 12.26 | -1.76 | -2.47 | 1.64 | -1.8 | 6.49 | 1.82 | 54.24 | 32.85 | 14.77 | -1.38 | 0.45 | 1.98 | -1.42 | 9.68 | 2.19 | 54.83 | 36.82 | 4467 | 1.87 | 2.38 |
| 23Q2 (18) | 83.31 | 1.24 | 8.25 | 12.48 | 4.0 | 13.15 | 1.67 | 5.7 | 12.08 | 1.18 | 1.72 | -9.92 | 14.98 | 2.73 | 4.52 | 2.00 | 4.4 | 3.54 | 1.42 | 0.48 | -16.79 | 4385 | 0.78 | 3.98 |
| 23Q1 (17) | 82.29 | -10.27 | 6.66 | 12.0 | -20.21 | 11.42 | 1.58 | -13.19 | 8.97 | 1.16 | -3.33 | -11.45 | 14.58 | -11.08 | 4.46 | 1.92 | -3.25 | 2.16 | 1.41 | 7.73 | -16.98 | 4351 | 0.02 | 3.1 |
| 22Q4 (16) | 91.71 | 7.3 | 21.07 | 15.04 | 19.65 | 11.9 | 1.82 | 18.18 | 13.75 | 1.2 | -12.41 | 6.19 | 16.40 | 11.51 | -7.57 | 1.98 | 10.14 | -6.05 | 1.31 | -18.37 | -12.29 | 4350 | -0.3 | 2.89 |
| 22Q3 (15) | 85.47 | 11.06 | 9.83 | 12.57 | 13.96 | 19.49 | 1.54 | 3.36 | 4.05 | 1.37 | 4.58 | 9.6 | 14.71 | 2.62 | 8.79 | 1.80 | -6.94 | -5.26 | 1.60 | -5.83 | -0.21 | 4363 | 3.46 | 6.18 |
| 22Q2 (14) | 76.96 | -0.25 | 12.86 | 11.03 | 2.41 | 6.78 | 1.49 | 2.76 | -1.97 | 1.31 | 0.0 | 5.65 | 14.33 | 2.67 | -5.39 | 1.94 | 3.01 | -13.14 | 1.70 | 0.25 | -6.39 | 4217 | -0.07 | 5.11 |
| 22Q1 (13) | 77.15 | 1.85 | 4.95 | 10.77 | -19.87 | 8.9 | 1.45 | -9.38 | 5.84 | 1.31 | 15.93 | 11.97 | 13.96 | -21.32 | 3.76 | 1.88 | -11.02 | 0.85 | 1.70 | 13.83 | 6.68 | 4220 | -0.19 | 6.57 |
| 21Q4 (12) | 75.75 | -2.66 | 15.79 | 13.44 | 27.76 | 19.36 | 1.6 | 8.11 | 15.11 | 1.13 | -9.6 | 25.56 | 17.74 | 31.25 | 3.08 | 2.11 | 11.06 | -0.59 | 1.49 | -7.13 | 8.43 | 4228 | 2.9 | 12.42 |
| 21Q3 (11) | 77.82 | 14.12 | 39.74 | 10.52 | 1.84 | 13.24 | 1.48 | -2.63 | 21.31 | 1.25 | 0.81 | -6.02 | 13.52 | -10.76 | -18.96 | 1.90 | -14.68 | -13.19 | 1.61 | -11.67 | -32.74 | 4109 | 2.42 | 10.22 |
| 21Q2 (10) | 68.19 | -7.24 | 16.25 | 10.33 | 4.45 | 9.31 | 1.52 | 10.95 | 14.29 | 1.24 | 5.98 | -5.34 | 15.15 | 12.6 | -5.96 | 2.23 | 19.6 | -1.69 | 1.82 | 14.25 | -18.57 | 4012 | 1.31 | 10.01 |
| 21Q1 (9) | 73.51 | 12.37 | 27.67 | 9.89 | -12.17 | 20.76 | 1.37 | -1.44 | 28.04 | 1.17 | 30.0 | -5.65 | 13.45 | -21.83 | -5.41 | 1.86 | -12.29 | 0.29 | 1.59 | 15.69 | -26.09 | 3960 | 5.29 | 14.55 |
| 20Q4 (8) | 65.42 | 17.47 | 8.8 | 11.26 | 21.21 | -19.63 | 1.39 | 13.93 | 110.61 | 0.9 | -32.33 | -26.83 | 17.21 | 3.18 | -26.13 | 2.12 | -3.01 | 93.58 | 1.38 | -42.4 | -32.75 | 3761 | 0.89 | 8.79 |
| 20Q3 (7) | 55.69 | -5.06 | -1.8 | 9.29 | -1.69 | -1.17 | 1.22 | -8.27 | 14.02 | 1.33 | 1.53 | 16.67 | 16.68 | 3.55 | 0.64 | 2.19 | -3.38 | 16.11 | 2.39 | 6.94 | 18.8 | 3728 | 2.22 | 9.36 |
| 20Q2 (6) | 58.66 | 1.88 | 8.11 | 9.45 | 15.38 | 0.96 | 1.33 | 24.3 | 8.13 | 1.31 | 5.65 | 16.96 | 16.11 | 13.26 | -6.61 | 2.27 | 22.01 | 0.02 | 2.23 | 3.7 | 8.19 | 3647 | 5.5 | 8.83 |
| 20Q1 (5) | 57.58 | -4.24 | 16.54 | 8.19 | -41.54 | 1.74 | 1.07 | 62.12 | -3.6 | 1.24 | 0.81 | 19.23 | 14.22 | -38.95 | -12.7 | 1.86 | 69.3 | -17.28 | 2.15 | 5.28 | 2.31 | 3457 | 0.0 | 7.16 |
| 19Q4 (4) | 60.13 | 6.03 | 0.0 | 14.01 | 49.04 | 0.0 | 0.66 | -38.32 | 0.0 | 1.23 | 7.89 | 0.0 | 23.30 | 40.57 | 0.0 | 1.10 | -41.83 | 0.0 | 2.05 | 1.76 | 0.0 | 3457 | 1.41 | 0.0 |
| 19Q3 (3) | 56.71 | 4.52 | 0.0 | 9.4 | 0.43 | 0.0 | 1.07 | -13.01 | 0.0 | 1.14 | 1.79 | 0.0 | 16.58 | -3.91 | 0.0 | 1.89 | -16.77 | 0.0 | 2.01 | -2.61 | 0.0 | 3409 | 1.73 | 0.0 |
| 19Q2 (2) | 54.26 | 9.82 | 0.0 | 9.36 | 16.27 | 0.0 | 1.23 | 10.81 | 0.0 | 1.12 | 7.69 | 0.0 | 17.25 | 5.88 | 0.0 | 2.27 | 0.91 | 0.0 | 2.06 | -1.93 | 0.0 | 3351 | 3.87 | 0.0 |
| 19Q1 (1) | 49.41 | 0.0 | 0.0 | 8.05 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 16.29 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 2.10 | 0.0 | 0.0 | 3226 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 351.84 | 6.2 | 51.95 | 5.14 | 6.47 | 2.7 | 5.59 | 7.71 | 14.77 | -1.0 | 1.84 | -3.3 | 1.59 | 1.42 | 4509 | 3.66 |
| 2022 (9) | 331.29 | 12.2 | 49.41 | 11.84 | 6.3 | 5.53 | 5.19 | 8.35 | 14.91 | -0.32 | 1.90 | -5.95 | 1.57 | -3.43 | 4350 | 2.89 |
| 2021 (8) | 295.27 | 24.4 | 44.18 | 16.36 | 5.97 | 18.92 | 4.79 | 0.0 | 14.96 | -6.47 | 2.02 | -4.4 | 1.62 | -19.62 | 4228 | 12.42 |
| 2020 (7) | 237.35 | 7.64 | 37.97 | -4.16 | 5.02 | 23.65 | 4.79 | 5.51 | 16.00 | -10.96 | 2.12 | 14.87 | 2.02 | -1.98 | 3761 | 8.79 |
| 2019 (6) | 220.51 | 12.99 | 39.62 | 12.4 | 4.06 | 10.03 | 4.54 | 0.22 | 17.97 | -0.52 | 1.84 | -2.62 | 2.06 | -11.3 | 3457 | 5.91 |
| 2018 (5) | 195.16 | 15.66 | 35.25 | 10.33 | 3.69 | 2.79 | 4.53 | 2.72 | 18.06 | -4.61 | 1.89 | -11.13 | 2.32 | -11.18 | 3264 | 12.28 |
| 2017 (4) | 168.74 | 4.1 | 31.95 | 0.69 | 3.59 | -14.73 | 4.41 | -3.92 | 18.93 | -3.27 | 2.13 | -18.08 | 2.61 | -7.7 | 2907 | -0.45 |
| 2016 (3) | 162.1 | -0.63 | 31.73 | 5.77 | 4.21 | -11.37 | 4.59 | 12.78 | 19.57 | 6.44 | 2.60 | -10.81 | 2.83 | 13.49 | 2920 | -0.07 |
| 2015 (2) | 163.13 | 3.19 | 30.0 | 2.25 | 4.75 | 5.32 | 4.07 | 2.52 | 18.39 | -0.91 | 2.91 | 2.07 | 2.49 | -0.65 | 2922 | 4.54 |
| 2014 (1) | 158.09 | 0.97 | 29.34 | 0.41 | 4.51 | -0.66 | 3.97 | -3.17 | 18.56 | 0 | 2.85 | 0 | 2.51 | 0 | 2795 | -0.96 |
