玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.60-0.15-11.348.4710.43-18.019.17-11.91-21.767.15-11.95-15.284.19-7.3-21.242.20-5.58-20.00.3110.71-3.1311.85-11.1-15.2491.21-1.48-1.4692.3525.334.847.69-70.76-35.214.81-11.74-4.56
23Q3 (19)13.621.72-18.17.670.52-34.6710.412.97-24.578.123.05-18.234.5210.24-29.152.3311.48-23.610.287.69-6.6713.331.91-16.9592.58-7.83-6.0573.69-2.41-13.3926.317.4476.075.45-7.78-18.29
23Q2 (18)13.39-7.53-19.877.63-15.13-35.2310.110.1-25.397.880.0-19.264.103.54-31.892.091.95-26.670.260.0-10.3413.08-0.38-16.74100.452.89-18.7575.51-15.18-13.1524.49123.1487.535.91-1.99-8.8
23Q1 (17)14.48-5.61-5.978.99-12.97-10.8110.10-13.82-11.177.88-6.64-3.673.96-25.56-15.922.05-25.45-13.140.26-18.75-10.3413.13-6.08-3.197.635.48-4.2289.031.060.3610.97-7.56-3.176.0319.64-21.38
22Q4 (16)15.34-7.764.010.33-12.013.311.72-15.077.038.44-15.017.115.32-16.611.922.75-9.844.560.326.67-3.0313.98-12.97.9592.56-6.07-5.9688.093.53-3.5111.87-20.5536.455.04-24.44-30.39
22Q3 (15)16.63-0.488.9111.74-0.347.8113.801.8517.759.931.7417.656.385.983.43.057.023.040.303.45-14.2916.052.1617.598.54-20.29-0.685.09-2.13-8.4214.9414.43110.796.672.9310.25
22Q2 (14)16.718.5121.011.7816.8728.613.5519.1728.199.7619.3228.256.0227.819.062.8520.768.370.290.0-17.1415.7115.9425.98123.6321.293.2386.94-1.990.3213.0615.22-1.776.48-15.51-7.69
22Q1 (13)15.404.4118.0110.080.815.7311.373.8420.198.183.8120.124.71-9.77-4.852.36-10.273.060.29-12.12-14.7113.554.6317.93101.933.561.4988.71-2.84-3.6611.3330.2643.087.675.94-0.52
21Q4 (12)14.75-3.4117.7210.00-8.1711.1110.95-6.5720.867.88-6.6420.865.22-15.4-26.272.63-11.15-12.040.33-5.71-28.2612.95-5.221.698.43-0.71-27.4891.30-1.73-8.138.7022.741308.957.2419.6715.47
21Q3 (11)15.2710.5717.3710.8918.8920.7311.7210.8825.488.4410.9125.66.1711.78-3.592.9612.5512.120.350.0-10.2613.669.5423.2999.13-17.23-28.2792.917.21-3.847.09-46.68109.616.05-13.82-15.38
21Q2 (10)13.815.8233.439.165.1742.2410.5711.7325.837.6111.7525.795.5211.5210.182.6314.8515.350.352.94-5.4112.478.5322.74119.7619.25-18.4486.67-5.8812.9713.2967.84-43.057.02-8.950
21Q1 (9)13.054.1532.628.71-3.2264.969.464.4241.416.814.4541.294.95-30.0871.282.29-23.4160.140.34-26.0917.2411.497.8926.4100.43-26.03.4392.08-7.3516.637.921182.67-62.567.7122.973.77
20Q4 (8)12.53-3.6919.799.00-0.2245.49.06-3.033.836.52-2.9835.837.0810.6255.262.9913.2641.710.4617.954.5510.65-3.8828.93135.72-1.7924.2199.382.868.760.62-81.74-92.96.27-12.319.81
20Q3 (7)13.0125.724.269.0240.0653.669.3411.197.366.7211.077.186.4027.7412.482.6415.794.350.395.41-2.511.089.066.23138.19-5.888.4496.6225.9443.393.38-85.51-89.637.1504.53
20Q2 (6)10.355.182.786.4421.9717.958.4025.5614.296.0525.5214.375.0173.3628.462.2859.4421.930.3727.595.7110.1611.778.55146.8351.2213.3376.72-2.823.3823.3410.34-9.50.00-100.0-100.0
20Q1 (5)9.84-5.932.55.28-14.71.346.69-1.1811.874.820.4212.092.89-36.627.041.43-32.236.720.29-34.09-3.339.0910.058.9997.10-11.14-0.6678.95-13.6-9.3821.16143.3764.297.4330.1211.73
19Q4 (4)10.46-0.10.06.195.450.06.77-22.180.04.80-23.440.04.56-19.860.02.11-16.60.00.4410.00.08.26-20.810.0109.27-14.250.091.3735.610.08.69-73.350.05.71-16.520.0
19Q3 (3)10.473.970.05.877.510.08.7018.370.06.2718.530.05.6945.90.02.5335.290.00.4014.290.010.4311.430.0127.43-1.640.067.38-9.20.032.6226.460.06.841.030.0
19Q2 (2)10.074.90.05.464.80.07.3522.910.05.2923.020.03.9044.440.01.8739.550.00.3516.670.09.3612.230.0129.5632.540.074.21-14.830.025.79100.30.06.771.80.0
19Q1 (1)9.600.00.05.210.00.05.980.00.04.300.00.02.700.00.01.340.00.00.300.00.08.340.00.097.750.00.087.120.00.012.880.00.06.650.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)13.76-14.168.18-25.572.7029.119.92-21.467.74-14.8516.63-26.648.77-24.791.12-12.512.81-13.6891.21-1.4682.49-5.2617.5235.490.11-17.995.51-14.31
2022 (9)16.0312.4910.9913.072.099.2412.6318.049.0917.922.670.4911.6610.631.28-6.5714.8417.0392.56-5.9687.07-4.0812.9340.130.14-0.046.43-8.01
2021 (8)14.2521.799.7224.781.919.6310.7024.717.7124.7622.569.9410.5414.571.37-8.0512.6822.0498.43-27.4890.770.09.230.120.14-7.16.993.4
2020 (7)11.7014.597.7935.711.753.478.5817.866.1818.3920.5223.849.2015.871.49-0.6710.3913.93135.7224.2190.7715.159.22-56.470.1528.936.764.81
2019 (6)10.21-1.545.74-6.671.69-7.147.281.825.221.5616.578.947.9410.741.508.79.120.22109.27-4.8478.83-8.4321.1751.870.12-1.676.45-4.87
2018 (5)10.3717.846.1536.971.82-6.797.1513.495.1413.2215.2121.587.1718.711.386.159.107.95114.83-0.3386.0821.0213.94-51.670.1206.78-2.87
2017 (4)8.80-12.614.49-19.391.95-4.326.30-5.974.54-5.8112.51-4.796.04-5.771.30-1.528.43-4.42115.216.5971.13-14.3628.8470.260.0006.983.41
2016 (3)10.07-2.995.57-5.912.0426.686.70-8.094.82-3.613.14-14.346.41-12.791.32-8.338.82-2.76108.093.9383.062.2116.94-9.580.0006.75-6.77
2015 (2)10.38-8.065.92-8.641.61-4.067.29-3.955.00-12.4315.34-11.947.35-9.481.443.69.07-4.02104.00-15.8281.26-4.7718.7427.750.0007.2413.84
2014 (1)11.2906.4801.681.617.5905.71017.4208.1201.39-3.479.45-0.84123.548.1585.33-1.7714.6711.880.0006.3675.21

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