玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.280.19-8.59-9.5010.46-29.6-8.88-712.41-186.97-8.34-342.44-161.6-1.36-377.55-161.54-0.86-304.76-156.950.1122.220.0-2.20-121.87-113.047.46-5.167.38106.25112.5251.79-6.25-100.66-103.6830.68-2.39-4.24
23Q3 (19)26.232.06-5.65-10.61-105.22-281.651.45132.58-77.623.44202.38-31.340.49183.05-46.150.42240.0-32.260.09-18.18-18.1810.06408.08-20.2950.04-24.31-19.59-850.00-865.0-1883.33950.008650.0565.031.4325.1717.1
23Q2 (18)25.702.765.41-5.1748.45-23.68-4.4534.85-132.13-3.3637.55-126.77-0.5924.36-121.93-0.3037.5-117.650.1110.0-15.381.98241.38-89.3366.1124.94.36111.11-21.57477.78-11.1177.78-108.425.11-19.95.55
23Q1 (17)25.01-13.0111.95-10.03-36.83-86.78-6.83-166.9-324.22-5.38-139.73-106.92-0.78-135.29-50.0-0.48-131.79-65.520.10-9.09-23.080.58-96.57-83.3852.9319.75-12.18141.67302.38-52.78-50.00-129.4177.7831.35-2.1512.08
22Q4 (16)28.753.422.86-7.33-163.67-297.5710.2157.56343.113.54170.26465.952.21142.86379.751.51143.55435.560.110.0-15.3816.9234.073928.5744.20-28.97-26.88-70.00-63.3322.22170.0019.0-10.5332.0419.3739.0
22Q3 (15)27.8014.031.02-2.7833.49-159.536.48-53.21-4.575.01-60.081.620.91-66.17-18.750.62-63.53-15.070.11-15.38-21.4312.62-31.9714.062.23-1.770.0-42.86-45.71-160.71142.867.94385.7126.8412.8217.46
22Q2 (14)24.389.13-9.27-4.1822.16-336.1613.85960.25197.2112.55582.69268.042.69617.31263.511.70686.21246.940.130.00.018.55431.52101.4163.355.114.5-29.41-109.8-180.88132.35158.82107.9823.79-14.940.72
22Q1 (13)22.34-20.072.2-5.37-244.74-7.4-1.6161.67-28.8-2.6029.73-59.51-0.5234.18-57.58-0.2935.56-61.110.130.00.03.49730.95-13.1860.27-0.30.94300.00433.33-18.18-225.00-218.4215.6227.9721.348.03
21Q4 (12)27.951.5629.343.71-20.56140.24-4.20-161.86-7.97-3.70-175.05-144.26-0.79-170.54-154.11-0.45-161.64-146.390.13-7.1418.180.42-96.21-83.9760.45-2.8613.95-90.00-227.5-135.0190.00546.0233.023.050.88-16.46
21Q3 (11)27.522.429.344.67163.84141.856.7945.71202.574.9344.57178.751.1251.35212.00.7348.98223.730.147.6940.011.0720.21808.6262.232.668.5770.5994.12-59.1329.41-53.78140.4422.85-3.26-17.21
21Q2 (10)26.8722.92-11.01.77135.4224.654.66472.8370.933.41309.2210.710.74324.24225.420.49372.22253.120.130.08.339.21129.190.6860.621.52-4.4236.36-90.08-51.5263.64123.86154.5523.62-8.770
21Q1 (9)21.861.16-5.9-5.0045.7748.19-1.2567.8787.27-1.63-119.579.95-0.33-122.676.43-0.18-118.5677.780.1318.1818.184.0253.44252.8559.7112.55-5.86366.6742.59287.04-266.67-86.67025.89-6.16-6.13
20Q4 (8)21.61-14.14-13.32-9.2217.3815.8-3.8941.2464.018.36233.55153.011.46246.0151.230.97264.41157.740.1110.00.02.62351.72177.0653.05-7.45-16.32257.1448.87145.96-142.86-96.43027.59-0.040
20Q3 (7)25.17-16.635.53-11.16-685.92-30.53-6.62-284.8838.59-6.26-103.2528.54-1.00-69.4940.48-0.59-84.3739.180.10-16.67-16.670.58-87.99114.6857.32-9.62-12.0172.73130.3115.91-72.73-390.91-463.6427.600-4.86
20Q2 (6)30.1929.9613.58-1.4285.2871.66-1.7282.48-10.97-3.0862.12-105.33-0.5957.86-96.67-0.3260.49-146.150.129.090.04.83283.65-0.6263.42-0.021.9675.00-20.83-75.025.000111.110.00-100.0-100.0
20Q1 (5)23.23-6.82-16.41-9.6511.87-22.15-9.829.16-433.7-8.1348.45-449.32-1.4050.88-418.52-0.8151.79-710.00.110.00.0-2.6322.65-137.4663.430.052.2994.74-9.38-78.950.000100.027.580-1.85
19Q4 (4)24.934.530.0-10.95-28.070.0-10.81-0.280.0-15.77-80.020.0-2.85-69.640.0-1.68-73.20.00.11-8.330.0-3.4013.920.063.40-2.670.0104.5530.680.0-0.00-100.00.00.00-100.00.0
19Q3 (3)23.85-10.270.0-8.55-70.660.0-10.78-595.480.0-8.76-484.00.0-1.68-460.00.0-0.97-646.150.00.120.00.0-3.95-181.280.065.144.730.080.00-73.330.020.00108.890.029.0110.940.0
19Q2 (2)26.58-4.350.0-5.0136.580.0-1.5515.760.0-1.50-1.350.0-0.30-11.110.0-0.13-30.00.00.129.090.04.86-30.770.062.200.310.0300.00-33.330.0-225.0035.710.026.15-6.940.0
19Q1 (1)27.790.00.0-7.900.00.0-1.840.00.0-1.480.00.0-0.270.00.0-0.100.00.00.110.00.07.020.00.062.010.00.0450.000.00.0-350.000.00.028.100.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.800.62-8.6506.0023.57-4.840-3.600-2.250-1.2400.43-14.02.23-82.5147.467.38177.140-77.1400.1960.6629.447.37
2022 (9)25.64-1.91-4.8404.8513.057.27348.777.03727.065.37635.623.75525.00.50-7.4112.7599.5344.20-26.88-67.190167.191153.910.123.6927.4215.21
2021 (8)26.143.91.4404.29-31.931.6200.8500.7300.6000.5425.586.39304.4360.4513.9593.33-34.0213.3300.11-4.7923.80-12.08
2020 (7)25.16-2.59-7.6406.31-2.82-5.400-2.190-1.490-0.7800.43-6.521.5819.753.05-16.32141.468.06-41.4600.12-28.9727.07-4.38
2019 (6)25.83-10.99-7.9706.4947.99-6.030-6.550-5.070-2.8100.46-16.361.32-79.1163.40-9.34130.91554.55-32.7300.1671.9728.3122.13
2018 (5)29.02-4.790.22-94.574.39-21.181.33-72.971.88-37.751.73-39.081.25-36.870.55-5.176.32-42.8169.9315.8720.00-75.686.67380.610.10023.186.72
2017 (4)30.486.954.05-22.265.56-14.194.92-57.43.02-65.842.84-67.321.98-65.450.58-6.4511.05-40.6960.35-5.5681.9782.2718.03-67.230.00021.727.58
2016 (3)28.5016.715.212.966.4844.1311.55148.398.84172.848.69163.335.73144.870.62-7.4618.6388.1863.9023.0544.97-58.2455.0300.00020.193.64
2015 (2)24.42-10.425.06-37.684.509.564.65-52.163.24-56.163.30-59.612.34-58.060.67-9.469.90-31.6351.93-2.95107.6929.08-8.9700.00019.482.1
2014 (1)27.2608.1204.11-1.449.7207.3908.1705.5800.74-6.3314.48-5.6753.5117.9283.43-14.716.57654.00.00019.08-3.69

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