- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.63 | 16.89 | 13.36 | 0.17 | 6.25 | 6.25 | 0.32 | 18.52 | 14.29 | 0.2 | 5.26 | 33.33 | 6.46 | -9.1 | -6.27 | 12.17 | 1.39 | 0.81 | 7.60 | -9.95 | 17.62 | 277 | 0.0 | 5.32 |
| 23Q3 (19) | 2.25 | 12.5 | 15.98 | 0.16 | 6.67 | 14.29 | 0.27 | 3.85 | 17.39 | 0.19 | 0.0 | 18.75 | 7.11 | -5.19 | -1.46 | 12.00 | -7.69 | 1.22 | 8.44 | -11.11 | 2.39 | 277 | 5.32 | -4.81 |
| 23Q2 (18) | 2.0 | 3.63 | -13.79 | 0.15 | 7.14 | -6.25 | 0.26 | 4.0 | 8.33 | 0.19 | 18.75 | 35.71 | 7.50 | 3.39 | 8.75 | 13.00 | 0.36 | 25.67 | 9.50 | 14.59 | 57.43 | 263 | 0.0 | -18.83 |
| 23Q1 (17) | 1.93 | -16.81 | -26.34 | 0.14 | -12.5 | -12.5 | 0.25 | -10.71 | -21.88 | 0.16 | 6.67 | 14.29 | 7.25 | 5.18 | 18.78 | 12.95 | 7.33 | 6.06 | 8.29 | 28.22 | 55.14 | 263 | 0.0 | -18.83 |
| 22Q4 (16) | 2.32 | 19.59 | -24.68 | 0.16 | 14.29 | -15.79 | 0.28 | 21.74 | -22.22 | 0.15 | -6.25 | -6.25 | 6.90 | -4.43 | 11.8 | 12.07 | 1.8 | 3.26 | 6.47 | -21.61 | 24.46 | 263 | -9.62 | -17.03 |
| 22Q3 (15) | 1.94 | -16.38 | -32.64 | 0.14 | -12.5 | -17.65 | 0.23 | -4.17 | -25.81 | 0.16 | 14.29 | 23.08 | 7.22 | 4.64 | 22.26 | 11.86 | 14.6 | 10.14 | 8.25 | 36.67 | 82.71 | 291 | -10.19 | -11.82 |
| 22Q2 (14) | 2.32 | -11.45 | -27.27 | 0.16 | 0.0 | -23.81 | 0.24 | -25.0 | -31.43 | 0.14 | 0.0 | 7.69 | 6.90 | 12.93 | 4.76 | 10.34 | -15.3 | -5.71 | 6.03 | 12.93 | 48.08 | 324 | 0.0 | -10.74 |
| 22Q1 (13) | 2.62 | -14.94 | -19.88 | 0.16 | -15.79 | -20.0 | 0.32 | -11.11 | -3.03 | 0.14 | -12.5 | 40.0 | 6.11 | -1.0 | -0.15 | 12.21 | 4.5 | 21.03 | 5.34 | 2.86 | 74.73 | 324 | 2.21 | -13.6 |
| 21Q4 (12) | 3.08 | 6.94 | 1.32 | 0.19 | 11.76 | -5.0 | 0.36 | 16.13 | 38.46 | 0.16 | 23.08 | 60.0 | 6.17 | 4.51 | -6.23 | 11.69 | 8.59 | 36.66 | 5.19 | 15.08 | 57.92 | 317 | -3.94 | 1.28 |
| 21Q3 (11) | 2.88 | -9.72 | 5.11 | 0.17 | -19.05 | -5.56 | 0.31 | -11.43 | 29.17 | 0.13 | 0.0 | 62.5 | 5.90 | -10.33 | -10.15 | 10.76 | -1.89 | 22.89 | 4.51 | 10.76 | 54.6 | 330 | -9.09 | 4.43 |
| 21Q2 (10) | 3.19 | -2.45 | -7.27 | 0.21 | 5.0 | -30.0 | 0.35 | 6.06 | -14.63 | 0.13 | 30.0 | 8.33 | 6.58 | 7.63 | -24.51 | 10.97 | 8.72 | -7.94 | 4.08 | 33.26 | 16.82 | 363 | -3.2 | 17.1 |
| 21Q1 (9) | 3.27 | 7.57 | 0 | 0.2 | 0.0 | 0 | 0.33 | 26.92 | 0 | 0.1 | 0.0 | 0 | 6.12 | -7.03 | 0 | 10.09 | 18.0 | 0 | 3.06 | -7.03 | 0 | 375 | 19.81 | 0 |
| 20Q4 (8) | 3.04 | 10.95 | 0 | 0.2 | 11.11 | 0 | 0.26 | 8.33 | 0 | 0.1 | 25.0 | 0 | 6.58 | 0.15 | 0 | 8.55 | -2.36 | 0 | 3.29 | 12.66 | 0 | 313 | -0.95 | 0 |
| 20Q3 (7) | 2.74 | -20.35 | 0 | 0.18 | -40.0 | 0 | 0.24 | -41.46 | 0 | 0.08 | -33.33 | 0 | 6.57 | -24.67 | 0 | 8.76 | -26.51 | 0 | 2.92 | -16.3 | 0 | 316 | 1.94 | 0 |
| 20Q2 (6) | 3.44 | 0 | 0 | 0.3 | 0 | 0 | 0.41 | 0 | 0 | 0.12 | 0 | 0 | 8.72 | 0 | 0 | 11.92 | 0 | 0 | 3.49 | 0 | 0 | 310 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.81 | -4.24 | 0.61 | -3.17 | 1.11 | 2.78 | 0.74 | 23.33 | 6.92 | 1.11 | 12.60 | 7.33 | 8.40 | 28.79 | 277 | 5.32 |
| 2022 (9) | 9.2 | -25.93 | 0.63 | -17.11 | 1.08 | -19.4 | 0.6 | 15.38 | 6.85 | 11.91 | 11.74 | 8.81 | 6.52 | 55.77 | 263 | -17.03 |
| 2021 (8) | 12.42 | 34.71 | 0.76 | 10.14 | 1.34 | 45.65 | 0.52 | 73.33 | 6.12 | -18.23 | 10.79 | 8.13 | 4.19 | 28.67 | 317 | 1.28 |
| 2020 (7) | 9.22 | 23.59 | 0.69 | 11.29 | 0.92 | -2.13 | 0.3 | 0.0 | 7.48 | -9.95 | 9.98 | -20.81 | 3.25 | -19.09 | 313 | -0.63 |
| 2019 (6) | 7.46 | -5.09 | 0.62 | -8.82 | 0.94 | -10.48 | 0.3 | -14.29 | 8.31 | -3.93 | 12.60 | -5.68 | 4.02 | -9.69 | 315 | -17.32 |
| 2018 (5) | 7.86 | -6.32 | 0.68 | 17.24 | 1.05 | -16.67 | 0.35 | 16.67 | 8.65 | 25.15 | 13.36 | -11.05 | 4.45 | 24.53 | 381 | -13.41 |
| 2017 (4) | 8.39 | -2.89 | 0.58 | -20.55 | 1.26 | 8.62 | 0.3 | -16.67 | 6.91 | -18.18 | 15.02 | 11.86 | 3.58 | -14.18 | 440 | -2.0 |
| 2016 (3) | 8.64 | 7.46 | 0.73 | -7.59 | 1.16 | 2.65 | 0.36 | 63.64 | 8.45 | -14.01 | 13.43 | -4.47 | 4.17 | 52.27 | 449 | -2.39 |
| 2015 (2) | 8.04 | -8.64 | 0.79 | 64.58 | 1.13 | 6.6 | 0.22 | -33.33 | 9.83 | 80.14 | 14.05 | 16.68 | 2.74 | -27.03 | 460 | -8.55 |
| 2014 (1) | 8.8 | 0 | 0.48 | 0 | 1.06 | 0 | 0.33 | 0 | 5.45 | 0 | 12.05 | 0 | 3.75 | 0 | 503 | 0 |
