玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.3323.67-51.980.33.45-25.00.47-4.08-11.320.5911.3211.325.63-16.3556.198.82-22.4484.6811.07-9.98131.8311580.00.0
23Q3 (19)4.31-34.8-65.130.29-14.71-48.210.492.084.260.53-1.850.06.7330.8148.5111.3756.56198.9812.3050.52186.7711580.00.0
23Q2 (18)6.6117.2-34.880.343.030.00.480.0-9.430.545.881.895.14-12.0953.567.26-14.6739.078.17-9.6656.4511580.00.0
23Q1 (17)5.64-49.19-2.420.33-17.5-8.330.48-9.434.350.51-3.77-1.925.8562.37-6.068.5178.246.949.0489.380.5111580.00.0
22Q4 (16)11.1-10.19-9.610.4-28.57-32.20.5312.7717.780.530.00.03.60-20.46-25.04.7725.5730.34.7711.3510.6311580.00.0
22Q3 (15)12.3621.7722.130.5664.7155.560.47-11.32-2.080.530.0-10.174.5335.2627.363.80-27.18-19.834.29-17.88-26.4511580.00.0
22Q2 (14)10.1575.6115.870.34-5.56-24.440.5315.2210.420.531.92-7.023.35-46.22-34.795.22-34.39-4.75.22-41.96-19.7511580.00.0
22Q1 (13)5.78-52.93-14.750.36-38.98-5.260.462.22-4.170.52-1.89-8.776.2329.6311.137.96117.1812.419.00108.457.0111580.00.0
21Q4 (12)12.2821.3421.460.5963.8955.260.45-6.25-15.090.53-10.17-14.524.8035.0627.833.66-22.74-30.14.32-25.97-29.6211580.00.0
21Q3 (11)10.1215.537.320.36-20.0-7.690.480.0-4.00.593.510.03.56-30.75-13.994.74-13.44-10.555.83-10.4-6.8211580.0-75.68
21Q2 (10)8.7629.226.220.4518.4240.620.480.0-25.00.570.0-5.05.14-8.3511.415.48-22.6-40.586.51-22.6-24.7411580.0-75.68
21Q1 (9)6.78-32.9466.580.380.05.560.48-9.43-9.430.57-8.063.645.6049.12-36.647.0835.05-45.638.4137.09-37.7911580.0-75.68
20Q4 (8)10.117.21-14.830.38-2.56-19.150.536.0-17.190.625.08-4.623.76-9.12-5.075.24-1.13-2.776.13-1.9811.991158-75.68-75.68
20Q3 (7)9.4335.88-27.520.3921.88-2.50.5-21.88-25.370.59-1.67-9.234.14-10.3134.515.30-42.52.966.26-27.6325.2347620.00.0
20Q2 (6)6.9470.52-40.480.32-11.11-5.880.6420.7533.330.69.09-18.924.61-47.8758.139.22-29.18124.028.65-36.0236.2347620.00.0
20Q1 (5)4.07-65.71-53.850.36-23.424.140.53-17.19-32.050.55-15.38-23.618.85123.39169.0213.02141.5247.2513.51146.7865.5447620.00.0
19Q4 (4)11.87-8.760.00.4717.50.00.64-4.480.00.650.00.03.9628.780.05.394.70.05.489.60.047620.00.0
19Q3 (3)13.0111.580.00.417.650.00.6739.580.00.65-12.160.03.075.440.05.1525.10.05.00-21.280.047620.00.0
19Q2 (2)11.6632.20.00.3417.240.00.48-38.460.00.742.780.02.92-11.310.04.12-53.450.06.35-22.260.047620.00.0
19Q1 (1)8.820.00.00.290.00.00.780.00.00.720.00.03.290.00.08.840.00.08.160.00.047620.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)21.89-44.441.26-24.11.91-3.542.183.325.7636.628.7373.639.9685.9611580.0
2022 (9)39.43.881.66-6.741.984.762.11-6.224.21-10.225.030.855.36-9.7211580.0
2021 (8)37.9324.161.7823.611.89-13.72.25-4.664.69-0.444.98-30.495.93-23.2111580.0
2020 (7)30.55-32.651.44-4.642.19-14.792.36-14.84.7141.597.1726.527.7326.51158-75.68
2019 (6)45.36-28.481.51-12.722.57-51.232.77-20.863.3322.035.67-31.826.1110.6547620.0
2018 (5)63.42-22.261.73-27.05.277.993.5-1.132.73-6.18.3138.915.5227.1847620.0
2017 (4)81.58-7.822.37-15.964.88-11.913.54-2.752.91-8.835.98-4.444.345.547620.0
2016 (3)88.57.612.82110.455.54-26.233.645.813.1995.566.26-31.454.11-1.6747620.0
2015 (2)82.2410.731.34-23.867.5112.933.44-2.551.63-31.249.131.994.18-11.994762-2.42
2014 (1)74.27-37.211.76-17.766.65-13.413.53-4.082.3708.9504.7504880-17.64

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