- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 68.36 | 279.57 | 159.73 | 2.63 | 292.54 | 160.4 | 1.34 | 179.17 | 0.75 | 0 | 0 | 0 | 3.85 | 3.42 | 0.26 | 1.96 | -26.45 | -61.21 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 23Q3 (19) | 18.01 | 249.71 | 85.67 | 0.67 | 168.0 | 123.33 | 0.48 | -4.0 | 14.29 | 0 | 0 | 0 | 3.72 | -23.36 | 20.29 | 2.67 | -72.55 | -38.45 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 23Q2 (18) | 5.15 | -20.28 | -65.23 | 0.25 | 108.33 | -61.54 | 0.5 | -10.71 | 11.11 | 0 | 0 | 0 | 4.85 | 161.33 | 10.6 | 9.71 | 12.0 | 219.53 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 23Q1 (17) | 6.46 | -75.46 | -82.16 | 0.12 | -88.12 | -80.0 | 0.56 | -57.89 | 3.7 | 0 | 0 | 0 | 1.86 | -51.59 | 12.14 | 8.67 | 71.55 | 481.45 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 22Q4 (16) | 26.32 | 171.34 | -25.06 | 1.01 | 236.67 | 24.69 | 1.33 | 216.67 | 35.71 | 0 | 0 | 0 | 3.84 | 24.08 | 66.38 | 5.05 | 16.7 | 81.09 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 22Q3 (15) | 9.7 | -34.5 | 150.65 | 0.3 | -53.85 | 172.73 | 0.42 | -6.67 | 27.27 | 0 | 0 | 0 | 3.09 | -29.53 | 8.81 | 4.33 | 42.5 | -49.22 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 22Q2 (14) | 14.81 | -59.11 | 471.81 | 0.65 | 8.33 | 1525.0 | 0.45 | -16.67 | 40.62 | 0 | 0 | 0 | 4.39 | 164.94 | 184.18 | 3.04 | 103.8 | -75.41 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 22Q1 (13) | 36.22 | 3.13 | 423.41 | 0.6 | -25.93 | 114.29 | 0.54 | -44.9 | 35.0 | 0 | 0 | 0 | 1.66 | -28.18 | -59.06 | 1.49 | -46.57 | -74.21 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q4 (12) | 35.12 | 807.49 | -24.88 | 0.81 | 636.36 | -25.0 | 0.98 | 196.97 | 2.08 | 0 | 0 | 0 | 2.31 | -18.86 | -0.16 | 2.79 | -67.28 | 35.89 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q3 (11) | 3.87 | 49.42 | -60.51 | 0.11 | 175.0 | -57.69 | 0.33 | 3.12 | -2.94 | 0 | 0 | 0 | 2.84 | 84.04 | 7.14 | 8.53 | -30.98 | 145.78 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q2 (10) | 2.59 | -62.57 | -73.3 | 0.04 | -85.71 | -89.47 | 0.32 | -20.0 | -8.57 | 0 | 0 | 0 | 1.54 | -61.83 | -60.58 | 12.36 | 113.75 | 242.42 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 21Q1 (9) | 6.92 | -85.2 | -73.11 | 0.28 | -74.07 | -73.33 | 0.4 | -58.33 | 37.93 | 0 | 0 | 0 | 4.05 | 75.15 | -0.85 | 5.78 | 181.49 | 412.86 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q4 (8) | 46.75 | 377.04 | 46.09 | 1.08 | 315.38 | -30.32 | 0.96 | 182.35 | 45.45 | 0 | 0 | 0 | 2.31 | -12.92 | -52.31 | 2.05 | -40.81 | -0.44 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q3 (7) | 9.8 | 1.03 | -50.33 | 0.26 | -31.58 | 0.0 | 0.34 | -2.86 | -33.33 | 0 | 0 | 0 | 2.65 | -32.28 | 101.33 | 3.47 | -3.85 | 34.22 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q2 (6) | 9.7 | -62.3 | -41.43 | 0.38 | -63.81 | -54.76 | 0.35 | 20.69 | -10.26 | 0 | 0 | 0 | 3.92 | -4.0 | -22.77 | 3.61 | 220.14 | 53.21 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 20Q1 (5) | 25.73 | -19.59 | -7.74 | 1.05 | -32.26 | 20.69 | 0.29 | -56.06 | -19.44 | 0 | 0 | 0 | 4.08 | -15.75 | 30.82 | 1.13 | -45.35 | -12.68 | 0.00 | 0 | 0 | 113 | 0.0 | 0.0 |
| 19Q4 (4) | 32.0 | 62.19 | 0.0 | 1.55 | 496.15 | 0.0 | 0.66 | 29.41 | 0.0 | 0 | 0 | 0.0 | 4.84 | 267.57 | 0.0 | 2.06 | -20.21 | 0.0 | 0.00 | 0 | 0.0 | 113 | 0.0 | 0.0 |
| 19Q3 (3) | 19.73 | 19.14 | 0.0 | 0.26 | -69.05 | 0.0 | 0.51 | 30.77 | 0.0 | 0 | 0 | 0.0 | 1.32 | -74.02 | 0.0 | 2.58 | 9.76 | 0.0 | 0.00 | 0 | 0.0 | 113 | 0.0 | 0.0 |
| 19Q2 (2) | 16.56 | -40.62 | 0.0 | 0.84 | -3.45 | 0.0 | 0.39 | 8.33 | 0.0 | 0 | 0 | 0.0 | 5.07 | 62.61 | 0.0 | 2.36 | 82.45 | 0.0 | 0.00 | 0 | 0.0 | 113 | 0.0 | 0.0 |
| 19Q1 (1) | 27.89 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 113 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 97.98 | 12.57 | 3.67 | 42.25 | 2.88 | 5.11 | 0 | 0 | 3.75 | 26.37 | 2.94 | -6.63 | 0.00 | 0 | 113 | 0.0 |
| 2022 (9) | 87.04 | 79.5 | 2.58 | 108.06 | 2.74 | 34.98 | 0 | 0 | 2.96 | 15.91 | 3.15 | -24.81 | 0.00 | 0 | 113 | 0.0 |
| 2021 (8) | 48.49 | -47.28 | 1.24 | -55.4 | 2.03 | 4.64 | 0 | 0 | 2.56 | -15.39 | 4.19 | 98.49 | 0.00 | 0 | 113 | 0.0 |
| 2020 (7) | 91.98 | -4.37 | 2.78 | -21.02 | 1.94 | 1.04 | 0 | 0 | 3.02 | -17.42 | 2.11 | 5.66 | 0.00 | 0 | 113 | 0.0 |
| 2019 (6) | 96.18 | -20.55 | 3.52 | 58.56 | 1.92 | -6.8 | 0 | 0 | 3.66 | 99.57 | 2.00 | 17.31 | 0.00 | 0 | 113 | 0.0 |
| 2018 (5) | 121.06 | 73.61 | 2.22 | 115.53 | 2.06 | 15.08 | 0 | 0 | 1.83 | 24.15 | 1.70 | -33.71 | 0.00 | 0 | 113 | 0.89 |
| 2017 (4) | 69.73 | 31.62 | 1.03 | 90.74 | 1.79 | 1.13 | 0 | 0 | 1.48 | 44.92 | 2.57 | -23.16 | 0.00 | 0 | 112 | 1.82 |
| 2016 (3) | 52.98 | 70.03 | 0.54 | -64.0 | 1.77 | 15.69 | 0 | 0 | 1.02 | -78.83 | 3.34 | -31.96 | 0.00 | 0 | 110 | 20.88 |
| 2015 (2) | 31.16 | -40.18 | 1.5 | -61.34 | 1.53 | -15.0 | 0 | 0 | 4.81 | -35.37 | 4.91 | 42.09 | 0.00 | 0 | 91 | -4.21 |
| 2014 (1) | 52.09 | -36.73 | 3.88 | 743.48 | 1.8 | 11.11 | 0 | 0 | 7.45 | 0 | 3.46 | 0 | 0.00 | 0 | 95 | 18.75 |
