玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.80-64.81-55.2213.68119.12-59.8213.58115.18-59.8610.86114.96-59.8718.378086.96411.73.9413233.33479.410.3601700.013.71124.68-60.3280.99-41.07-35.57100.7034.26-0.12-0.70-102.7915.040.15-99.84-90.63
23Q3 (19)53.43-44.04-42.12-71.5392.3395.76-89.4791.0794.49-72.5995.194.35-0.2362.328.12-0.0370.040.00.0000-55.5693.8393.83476.838.29.2775.00-18.18-25.025.00200.0093.97-87.32-92.97
23Q2 (18)95.48140.140.84-933.19-3143.6725.29-1002.22-3373.0924.87-1480.55-6138.1349.86-0.61-119.4944.04-0.10-116.6752.380.00-100.00-900.00-2967.1618.18440.715.086.9691.67-8.33-0.698.3308.33741.3029316.67-25.03
23Q1 (17)39.76-5.2963.4230.66-9.9678.3630.62-9.4978.2324.52-9.3978.463.13-12.81-30.130.60-11.76-36.170.020.0-71.4331.39-9.0980.2419.41-3.8314.16100.00-0.810.00.00100.002.5257.5100.0
22Q4 (16)41.98-54.5260.7234.05102.0272.7533.83102.0872.2527.06102.1172.143.591221.87-41.050.681460.0-53.10.020-77.7834.53103.8472.82436.12-0.069.37100.820.820.82-0.820-57.381.60-99.8853.85
22Q3 (15)92.31-2.5330.15-1688.91-35.21-10769.05-1624.11-21.74-10379.18-1284.4756.5-10245.89-0.3270.64-103.33-0.0576.19-101.970.000-100.0-900.0018.18-5763.94436.365.977.61100.008.33-0.36-0.00-100.0100.01337.5735.26230515.52
22Q2 (14)94.68289.152.15-1249.10-7366.4337.65-1334.04-7865.0833.76-2952.91-21591.34-77.1-1.09-124.33-118.0-0.21-122.34-75.00.00-100.00-1100.00-6414.588.33412.0312.1530.5292.31-7.69-7.697.6900988.8678380.95-32.92
22Q1 (13)24.33-6.8523.9417.19-12.7944.0917.18-12.5343.1713.74-12.644.184.48-26.44118.540.94-35.1764.910.07-22.2216.6717.42-12.8142.32367.38-7.8748.69100.000.01.560.00100.001.2621.15-35.05
21Q4 (12)26.1221.7127.2919.7124.5132.3719.6424.331.8115.7224.1731.886.09-36.56-51.21.45-42.91-51.990.09-55.0-64.019.9825.7433.11398.7762.3142.46100.00-0.360.0-0.52-45.3101.0479.31112.24
21Q3 (11)21.46-76.8529.7515.83100.7959.915.80100.7860.2412.66100.7660.469.602020.0277.952.542216.67337.930.200185.7115.89101.3255.94245.68-22.17-31.15100.360.360.36-0.36000.58-99.96-56.06
21Q2 (10)92.69372.19-1.88-2003.38-16892.79-78.43-2014.06-16883.83-92.85-1667.37-17596.01-81.6-0.50-124.39-21.95-0.12-121.05-33.330.00-100.00-1200.00-9903.92-50.0315.6827.76-8.6100.001.56-9.09-0.000100.01474.1275885.570
21Q1 (9)19.63-4.34-7.6211.93-19.8837.612.00-19.4647.069.53-20.0546.392.05-83.57327.080.57-81.13235.290.06-76.0200.012.24-18.4529.8247.08-11.733.198.46-1.54-8.570.000100.01.94295.92-69.35
20Q4 (8)20.5224.062.1414.8950.47.4314.9051.129.011.9251.0828.3112.48391.34431.063.02420.69272.840.25257.14177.7815.0147.36.91279.91-21.5535.48100.000.0-1.350.000100.00.49-62.88-65.0
20Q3 (7)16.54-82.49-82.159.90100.88100.849.86100.94100.787.89100.86100.782.54719.51847.060.58744.44627.270.070010.19101.27101.46356.823.3190.14100.00-9.0912.50.00100.0-100.01.320-99.87
20Q2 (6)94.47344.56534.88-1122.76-13049.94-27686.24-1044.36-12898.53-23154.3-918.16-14203.84-13644.91-0.41-185.428.89-0.09-152.9460.870.00-100.0-100.0-800.00-8583.56-17567.25345.3944.12123.02110.002.1428.33-10.00-30.0-170.00.00-100.0-100.0
20Q1 (5)21.255.77-77.088.67-37.45100.518.16-40.31100.56.51-29.92100.40.48-79.57200.00.17-79.01148.570.02-77.7809.43-32.83100.86239.6516.0457.58107.696.247.69-7.69-461.547.696.33352.14-99.49
19Q4 (4)20.09-78.320.013.86101.170.013.67101.090.09.29100.920.02.35791.180.00.81836.360.00.0900.014.04102.010.0206.6010.090.0101.3714.040.0-1.37-112.330.01.40-99.870.0
19Q3 (3)92.68522.850.0-1181.97-29141.030.0-1258.17-27874.170.0-1007.75-14986.080.0-0.3424.440.0-0.1152.170.00.00-100.00.0-700.00-15383.840.0187.6621.170.088.893.70.011.11-22.220.01050.8519217.10.0
19Q2 (2)14.88-83.950.04.07100.240.04.53100.280.0-6.6899.590.0-0.456.250.0-0.2334.290.00.0300.04.58100.420.0154.87260.330.085.71-14.290.014.29271.430.05.44-99.560.0
19Q1 (1)92.700.00.0-1706.600.00.0-1629.490.00.0-1629.490.00.0-0.480.00.0-0.350.00.00.000.00.0-1100.000.00.042.980.00.0100.000.00.0-8.330.00.01235.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.20-31.7814.43-28.490.04-78.2614.29-28.8311.29-22.3520.64209.914.66253.030.41355.5614.56-30.03280.99-35.57100.990.58-0.9900.0000.60-79.31
2022 (9)29.6131.2520.1826.840.16166.9920.0826.4514.5414.586.66-59.391.32-64.990.09-68.9720.8128.93436.129.37100.400.21-0.4000.0002.90130.16
2021 (8)22.5614.2915.9120.440.060.7315.8820.2112.6920.416.408.753.77-14.90.29-29.2716.1419.73398.7742.46100.190.19-0.1900.0001.263.28
2020 (7)19.743.413.2152.360.06-58.3413.2153.0710.54251.3315.081557.144.43822.920.41192.8613.4845.1279.9135.48100.00-1.670.0000.0001.22-73.76
2019 (6)19.09-29.098.67-59.330.1508.63-59.863.00-85.190.91-97.580.48-97.830.14-87.169.29-56.79206.60556.29101.692.580.0000.0004.65496.15
2018 (5)26.9253.2221.3283.950.00021.5086.9620.2591.7637.56263.9522.15323.521.09122.4521.5084.3931.48-74.8999.14-1.920.8600.0000.78-52.15
2017 (4)17.57-34.1511.59-25.130.0651.311.50-22.0910.56-23.710.32-52.665.23-47.010.49-27.9411.66-25.54125.3971.98101.08-3.48-0.5400.0001.6379.12
2016 (3)26.6880.7615.4823.350.0443.7914.7623.9313.8416.221.80-34.939.87-0.20.68-13.9215.6624.2972.91-63.37104.72-0.51-5.0000.0000.9162.5
2015 (2)14.76-85.2412.5500.03-99.9611.91011.91033.5009.8900.79012.600199.04-40.0105.263.84-5.2600.0000.56-99.88
2014 (1)100.000-2362.94066.67-66.67-2336.130-2336.130-6.810-1.9800.000-2366.670331.76112.0101.37-1.61-1.3700.000450.34-81.86

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