- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.25 | -14.03 | 28.34 | 0.27 | 8.0 | 22.73 | 0.5 | 6.38 | -26.47 | 0.28 | 12.0 | -62.16 | 4.32 | 25.63 | -4.37 | 8.00 | 23.74 | -42.71 | 4.48 | 30.28 | -70.52 | 1400 | 0.0 | 0.0 |
| 23Q3 (19) | 7.27 | 2.54 | -3.58 | 0.25 | 19.05 | -3.85 | 0.47 | 2.17 | -42.68 | 0.25 | -7.41 | 38.89 | 3.44 | 16.1 | -0.28 | 6.46 | -0.36 | -40.55 | 3.44 | -9.7 | 44.05 | 1400 | 0.0 | 19.86 |
| 23Q2 (18) | 7.09 | 39.57 | -23.1 | 0.21 | 10.53 | -32.26 | 0.46 | -19.3 | -9.8 | 0.27 | 0.0 | 17.39 | 2.96 | -20.81 | -11.91 | 6.49 | -42.18 | 17.29 | 3.81 | -28.35 | 52.66 | 1400 | 0.0 | 19.86 |
| 23Q1 (17) | 5.08 | 4.31 | -43.87 | 0.19 | -13.64 | -42.42 | 0.57 | -16.18 | -8.06 | 0.27 | -63.51 | 35.0 | 3.74 | -17.21 | 2.57 | 11.22 | -19.64 | 63.78 | 5.31 | -65.02 | 140.5 | 1400 | 0.0 | 19.86 |
| 22Q4 (16) | 4.87 | -35.41 | -44.66 | 0.22 | -15.38 | -21.43 | 0.68 | -17.07 | 61.9 | 0.74 | 311.11 | 221.74 | 4.52 | 31.01 | 41.98 | 13.96 | 28.39 | 192.56 | 15.20 | 536.5 | 481.38 | 1400 | 19.86 | 19.86 |
| 22Q3 (15) | 7.54 | -18.22 | -19.62 | 0.26 | -16.13 | -10.34 | 0.82 | 60.78 | 49.09 | 0.18 | -21.74 | -21.74 | 3.45 | 2.56 | 11.53 | 10.88 | 96.61 | 85.47 | 2.39 | -4.3 | -2.64 | 1168 | 0.0 | -11.11 |
| 22Q2 (14) | 9.22 | 1.88 | -5.14 | 0.31 | -6.06 | 3.33 | 0.51 | -17.74 | 15.91 | 0.23 | 15.0 | 4.55 | 3.36 | -7.79 | 8.94 | 5.53 | -19.26 | 22.19 | 2.49 | 12.88 | 10.21 | 1168 | 0.0 | -11.11 |
| 22Q1 (13) | 9.05 | 2.84 | -0.55 | 0.33 | 17.86 | 0.0 | 0.62 | 47.62 | 19.23 | 0.2 | -13.04 | 5.26 | 3.65 | 14.6 | 0.55 | 6.85 | 43.54 | 19.89 | 2.21 | -15.45 | 5.84 | 1168 | 0.0 | -11.11 |
| 21Q4 (12) | 8.8 | -6.18 | -7.27 | 0.28 | -3.45 | -26.32 | 0.42 | -23.64 | 0.0 | 0.23 | 0.0 | -30.3 | 3.18 | 2.92 | -20.54 | 4.77 | -18.6 | 7.84 | 2.61 | 6.59 | -24.84 | 1168 | -11.11 | -11.11 |
| 21Q3 (11) | 9.38 | -3.5 | 0.97 | 0.29 | -3.33 | -12.12 | 0.55 | 25.0 | 48.65 | 0.23 | 4.55 | 43.75 | 3.09 | 0.17 | -12.96 | 5.86 | 29.53 | 47.22 | 2.45 | 8.33 | 42.37 | 1314 | 0.0 | 1.31 |
| 21Q2 (10) | 9.72 | 6.81 | 23.19 | 0.3 | -9.09 | -6.25 | 0.44 | -15.38 | 41.94 | 0.22 | 15.79 | 46.67 | 3.09 | -14.89 | -23.9 | 4.53 | -20.78 | 15.21 | 2.26 | 8.4 | 19.05 | 1314 | 0.0 | 1.31 |
| 21Q1 (9) | 9.1 | -4.11 | 51.67 | 0.33 | -13.16 | 26.92 | 0.52 | 23.81 | 92.59 | 0.19 | -42.42 | 35.71 | 3.63 | -9.44 | -16.31 | 5.71 | 29.12 | 26.98 | 2.09 | -39.96 | -10.52 | 1314 | 0.0 | 3.38 |
| 20Q4 (8) | 9.49 | 2.15 | 26.53 | 0.38 | 15.15 | 153.33 | 0.42 | 13.51 | 90.91 | 0.33 | 106.25 | 94.12 | 4.00 | 12.72 | 100.21 | 4.43 | 11.12 | 50.88 | 3.48 | 101.9 | 53.41 | 1314 | 1.31 | 3.38 |
| 20Q3 (7) | 9.29 | 17.74 | 21.44 | 0.33 | 3.12 | 17.86 | 0.37 | 19.35 | 27.59 | 0.16 | 6.67 | -5.88 | 3.55 | -12.42 | -2.95 | 3.98 | 1.37 | 5.06 | 1.72 | -9.41 | -22.5 | 1297 | 0.0 | 2.05 |
| 20Q2 (6) | 7.89 | 31.5 | -5.96 | 0.32 | 23.08 | 10.34 | 0.31 | 14.81 | -40.38 | 0.15 | 7.14 | -25.0 | 4.06 | -6.41 | 17.34 | 3.93 | -12.69 | -36.61 | 1.90 | -18.52 | -20.25 | 1297 | 2.05 | 2.05 |
| 20Q1 (5) | 6.0 | -20.0 | -13.17 | 0.26 | 73.33 | -7.14 | 0.27 | 22.73 | -27.03 | 0.14 | -17.65 | -17.65 | 4.33 | 116.67 | 6.94 | 4.50 | 53.41 | -15.96 | 2.33 | 2.94 | -5.16 | 1271 | 0.0 | 0.0 |
| 19Q4 (4) | 7.5 | -1.96 | 0.0 | 0.15 | -46.43 | 0.0 | 0.22 | -24.14 | 0.0 | 0.17 | 0.0 | 0.0 | 2.00 | -45.36 | 0.0 | 2.93 | -22.62 | 0.0 | 2.27 | 2.0 | 0.0 | 1271 | 0.0 | 0.0 |
| 19Q3 (3) | 7.65 | -8.82 | 0.0 | 0.28 | -3.45 | 0.0 | 0.29 | -44.23 | 0.0 | 0.17 | -15.0 | 0.0 | 3.66 | 5.89 | 0.0 | 3.79 | -38.84 | 0.0 | 2.22 | -6.78 | 0.0 | 1271 | 0.0 | 0.0 |
| 19Q2 (2) | 8.39 | 21.42 | 0.0 | 0.29 | 3.57 | 0.0 | 0.52 | 40.54 | 0.0 | 0.2 | 17.65 | 0.0 | 3.46 | -14.7 | 0.0 | 6.20 | 15.75 | 0.0 | 2.38 | -3.11 | 0.0 | 1271 | 0.0 | 0.0 |
| 19Q1 (1) | 6.91 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 4.05 | 0.0 | 0.0 | 5.35 | 0.0 | 0.0 | 2.46 | 0.0 | 0.0 | 1271 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.7 | -16.23 | 0.92 | -17.86 | 1.99 | -24.33 | 1.06 | -21.48 | 3.58 | -1.94 | 7.74 | -9.67 | 4.12 | -6.27 | 1400 | 0.0 |
| 2022 (9) | 30.68 | -17.06 | 1.12 | -6.67 | 2.63 | 36.98 | 1.35 | 53.41 | 3.65 | 12.53 | 8.57 | 65.15 | 4.40 | 84.96 | 1400 | 19.86 |
| 2021 (8) | 36.99 | 13.22 | 1.2 | -6.98 | 1.92 | 39.13 | 0.88 | 11.39 | 3.24 | -17.84 | 5.19 | 22.88 | 2.38 | -1.62 | 1168 | -11.11 |
| 2020 (7) | 32.67 | 7.26 | 1.29 | 29.0 | 1.38 | -0.72 | 0.79 | 11.27 | 3.95 | 20.27 | 4.22 | -7.44 | 2.42 | 3.74 | 1314 | 1.31 |
| 2019 (6) | 30.46 | -23.83 | 1.0 | -29.58 | 1.39 | -25.27 | 0.71 | -1.39 | 3.28 | -7.54 | 4.56 | -1.89 | 2.33 | 29.46 | 1297 | 2.05 |
| 2018 (5) | 39.99 | 3.79 | 1.42 | 16.39 | 1.86 | 33.81 | 0.72 | 5.88 | 3.55 | 12.14 | 4.65 | 28.93 | 1.80 | 2.02 | 1271 | -30.89 |
| 2017 (4) | 38.53 | 21.89 | 1.22 | -2.4 | 1.39 | -14.2 | 0.68 | -19.05 | 3.17 | -19.93 | 3.61 | -29.61 | 1.76 | -33.59 | 1839 | 0.33 |
| 2016 (3) | 31.61 | 24.99 | 1.25 | 14.68 | 1.62 | -25.0 | 0.84 | -23.64 | 3.95 | -8.25 | 5.12 | -40.0 | 2.66 | -38.9 | 1833 | 1.21 |
| 2015 (2) | 25.29 | -18.52 | 1.09 | -25.34 | 2.16 | 38.46 | 1.1 | 17.02 | 4.31 | -8.37 | 8.54 | 69.94 | 4.35 | 43.63 | 1811 | -10.35 |
| 2014 (1) | 31.04 | -0.48 | 1.46 | 14.06 | 1.56 | 8.33 | 0.94 | 20.51 | 4.70 | 0 | 5.03 | 0 | 3.03 | 0 | 2020 | -4.27 |
